Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are equal, this inequality gap expands when you compare their features side-by-side.
In one study, users ranked these tools by order of simplicity. SEMrush, Ahrefs, and Moz ranked second, third, and fourth easiest SEO tools to use, in that order.
We’ll compare these digital marketing tools based on their functions; specifically, five of these core functions.
- Keyword Research
- Technical SEO and Site Audit
- Backlinks Analysis
- Rank Tracking
- Pricing and Value
Here’s what we found.
Ahrefs Vs SEMrush Vs Moz: Keyword Research
Which of these three tools helps you find more keywords?
This tool has two keyword features. The keyword explorer and organic keywords.
With the keyword explorer, you’d get a list of keyword ideas when you enter the main keyword into its search box. Keyword explorer also helps you see the number of clicks you can get from a keyword.
But Ahrefs goes further with its organic keywords. It shows you the organic keywords that your competitors rank for.
Like Ahrefs, you can get a list of your competitor’s keywords and also get a list of keyword ideas when you search for a specific keyword. You’d get the keyword search volume, CPC distributions, and more.
Unlike Ahrefs, though, SEMrush gives a more robust report per keyword.
The Moz keyword explorer tool helps you find the appropriate keywords to target. It also allows you to search based on your competitors’ keywords.
Keyword Research Winner and Why
SEMrush is the best keyword research tool. You’d find more deep keyword analysis with the SEMrush tool. It analyzes by competitor keywords, specific SERP keywords, and paid keyword search performance.
Ahrefs Vs SEMrush Vs Moz: Technical SEO and Site Audit
Next, let’s find out which tool helps you spot technical site issues and opportunities that impact SEO.
When you run your site through Ahrefs, it shows you issue your website might have around its internal page, performance, HTML, and other factors. So you’d expect to see crawled pages that might have issues like
- Noindex follow page
- 3XX redirects
- 404 pages
- Redirect chains
- Noindex pages
- 4XX pages
You’ll also get a performance breakdown, including page speed. Meta tag issues like
- Length of the meta descriptions
- Presence or absence of meta descriptions
- Use of header tags
- Length of title tags
Ahrefs also dives deep into site structure and more.
SEMrush also gives you a robust site audit. So you’ll get an overview of your website’s SEO-friendliness.
This tool also helps you spot technical issues like
- Page crawl errors
- Broken links
- Robots.txt issues
- HTTP status code errors
It also gives you an internal links redistribution report for your site. Apart from spotting errors, SEMrush also gives you details on what to start working on right away.
Moz has quite a lot in common with Ahrefs. It shows you issues, and then you’d have to fix them by yourself. While it spots these issues well, it doesn’t seem to leave any recommendations on what to do.
Technical SEO Winner and Why
SEMrush wins on technical SEO. Beyond giving you updates on the technical issues that need your attention, SEMrush tells you how to take action. It also helps you find technical SEO opportunities to explore. For example, SEMrush shows you how to improve your internal link distribution.
Ahrefs Vs SEMrush Vs Moz: Backlinks Analysis
Which of these tools work best for your link building and analysis needs?
Ahrefs beats the competition in its user experience. It shows you everything you need to see about your backlinks game, without overwhelming you. Naturally, you’d see features like
- Referring domains
- Referring IPs
- New, lost, and broken backlinks
And the rest.
SEMrush seems to be investing a lot into their backlinks indexing. Some users have reported seeing more number of links indexed with SEMresh than Ahrefs.
However, SEMrush doesn’t have the clutter-free interface that Ahrefs presents. This tool requires you to click more things to get your data out.
Moz lets you do everything. You can analyze your current link profile, track your link building effort, and discover link building opportunities.
Backlinks Tracking Winner and Why
These tools tie on backlink analysis. They all have unique strengths. So if you must do a thorough link building job, you should consider using all three tools.
More than just unique advantages, these tools have similar features that give relatively the same level of accuracy. However, if you MUST choose one, that’ll be Ahrefs.
Ahrefs Vs SEMrush Vs Moz: Rank Tracking
All three tools have rank tracking features. Let’s compare them.
Ahrefs works much like you other rank tracking tools in the market. You’d put in your keywords, and the tool shows you where you rank on the search engines for those keywords.
Users consider Ahrefs rank tracking to be highly accurate. It provides reports from 170 countries. More recently, this tool has improved the depth of rank reporting you get.
You can also enter your keywords and get your ranking report with SEMrush. Like Ahrefs, SEMrush boasts of high rank-tracker accuracy.
But there’s more. SEMrush also features a metric it calls “Visibility.” The metric measures how often you rank for that keyword over time. More so, SEMrush updates its keyword ranking database daily.
Moz provides a highly accurate keyword tracking as well. The tool lets you monitor your local and national search volumes.
You can track keywords on major search engines in over 200 countries. Like SEMrush, Moz gives you visibility data for your keyword ranking.
Rank Tracking Winner and Why
Moz wins here. If you want to keep an eye on your daily ranking, SEMrush is the better tool. But to monitor your keyword ranking by device, region, and local SEO, you’ll choose Moz.
Albeit, Ahrefs’s UX is more simplified compared to SEMrush. If you don’t need such granular keyword tracking, this is the tool to use.
Ahrefs Vs SEMrush Vs Moz: Pricing and Value
The tool that will give you the most value for your money will depend on what matches your needs the most.
If you build links most of the time, then you want to focus on Ahrefs.
Do you spend most of your time managing PPC and ad campaigns? You’ll love SEMrush.
Moz is best for keywords research, and rank tracking reports.
Ahrefs’s pricing plan ranges from $99 to more than $999. If you’re justs starting in SEO, you can make do with the $99 plan. However, if you use most of the features of this tool regularly, then you should consider the higher-tier plans.
You can test-drive Ahrefs for a week for just $1.
SEMrush has a similar pricing structure as Ahrefs. This tool’s price ranges from $99 to $399 monthly billing. It also provides enterprising billing if you need it.
Moz Pro pricing also starts from $99 and goes up to $599 for their premium plan. As with other tools, these are monthly plans. You can cut down on your monthly cost if you’ll use these tools all year by using their annual plans.
Pricing Winner and Why
SEMrush wins here because you get more than just an SEO tool. This is significant as SEO gets challenging by the day. It gives you PPC marketing features all for the same price as its competitors.
Again, if you don’t do PPC, then you should consider other tools instead.
Verdict: Ahrefs Vs SEMrush Vs Moz – What’s the Best Tool?
As you’ve seen from the comparisons, these are all great tools. However, each is better at something more than the other. So if you must stick with one tool out of these tools, it’s obvious to see that the winner will be SEMrush.
Yet, you don’t want to judge based on the number of wins a tool has in this comparison. Consider your needs first; let it dictate what you’ll use.
This article was written by Tulip Turner
Tulip is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesn’t inspire customers anymore. A true story when recited well, is enough to build a connect.
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