About Us
Our Services
Our Clients
- Success Stories
PBJ Blog

646-770-3271

PBJ MARKETING

Bits of Wisdom

A collection of blog posts from our talented strategists. Signup for our monthly newsletter
to stay updated on the latest insights and trends!

Have a project for us?

What's 1+3?

Please leave this field empty.

Filter By Category

Filter - All

Bing Shopping Ads

Bing Search Ads

Content Marketing

Conversion Tracking

Customer Persona

Digital Marketing

Digital Media

E-Commerce

Ecommerce Marketing

Email Marketing

Event Marketing

Facebook Ads

Google AdWords

Google Display Ads

Google Remarketing Ads

Google Search Ads

Google Shopping Ads

Google Tag Manager

Instagram

Instagram Ads

Mobile Ads

Native Ads

Offsite SEO

Onsite SEO

Paid Media

PPC

Programmatic Marketing

SEM

SEO

Social Media Advertising

Technology

Twitter Ads

Video Ads

Websites

Yahoo! Ads

YouTube

Banner Ads

Amazon Shopping

All Posts

25 February 2021
The Best Real-Time Marketing Campaigns We’ve Seen—And What We Can Learn From Them
In a digital landscape defined by seamless engagements, defining real-time branding is tough, indeed. This said, the int...
Read More
10 February 2021
How Hiring a Marketing Agency for SEO Can Be More Impactful and Cost-Effective
There are many reasons businesses win when they choose to hire a marketing agency for their search engine optimization (...
Read More
30 January 2021
Instagram Shopping: Boosting Your Brand's Impact
Social media selling portals aren’t new—but Instagram keeps them feeling fresh. It’s consistently been a hotspot of b...
Read More
19 January 2021
Marketing Through Memes: How To Do It Right
A picture is worth a thousand words, but a meme is worth one million. Memes are a fun way to reflect on current events, ...
Read More
29 December 2020
Google Myth-Busting: False Flag Search Factors
Digital marketing can be fairly obscure, sometimes. Digital marketers, themselves, frequently double-down on strategies ...
Read More
18 December 2020
AR Filters for Digital Marketing: Why They Work
At times, it feels like we’re right on the cusp of full-fledged AR campaigns—utilizing today’s leading real-time service...
Read More
23 November 2020
Strategize Your LinkedIn Stories with SEO
When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboa...
Read More
12 November 2020
Facebook Marketing: What’s New?
Facebook might be crowded with businesses, but it's far from oversaturated. Startups, entrepreneurs, and established bus...
Read More
27 October 2020
Google 2021: Forecasting the Page Experience
On May 28th, Google announced a major addition to its search engine’s ranking algorithm: The Page Experience Update. ...
Read More
20 October 2020
2020’s Top Mobile Apps to Market With
Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers e...
Read More
28 September 2020
2020’s Five Golden Rules of SEO
As 2020 continues, online competition continues to rise. New websites are taking charge with new prospects, and Google’s...
Read More
21 September 2020
Google Myth Busting: SEO Facts and Fiction
Google has always been tough to predict, even when bypassing the age-old ‘invisible algorithm’ problem. Even though digi...
Read More
26 August 2020
Does Your Company Need a Website & a Facebook Business Page?
Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run mul...
Read More
17 August 2020
Everything You Need to Know About Google's New Page Experience Metric
Google’s search engine algorithms are quickly changing as time progresses. The search engine giant is constantly refini...
Read More
29 July 2020
A Beginner’s Guide to Email Leads
The days of email-centric marketing campaigns, for some, are long gone. Today’s digital divide is traversed by social me...
Read More
22 July 2020
Quantitative vs. Qualitative Data – Why Not Both for SEO?
For many people, phrases like quantitative data, qualitative data, and search engine optimization sound like someone is ...
Read More
30 June 2020
Leveraging SEO with Google My Business: Our Top Tips
If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural comp...
Read More
15 June 2020
The Top Digital Marketing Costs of Every Starting Business
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-...
Read More
28 May 2020
Avoiding the Zero-Click Pitfalls of 2020
PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search hor...
Read More
22 May 2020
Top Tips of the Past: 2019's Top Facebook Ad Campaigns
Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platfo...
Read More
30 April 2020
Identifying and Avoiding The Biggest Google Ads Pitfalls
These days, successful PPC campaigns are incredibly complex. As growing businesses face difficulties leveraging newly ac...
Read More
16 April 2020
The Key Targeting Methods of 2020
Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every ...
Read More
27 March 2020
Ahrefs Vs SEMrush Vs Moz What's the Best Tool for You?
Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are e...
Read More
18 March 2020
PBJ Marketing Named as one of the World’s Top Link Building Providers by Clutch
Our team here at PBJ Marketing have some exciting news to announce! Clutch.co has named us one of the top SEO Companies ...
Read More
12 March 2020
How to Create a High-Powered Product Launch
Professional selling is all about opportunity—and opportunity isn’t bound by the brackets of chance. Even if your indust...
Read More
4 March 2020
Getting the Most out of Google Ads: Your Quality Score
When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Googl...
Read More
19 February 2020
Our Top Tips for Strategic Instagram Marketing in 2020
Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerfu...
Read More
12 February 2020
The Top 10 Ways to Boost Your Facebook Page Visits
Who doesn’t like social media traffic? If you’re building your brand, you need followers—plain and simple. Having a core...
Read More
6 February 2020
Five Ways Data Science Can Boost Your Digital Marketing ROI
The art of gathering, interpreting and implementing data has come a long way. Today’s best digital marketing campaigns u...
Read More
29 January 2020
2020’s Top Tools: E-commerce Website Building
If you’re going to sell online, you’ll need the right tools. Maybe you’re just starting off: The sole proprietor of a sm...
Read More
22 January 2020
The 10 Costliest Market Segmentation Pitfalls
Both new and established business operators know the importance of a well-established target market. If you want to buil...
Read More
15 January 2020
The Entrepreneur's Guide to Facebook Ads
Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six...
Read More
9 January 2020
How to Connect Your Online and Offline Marketing in 2020
Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the soc...
Read More
17 December 2019
Digital Marketing Events in Washington, D.C. for 2020
When it comes to maintaining your professional identity, nothing could be easier than attending a conference in your fie...
Read More
4 December 2019
PBJ Marketing Named in Clutch’s Top 1,000 B2B Service Providers Worldwide
PBJ Marketing is excited to announce our recent recognition as one of the world's leading agencies in pay per click. Foc...
Read More
27 November 2019
2020 ‘s Top SEO Shifts
Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” c...
Read More
20 November 2019
Paid Search Psychology: How Emotions Impact Brand Visibility
Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprec...
Read More
13 November 2019
Building a Framework For Effective SEO
Developing an SEO strategy feels overwhelming, but it doesn’t have to be. There’s certainly a lot of work when it comes ...
Read More
6 November 2019
You Should Be Focusing On These Top Marketing Metrics in 2020
For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others ar...
Read More
31 October 2019
The Mobile Popularity Paradox: Is Desktop Landing More Conversions?
Mobile marketing is in—but other digital marketing platforms aren’t necessarily out. Especially desktop. Business owners...
Read More
23 October 2019
Developing a Successful YouTube Content Marketing Strategy
Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and indiv...
Read More
16 October 2019
Improve Your SEO Decisions Based Upon Paid Data, and Vice Versa
There’s no definitive way to operate your SEO team. Whether these professionals work within a business, an agency or a l...
Read More
9 October 2019
The Key to Impactful SEO? Ask Your Marketing Agency
Search engine optimization, or SEO, is one of the most important digital marketing strategies a company can focus on. Fi...
Read More
2 October 2019
PBJ Marketing Named a Leading PPC Provider for E-Commerce Companies
Your company doesn’t need just another partner, and we don’t want to be an ordinary vendor. Instead, we strive to se...
Read More
25 September 2019
The Biggest Metrics Pitfalls of 2019, and How to Avoid Them
The use of gig data, often, is a digital marketer’s ideal solution. Like most resources, however, data has downfalls. In...
Read More
18 September 2019
A Guide for Executing a Successful Paid Advertising Campaign in Any Industry
PPC campaigns are booming—but modern advertisement has changed. When you think about advertising, itself, what comes to ...
Read More
11 September 2019
Why SEO Strategies With Qualitative and Quantitative Data Win
These days, it seems like every company relies on big data, engagement metrics and e-commerce portal click-through to cr...
Read More
4 September 2019
Where to Prioritize Your Ads, the Right Way: Facebook, LinkedIn, Quora, Reddit or Google?
It’s 2019. Instagram is booming, Facebook is a marketing haven for SMBs, Quora is a primary source of in-depth informati...
Read More
28 August 2019
SEO Strategies That Actually Lead to ROI
It seems like there are innumerable digital marketing strategies in 2019. Between inbound marketing campaigns, social me...
Read More
22 August 2019
A Beginner's Guide to Artificial Intelligence and Digital Marketing
For a long time, the concept of artificial intelligence only existed in the periphery of the tech world. Most people loo...
Read More
8 August 2019
How Hiring a Marketing Agency for SEO Can Be More Impactful and Cost-Effective
It seems like most businesses are outsourcing, these days. In 2019, efficiency and mobility matter—and harnessing the pe...
Read More
1 August 2019
Why CMOs Need Solid Digital Policies
Modern Chief Marketing Officers have plenty of responsibilities in 2019. Today’s C-level corporate executives aren’t onl...
Read More
24 July 2019
10 Reasons to Adopt a Strong Mobile Strategy
Of all the marketing strategies out there, in 2019, mobile marketing is consistently a top-tier contender. Mobile app ma...
Read More
17 July 2019
Using Digital Marketing Alongside Traditional Marketing Channels
One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels wit...
Read More
10 July 2019
This Year's Top 10 Content Marketing Strategies
Today’s digital marketing climate is one of constant change—and content marketing is at the forefront. As of 2016, 42 pe...
Read More
27 June 2019
How to Perform a Comprehensive Digital Marketing Audit
The first step to launching a successful digital marketing strategy is carefully sitting down, planning it out, and putt...
Read More
19 June 2019
5 Ways You Should Be Using Data (But Probably Aren't)
Today's businesses are data-rich, but it's seldom that the organizations are fully utilizing the available tidbits of in...
Read More
12 June 2019
PBJ Marketing Recognized as a 2019 Leader by Clutch.co!
For the last 8 years, PBJ Marketing has thrived in providing exceptional SEO for small businesses, strategic search engi...
Read More
6 June 2019
Cost-Effective Digital Marketing For Any Budget
Digital marketing is critical to the success of all businesses, no matter how established their brand is, and no matter ...
Read More
22 May 2019
25 Free Online Digital Marketing Courses You Should Consider
Whether you’re looking to take your career to the next level or simply need some help improving your company’s marketing...
Read More
16 May 2019
The Best Nonprofit Conferences for Digital Marketers in 2019
Whether you’re jumpstarting a small business or you’re a nonprofit pro, garnering visibility as a digital marketer is im...
Read More
8 May 2019
Diving Deep Into Paid Search Advertising: How to Execute a Successful Campaign
Paid search advertising, also known as search engine marketing or simply pay-per-click (PPC), is one of the most powerf...
Read More
1 May 2019
Discovering the Best Conversion Rates of 2019
Whether you’re an established seller, a kick-starter guru or simply starting your own e-commerce business, conversion r...
Read More
24 April 2019
The 20 Best Podcasts for Digital Marketing Professionals
Podcasts are nothing new to marketers. We know that younger audiences listen to less radio and more streaming options,...
Read More
17 April 2019
How Facebook's New Privacy Features Will Affect the Digital Marketers of Tomorrow
The world of online messaging, digital marketing and social media has changed yet again. Facebook may be revamping its...
Read More
10 April 2019
How to Build a Killer Content Marketing Strategy
Without a strategy in place for your content marketing, you leave all of your success and failure to chance. However, ...
Read More
5 April 2019
White Papers: What Are They and Why Does Your Content Strategy Require Them?
If content marketing isn’t a critical part of your digital marketing strategy, you’re making a huge mistake. Content m...
Read More
3 April 2019
What Are Micro-Moments in Marketing and Why Do You Care?
Every consumer has dozens -- if not hundreds -- of moments during the day where they make decisions based on an externa...
Read More
1 April 2019
More Than Just a Post: Using Instagram Stories to Grow Your Business
With over a billion users and half of them using Instagram daily, it’s one of the largest and fastest-growing soci...
Read More
29 March 2019
PBJ Marketing Named a Leading Advertising & Marketing Firm in Washington D.C.
At PBJ Marketing, we understand that technology has changed the marketing landscape for the foreseeable future. Today’...
Read More
27 March 2019
You Need Cultural Context to Take Advantage of Global Markets
The words "global" and "international" in terms of marketing may seem like they're saying the same thing, but did you ...
Read More
25 March 2019
The Next Generation of Facebook Ads Are Coming
In the summer of 2018, Facebook began slowly rolling out their newest form of advertising - augmented reality. Augment...
Read More
22 March 2019
Staying On Your Toes: What Does Agile Digital Marketing Really Mean?
Being agile is one of the single most important aspects of digital marketing success. The problem is that not many comp...
Read More
21 March 2019
Does Your Business Need a Customer Experience Team?
It's not branding -- well, not exactly. It's not website design -- except when it is. How exactly can you define custo...
Read More
18 March 2019
Just Listen!!! Collaboration Pointers for Marketers and Creatives
Communicating efficiently and effectively with others is often a learned skill, and one that individuals work...
Read More
15 March 2019
The Ins and Outs of Managing Your Digital Reputation
Our digital reputation has never been more important than it is today. Even when in a physical store, 82% of people th...
Read More
13 March 2019
Is Your Brand Ready for Reddit Ads?
It's no surprise when a social platform announces that they are changing their monetization strategy, but Reddit's mov...
Read More
11 March 2019
Video Content is On the Rise: How to Create Great Video Content
Making great video content has never been more important than it is today. The frequency of video content appearing in...
Read More
8 March 2019
Web Design 101 for 2019: What a Great Website Looks Like Today
The Internet has changed a great deal over the past decade, which means that website design has changed a lot, too. We...
Read More
6 March 2019
Boosting Your Website Analytics Edge with Google Data Studio
When are numbers not fun?!? Your website analytics can tell you so many different things, if only you know where the s...
Read More
4 March 2019
Building Your Brand and Improving SEO by Guest Posting
SEO is one of the most important and most effective digital marketing strategies for 2019 and beyond. Consider this: o...
Read More
1 March 2019
PBJ Marketing Featured as a 2019 Leading NYC Agency by Clutch!
Since 2011, PBJ Marketing has excelled in offering services in digital marketing strategy, paid search on Google/Yahoo/...
Read More
27 February 2019
Why Crummy Off-Page SEO is Killing Your Discoverability
Digital marketers love a good SEO (Search Engine Optimization) conversation . . . er, debate. What works, what doesn't...
Read More
25 February 2019
Bing Shopping Ads: Why They're Important and How to Get Started
Google is the most popular search engine in the U.S., but it doesn’t have a monopoly on search traffic. Bing, despite i...
Read More
22 February 2019
Content Marketing and the Customer Journey: What to Use for Each Step Along the Way
One of the most important aspects of your digital marketing strategies is mapping out the customer journey. Companies ...
Read More
20 February 2019
Digital Marketing: In-house or Outsourced, What's Right For Your Business?
No matter how big or small your business is, you’ll have to make the decision on which operational tasks you’re going to...
Read More
18 February 2019
Data-Driven Digital Marketing: What Does it Really Mean?
By now, we should all know that being data-driven in our marketing and business operations is one of the key indicator...
Read More
15 February 2019
Audience Segmentation and Messaging: Tools Every Marketer Needs
Communicating with people at scale is a challenging task, but how can you create information and messages that will reso...
Read More
13 February 2019
Your Customers Are Searching With Images - Is Your Website Ready?
These days, it's not shocking to grab an app and be able to interact with the physical world -- either by snapping a pic...
Read More
8 February 2019
Think Local, Not Global, to Find eCommerce Success
The whole point of eCommerce is to sell to people far beyond the reach of your physical stores, right? Not necessarily -...
Read More
6 February 2019
Accelerate Purchase Times with Targeted Product Filters
As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely po...
Read More
4 February 2019
PBJ Marketing - Recognized as a Global Leader & Ranked #5 on the "Clutch 1000" List
Research company Clutch published its annual Global Leaders list, recognizing agencies from around the world that demons...
Read More
4 February 2019
Rundown of Digital Marketing Training Opportunities for Your Team
In digital marketing, the changes come fast and furious -- and with that comes a wealth of new information that your tea...
Read More
1 February 2019
5 Digital Marketing Skills You Need to Grow Your Business
Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at th...
Read More
30 January 2019
Are Your Digital Ads Making it Through Chrome's Aggressive Scrubbers?
In a moan heard around the world, Google -- and soon thereafter Safari -- launched aggressive ad blocking techniques int...
Read More
28 January 2019
How Revamping Your Workflows Can Increase Customer Engagement
Creating an amazing customer experience has been something that organizations have been chasing for years, but it often ...
Read More
25 January 2019
Programmatic Marketing: Do You Understand It Fully?
In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertis...
Read More
18 January 2019
Getting Started with Customer Personas
You've spent months detailing out the slightest bit of information about your customers. Analyzing their sales habits. S...
Read More
16 January 2019
Are You Taking Advantage of the Latest Trends in Healthcare Marketing?
With the commoditization of healthcare, it's no longer enough to have the best staff, the quickest wait times and the co...
Read More
14 January 2019
What Is Content Curation and How Can It Maximize Your SEO Efforts?
Content curation is a marketing strategy that is excellent for maximizing engagement with customers as well as boosting ...
Read More
11 January 2019
Are Your Marketers Truly Digital? Top Tips for Finding Pros for Your Team
You may not be hiring right now, but chances are that you'll need a new digital marketing team member in the next 8-12 m...
Read More
4 January 2019
Transparency Matters: How to Be Truly Authentic in Your Digital Marketing
Authenticity is quickly becoming one of the biggest drivers in consumer decision-making. An astounding 90% of all Millen...
Read More
21 December 2018
3 Marketing Strategies That Are Crucial to Your Success in the Digital Age
True or false: all marketing today is actually digital marketing. The answer? It depends. While there are still plenty o...
Read More
19 December 2018
A New Frontier : Taking Advantage of Voice Search Marketing
Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a...
Read More
17 December 2018
Is Your Business Ready to Leverage These 4 eCommerce Marketing Trends for 2019?
It's a brave new world in eCommerce marketing, and 2019 is shaping up to be a year for the record books. From the expans...
Read More
12 December 2018
Diving Deep into Social Media: Platforms You Might Not Think to Advertise on
Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram,...
Read More
10 December 2018
Getting the Most out of the Holidays with Digital Marketing
The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season ...
Read More
3 December 2018
How AI and Machine Learning Will Continue to Change the Game in 2019
What if you could run infinite permutations of a product design until you found the one that was fully optimized in term...
Read More
30 November 2018
Are You Suffering From Data Exhaustion? Here’s What Really Matters
One of the biggest benefits the digital age has bestowed upon marketers is data. Heaps and heaps of data. Used correctly...
Read More
28 November 2018
Finding the Optimal Social Media Post Time
While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you'r...
Read More
27 November 2018
PBJ Marketing - Recognized as a Global Leader & Ranked #5 on the "Clutch 1000" List
Research company Clutch published its annual Global Leaders list, recognizing agencies from around the world that demons...
Read More
26 November 2018
Getting Your Digital Marketing Ready for 2019
It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparin...
Read More
14 November 2018
Digital Marketing For Retention: Best Strategies for Growing Your Existing Customers
User acquisition often feels much more exciting than retention does. It’s much easier to track. Plus, you’re expanding t...
Read More
7 November 2018
Train Your Marketing Strategy Like You Train Your Employees
A great marketing campaign doesn't just happen. It takes time and effort to get it just right. If you're searching for t...
Read More
5 November 2018
Local SEO: Tips to Drive Sales to Your Business
Every business must engage in some sort of marketing efforts to keep up with the competition and be successful. In our w...
Read More
2 November 2018
Live Video: The Next Generation of Audience Engagement
Roughly 64 percent of consumers make a purchase after viewing a social video, says Forbes. As conversion rates go, that'...
Read More
31 October 2018
Five Surprising Ways to Market With YouTube
It’s no secret that YouTube is one of today’s leading buyer attractions. A slew of researchers, innovative marketers, an...
Read More
29 October 2018
Why Your Business Blog Needs a Content Calendar
In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Bu...
Read More
26 October 2018
Targeting Your Marketing Message for a Mobile Audience
The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and mo...
Read More
24 October 2018
5 Ways to Make Your Content Shine
While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes f...
Read More
19 October 2018
The 10 Best WordPress Digital Marketing Tips
WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at...
Read More
17 October 2018
The Five Biggest Content Marketing Pitfalls
Content marketing, today, is one of the best strategies for garnering digital marketing leads, gaining new followers and...
Read More
15 October 2018
Mobile Apps 101: Boosting Your Download Numbers
The mobile app world is booming, and today’s marketers are taking advantage of its cross-market potential. By 2020, mobi...
Read More
12 October 2018
Why Social, Search and Video Ads Now Make Up 51% of Advertising in America
Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of al...
Read More
10 October 2018
The Future is Coming: What Will Digital Marketing Look Like in the Year 2023?
The key to keeping your digital marketing effective and relevant is evolving with the times. Facebook algorithms update ...
Read More
8 October 2018
Transforming Your Digital Marketing From Good to Great
Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes an...
Read More
5 October 2018
Tailoring Your Digital Marketing For an Older Audience
Digital marketing has become increasingly focused on Millennials for good reasons. They’re extremely savvy and have beco...
Read More
3 October 2018
Studies Show Consumers Have More Selective Memory - What Does This Mean for Marketers?
We’ve all heard by now that studies show how much shorter the average person’s attention really is. Some studies even cl...
Read More
1 October 2018
Building a Better Brand – When is the Right Time to Rebrand Your Business?
Despite all the articles on the Internet claiming it’s easy to build a brand for your business, the truth is, it require...
Read More
28 September 2018
Is Your Business Poised to Take Advantage of the Holiday Selling Season?
A massive bump in holiday sales can make or break many businesses, but how can you be sure that you're getting your fair...
Read More
26 September 2018
Quitting Time: Understanding When to Give up on a Digital Marketing Strategy
We know that one of the most important concepts of digital marketing is constantly testing to find out what works and wh...
Read More
24 September 2018
Finding the Best Marketing Partner For Your Business
Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spe...
Read More
14 September 2018
Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today
SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their ...
Read More
12 September 2018
Why Ages-Old Audio May Be the Next Hot Marketing Trend
People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some rec...
Read More
10 September 2018
Getting Started With Interactive Content Marketing
When we think of content marketing, we tend to think of the same kinds of content. Things like blog posts, white papers,...
Read More
7 September 2018
Is Your Content Reaching the Right Audience?
You’ve probably heard, more than once, by now that content is the undisputed king of the World Wide Web. If you have a w...
Read More
4 September 2018
Reputation Management: 4 Reasons You Can’t Afford to Not Manage Your Business Reputation in Today’s Digital World
It’s hard to make your business stand out on the World Wide Web. As of January 2018, Tek Eye reported there were more th...
Read More
31 August 2018
Is Your Business Website Optimized for a Mobile Audience?
If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the ...
Read More
28 August 2018
Google’s Algorithm Changes Again: Keeping Your Website Prepared
At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic we...
Read More
27 August 2018
Showing Some Personality: Using Memes in Your Digital Marketing
Memes. Unless you’ve been living under a rock since the Internet came around, you know what they are. You’ve seen them a...
Read More
24 August 2018
Bringing SEO Back from the Dead
There was a time not so long ago that SEO was at the very heart of every company’s digital marketing strategy. Things ha...
Read More
22 August 2018
2018 Facebook Updates That Will Boost Your Marketing Savvy
Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreakin...
Read More
20 August 2018
Why Are Push Notifications Valuable and How Can I Get Started?
Digital marketing is all about getting the right message in front of the right people at the right time. The reason push...
Read More
17 August 2018
What Do You Need to Know About Facebook’s Content Review Policy?
By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious b...
Read More
14 August 2018
PBJ Marketing Named #1 E-commerce PPC Agency in 2018 by Clutch.co!
Simple, optimal, and straightforward. At PBJ Marketing, we’ve always tried to capture the very best of the benefits of P...
Read More
13 August 2018
Why Advertising on Amazon Is the Next Big Move for Retailers
If you're a retailer, Amazon.com is likely something you refer to as the "evil empire", the "800-pound gorilla" or a raf...
Read More
10 August 2018
LinkedIn’s New and Improved Campaign Manager: How Can You Take Advantage?
Last month, LinkedIn redesigned its Campaign Manager to allow marketers to more easily manage multiple campaigns at once...
Read More
7 August 2018
Crazy! 5% of Your Pages Are Driving 95% of Your SEO Traffic
Crawling. Indexing. Ranking. Are you ready to rewrite your entire website (including blog posts!) every time Google deci...
Read More
6 August 2018
4 Geo-Targeting Tactics to Heighten Your (Local) Business Appeal
Online discoverability and getting new customers in the door are two of the biggest challenges faced by local businesses...
Read More
3 August 2018
The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads
Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive...
Read More
31 July 2018
Reaching a Digitally Savvy Audience: How to Market to Millennials
Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimat...
Read More
30 July 2018
Two Operational Emails You Simply Must Optimize
There are two emails that your business sends out every day -- day in and day out -- that could significantly increase y...
Read More
27 July 2018
Beyond Science Fiction: How Artificial Intelligence is Changing Marketing Forever
AI is a trendy tech term that’s been thrown around a ton recently. It stands for Artificial Intelligence and actually co...
Read More
26 July 2018
How to Track Google Analytics Conversions for Elegant Themes Bloom Email Plugin
Updated July 2019 Do you want to track Google Analytics conversions using Elegant Themes Bloom Email Opt-In Plugin wi...
Read More
24 July 2018
Not Using Video in Your Marketing? You're Missing Key Customers . . . Literally
Do you remember the days when making a video for your brand involved actors, sets, scripts . . . and a massive budget? F...
Read More
23 July 2018
Why a Rockstar Website Is a Pivotal Part of Your Digital Marketing Mix
What is your website? It's a centralized location for all of your digital marketing activities. It's where your customer...
Read More
20 July 2018
Marketing Automation in 2018: A Beginner’s Guide
The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of...
Read More
17 July 2018
Common Digital Marketing Challenges and How to Overcome Them
Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of y...
Read More
16 July 2018
Facebook Changes Cryptocurrency Policy: What Does it Mean for Marketing?
Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertiseme...
Read More
13 July 2018
Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know
A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketin...
Read More
10 July 2018
Why PayPal’s New Personalized Checkout Option Changes the eCommerce Game Forever
Checking out on eCommerce websites that utilize PayPal Merchant Services just got a whole lot easier. With the adoption ...
Read More
9 July 2018
Leveraging Social Media Contests to Grow and Engage Your Audience
One of the best ways to grow your audience and get them to actively engage with you is by running contests. You see them...
Read More
6 July 2018
Podcasts: A New Wave in Radio Marketing
Radio is still quite popular, but it doesn’t have the same all-encompassing reach that it used to. Younger audiences sim...
Read More
3 July 2018
Is Event Marketing Right for Your Business?
Live event marketing is typically seen as a stand-alone funnel, something that’s separate from other marketing strategie...
Read More
2 July 2018
Target Your Social Ads by Device or You May Be Wasting Money
You may not realize it, but you consume different types of content on different devices. When you stop to think about it...
Read More
23 May 2018
Dynamic Search Ads Will Rock Your (Marketing) World
Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The res...
Read More
21 May 2018
Is Your Website Content Killing Your SEO?
The days of building website content for search engine bots is truly over. Today, your content should be optimized for r...
Read More
18 May 2018
Which Wins? Technical SEO or Great Content?
A digital marketer's job is never boring. Whether you're looking for the next great way to hack your PPC results or find...
Read More
16 May 2018
Beyond PPC: Creating Landing Pages That Convert
There is no proven scientific method for creating a perfect digital marketing campaign. There are definitely some things...
Read More
11 May 2018
Bing or Google? Which SEM Platform Serves You Better
You know we love some PPC marketing here at PBJ Marketing, and we've talked a fair bit about Google AdWords in the past....
Read More
9 May 2018
Taking Advantage of Amazon's New and Improved Sponsored Products
Toward the end of 2017, Amazon began phasing out the way that their Amazon Sponsored Product advertisements were deliver...
Read More
4 May 2018
Do You Need a Brand Evolution? Take Notes From These 3 Companies
Brands have evolved from simply companies that produce goods and service you can rely on to something much more than tha...
Read More
30 April 2018
The Big Marketing Mistake 97% of SMBs Are Making
Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successfu...
Read More
24 April 2018
PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!
A message from our CEO... Our team at PBJ Marketing works with companies of all sizes and across dozens of sect...
Read More
20 April 2018
Do You Have a Content Calendar? Here's Why You Need One
Do You Have a Content Calendar? Here's Why You Need One We have talked plenty about the execution and benefits of conte...
Read More
16 April 2018
The Internet of Things: What Does It Mean for Marketing?!!
One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means - our devic...
Read More
6 April 2018
Designing Banner Ads That Get Results: 7 Handy Tips and Tricks
Digital advertising is a necessary, yet often frustrating challenge. You need to advertise and get your banners in front...
Read More
6 April 2018
Using Twitter Ads: Everything You Need to Know
Twitter is undoubtedly one of the most important platforms for businesses to engage with their audience. Just take a loo...
Read More
30 March 2018
4 Attribution Tools in Google AdWords You Should Know
If you’re using Google AdWords, you probably use last click attribution to determine the attribution credit for a conver...
Read More
26 March 2018
What's the Future of Virtual and Augmented Reality in Shopping?
If you have a smartphone, odds are that you're already using augmented and virtual reality and don't even realize it. An...
Read More
23 March 2018
Facebook Advertising: Exactly What Makes a Video Engaging?
Facebook is perhaps the most powerful platform available today for digital marketers. As of last spring, there were over...
Read More
21 March 2018
Open Rates Lagging? Here Are 3 Ways You Can Boost Them
Email marketing is still one of the most effective tools to engage with existing customers, drive conversions, and recon...
Read More
15 March 2018
Hey Alexa: Is Your Brand Ready for the Voice Search Revolution?
"Alexa: Order some toilet paper." No, this isn't a husband texting his wife 'Alexa' and asking for some Charmin. Inst...
Read More
10 March 2018
Give Your PPC Account a Health Check-Up
An un-optimized PPC campaign can burn through your budget in no time flat, leaving you with empty pockets and trying to ...
Read More
7 March 2018
Responsive Website or Mobile App? Making the Right Decision for Your Business
Is your marketing team constantly warring with your IT department over limited resources and time? This isn't an unusual...
Read More
5 March 2018
Win BIG With Instagram's Awesome New Shoppable Collection Ads
Instagram entered the advertising space with a bang around 2014, and when Instagram ads were added to the Facebook Ads M...
Read More
2 March 2018
Your Personality is What Customers Connect With
We spend vast quantities of time defining our brand: the look of the logo, the design of our products, packaging, ad cre...
Read More
26 February 2018
3 Mobile Advertising Trends You Need to Know for 2018
It shouldn’t come as a surprise that mobile marketing is critical to the success of just about any marketing campaign. M...
Read More
21 February 2018
Could Facebook Live be the next YouTube?? YES
Facebook Live is a global phenomenon, with engagement statistics proving without a doubt that this new way of reaching i...
Read More
19 February 2018
Instagram: Why There's Never Been a Better Time to Dive In
Instagram is one of the largest and most popular social media platforms today. Not only that, but it’s still growing eno...
Read More
12 February 2018
Hey! Are you Paying Attention to Multi-Touch Attribution?
If 100 percent of your customers go through your online shopping cart, does that mean that the only advertising and mark...
Read More
8 February 2018
Don't Let a Few Customers Kill Your Online Reputation
Today's consumers are laser-focused on finding the best possible deal. One of the first things people do when they start...
Read More
7 February 2018
Off-Site SEO and It's Importance In Ranking Your Site
Search engine optimization is constantly evolving and never completely intuitive. It makes sense that only your own webs...
Read More
6 February 2018
3 Trends To Know When Updating Your Website In 2018
In 2018, web design is more important than it’s ever been. The competition is out there, and if your website isn’t respo...
Read More
5 February 2018
4 KEY Tips When Using Social Media Influencers
Ten years ago, who would have believed that we would be buying something based on the recommendation of a 20-something w...
Read More
2 February 2018
How to Beat the New Facebook Algorithm
Well, Mark Zuckerberg and his team of uber-programmers have done it again. Just when you thought you'd figured out the F...
Read More
1 February 2018
Are YOU following the CBA's 'Better Ad Standards' rules?
We know that Google and Facebook business leaders feel as though they're all-powerful and all-knowing when it comes to c...
Read More
31 January 2018
5 Tips for Achieving Great Social Advertising Results in 2018
Social media advertising is a relatively low-cost way to reach a targeted audience of potential buyers -- but there are ...
Read More
30 January 2018
Valuable Content > Lots of General Content. Here are 4 tips to Follow:
Content isn’t what it used to be. It wasn’t long ago when you could simply churn out blog post after blog post, focusing...
Read More
29 January 2018
How To Utilize Your Competitors to Boost your PPC Strategies
If your competitor has been slaying their PPC game and grabbing all your prospects, it's time to roll up your sleeves an...
Read More
26 January 2018
How Does That Ad Know Who I Am??-The Rise of INTERACTIVE Ads
As marketers, we all know that there's a pretty thin line between creepy and unbelievably cool when it comes to personal...
Read More
25 January 2018
The New Facebook Update and What it Means for Digital Marketing
What Do the Facebook Changes Mean For Digital Marketing? Facebook CEO Mark Zuckerberg shook the marketing world up in a...
Read More
24 January 2018
How Do You Create Eye-Catching Imagery?
Content marketing is more than simply slapping a few hundred words on your blog once a week or so. It requires thoughtfu...
Read More
23 January 2018
Our Go-To Guide For Emotional Marketing
Is Your Marketing Soft Enough? Here’s a Brief Guide to Emotional Marketing As marketers, we may tend to focus on inform...
Read More
19 January 2018
Top 4 Ways In-Home Smart Devices Will Change Marketing
Do you have a smart phone? Probably. Do your parents? More than likely. What about your grandparents? It's a pretty safe...
Read More
18 January 2018
Apologize Like Apple: What To Do When You Screw Up
Making mistakes isn't fun. It's not even close to fun. It's embarrassing. A big mistake can get you fired -- faster in s...
Read More
17 January 2018
When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear
We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing...
Read More
16 January 2018
How to Unlock Your Inner RETARGETING Ninja
A customer comes to your website, looks at one or more products. They poke around a bit, perhaps even add a specific pro...
Read More
9 January 2018
Non-Profit Alert!! Google Ad Grants NEW Updates and Requirements
Savvy non-profits have been taking advantage of Google AdWords grants for quite some time (if you're not aware of this p...
Read More
4 January 2018
4 Predictions That Will Rock Your 2018 (Marketing) World!
Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with...
Read More
19 December 2017
Facebook Text Overlay Tool
Have you received the message "Your ad images contain too much text which is preventing delivery of your ads to your aud...
Read More
18 December 2017
4 Important Email Marketing Trends You Need To Know For 2018
Email marketing can be an extremely effective marketing tool, but it’s important to continually review and update your s...
Read More
13 December 2017
Set the Hook and Reel Them In: Customer Referral Programs That Work
Starting something new can be tough, especially so when you're facing a sea of competitors who are determined to undercu...
Read More
12 December 2017
The 5 Secrets of the Most Successful Content Marketers
Are You Using Content Marketing Effectively? Are you uncertain about how much content marketing is contributing to your...
Read More
11 December 2017
How To Define SEO Metrics That Won't Put Your Boss To Sleep!
Hitting the target with your SEO assumes several things: 1) That you actually know what the target looks like, and where...
Read More
5 December 2017
Crazy-Good Automation Tools That Will Strengthen Your Marketing Results
If you're a marketer, there are simply never enough hours in the day to accomplish everything on your list. Automation i...
Read More
4 December 2017
Dangerous Data: Are Your Privacy Policies Putting Your Business at Risk?
Marketers are constantly hungry for more information: customer purchasing, demographic information, interests and more. ...
Read More
1 December 2017
Steps to Choosing the Right Digital Marketing Channel
Whether you are a small business owner or you're part of a big firm, you know that you need to utilize forms of marketin...
Read More
29 November 2017
Could Content Marketing Take Over Customer Support?
If you are like most companies, then you likely know how your customers act when they feel like it is difficult for them...
Read More
28 November 2017
TOP 5 Signs Your Brand Should Be Using Personalization
Hello, <first_name>, how are you today? If receiving an email with this intro gives you the hives, it's likely tha...
Read More
27 November 2017
5 KEYS to Building a Successful Landing Page
Landing pages are one of the most critical elements of any marketing campaign. A strong landing page will take intereste...
Read More
21 November 2017
New Tech Marketing Tactics You NEED To Learn About
It's a pretty darn cool time to be a marketer, no doubt. Between creating a Snapchat geofilter for your brand, defining ...
Read More
20 November 2017
5 New Social Media Updates: Learn How They Can Help Your Business!
We know that most companies are using social media as part of their digital marketing efforts, but still, we were surpri...
Read More
17 November 2017
Find Out Which Is Right For You: Should Digital Marketing Be Outsourced or In-House?
When it comes to business decisions, you can pretty much guarantee that they will continue coming in. One decision, whe...
Read More
16 November 2017
Hoping To Get Lucky Today? Use Lucky Orange To Help You Increase Conversions
Make Your Own Luck Marketers have a love/hate relationship with data: they love it when someone provides them with acti...
Read More
15 November 2017
Why You MUST Nail Mobile Commerce to Grow Sales in 2018
Mobile Commerce If you're in the business of selling goods and services, you understand first-hand what a disruptor mob...
Read More
14 November 2017
The Role of Customer Experience in Digital Marketing Strategy
Forty years ago, customer experience was a simple matter. You walked into a store, where the owner likely knew your name...
Read More
13 November 2017
The 5 SEO Factors That Are Actually Helping Your Rankings in 2017
Curious about what's worth the investment this year? Worried about what worthless strategies are burning through your bu...
Read More
10 November 2017
Alert! Holiday eCommerce Strategies That Drive More Sales
If your business sells products or services online, chances are that the holidays are your favorite time of year for mor...
Read More
9 November 2017
6 Free Content Marketing Tools You Should Be Using NOW!
Ever heard of TANSTAAFL? There's No Such Thing As A Free Lunch -- and in most cases this is a true statement. However, t...
Read More
8 November 2017
Digital Marketing Trends You Need To Be Watching
Over the past few years, it has been amazing to watch as different trends have entered the world of digital marketing. W...
Read More
7 November 2017
Here Are Our "TOP 5" Steps to Increase eCommerce Revenue
Want To Increase eComm Revenue? Ask any marketer about their top priority, and you'll nearly always receive "Growing sa...
Read More
6 November 2017
Why You Should Start Using Facebook's Lead Generation Ads TODAY
It's really not overstating to say that Facebook fundamentally changed the game with their introduction of lead generati...
Read More
2 November 2017
Why You Should Be Starting Your Business Blog NOW!
Starting Your Business Blog Blogs are old news, just for home businesses -- right? Actually, nothing could be further f...
Read More
1 November 2017
PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!
For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! W...
Read More
31 October 2017
Start Winning Now! Creating and Optimizing Sales Funnels
Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your custo...
Read More
30 October 2017
The SCARIEST Content Marketing Mistakes You Might be Making
Are you among the 85 percent of marketers using content marketing in 2017? According to the Content Marketing Institute...
Read More
27 October 2017
TOP 5 Ways SEO & SEM Drive Customers to YOUR Website
It's no secret that the more prospects you bring to your website, the more likely that you are to convert those prospect...
Read More
26 October 2017
Why You Need Active Daily Management to Improve Your Google AdWords Campaigns
At first blush, managing Google AdWords seems like a relatively simple concept: choose your keywords, make a few decisio...
Read More
25 October 2017
Retargeting for the Win!! Bring Customers Back to Finish Their Transaction
Get Potential Customers Back Wouldn't it be nice to have a life size billboard that followed your customers around ever...
Read More
24 October 2017
Here's How Content Marketing Drives Customer Engagement and Sales
Content Marketing People today are bombarded with marketing messages from all directions: Sale! Buy Now! Don't Wait! Th...
Read More
23 October 2017
4 Social Media Marketing Campaigns to Inspire Your Holiday Strategies
If you want to finish the end of the year strong, you should already be thinking about a social media marketing strategy...
Read More
10 October 2017
Your GUIDE to Driving Brand Discovery This Holiday Season
The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’...
Read More
5 October 2017
3 Keys to Make Sure Your Display Ads Pack a Powerful Punch
It takes years of experience before you can call yourself a master of display advertising, and even then, sometimes it f...
Read More
3 October 2017
Instagram Rewrites the Social Ad Playbook with “Canvas” Ads
In early 2016, Facebook announced that it will extend its “canvas” ad format to Instagram, and now, more than a year lat...
Read More
28 September 2017
PBJ’s 12 Hilarious Domain Name Mistakes
Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to h...
Read More
26 September 2017
Reach Your Desired Audience with the New "Yelp Local Audiences"
Yelp Local Audiences Even though it’s the largest crowed-sourced review site of its kind, Yelp is often an underutilize...
Read More
21 September 2017
4 Ways to Beat Amazon at Its Own Game This Holiday Season
Boost Your Brand The end of summer is near, and that means that the holiday shopping season is right around the corner....
Read More
19 September 2017
Alert! Forbes 2018 Digital Marketing Predictions
Digital Marketing's Future Unless you have a crystal ball, it’s tough to know exactly what’s on the horizon for digital...
Read More
14 September 2017
Find Your Niche: Creating Content for the RIGHT Audience
Finding Your Niche It’s a common misconception that you need to produce content that everyone finds interesting. Althou...
Read More
12 September 2017
Are You Prepared! The 2017 Holiday Shopping Season Is Starting Earlier Than Ever
It's Time To Prepare Your Brand We previously stressed the importance of preparing your brand for the holiday season, b...
Read More
7 September 2017
How To Spot a Bot: 4 Ways to Identify Malicious A.I.
Malicious Bots Bots are everywhere, and unfortunately, many of them are malicious. Even the President of the United Sta...
Read More
5 September 2017
Alert! Facebook’s Update Will Impact “Fake News”
Fake News At the rate we’re going, “fake news” is going to be the phrase of the year, but not if Facebook has something...
Read More
29 August 2017
Bot's Betray China! A.I. Embraces U.S. & Shun Communism
Artifical Intelligence We’ve discussed the upside to introducing chatbots to your digital marketing efforts in the past...
Read More
24 August 2017
Digital Commerce Winning Its War Against In-Store Sales
Digital Sales When’s the last time you ordered something online? Probably pretty recently. Well, you’re not alone, as a...
Read More
22 August 2017
Search Engine Satisfaction Dips, Is It Time to Diversify Your Digital Strategy?
Your Digital Strategy When it comes to refining your digital marketing campaign – with added emphasis on user experienc...
Read More
17 August 2017
Alert! Facebook Update To Penalize Slow Websites
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ra...
Read More
16 August 2017
Google Sets New Standard for Mobile Ad Viewability
Guest Author: Pranali Gotpagar, PBJ Marketing Intern 2017 We have been able to obtain Ad Impression data (t...
Read More
15 August 2017
Twitter Introduces A Subscription-Based Ad Program
Twitter's Ad Revenue During the second quarter of 2017, Twitter’s ad revenue hit a rough patch, but the social network ...
Read More
10 August 2017
5 Surefire Ways to Improve Mobile User Experience
Hooked To The Tiny Screen What did you do while riding the train to work today? Probably browsed your phone, right? It’...
Read More
8 August 2017
The Eye of the Robot – Introducing A.I. to Your Customer Service Experience
Technology changes the way consumers interact with brands. Digital marketing devices that were successful in the past - ...
Read More
3 August 2017
With Ad Blockers Swarming, Be A Trustworthy Brand For Users
Millions of Ad Blockers, And Some More... It’s a hard pill to swallow, but a growing share of consumers are sick and ti...
Read More
1 August 2017
Snapcrap? Snapchat’s IPO Dips Below $17 IPO Price
We previously speculated that Snapchat might be in for a rough 2017, and it’s starting to look more and more like the wr...
Read More
27 July 2017
Rookie Mistakes In Email Marketing
Email marketing is a valuable tool to have in your arsenal, but let’s be frank, it’s easy to suck at email marketing. ...
Read More
25 July 2017
Desktop Conversion Rates Continue to Beat Mobile, but Will It Last?
It’s no secret that the future is mobile, but when it comes to conversion rates, desktop computers continue to cast a sh...
Read More
19 July 2017
PBJ Marketing Named Among "Top SEO and PPC Agency"
For the second year in a row, Clutch.Co names PBJ among the top agencies in NYC. Whether you’re a startup looking to ...
Read More
18 July 2017
New VR Tech Will Further Inform Consumer Habits
VR is now a part of society. Digital marketing professionals are taking it to the next level and are utilizing it as a r...
Read More
14 July 2017
Your Customers Are Your Strongest Content Strategy Assets
Ever-growing Giant: E-Commerce It’s time to face facts, most Americans prefer to shop online and to compensate, you bet...
Read More
11 July 2017
4 Cardinal Sins of Blog Design
We love new and unique blog designs, but when we come across one that commits any of the cardinal sins of blog design, o...
Read More
6 July 2017
Create Relevant Ads To Cut Down Ad-Blocker Use
STOP! No More Ads Creating effective online ads that yield real results and significant ROI can be a taxing process. Th...
Read More
5 July 2017
It’s Never Too Early to Prepare Your Brand for the Holiday Season
We might sound crazy, but the holiday shopping season is right around the corner. Although the ornaments are still packe...
Read More
29 June 2017
Top Apps For Marketers To Enhance Digital Strategy
5 Companies That Rule The App World Users are spending more time than ever on their smartphones, but a new report from ...
Read More
27 June 2017
Another Nail in Snapchat’s Coffin? Instagram Introduces “Face Filters”
The battle for photo sharing app supremacy rages on, and Instagram may have recently dealt a lethal blow to Snapchat wit...
Read More
27 June 2017
Another Nail in Snapchat’s Coffin? Instagram Introduces Face Filters
The battle for photo sharing app supremacy rages on, and Instagram may have recently dealt a lethal blow to Snapchat wit...
Read More
22 June 2017
Long-Form Videos Crowned the New King of Content
The Rise of Long-Form Videos We’ve discussed the importance of video content in the past, and a recent major milestone ...
Read More
20 June 2017
37% of Consumers Judge Online Ads Paired with Questionable Content
Creating online ads is a powerful way to get your brand’s message in front of prospective customers, but what many brand...
Read More
15 June 2017
Build A Responsive Email Marketing List With These 4 Easy Steps
Responsive Email Marketing Every morning, millions of American across the country open their email inboxes and immediat...
Read More
13 June 2017
Facebook Newsfeed Update to Reward High-Quality Content
When is the last time you logged onto Facebook and thought to yourself, “I don’t care about any of this content?” Thankf...
Read More
18 May 2017
4 Retailers Putting Big Data to Good Use
Big data is big business in digital marketing, and various companies are putting it to work to identify prospective cust...
Read More
16 May 2017
Despite Revenue Spike, Snapchat Fails to Dazzle
Here at PBJ Marketing, we’ve been keeping a close eye on Snapchat’s IPO and its development as a powerful marketing tool...
Read More
11 May 2017
5 Common E-Commerce Pitfalls and How to Avoid Them
Establishing an online presence is a tough task that requires a whole lot of guidance, and if you’re adding e-commerce t...
Read More
9 May 2017
5 Quick Fixes for Small Digital Marketing Victories
Digital marketing is a marathon that takes considerable time and patience to see real results. However, according to the...
Read More
4 May 2017
PBJ’s Tricks of the Trade: Overcoming (Blog) Writer’s Block
Creating new and unique content for your company’s blog day in and day out can be a difficult task, and here at PBJ Mark...
Read More
2 May 2017
Facebook Pixel Users Are About to Get a Big Boost
An active presence on social media is an absolute must for any digital marketing strategy these days, and with the help ...
Read More
27 April 2017
Evaluate Your Content Strategy in 4 Easy Steps
Your website needs great content for several reasons. It gives off a strong first impression, it helps with your site’s ...
Read More
25 April 2017
Personalize Your Digital Marketing Efforts with the Help of PBJ
Consumers love personalization. Whether it’s a perfectly tailored suit, a one-of-a-kind car color, or a bartender callin...
Read More
21 April 2017
In the Wake of Its IPO, Is Snapchat in for a Rough 2017?
There was a ton of buzz leading up to Snapchat’s IPO at the beginning of March. So far, its stock (NYSE: SNAP) has perfo...
Read More
18 April 2017
Elevate Your Digital Marketing Game with These 3 Online Tools
There's a common misconception that it takes a village to raise a successful digital marketing strategy. But with so man...
Read More
13 April 2017
4 Advanced Tactics for App Store Optimization
It’s no secret, the App Store is a crowded place. According to Lifewire, at the end of 2016, there were more than 2 mill...
Read More
11 April 2017
PBJ’s Tribute to the Web’s Best April Fools’ Day Jokes
April Fools’ Day is a big day for the internet, but now that the dust has settled and we can finally start to trust our ...
Read More
6 April 2017
The 3 Pillars of Social Media Content Production
Social media sites Facebook, LinkedIn, and Instagram are fantastic outlets to share your brand’s content, but there shou...
Read More
4 April 2017
Never Miss a Post with the Help of a Social Media Dashboard
Social media in the backbone of any digital marketing strategy. Often, it’s the most direct way to learn about prospecti...
Read More
31 March 2017
Outsmart the ISP Legislation with a VPN
Between the NSA and the Obama Administration “allegedly” wiretapping Trump Tower during the most recent Presidential Ele...
Read More
30 March 2017
6 Simple Ways to Write an Effective Ebook
Content should be a cornerstone of any digital marketing strategy, but it’s important to diversify the types of content ...
Read More
28 March 2017
Bots: The Good, the Bad, and the Ugly
Dealing with bots is an unavoidable part of digital marketing. While many bots work to improve your site, a new report f...
Read More
23 March 2017
Are Siri's Days Numbered? Google Assistant Is Making All the Right Moves
The war of voice assistants has been raging for a few years now, and Apple’s Siri appears to be the superpower to defeat...
Read More
21 March 2017
Facebook Insights: Harnessing the Power of Two-Way Communication
Facebook is a crowded marketplace, but with the right strategy, it can help your business flourish. It doesn’t matter if...
Read More
16 March 2017
Stop, Drop, and Roll: These 4 PR Blunders Really Burn!
It’s probably safe to say you’ve already seen the Best Picture blunder at this year’s Academy Awards. But for the uninit...
Read More
14 March 2017
The Evolution of Mobile ROI - Identifying New Revenue Events
Mobile should be a big part of your digital marketing strategy, and with more users discovering your brand on the go tha...
Read More
9 March 2017
Is Snapchat’s Longevity Viable? This Survey Says Otherwise
In the past, we’ve discussed the importance of adding Snapchat to your brand’s social media toolbox, but some people are...
Read More
7 March 2017
3 Digital Marketing Obstacles That Plague Small Businesses
Now more than ever small businesses need to have a strong internet presence. Before buying products and services, most c...
Read More
2 March 2017
Stock Photos Are Dead
The vast majority of stock images are terrible. In fact, a lot of them are downright unusable. What’s your first thou...
Read More
28 February 2017
Mobile Leaves Larger Footprint on E-commerce Sales, Can Your Site Handle It?
PBJ Marketing is no stranger to e-commerce website design, and as more and more consumers take their shopping online, mo...
Read More
23 February 2017
Buy Local: 3 Ways to Improve Your Local SEO
From farmers markets to farm-to-table restaurants, buying local is all the rage, and you can harness this trend to impro...
Read More
22 February 2017
Facebook "Reactions" Paves the Way for Emotional Targeting
The introduction of Facebook Reactions had some implications for digital advertisers, and now that they’ve been around f...
Read More
16 February 2017
5 Clear Signs You're Losing the Digital Race to the Competition
In our blog posts, we regularly talk about what you can do to improve your brand’s digital presence, but this time aroun...
Read More
14 February 2017
As Alexa Skills Marketplace Crowds, Amazon Pushes for Easier Development
We’ve discussed the many perks and potential security concerns of “smart speakers" in the past, but following a spike in...
Read More
9 February 2017
How the Onion Took Branded Content Mainstream and the Benefit to Your Company
The political battle of “real” vs. “fake” is in full swing, and we have to admit we’re riveted. Some of our favorite out...
Read More
7 February 2017
Prepare for Snapchat's IPO by Growing Your Brand's Social Presence
Snapchat is gearing up to join the likes of Facebook and Twitter as a publicly traded company. Currently valued between ...
Read More
2 February 2017
Expert Opinion: 4 Digital Marketing Trends for 2017
January is over, and experts continue to predict trends they expect to see during the course at 2017. When it comes to d...
Read More
31 January 2017
On-Site Search: Is Your Site as Optimized as It Could be?
When you hear the term “search engine optimization” you probably think about search giants like Google and Bing and how ...
Read More
26 January 2017
4 Steps to Dealing with 2017’s Email Marketing Trends
We’re big believers in email marketing, but if a steady flow of highly-customized emails promoting your brand and its mi...
Read More
24 January 2017
From Super Bowl Advertisers, It’s Been Nothing but Crickets
Say what you want about the Super Bowl, but with 114.4 million viewers last year, there’s no denying that it’s one of th...
Read More
19 January 2017
6 Ways to Jump-Start Your Social Media Ads in the New Year
Social media ads are a crucial part of any digital marketing initiative, but your strategy needs to adapt over time to e...
Read More
17 January 2017
More Bang for Your Buck: Getting the Most out of Mobile Ad Spend
Mobile ads are an important part of any digital marketing strategy. After all, the majority of users are spending more t...
Read More
13 January 2017
7 Best Browser Extensions to Use in the New Year
Whether you use Google Chrome, Firefox, Safari, or (gasp!) Internet Explorer/Edge, you probably have strong opinions abo...
Read More
5 January 2017
3 Things We Learned About SEO in 2016
Search Engine Optimization is a cornerstone of every digital marketing strategy, and the team at PBJ Marketing is always...
Read More
3 January 2017
Convenience Brings Security Concerns: A Look at Amazon Echo and Google Home
“Smart speakers” like Amazon Echo and Google Home are expected to be top sellers during this year’s holiday season, but ...
Read More
29 December 2016
5 Apps Control 85% of User Time, It’s Time to Make Yours Stand Out
A new report indicates that mobile apps account for more than half of all digital media time, making it more important t...
Read More
27 December 2016
Your Brand’s Social Media and a Celebrity Passing
With the passing of David Bowie, Carrie Fisher, Gene Wilder, and so many others, 2016 has been a tough year for celebrit...
Read More
22 December 2016
6 Simple A/B Tests to Improve Your Email Marketing Efforts
Imagine your favorite meal. Pretty good right? Now imagine eating that same meal every day for an entire year. It might ...
Read More
15 December 2016
10 SEO Marketing Tools to Add to Your Toolbox
Search engine optimization is the foundation of any digital marketing strategy, but you wouldn’t try to build a house wi...
Read More
13 December 2016
Amazon Go Store Shakes up O2O Shopping
For years, the team at PBJ Marketing has tried to predict the future of physical retail and online commerce. Well folks,...
Read More
8 December 2016
5 DIY Fixes to Improve Your Mobile Site Optimization
It goes without saying that Google stands alone at the top of the search engine mountain, and today most people are sear...
Read More
6 December 2016
Facebook Marketplace Takes on Giants eBay, Craigslist
Whether it’s instant messaging, gaming, photo sharing, advertising, or catching up on the latest news, it seems like Fac...
Read More
1 December 2016
What to Know: WordPress vs. Drupal vs. Ruby
If your company has a website, it certainly has a content management system, but how in touch are you with the bells and...
Read More
29 November 2016
Mobile Dominates on Black Friday, Cyber Monday Sales
Black Friday and Cyber Monday mark the start of the holiday shopping season, and as expected, activity this year was big...
Read More
22 November 2016
With a Grain of Salt: Facebook to Start Tagging Fake News
The dust is slowly trying to settle from 2016’s exceptionally tumultuous Presidential Election, and everyone from pundit...
Read More
17 November 2016
Online Reviews and What They Mean For You
It’s crucial for digital marketing professionals to get inside the minds of our clients’ prospects. Recognizing their ne...
Read More
15 November 2016
The Future is Now: 4 Bold Digital Marketing Predictions for 2017
The New Year still seems like a long way off, but it’s never too early to start planning your digital strategy for 2017....
Read More
10 November 2016
4 Things to Know: Gmail Launches Update to Support Responsive Design
At a glance, email marketing may seem old school, but it’s still one of the best tools to grow your business. According ...
Read More
8 November 2016
3 Reasons a Local Creative Digital Agency Is the Answer to Your Problems
New York City and Washington, D.C., are epicenters for culture and commerce, and if you’re a brand trying to stand out i...
Read More
3 November 2016
Keep Calm and Carry On: 3 Tips to Deal With a Google Algorithm Update
The only sure thing in the realm of SEO is that it’s always going to change. According to Google, the search engine gian...
Read More
1 November 2016
Mobile Merchants Enjoy Spike in Activity, but Conversions Remain Soft
It’s no secret that more consumers do their shopping on their smartphones, and Adobe recently released its 2016 Digital ...
Read More
27 October 2016
4 Questions to Ask About Your Content "Shareability"
Creating content to promote your brand on social media is no easy task, but if you do it right, users and peers alike wi...
Read More
25 October 2016
PBJ Marketing: Setting the Bar for Top Digital Agencies
Interested in finding one of the best agencies in New York City? You’ve come to the right place. PBJ Marketing was just ...
Read More
25 October 2016
Are Fake Online Reviews Really Shaking Consumer Confidence?
It should be cut and dry. If you run a good company, you should receive positive online reviews that boost your business...
Read More
20 October 2016
Ad Spend Waste Giving You a Scare? We’re Here to Help!
The team at PBJ Marketing is always in the mood for a good scare; that’s why we’ve already set aside our favorite horror...
Read More
17 October 2016
Pinterest Monthly Users See a 50% Spike
There’s a ton of competition among social media networks, and the field is dominated by the likes of Facebook, Instagram...
Read More
13 October 2016
Digging Deep Into Your Site’s RFM Analysis and Putting It to Work
Driving traffic to your website is one of the primary goals of any digital marketing campaign, but have you ever stopped...
Read More
11 October 2016
Oops! AdWords, AdSense Mix Up Costs Teen $120k
Historically, it’s been the dream of millions of people to make it to the silver screen, but with the rise of the intern...
Read More
6 October 2016
Digital Marketing: Fueled by Data, but Not Without Its Drawbacks
Big data is big business, and if you tap into it, you can seriously elevate your brand’s digital marketing performance. ...
Read More
4 October 2016
Is Your Content Link-Worthy?
There are many different types of content, but they all have a massive impact on Search Engine Optimization. Content ...
Read More
29 September 2016
Time to Act: Mobile Users Dwarf Desktop
Next time you’re on a crowded train or in a bustling coffee shop, take a look around. Chances are the vast majority of p...
Read More
28 September 2016
Nurture Brand Loyalty With Your Very Own Custom App
Getting consumers to stay loyal to your brand isn’t a walk in the park, and according to new data, getting them to downl...
Read More
22 September 2016
The Best of the Worst: PBJ's Favorite Digital Blunders
It's critical that the public perceives your company in a positive light, and digital marketing is commonly your fir...
Read More
20 September 2016
Twitter Ready to Roll out Changes to 140-Character Count
Back in May, Twitter announced it was going to make some small changes to its platform that were expected to have some b...
Read More
15 September 2016
Clinton vs. Trump: Two Candidates, Two Very Different Digital Strategies
Digital marketing helps mold the opinions of your audience, and who wants to mold opinions of an audience more than U.S....
Read More
13 September 2016
Going Viral: The 4 Dos of Successful Video Advertising
Video is the future of online content, but before you dive headfirst into a video advertising campaign, there are numero...
Read More
8 September 2016
7 Trends in E-Commerce SEO Happening Right Now
Search Engine Optimization strategies evolve almost as quickly as the search engines that inspire them. According to Sea...
Read More
6 September 2016
Zooming in on Instagram
Instagram has been through many changes so far in 2016, and the photo- and video-sharing is back at it again. Users rece...
Read More
1 September 2016
iOS vs. Android Users: How Do They Treat Push Notifications
The vast majority of web browsing takes place on mobile devices, and it’s paramount that your brand has its mobile prese...
Read More
31 August 2016
4 Small Digital Marketing Steps to Seriously Grow Your Business
After a while, digital marketing may feel like a treadmill, but there are a few small steps you can take to get the ...
Read More
23 August 2016
How ‘Sausage Party’s’ Digital Marketing Blitz Paid Off
"Sausage Party," the most recent production from comedy masterminds Seth Rogan, James Franco, and Jonah Hill is making a...
Read More
16 August 2016
Organic Facebook Posts Stall, Opening Door for Smaller Companies
Without questions, Facebook is the dominant social media network, which means your brand needs to have a strong presence...
Read More
12 August 2016
5 Digital Marketing Trends For Small Businesses
If you own a small business, you know the importance of spreading the word about your company. But as the world gets inc...
Read More
9 August 2016
The 6 Do Not's of Digital Strategy
The digital gurus at PBJ Marketing can build your brand’s digital strategy from the ground up. We memorized the ins and ...
Read More
4 August 2016
Instagram “Stories” Shake Up Digital Marketing
Social media outlets are always on the lookout for new ways to outdo the competition, and a recent Instagram update coul...
Read More
2 August 2016
Let’s Talk Shop: Shifting Consumer Habits
Consumer habits change so often nowadays that it’s difficult for brands to keep up. However, according to Marketing Land...
Read More
29 July 2016
Time to Rethink Your Social Media Ad Spending Strategy
There’s no fighting it... a strong social media presence is essential to your brand's success. We’ve been telling out c...
Read More
28 July 2016
Bolster Your Credentials With a Verified Twitter Account
If you know your way around Twitter, you’re familiar with the little blue checkmark located on brands' official accounts...
Read More
27 July 2016
Which Content Creator Is Best for Your Brand?
To establish a strong internet presence, your brand’s website and social media outlets need quality content. But when it...
Read More
22 July 2016
5 Ways to Get the Most out of Your Email Marketing Efforts
It might seem archaic, but email marketing is still the cornerstone of many brands’ digital strategies. In fact, accordi...
Read More
20 July 2016
Red vs. Blue: How Politics are Experienced on Facebook
Social media is so customizable that every user experience is unique. In modern American society, there are...
Read More
19 July 2016
Do-It-Yourself PPC? Avoid These Common Mistakes
Implementing your own pay-per-click campaign without the help of a professional is a challenging endeavor. At PBJ Market...
Read More
18 July 2016
Pokémon GO and the Future of Digital Marketing
We told ourselves we wouldn’t get caught up in the fad, but now that Pokémon GO is the biggest mobile game in history, w...
Read More
15 July 2016
Will Wearable Technology Transform the Workplace?
The team at PBJ Marketing is always on the lookout for the latest and greatest technology so we can better serve our cli...
Read More
14 July 2016
Will Older Users Take Over Snapchat?
Younger generations are usually the first users to try out new social media platforms like Snapchat. But it’s only a mat...
Read More
13 July 2016
What We Can Learn From Fortune 500 Instagram Accounts
Major brands are great at reaching the public, and in this day and age, social media sites, such as Instagram,...
Read More
12 July 2016
7 Types of Keywords and Putting Them to Good Use
Search engine optimization – every brand needs SEO to stand out from the competition online. Behind every SEO effort is ...
Read More
11 July 2016
Hit the Refresh Button on Your Email Marketing Efforts
Hit the Refresh Button on Your Email Marketing Efforts With so many different outlets for digital marketing these...
Read More
8 July 2016
The Rise of Voice Search and Its Impact on Your Brand
Ten years ago, the concept of having a "conversation" with your computer or mobile device seemed like something straight...
Read More
7 July 2016
Facebook Just Made It Easier for Consumers to Find Your Brand (Literally)
Your brand needs a social media presence, but many marketing professionals make the mistake of trying to compete on a na...
Read More
5 July 2016
Will IBM’s Watson Be a Pioneer of Online Advertising?
It seems like it was ages ago that IBM’s Watson humbled Ken Jennings and Brad Rutter on Jeopardy, but what has our charm...
Read More
30 June 2016
The Best Offense Is a Good Defense: Tips to Avoid Digital Marketing Scams
To the team at PBJ Marketing, working with our clients is so much more than just a business arrangement... it's a partne...
Read More
29 June 2016
Dying Press Releases Give Blogs New Life
How many times have you been watching a TV show or film when a character demands a press release to deal with a corporat...
Read More
2 June 2016
PBJ Marketing Named Top Washington D.C. Digital Agency
PBJ Marketing was recently named a leading digital agency in Washington D.C. by ratings and reviews firm, Clutch. The di...
Read More
1 June 2016
6 Sources for the Very Latest in Digital Marketing
To be successful in digital marketing, you must first understand the industry – its history,current trends, and where it...
Read More
30 May 2016
5 Ways to Ruin Your Mobile Engagement
The team at PBJ Marketing is great at giving advice, and we know what to do when it comes to digital marketing campaigns...
Read More
25 May 2016
Instagram Redesigns More Than Its Interface
You may have noticed when you woke up the other morning that Instagram’s layout and design look much different than when...
Read More
23 May 2016
Which GoT Character Matches Your Marketing Style?
We’re half way through the current season of Game of Thrones, and if you’re anything like u...
Read More
18 May 2016
5 Reasons to Never Ignore Mobile SEO
We write about Search Engine Optimization an awful lot, but that’s only because it is SO important – especially on mobil...
Read More
16 May 2016
5 Digital Marketing Rules to Live By
Rules are necessary. In fact, many people say it’s what separates us from animals (besides the opposable thumbs of cours...
Read More
11 May 2016
360-Degree Videos – the Future of Video Content?
It was a little less than a year ago that 360-degree videos started to become more ubiquitous with everyday life. Now th...
Read More
9 May 2016
A/B Testing Your Brand’s Facebook Ads
Advertising on Facebook is a great way to strengthen your brand and reach a larger audience. From increased ad spend on ...
Read More
4 May 2016
4 Things to Remember About eCommerce Advertising
eCommerce is an important part of numerous social networks’ business models, but as we’ve observed in recent months, Fac...
Read More
2 May 2016
3 Questions Every Small Business Needs to Ask About Social Media
The first week of May marks the beginning of National Small Business Week, and here at PBJ Marketing, we're familiar wit...
Read More
27 April 2016
Improve Your AdWords Campaign with Ad Extensions
We know everything there is to know about Google AdWords. So much so, that many of our clients take full advantage of th...
Read More
25 April 2016
6 Ways Link Building Changed Over the Last Decade
Link building is a crucial part of Search Engine Optimization (SEO), and when properly implemented will significantly im...
Read More
20 April 2016
Nearly 80% of Social Media Minutes Spent on Mobile
Social media is one of the most compelling (and accessible) tools available to brands, and according to a recent survey ...
Read More
18 April 2016
Part 4: Tweaking and Streamlining Users’ Mobile Experience
Welcome back to PBJ’s continuous coverage of mobile site and app design. This is the final installment of our four-part ...
Read More
13 April 2016
Website Feeling a Bit Sluggish? PBJ Can Help!
We’ve said it before and we’ll say it again, when it comes to page speed, the hare always beats the tortoise. Accordi...
Read More
11 April 2016
Part 3: Finalize Mobile Transactions With a Tailored Checkout Experience
Welcome back to PBJ’s continuous coverage of mobile site and app design. This is part three of our four-part series, but...
Read More
6 April 2016
5 Effective Banner Ad Designs to Get More Clicks
Go to any website and more likely than not, you’ll see some sort of banner ad. Banner ads are so ubiquitous with surfing...
Read More
4 April 2016
Part 2: Mobile Site & App Layouts and the Impact on User Experience
Welcome back to PBJ’s four-part series on mobile site and app design. In case you missed it, check out Part 1: Building ...
Read More
30 March 2016
By the Numbers: The Upsides of Facebook Advertising
With a staggering 1.4 billion monthly users, it’s clear that Facebook is the goliath in the ongoing battle for social me...
Read More
28 March 2016
Part 1: Building Your Brand’s Mobile Presence
Now more than ever, mobile devices have become a cornerstone of everyday life across the globe. Mobile-optimiz...
Read More
23 March 2016
Yes, Snapchat Also Makes a Great Marketing Tool
Snapchat is just four years old, but it has already made a tremendous name for itself. With more than 100 million daily ...
Read More
21 March 2016
It’s the End of Instagram as We Know It, and Users Don’t Feel Fine
With more than 400 million users, Instagram is one of the fastest-growing social networks around, but the photo-sharing ...
Read More
16 March 2016
Keep Users Coming Back with These 7 Carousel Ad Tips
It's official, Facebook Carousel Ads are extremely popular, and appear to be the go-to social media marketing tools ...
Read More
16 March 2016
5 Mobile Marketing Pitfalls That Will Cripple Your App
It was only recently that mobile user activity exceeded desktop, and numerous projections expect the trend to continue i...
Read More
14 March 2016
4 Things Every Nonprofit Should Know About the Ad Grant Program
Google is a powerful tool, and harnessing this power comes with great responsibility. Luckily, if you're a nonprofit, a ...
Read More
7 March 2016
5 Digital Marketing “Must Haves” Your Brand Can’t Live Without
When it comes to building your digital strategy, it’s important to consider some “must haves” to ensure maximum results....
Read More
2 March 2016
Advertisers React to Facebook’s New “Reactions” Feature
If you’re on Facebook as often as we are, you’ve probably noticed a pretty big change in the last week… and this change ...
Read More
29 February 2016
6 Black Hat SEO Tricks You May Be Doing & Google WILL Penalize You!
We often talk about The DO's and The Tricks to improve your SEO ranking, but we don't talk enough about The Don'ts... an...
Read More
24 February 2016
Cha-Ching! Retailers With Apps Saw More Sales in 2015
The numbers are in and the holiday season provided a big boost to final quarter consumer spending in 2016, according to ...
Read More
22 February 2016
It’s No Surprise, Americans Love the iPhone
The iPhone has had a significant impact on the way we conduct our everyday lives. From communicating with friends and fa...
Read More
17 February 2016
4 Winning Ways to Revamp Your Email Marketing Campaign
Although there are numerous ways to digitally tell your brand’s story in this day and age, email marketing is still one ...
Read More
15 February 2016
Resuscitate Your SEO Tactics With These 6 Ideas
You may have a gorgeous website layout designed for the best user experience possible but if potential customers and cli...
Read More
8 February 2016
The Vast Majority of Americans Own Smartphones, Can Your Brand Handle It?
Next time you’re in a public place, such as a crowded restaurant or subway car, take a look around you. Everyone appears...
Read More
3 February 2016
It Pays to Have a PPC Campaign
Most respectable brands with an online presence have a paid search account. However, just because an account exists does...
Read More
1 February 2016
The Shift to Display Ads, Is Your Brand Ready?
Digital advertising is a beast that’s difficult to tame, and usually, right when you think you’ve figured out the best g...
Read More
27 January 2016
Digital Marketing Blunders and How to Avoid Them
Digital marketing can be tedious, but with the help of the seasoned team at PBJ Marketing, you can navigate the process ...
Read More
25 January 2016
Top Brands Gearing up for Super Bowl Kickoff
Although the Super Bowl isn’t until the first Sunday in February, there is already significant hype building around the ...
Read More
20 January 2016
NFL Social Media Puts on MVP Performance
The NFL Playoffs are in full swing, and although the National Football League does a fantastic job captivating millions ...
Read More
18 January 2016
Is Cash Still King? More Consumers Take Advantage of Mobile Payments
It goes without saying that cash is no longer king as more consumers flock toward debit and credit cards to complete pay...
Read More
14 January 2016
Easily Disable MailChimp Double Opt-in in API 3.0
MailChimp's API version 3.0 has changed a bit from previous versions, but nonetheless, we can still disable the double o...
Read More
14 January 2016
How to Disable MailChimp Double Opt-in for API version 2.0
If you are using MailChimp's API version 2.0 to capture and sends leads to MailChimp, but wish to disable the double opt...
Read More
13 January 2016
3 Fundamentals for Startup Marketing Success
It wasn’t too long ago that PBJ Marketing was nothing more than a twinkle in our founders’ eyes, but now in our fifth ye...
Read More
11 January 2016
5 Digital Marketing Resolutions for the New Year
Resolutions are a great way to start of the New Year on the right foot. Many people choose to exercise more, eat better,...
Read More
6 January 2016
5 SEM Predications for the New Year
Search engine marketing is constantly evolving, but with a little foresight, you can stay ahead of the curve in 2016. Se...
Read More
4 January 2016
6 Tips to More Effectively Publish FB Videos
These days, scrolling through a Facebook newsfeed is second nature. Most users gloss over photos of the friends and fami...
Read More
30 December 2015
WordPress 4.4 Introduces More Inclusive Changes
To start the New Year off with a bang, WordPress recently announced the launch of version 4.4, and it’s coming with some...
Read More
28 December 2015
2015: Another App-Happy Year
Mobile devices have become ubiquitous with everyday life. We use our iPhones, Androids, and tablets to share pictures, c...
Read More
23 December 2015
Times Are A-Changin’ – Digital Ad Spending Skyrockets
When you think of advertising, you probably think of flashy print ads and multimillion-dollar commercials during the Sup...
Read More
21 December 2015
Bold Content Marketing Predictions for the New Year
Content marketing is a constantly changing industry, and it can be difficult to gauge where it will be a few months from...
Read More
16 December 2015
The Future Is Now: Facial Recognition May Impact Email Marketing Campaigns
Starting in 2016, there are expected to be some new technologies to make digital marketing much more efficient. One of o...
Read More
14 December 2015
Use Your Online Presence to Drive In-Store Sales
Well-designed company websites make it easy for consumers to conduct online shopping. However, there are still a few iss...
Read More
11 December 2015
The Advertiser's Guide to Ad Blocking
Ad blocking is a topic that’s been popping up quite a bit lately. The use of ad blocking applications recently made its ...
Read More
9 December 2015
Are People Sharing Your Tweets? It Just Got Harder to Tell!
Social networks are always making additions to their sites, changing the format, and even taking away familiar features....
Read More
7 December 2015
Content Marketing Predictions for the New Year
The New Year is right around the corner, and many experts are already weighing in on content marketing trends they expec...
Read More
2 December 2015
Facebook and Instagram Offering Targeted Holiday Ads
Every year businesses make a bigger push on social media to attract holiday shoppers, and 2015 isn’t expected to be any ...
Read More
30 November 2015
Two Powerful Google Tools to Strengthen Your Brand
We don’t quite get the appeal of camping out in front of a store for all the sweet Black Friday deals, but to us, Cyber ...
Read More
25 November 2015
4 Benefits of a Website Redesign
There are many benefits of a website redesign, and PBJ Marketing is here to walk you through the process. Although flow ...
Read More
23 November 2015
6 Social Media Trends to Track in 2016
The New Year is quickly approaching, and there some changes expected to take place when it comes to digital marketing wi...
Read More
18 November 2015
4 Tips for Perfect CTAs
A call to action (CTA) is one of the most efficient ways to convert users to actual sales. However, the nuances of CTAs ...
Read More
16 November 2015
Businesses Come Up Short on Social Media Inquiries
These days, it’s easier than ever for customers to get in touch with businesses. However, with so many outlets, ranging ...
Read More
11 November 2015
PBJ’s Favorite Social Media Giants
Social media serves the backbone for any successful digital marketing strategy these days. PBJ Marketing goes above and ...
Read More
9 November 2015
Grow Your Brand With The Help of Social Media
Social media and brand recognition go hand in hand. According to research from Social Media Examiner, 92% of marketing p...
Read More
4 November 2015
Best Of: The Onion and Marketing
Art Buchwald said, “The world itself is a satire. All you’re doing is recording it,” and we couldn’t agree more. Here at...
Read More
2 November 2015
Treat Yourself With The Gift of Mobile Optimization
It’s beginning to look a lot like Christmas, and this holiday shopping season is expected to busier than ever....
Read More
30 October 2015
4 Ways to Ensure Your Content Meets Millennials’ Needs