Foremost Medical Equipment (Paid Media & SEO)

Foremost Medical Equipment (FME) is an eCommerce business that provides new and recertified equipment, devices, and supplies to the international medical community.

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FME knew they were not succeeding at the level they wanted in Google Ads and SEO. They also knew their website had purchase flow challenges.

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FME needed an agency to shine some light on their digital footprint and provide strategic consultation. Previous firms they worked with didn't understand their business well, and FME was wasting money.

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We began with a comprehensive audit and assessment across all three priority areas: PPC, SEO, and the website experience. This process uncovered several critical issues that had been limiting performance and creating potential risks for the brand.

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From there, we developed an immediate action plan to address the most pressing concerns, along with a longer-term growth strategy focused on improving performance, strengthening the digital foundation, and creating a more scalable path forward.

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Within the first 30 days, we performed extensive work on the website to get it SEO-friendly by renaming product photos and descriptions, improving search filters, and improving the overall UI/UX, especially with how customers interacted with the cart.