Digital Media | Paid Media (PPC)
Display ads benefit your business by reaching more members of your
target audience and in a more impactful manner.
Have a project for us?
The Benefits of Display Advertising.
Display advertising provides many benefits that other marketing channels do not, such as faster brand building, effective targeting and real time conversion measuring.
What is Display Advertising?
Display ads are the paid advertisements that appear in front of users on website pages in the form of graphics. Display ads are different from Search Engine Marketing/Pay Per Click/ Paid Search ads, which appear on search engine results pages. This means that PPC ads appear only when a person is searching, and display ads appear when a person is surfing. However, display ads technically do still appear when a person is searching, because people often visit the web pages that show up in their search results. Display ad are commonly referred to as banner ads, but they don’t always take exact banner form. They graphics that can be a smaller square or rectangle, and can appear on the top, middle, or side of a web page.
Why Display Advertising is Effective:
Display Ads are Visually Appealing
One of the benefits of display ads, unlike Search ads which are text only, is that, you can use graphics, video, audio, and your company’s branding to stand out to users and attract their attention.
Display Ads Support Brand Awareness
Since display ads are branded and styled, often with an offer or a key message point and Call-To-Action, a user can gather information on your brand simply by seeing your display ad before they decide to click.
You Can Effectively Target with Display Ads
We create specific targeting parameters such as: which sites to appear on, the geographic area, and which demographic or niche market. The benefit of targeting your display ads is that you can maximize your spend.
Increase Your Visibility with Display Ads
Display ads give you the ability to appear on websites that are not only highly trafficked, but which are also related to the offer of your ad. We get you business in front of a high volume of the right people, even if they’re not searching.
Display Ads Provide Data
We constantly measure your display advertising campaign performance. With this data, we know exactly how many times your ad or ads have been clicked and what happened after that click. Being able to track your investment allows you to ensure you are getting the most out of it.
Display Ads Support Retargeting
With retargeting, you can put your ad in front of people who have previously visited your website. This is a way to reach out to people who have expressed interest in your business, and who could still be considering your business.