Search Engine Optimization (SEO)
Inbound Link Building
The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher, and the need to understand and implement high-quality campaigns is essential.
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What Is Link Building?
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
Facebook users provide reams of personal data on a daily basis, which is good news for advertisers. This means unfettered access not only to gender, age, and geographic data, but even to the likes, dislikes, and behaviors critical to personalized campaigns.
Why is link building important for SEO?
We’re all trying to make our websites friendly to search engines to rank higher. It’s a no-brainer to get into the search game since it’s still the number one activity done online. So since we’re trying to rank higher, we have to play by the search engine’s rules.
And the rule is: More quality backlinks, rank higher.
It’s simple, really – the more links you have coming to your site just means that more people are referring you to something you’re good at. That ‘something you’re good at’ is what they put in as the anchor text – but that’s a whole new different topic altogether.
Links aren’t easy to get – just as people’s referrals aren’t easy to get. Unless, maybe, you pay them – which we do NOT recommend. That’s why Google used the link factor – because people will only link to you if they find value in what you have to offer them.
Your number of good, high-quality links is the only way Google can see how valuable your site is to other people. And the truth of the matter is, even if you have lots and lots of valuable content if people don’t link to you, the search engines won’t acknowledge your site as valuable. Why? Because search engines are machines. They’re blind about how valuable your site is. They can only see through links.
To sum it all up: Great Content > More links > More value > Rank higher > Happy You, Happy Us!
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