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What is Linkbuilding?
Link building is the process of securing hyperlinks from other relevant and authoritative websites back to your own domain. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.
Search engines use both internal and external links to crawl the web; they will crawl the links between the individual pages on your website (internal links), and they will crawl the links between entire websites (external links).
Organic Linkbuilding Strategies
There are many strategies for acquiring backlinks organically. To date, the most reliable ways to attain backlinks are tactics such as:
Interactive Content: Craft interactive content such as quizzes, calculators, or interactive maps that not only engage visitors but also encourage sharing and linking due to their unique and participatory nature.
Data-Driven Studies and Research: Produce comprehensive studies or research reports backed by data and statistics, as these authoritative resources often attract backlinks from researchers, journalists, and other industry experts.
Collaborative Content: Collaborate with other experts or brands in your niche to create joint content pieces like webinars, podcasts, or co-authored articles, thereby expanding your reach and link opportunities.
Resource Pages and Link Roundups: Curate resource pages or regular link roundups within your industry to highlight valuable content, attracting links from those mentioned and establishing your website as a go-to resource hub.
Content Repurposing: Repurpose existing high-performing content into different formats (e.g., videos, podcasts, slideshows) to appeal to diverse audience preferences, increasing its potential for sharing and linking across various platforms.
Unique Visual Content: Produce visually appealing and unique content formats like animations, comics, or interactive visualizations that stand out and encourage sharing across social media and other websites.
Expert Opinions and Thought Leadership: Share expert opinions, insights, or thought leadership pieces through articles, podcasts, or videos that provide valuable perspectives, attracting attention and backlinks from industry peers and followers.
Timely and Trending Content: Stay updated with current events, trends, or news within your industry and create timely content that addresses these topics, increasing the likelihood of shares and links due to its relevance.
Contests and Giveaways: Organize contests, challenges, or giveaways related to your niche, leveraging social media and websites to spread the word and attract links from participants and sponsors.
Educational Resources and How-To Guides: Develop comprehensive how-to guides, tutorials, or educational resources that address common challenges or provide step-by-step solutions, encouraging shares and links from those seeking valuable information.
Why is Linkbuilding Important for SEO?
There is much talk about the value of links. This has always been the case but it's become even more of a hot topic in the SEO industry ever since Google shared that links are no longer a top three ranking factor in SERPs.
Linkbuilding remains a crucial element in SEO, despite Google's altered ranking factor emphasis.
Quality over quantity is pivotal in acquiring backlinks, emphasizing relevance and authority within a niche.
Backlinks from authoritative sites within the same industry or niche significantly boost topical authority.
Establishing connections with related, credible websites bolsters a site's expertise and relevance in search engines' eyes.
Promotion and Partnerships
Organic link acquisition, driven by valuable content creation, forges natural alliances with authoritative domains.
Prioritizing link relevancy ensures that obtained links complement a site's content, enhancing topical relevance.
Creating compelling content that naturally attracts links from reputable sites elevates a website's credibility and visibility.
Strategic link uilding serves as a pillar in enhancing a site's authority, visibility, and overall SEO performance amid evolving ranking factors.
Chat with us today to start planning your link building strategy.
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