Boost Your Brand The end of summer is near, and that means that the holiday shopping season is right around the corner. Numerous studies project it’s going to be the busiest online shopping season ever, and if a recent forecast from NetElixir is any indication, it’s critical to ensure your brand’s website and e-commerce app […]
Digital Marketing’s Future Unless you have a crystal ball, it’s tough to know exactly what’s on the horizon for digital marketing. Even though 2018 still seems like a long way off, it’s never too early to start anticipating key trends in digital marketing for the new year. According to Forbes Magazine, the following trends are expected […]
Finding Your Niche It’s a common misconception that you need to produce content that everyone finds interesting. Although this may have been the case in the past, nowadays, people are so inundated with content that it’s critical to find your niche. Specialization is the name of the game According to the LinkedIn Technology Marketing Community, […]
It’s Time To Prepare Your Brand We previously stressed the importance of preparing your brand for the holiday season, but a new report indicates that the impending rush could come a lot sooner than expected. According to CPC Strategy’s 2017 U.S. Holiday Shopping Forecast, approximately one-third of consumers plan to start their holiday shopping before Black Friday […]
Malicious Bots Bots are everywhere, and unfortunately, many of them are malicious. Even the President of the United States isn’t immune from the difficult reality of bots. And that reality? They can be challenging to recognize. Recently, President Trump retweeted the kind words of a supporter to his more than 35 million followers. While this seemed […]
Fake News At the rate we’re going, “fake news” is going to be the phrase of the year, but not if Facebook has something to say about it. Previously, the social media giant made strides to limit the number of fake news stories that appear of users’ newsfeed. Now, the company is taking it a step […]
Artifical Intelligence We’ve discussed the upside to introducing chatbots to your digital marketing efforts in the past, but occasionally you hear about artificial intelligence going rogue – and that usually comes with hilarious results. The most recent chatbots to betray their creators came out of China when both “BabyQ” and “XiaoBing” started showing anti-Communist sentiment. Initially […]
Digital Sales When’s the last time you ordered something online? Probably pretty recently. Well, you’re not alone, as a recent study conducted by Salesforce Commerce Cloud highlights the various ways in which digital commerce continues to eclipse in-store purchases. The study indicates that digital commerce increased 23% on a year-over-year basis, and now accounts for 57% of […]