PBJ Marketing

Bits of Wisdom

A collection of blog posts from out talented strategists. Sign up for out monthly newsletter to stay up to the latest insights and trends!

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SEO

AEO vs. GEO vs. SEO: Why Your Organic Growth Needs to Evolve

Explore how SEO, AEO, and GEO work together to grow visibility across search engines, voice assistants, and generative AI tools.

July 7, 2025

SEO

SEO Automation: Key Areas to Automate in 2025

Discover the key areas of SEO you should automate in 2025 to save time, boost accuracy, and scale smarter—without losing human strategy.

June 18, 2025

Healthcare Marketing Plan: Strategies, Trends, Compliance Tips

General

Strategy

Healthcare Marketing Plan: Strategies, Trends, Compliance Tips

Build a healthcare marketing plan with proven strategies, patient insights, and compliance tips to drive growth and stay ahead of industry trends.

May 16, 2025

Paid Media

Social Media

Digital Marketing vs. Social Media Marketing

Compare digital marketing and social media marketing in strategy, reach, and ROI to decide which approach best supports your brand’s growth goals.

May 9, 2025

SEO

How Local Businesses Can Show Up On ChatGPT

AI tools like ChatGPT are reshaping local SEO. Learn how to boost your business's visibility in AI-driven search and stay ahead of the curve.

May 9, 2025

Strategy

Best Nonprofit Conferences

Discover top nonprofit conferences in 2025 to grow fundraising, tech, and strategy skills. Explore in-person, virtual, and hybrid events worth attending.

April 20, 2025

Strategy

Fundraising Ideas for Nonprofits

Discover 25 marketing-driven fundraising ideas nonprofits can use to maximize donor engagement, boost brand awareness, and achieve sustainable growth.

March 21, 2025

Paid Media

PPC Keyword Research: Data, Intent, Speed, and Scale

Master the art of PPC keyword research with this in-depth guide. Learn how to identify high-value keywords for your PPC strategy.

March 2, 2025

Paid Media

Facebook Ads vs. TikTok Ads: Which Platform is Right for Your Business?

Compare Facebook Ads and TikTok Ads on formats, costs, and audience targeting to determine the best fit for your marketing objectives.

January 20, 2025

Paid Media

Boosted Posts vs. Meta Ads: Targeting, Reach, and Performance Insights

Compare Boosted Posts and Meta Ads on formats, costs, and audience targeting to determine the best fit for your marketing objectives.

December 19, 2024

Paid Media

Google Ads vs. LinkedIn Ads: Intent, Audience, and Reporting

Compare Google Ads and LinkedIn Ads on ad formats, costs, and audience reach to choose the right platform for your marketing goals.

December 9, 2024

Paid Media

Google Ads vs. Meta Ads: Intent, Audience, and Reporting

Advertising with Google Ads vs Bing Ads involves understanding the types of ads each platform provides, the costs of each and the reach of each search engine.

November 17, 2024