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blogs

15 November 2022
PBJ Marketing’s SEO Team Presents to John Hopkins on SEO Basics
At the beginning of this month, our team had the pleasure of presenting to the John Hopkins Interactive Marketing and A...
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28 October 2022
How to Run Crypto Ads
Cryptocurrencies are here to stay. Once considered nothing more than a fad, today’s cryptocurrencies generate staggering...
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28 September 2022
Google Core Update - September 2022
Short on the heels of Google’s August “Helpful Content” core algorithm update, Google launched another core update on Se...
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12 August 2022
Breakdown of Google Ads Automated Strategies
As the preeminent search engine, Google has long dominated the world of online advertising. Running Google Ads is often ...
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12 July 2022
Creating New Content vs. Optimizing Old Webpages: Which is Better for SEO?
In the world of search engine optimization (SEO), content is king. However, surprisingly, too much content can sometimes...
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28 June 2022
What You Need to Know About Google's May Core Update
Every digital marketing professional, advertiser, and publisher has, at one time or another, experienced the drastic imp...
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10 June 2022
Google Ads vs. Bing Ads
Everyone is well aware that Google Ads has long dominated the world of pay-per-click (PPC) ads. Over the years, there ha...
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20 May 2022
Creating Lookalike Campaigns on FB
Creating social media ad targeting has never been simple or quick. Having to research, navigate and enact multiple targe...
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5 May 2022
How to Adapt to Google Phasing Out Third-Party Cookies
In August 2020, Google launched its new initiative called Privacy Sandbox. This Google announcement outlined a new set o...
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8 April 2022
Facebook's Removal of Detailed Targeting in January
Facebook has long dominated the social media landscape. However, faced with mounting pressure to meet ever-changing priv...
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25 March 2022
The Importance of Link-Building
Link-building has always been a critical component of search engine optimization (SEO).
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22 March 2022
Clutch Awards PBJ Marketing As A Top Company For The Fourth Consecutive Year
Clutch, an independent online review platform, names PBJ Marketing as a top PPC company for the fourth year in a row.
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4 March 2022
Google Page Experience Update: What You Need to Know
As the preeminent search engine, Google has always focused on improving the user experience. They defined specific crite...
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12 February 2022
Is Content Shock Affecting Your Content Marketing Strategy?
People are inundated with content nowadays. Videos, blogs, websites, podcasts, apps, social media, and a host of other o...
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24 January 2022
Search Cannibalization: Organic Content and Paid Search
You’ve devoted considerable time to SEO and take great pride in constantly providing your audience with engaging content...
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14 January 2022
How A/B Split Testing Improves Digital Marketing Strategies
There was a time when measuring the effectiveness of multiple marketing campaigns was problematic at best, and at worst,...
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22 December 2021
Google Core Update: Navigating Changes in the November 2021 Update
Four months after Google rolled out its July 2021 Core update, Google released another game-changing update. The launch ...
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7 December 2021
Clutch Recognizes PBJ Marketing As Among The Top 1000 B2B Companies For 2021
At PBJ Marketing, we take an analytics-based approach to digital execution, and we’re well-known for creating relevant ...
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4 December 2021
Why SEO Migration Checklists are Important
Think of how much time and money you’ve invested in your online brand. You’ve leveraged a robust social media presence w...
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16 September 2021
Top Tips for Successful Content Marketing Campaigns
Content remains the undisputed king of the internet. If you want your website, business, etc. to be successful online, i...
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3 September 2021
Amazon PPC: How to Create a Successful Campaign
Are you looking to push your Amazon business’ visibility to the next level? Chances are that you’ve come across the term...
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23 August 2021
Google Webmaster Guidelines: Everything You Need to Know to Avoid Penalties
If you are trying to run a successful online business, then you understand the importance of search engines. The vast ma...
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9 August 2021
Product Adoption: How Experts Guide Their Customers From Browsing To Buying
As you aim to grow your company, organization, or brand, you likely know that in today’s market wise entrepreneurs make ...
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26 July 2021
What Are the Most Common Mistakes People Make During a PPC Campaign?
If you are trying to get the most out of your digital marketing campaign, you need to take advantage of search engine op...
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13 July 2021
What Are the Most Common Digital Marketing Mistakes Companies Make?
The reality is that everyone makes mistakes, including companies. Today, the vast majority of people use the internet wh...
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25 June 2021
Clutch Top 100 Firms for Sustained Growth Includes PBJ Marketing!
Looking for a full-service digital marketing team that can help you with your SEO, web design, branding, and paid media ...
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21 June 2021
Is Your Website Structure Holding Back Your SEO Rankings?
Search engine optimization or SEO is a way for a website to increase brand exposure through search engine results. SEO w...
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8 June 2021
PBJ Marketing Teams Up With New B2B Website Top Design Firms
At PBJ Marketing, we take an analytics-based approach to digital execution and we’re known for producing relevant brand ...
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7 June 2021
Implement the Best SEO Strategies for 2021
With each passing year, businesses must adapt to new trends and updated best practices to continue to rank well on searc...
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20 May 2021
How To Use Pinterest In Your SEO Strategy
When it comes to your SEO strategy, you may be surprised to find you are missing out on a huge opportunity by not utiliz...
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11 May 2021
Reddit, Facebook, Quora, LinkedIn, Google, and More - Where Should You Prioritize Your Ads?
For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads shou...
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5 May 2021
Knowing Your Network: Different Types of Influencers
Marketing your business in the information age is different than any other time in history. The tired old methods of mar...
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21 April 2021
Google FLoC: What Is It, Anyway?
There’s plenty of talk about Google’s FLoC, these days. The reported new-wave approach to ad metrics and delivery has pl...
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24 March 2021
Paid Ads and Millennials: What's Trending, What Works and What Doesn't
Every consumer segment’s active channel tends to change. With different social media outlets adopting new social media m...
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15 March 2021
Google Review Summaries: Redefining Your Brand Highlights
Online reviews are incredibly valuable, and it’s possible to implement their analysis in unbeatable strategies. For many...
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25 February 2021
The Best Real-Time Marketing Campaigns We’ve Seen—And What We Can Learn From Them
In a digital landscape defined by seamless engagements, defining real-time branding is tough, indeed. This said, the int...
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10 February 2021
How Hiring a Marketing Agency for SEO Can Be More Impactful and Cost-Effective
There are many reasons businesses win when they choose to hire a marketing agency for their search engine optimization (...
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30 January 2021
Instagram Shopping: Boosting Your Brand's Impact
Social media selling portals aren’t new—but Instagram keeps them feeling fresh. It’s consistently been a hotspot of bran...
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19 January 2021
Marketing Through Memes: How To Do It Right
A picture is worth a thousand words, but a meme is worth one million. Memes are a fun way to reflect on current events, ...
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29 December 2020
Google Myth-Busting: False Flag Search Factors
Digital marketing can be fairly obscure, sometimes. Digital marketers, themselves, frequently double-down on strategies ...
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18 December 2020
AR Filters for Digital Marketing: Why They Work
At times, it feels like we’re right on the cusp of full-fledged AR campaigns—utilizing today’s leading real-time service...
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23 November 2020
Strategize Your LinkedIn Stories with SEO
When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboa...
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12 November 2020
Facebook Marketing: What’s New?
Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and establish...
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27 October 2020
Google 2021: Forecasting the Page Experience
On May 28th, Google announced a major addition to its search engine’s ranking algorithm: The Page Experience Update. It’...
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20 October 2020
2020’s Top Mobile Apps to Market With
Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers e...
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28 September 2020
2020’s Five Golden Rules of SEO
As 2020 continues, online competition continues to rise. New websites are taking charge with new prospects, and Google’s...
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21 September 2020
Google Myth Busting: SEO Facts and Fiction
Google has always been tough to predict, even when bypassing the age-old ‘invisible algorithm’ problem. Even though digi...
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26 August 2020
Does Your Company Need a Website & a Facebook Business Page?
Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run mul...
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17 August 2020
Everything You Need to Know About Google's New Page Experience Metric
Google’s search engine algorithms are quickly changing as time progresses. The search engine giant is constantly refini...
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29 July 2020
A Beginner’s Guide to Email Leads
The days of email-centric marketing campaigns, for some, are long gone. Today’s digital divide is traversed by social me...
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22 July 2020
Quantitative vs. Qualitative Data – Why Not Both for SEO?
For many people, phrases like quantitative data, qualitative data, and search engine optimization sound like someone is ...
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30 June 2020
Leveraging SEO with Google My Business: Our Top Tips
If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural comp...
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15 June 2020
The Top Digital Marketing Costs of Every Starting Business
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-...
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28 May 2020
Avoiding the Zero-Click Pitfalls of 2020
PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search hor...
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22 May 2020
Top Tips of the Past: 2019's Top Facebook Ad Campaigns
Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platfo...
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30 April 2020
Identifying and Avoiding The Biggest Google Ads Pitfalls
These days, successful PPC campaigns are incredibly complex. As growing businesses face difficulties leveraging newly ac...
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16 April 2020
The Key Targeting Methods of 2020
Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every ...
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27 March 2020
Ahrefs Vs SEMrush Vs Moz What's the Best Tool for You?
Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are e...
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18 March 2020
PBJ Marketing Named as one of the World’s Top Link Building Providers by Clutch
Our team here at PBJ Marketing have some exciting news to announce! Clutch.co has named us one of the top SEO Companies ...
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12 March 2020
How to Create a High-Powered Product Launch
Professional selling is all about opportunity—and opportunity isn’t bound by the brackets of chance. Even if your indust...
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4 March 2020
Getting the Most out of Google Ads: Your Quality Score
When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Googl...
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19 February 2020
Our Top Tips for Strategic Instagram Marketing in 2020
Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerfu...
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12 February 2020
The Top 10 Ways to Boost Your Facebook Page Visits
Who doesn’t like social media traffic? If you’re building your brand, you need followers—plain and simple. Having a core...
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6 February 2020
Five Ways Data Science Can Boost Your Digital Marketing ROI
The art of gathering, interpreting and implementing data has come a long way. Today’s best digital marketing campaigns u...
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29 January 2020
2020’s Top Tools: E-commerce Website Building
If you’re going to sell online, you’ll need the right tools. Maybe you’re just starting off: The sole proprietor of a sm...
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22 January 2020
The 10 Costliest Market Segmentation Pitfalls
Both new and established business operators know the importance of a well-established target market. If you want to buil...
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15 January 2020
The Entrepreneur's Guide to Facebook Ads
Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six...
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9 January 2020
How to Connect Your Online and Offline Marketing in 2020
Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the soc...
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16 December 2019
Digital Marketing Events in Washington, D.C. for 2020
When it comes to maintaining your professional identity, nothing could be easier than attending a conference in your fie...
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4 December 2019
PBJ Marketing Named in Clutch’s Top 1,000 B2B Service Providers Worldwide
PBJ Marketing is excited to announce our recent recognition as one of the world’s leading agencies in pay per clic...
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27 November 2019
2020 ‘s Top SEO Shifts
Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” c...
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20 November 2019
Paid Search Psychology: How Emotions Impact Brand Visibility
Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprec...
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13 November 2019
Building a Framework For Effective SEO
Developing an SEO strategy feels overwhelming, but it doesn’t have to be. There’s certainly a lot of work when it comes ...
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6 November 2019
You Should Be Focusing On These Top Marketing Metrics in 2020
For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others ar...
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31 October 2019
The Mobile Popularity Paradox: Is Desktop Landing More Conversions?
Mobile marketing is in—but other digital marketing platforms aren’t necessarily out. Especially desktop. Business owners...
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23 October 2019
Developing a Successful YouTube Content Marketing Strategy
Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and indiv...
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16 October 2019
Improve Your SEO Decisions Based Upon Paid Data, and Vice Versa
There’s no definitive way to operate your SEO team. Whether these professionals work within a business, an agency or a l...
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9 October 2019
The Key to Impactful SEO? Ask Your Marketing Agency
Search engine optimization, or SEO, is one of the most important digital marketing strategies a company can focus on. Fi...
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2 October 2019
PBJ Marketing Named a Leading PPC Provider for E-Commerce Companies
Your company doesn’t need just another partner, and we don’t want to be an ordinary vendor. Instead, we strive to serve...
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25 September 2019
The Biggest Metrics Pitfalls of 2019, and How to Avoid Them
The use of gig data, often, is a digital marketer’s ideal solution. Like most resources, however, data has downfalls. In...
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18 September 2019
A Guide for Executing a Successful Paid Advertising Campaign in Any Industry
PPC campaigns are booming—but modern advertisement has changed. When you think about advertising, itself, what comes to ...
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11 September 2019
Why SEO Strategies With Qualitative and Quantitative Data Win
These days, it seems like every company relies on big data, engagement metrics and e-commerce portal click-through to cr...
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4 September 2019
Where to Prioritize Your Ads, the Right Way: Facebook, LinkedIn, Quora, Reddit or Google?
It’s 2019. Instagram is booming, Facebook is a marketing haven for SMBs, Quora is a primary source of in-depth informati...
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28 August 2019
SEO Strategies That Actually Lead to ROI
It seems like there are innumerable digital marketing strategies in 2019. Between inbound marketing campaigns, social me...
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22 August 2019
A Beginner's Guide to Artificial Intelligence and Digital Marketing
For a long time, the concept of artificial intelligence only existed in the periphery of the tech world. Most people loo...
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8 August 2019
How Hiring a Marketing Agency for SEO Can Be More Impactful and Cost-Effective
It seems like most businesses are outsourcing, these days. In 2019, efficiency and mobility matter—and harnessing the pe...
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1 August 2019
Why CMOs Need Solid Digital Policies
Modern Chief Marketing Officers have plenty of responsibilities in 2019. Today’s C-level corporate executives aren’t onl...
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24 July 2019
10 Reasons to Adopt a Strong Mobile Strategy
Of all the marketing strategies out there, in 2019, mobile marketing is consistently a top-tier contender. Mobile app ma...
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17 July 2019
Using Digital Marketing Alongside Traditional Marketing Channels
One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels wit...
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10 July 2019
This Year's Top 10 Content Marketing Strategies
Today’s digital marketing climate is one of constant change—and content marketing is at the forefront. As of 2016, 42 pe...
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27 June 2019
How to Perform a Comprehensive Digital Marketing Audit
The first step to launching a successful digital marketing strategy is carefully sitting down, planning it out, and putt...
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19 June 2019
5 Ways You Should Be Using Data (But Probably Aren't)
Today’s businesses are data-rich, but it’s seldom that the organizations are fully utilizing the available t...
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12 June 2019
PBJ Marketing Recognized as a 2019 Leader by Clutch.co!
For the last 8 years, PBJ Marketing has thrived in providing exceptional SEO for small businesses, strategic search engi...
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6 June 2019
Cost-Effective Digital Marketing For Any Budget
Digital marketing is critical to the success of all businesses, no matter how established their brand is, and no matter ...
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22 May 2019
25 Free Online Digital Marketing Courses You Should Consider
Whether you’re looking to take your career to the next level or simply need some help improving your company’s marketing...
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16 May 2019
The Best Nonprofit Conferences for Digital Marketers in 2019
Whether you’re jumpstarting a small business or you’re a nonprofit pro, garnering visibility as a digital marketer is im...
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8 May 2019
Diving Deep Into Paid Search Advertising: How to Execute a Successful Campaign
Paid search advertising, also known as search engine marketing or simply pay-per-click (PPC), is one of the most powerf...
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1 May 2019
Discovering the Best Conversion Rates of 2019
Whether you’re an established seller, a kick-starter guru or simply starting your own e-commerce business, conversion r...
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24 April 2019
The 20 Best Podcasts for Digital Marketing Professionals
Podcasts are nothing new to marketers. We know that younger audiences listen to less radio and more streaming options,...
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17 April 2019
How Facebook's New Privacy Features Will Affect the Digital Marketers of Tomorrow
The world of online messaging, digital marketing and social media has changed yet again. Facebook may be revamping its...
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10 April 2019
How to Build a Killer Content Marketing Strategy
Without a strategy in place for your content marketing, you leave all of your success and failure to chance. However, ...
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5 April 2019
White Papers: What Are They and Why Does Your Content Strategy Require Them?
If content marketing isn’t a critical part of your digital marketing strategy, you’re making a huge mistake. Content m...
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3 April 2019
What Are Micro-Moments in Marketing and Why Do You Care?
Every consumer has dozens — if not hundreds — of moments during the day where they make decisions based on ...
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1 April 2019
More Than Just a Post: Using Instagram Stories to Grow Your Business
With over a billion users and half of them using Instagram daily, it’s one of the largest and fastest-growing soci...
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29 March 2019
PBJ Marketing Named a Leading Advertising & Marketing Firm in Washington D.C.
At PBJ Marketing, we understand that technology has changed the marketing landscape for the foreseeable future. Today’...
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27 March 2019
You Need Cultural Context to Take Advantage of Global Markets
The words “global” and “international” in terms of marketing may seem like they’re sayin...
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25 March 2019
The Next Generation of Facebook Ads Are Coming
In the summer of 2018, Facebook began slowly rolling out their newest form of advertising – augmented reality. A...
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22 March 2019
Staying On Your Toes: What Does Agile Digital Marketing Really Mean?
Being agile is one of the single most important aspects of digital marketing success. The problem is that not many comp...
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21 March 2019
Does Your Business Need a Customer Experience Team?
It’s not branding — well, not exactly. It’s not website design — except when it is. How exactl...
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18 March 2019
Just Listen!!! Collaboration Pointers for Marketers and Creatives
Communicating efficiently and effectively with others is often a learned skill, and one that individuals work...
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15 March 2019
The Ins and Outs of Managing Your Digital Reputation
Our digital reputation has never been more important than it is today. Even when in a physical store, 82% of people th...
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13 March 2019
Is Your Brand Ready for Reddit Ads?
It’s no surprise when a social platform announces that they are changing their monetization strategy, but Reddit...
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11 March 2019
Video Content is On the Rise: How to Create Great Video Content
Making great video content has never been more important than it is today. The frequency of video content appearing in...
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8 March 2019
Web Design 101 for 2019: What a Great Website Looks Like Today
The Internet has changed a great deal over the past decade, which means that website design has changed a lot, too. We...
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6 March 2019
Boosting Your Website Analytics Edge with Google Data Studio
When are numbers not fun?!? Your website analytics can tell you so many different things, if only you know where the s...
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4 March 2019
Building Your Brand and Improving SEO by Guest Posting
SEO is one of the most important and most effective digital marketing strategies for 2019 and beyond. Consider this: o...
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1 March 2019
PBJ Marketing Featured as a 2019 Leading NYC Agency by Clutch!
Since 2011, PBJ Marketing has excelled in offering services in digital marketing strategy, paid search on Google/Yahoo/...
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27 February 2019
Why Crummy Off-Page SEO is Killing Your Discoverability
Digital marketers love a good SEO (Search Engine Optimization) conversation . . . er, debate. What works, what doesn&#...
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25 February 2019
Bing Shopping Ads: Why They're Important and How to Get Started
Google is the most popular search engine in the U.S., but it doesn’t have a monopoly on search traffic. Bing, despite i...
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22 February 2019
Content Marketing and the Customer Journey: What to Use for Each Step Along the Way
One of the most important aspects of your digital marketing strategies is mapping out the customer journey. Companies ...
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20 February 2019
Digital Marketing: In-house or Outsourced, What's Right For Your Business?
No matter how big or small your business is, you’ll have to make the decision on which operational tasks you’re going to...
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18 February 2019
Data-Driven Digital Marketing: What Does it Really Mean?
By now, we should all know that being data-driven in our marketing and business operations is one of the key indicator...
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15 February 2019
Audience Segmentation and Messaging: Tools Every Marketer Needs
Communicating with people at scale is a challenging task, but how can you create information and messages that will reso...
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13 February 2019
Your Customers Are Searching With Images - Is Your Website Ready?
These days, it’s not shocking to grab an app and be able to interact with the physical world — either by sna...
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8 February 2019
Think Local, Not Global, to Find eCommerce Success
The whole point of eCommerce is to sell to people far beyond the reach of your physical stores, right? Not necessarily &...
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6 February 2019
Accelerate Purchase Times with Targeted Product Filters
As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely po...
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4 February 2019
PBJ Marketing - Recognized as a Global Leader & Ranked #5 on the "Clutch 1000" List
Research company Clutch published its annual Global Leaders list, recognizing agencies from around the world that demons...
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4 February 2019
Rundown of Digital Marketing Training Opportunities for Your Team
In digital marketing, the changes come fast and furious — and with that comes a wealth of new information that you...
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1 February 2019
5 Digital Marketing Skills You Need to Grow Your Business
Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at th...
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30 January 2019
Are Your Digital Ads Making it Through Chrome's Aggressive Scrubbers?
In a moan heard around the world, Google — and soon thereafter Safari — launched aggressive ad blocking tech...
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28 January 2019
How Revamping Your Workflows Can Increase Customer Engagement
Creating an amazing customer experience has been something that organizations have been chasing for years, but it often ...
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25 January 2019
Programmatic Marketing: Do You Understand It Fully?
In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertis...
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18 January 2019
Getting Started with Customer Personas
You’ve spent months detailing out the slightest bit of information about your customers. Analyzing their sales hab...
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16 January 2019
Are You Taking Advantage of the Latest Trends in Healthcare Marketing?
With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and ...
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14 January 2019
What Is Content Curation and How Can It Maximize Your SEO Efforts?
Content curation is a marketing strategy that is excellent for maximizing engagement with customers as well as boosting ...
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11 January 2019
Are Your Marketers Truly Digital? Top Tips for Finding Pros for Your Team
You may not be hiring right now, but chances are that you’ll need a new digital marketing team member in the next ...
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4 January 2019
Transparency Matters: How to Be Truly Authentic in Your Digital Marketing
Authenticity is quickly becoming one of the biggest drivers in consumer decision-making. An astounding 90% of all Millen...
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21 December 2018
3 Marketing Strategies That Are Crucial to Your Success in the Digital Age
True or false: all marketing today is actually digital marketing. The answer? It depends. While there are still plenty o...
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19 December 2018
A New Frontier : Taking Advantage of Voice Search Marketing
Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a...
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17 December 2018
Is Your Business Ready to Leverage These 4 eCommerce Marketing Trends for 2019?
It’s a brave new world in eCommerce marketing, and 2019 is shaping up to be a year for the record books. From the ...
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12 December 2018
Diving Deep into Social Media: Platforms You Might Not Think to Advertise on
Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram,...
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10 December 2018
Getting the Most out of the Holidays with Digital Marketing
The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season ...
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3 December 2018
How AI and Machine Learning Will Continue to Change the Game in 2019
What if you could run infinite permutations of a product design until you found the one that was fully optimized in term...
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30 November 2018
Are You Suffering From Data Exhaustion? Here’s What Really Matters
One of the biggest benefits the digital age has bestowed upon marketers is data. Heaps and heaps of data. Used correctly...
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28 November 2018
Finding the Optimal Social Media Post Time
While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you&#...
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27 November 2018
PBJ Marketing - Recognized as a Global Leader & Ranked #5 on the "Clutch 1000" List
Research company Clutch published its annual Global Leaders list, recognizing agencies from around the world that demons...
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26 November 2018
Getting Your Digital Marketing Ready for 2019
It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparin...
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14 November 2018
Digital Marketing For Retention: Best Strategies for Growing Your Existing Customers
User acquisition often feels much more exciting than retention does. It’s much easier to track. Plus, you’re expanding t...
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7 November 2018
Train Your Marketing Strategy Like You Train Your Employees
A great marketing campaign doesn’t just happen. It takes time and effort to get it just right. If you’re sea...
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5 November 2018
Local SEO: Tips to Drive Sales to Your Business
Every business must engage in some sort of marketing efforts to keep up with the competition and be successful. In our w...
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2 November 2018
Live Video: The Next Generation of Audience Engagement
Roughly 64 percent of consumers make a purchase after viewing a social video, says Forbes. As conversion rates go, that&...
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31 October 2018
Five Surprising Ways to Market With YouTube
It’s no secret that YouTube is one of today’s leading buyer attractions. A slew of researchers, innovative marketers, an...
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29 October 2018
Why Your Business Blog Needs a Content Calendar
In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Bu...
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26 October 2018
Targeting Your Marketing Message for a Mobile Audience
The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and mo...
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24 October 2018
5 Ways to Make Your Content Shine
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19 October 2018
The 10 Best WordPress Digital Marketing Tips
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15 October 2018
Mobile Apps 101: Boosting Your Download Numbers
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12 October 2018
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10 October 2018
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8 October 2018
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5 October 2018
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3 October 2018
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1 October 2018
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28 September 2018
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26 September 2018
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24 September 2018
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14 September 2018
Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today
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12 September 2018
Why Ages-Old Audio May Be the Next Hot Marketing Trend
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10 September 2018
Getting Started With Interactive Content Marketing
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7 September 2018
Is Your Content Reaching the Right Audience?
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4 September 2018
Reputation Management: 4 Reasons You Can’t Afford to Not Manage Your Business Reputation in Today’s Digital World
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31 August 2018
Is Your Business Website Optimized for a Mobile Audience?
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28 August 2018
Google’s Algorithm Changes Again: Keeping Your Website Prepared
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27 August 2018
Showing Some Personality: Using Memes in Your Digital Marketing
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24 August 2018
Bringing SEO Back from the Dead
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22 August 2018
2018 Facebook Updates That Will Boost Your Marketing Savvy
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20 August 2018
Why Are Push Notifications Valuable and How Can I Get Started?
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17 August 2018
What Do You Need to Know About Facebook’s Content Review Policy?
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14 August 2018
PBJ Marketing Named #1 E-commerce PPC Agency in 2018 by Clutch.co!
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13 August 2018
Why Advertising on Amazon Is the Next Big Move for Retailers
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10 August 2018
LinkedIn’s New and Improved Campaign Manager: How Can You Take Advantage?
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7 August 2018
Crazy! 5% of Your Pages Are Driving 95% of Your SEO Traffic
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6 August 2018
4 Geo-Targeting Tactics to Heighten Your (Local) Business Appeal
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3 August 2018
The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads
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31 July 2018
Reaching a Digitally Savvy Audience: How to Market to Millennials
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30 July 2018
Two Operational Emails You Simply Must Optimize
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27 July 2018
Beyond Science Fiction: How Artificial Intelligence is Changing Marketing Forever
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26 July 2018
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24 July 2018
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23 July 2018
Why a Rockstar Website Is a Pivotal Part of Your Digital Marketing Mix
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20 July 2018
Marketing Automation in 2018: A Beginner’s Guide
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17 July 2018
Common Digital Marketing Challenges and How to Overcome Them
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16 July 2018
Facebook Changes Cryptocurrency Policy: What Does it Mean for Marketing?
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13 July 2018
Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know
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10 July 2018
Why PayPal’s New Personalized Checkout Option Changes the eCommerce Game Forever
Checking out on eCommerce websites that utilize PayPal Merchant Services just got a whole lot easier. With the adoption ...
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9 July 2018
Leveraging Social Media Contests to Grow and Engage Your Audience
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6 July 2018
Podcasts: A New Wave in Radio Marketing
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3 July 2018
Is Event Marketing Right for Your Business?
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2 July 2018
Target Your Social Ads by Device or You May Be Wasting Money
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23 May 2018
Dynamic Search Ads Will Rock Your (Marketing) World
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21 May 2018
Is Your Website Content Killing Your SEO?
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18 May 2018
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16 May 2018
Beyond PPC: Creating Landing Pages That Convert
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11 May 2018
Bing or Google? Which SEM Platform Serves You Better
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9 May 2018
Taking Advantage of Amazon's New and Improved Sponsored Products
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4 May 2018
Do You Need a Brand Evolution? Take Notes From These 3 Companies
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30 April 2018
The Big Marketing Mistake 97% of SMBs Are Making
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24 April 2018
PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!
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20 April 2018
Do You Have a Content Calendar? Here's Why You Need One
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16 April 2018
The Internet of Things: What Does It Mean for Marketing?!!
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6 April 2018
Designing Banner Ads That Get Results: 7 Handy Tips and Tricks
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6 April 2018
Using Twitter Ads: Everything You Need to Know
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30 March 2018
4 Attribution Tools in Google AdWords You Should Know
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26 March 2018
What's the Future of Virtual and Augmented Reality in Shopping?
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23 March 2018
Facebook Advertising: Exactly What Makes a Video Engaging?
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21 March 2018
Open Rates Lagging? Here Are 3 Ways You Can Boost Them
Email marketing is still one of the most effective tools to engage with existing customers, drive conversions, and recon...
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15 March 2018
Hey Alexa: Is Your Brand Ready for the Voice Search Revolution?
“Alexa: Order some toilet paper.” No, this isn’t a husband texting his wife ‘Alexa’ and as...
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10 March 2018
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7 March 2018
Responsive Website or Mobile App? Making the Right Decision for Your Business
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5 March 2018
Win BIG With Instagram's Awesome New Shoppable Collection Ads
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2 March 2018
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26 February 2018
3 Mobile Advertising Trends You Need to Know for 2018
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21 February 2018
Could Facebook Live be the next YouTube?? YES
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19 February 2018
Instagram: Why There's Never Been a Better Time to Dive In
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12 February 2018
Hey! Are you Paying Attention to Multi-Touch Attribution?
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8 February 2018
Don't Let a Few Customers Kill Your Online Reputation
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7 February 2018
Off-Site SEO and It's Importance In Ranking Your Site
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6 February 2018
3 Trends To Know When Updating Your Website In 2018
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5 February 2018
4 KEY Tips When Using Social Media Influencers
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2 February 2018
How to Beat the New Facebook Algorithm
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1 February 2018
Are YOU following the CBA's 'Better Ad Standards' rules?
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31 January 2018
5 Tips for Achieving Great Social Advertising Results in 2018
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30 January 2018
Valuable Content > Lots of General Content. Here are 4 tips to Follow:
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29 January 2018
How To Utilize Your Competitors to Boost your PPC Strategies
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26 January 2018
How Does That Ad Know Who I Am??-The Rise of INTERACTIVE Ads
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25 January 2018
The New Facebook Update and What it Means for Digital Marketing
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24 January 2018
How Do You Create Eye-Catching Imagery?
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23 January 2018
Our Go-To Guide For Emotional Marketing
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19 January 2018
Top 4 Ways In-Home Smart Devices Will Change Marketing
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18 January 2018
Apologize Like Apple: What To Do When You Screw Up
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17 January 2018
When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear
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16 January 2018
How to Unlock Your Inner RETARGETING Ninja
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9 January 2018
Non-Profit Alert!! Google Ad Grants NEW Updates and Requirements
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4 January 2018
4 Predictions That Will Rock Your 2018 (Marketing) World!
Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with...
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19 December 2017
Facebook Text Overlay Tool
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18 December 2017
4 Important Email Marketing Trends You Need To Know For 2018
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13 December 2017
Set the Hook and Reel Them In: Customer Referral Programs That Work
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12 December 2017
The 5 Secrets of the Most Successful Content Marketers
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11 December 2017
How To Define SEO Metrics That Won't Put Your Boss To Sleep!
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5 December 2017
Crazy-Good Automation Tools That Will Strengthen Your Marketing Results
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4 December 2017
Dangerous Data: Are Your Privacy Policies Putting Your Business at Risk?
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1 December 2017
Steps to Choosing the Right Digital Marketing Channel
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29 November 2017
Could Content Marketing Take Over Customer Support?
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28 November 2017
TOP 5 Signs Your Brand Should Be Using Personalization
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27 November 2017
5 KEYS to Building a Successful Landing Page
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21 November 2017
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20 November 2017
5 New Social Media Updates: Learn How They Can Help Your Business!
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17 November 2017
Find Out Which Is Right For You: Should Digital Marketing Be Outsourced or In-House?
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16 November 2017
Hoping To Get Lucky Today? Use Lucky Orange To Help You Increase Conversions
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15 November 2017
Why You MUST Nail Mobile Commerce to Grow Sales in 2018
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14 November 2017
The Role of Customer Experience in Digital Marketing Strategy
Forty years ago, customer experience was a simple matter. You walked into a store, where the owner likely knew your name...
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13 November 2017
The 5 SEO Factors That Are Actually Helping Your Rankings in 2017
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10 November 2017
Alert! Holiday eCommerce Strategies That Drive More Sales
If your business sells products or services online, chances are that the holidays are your favorite time of year for mor...
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9 November 2017
6 Free Content Marketing Tools You Should Be Using NOW!
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8 November 2017
Digital Marketing Trends You Need To Be Watching
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7 November 2017
Here Are Our "TOP 5" Steps to Increase eCommerce Revenue
Want To Increase eComm Revenue? Ask any marketer about their top priority, and you’ll nearly always receive “...
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6 November 2017
Why You Should Start Using Facebook's Lead Generation Ads TODAY
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2 November 2017
Why You Should Be Starting Your Business Blog NOW!
Starting Your Business Blog Blogs are old news, just for home businesses — right? Actually, nothing could be furth...
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1 November 2017
PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!
For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Wa...
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31 October 2017
Start Winning Now! Creating and Optimizing Sales Funnels
Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your custo...
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30 October 2017
The SCARIEST Content Marketing Mistakes You Might be Making
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27 October 2017
TOP 5 Ways SEO & SEM Drive Customers to YOUR Website
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26 October 2017
Why You Need Active Daily Management to Improve Your Google AdWords Campaigns
At first blush, managing Google AdWords seems like a relatively simple concept: choose your keywords, make a few decisio...
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25 October 2017
Retargeting for the Win!! Bring Customers Back to Finish Their Transaction
Get Potential Customers Back Wouldn’t it be nice to have a life size billboard that followed your customers around...
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24 October 2017
Here's How Content Marketing Drives Customer Engagement and Sales
Content Marketing People today are bombarded with marketing messages from all directions: Sale! Buy Now! Don’t Wai...
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23 October 2017
4 Social Media Marketing Campaigns to Inspire Your Holiday Strategies
If you want to finish the end of the year strong, you should already be thinking about a social media marketing strategy...
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10 October 2017
Your GUIDE to Driving Brand Discovery This Holiday Season
The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’...
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5 October 2017
3 Keys to Make Sure Your Display Ads Pack a Powerful Punch
It takes years of experience before you can call yourself a master of display advertising, and even then, sometimes it f...
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3 October 2017
Instagram Rewrites the Social Ad Playbook with “Canvas” Ads
In early 2016, Facebook announced that it will extend its “canvas” ad format to Instagram, and now, more than a year lat...
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28 September 2017
PBJ’s 12 Hilarious Domain Name Mistakes
Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to h...
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26 September 2017
Reach Your Desired Audience with the New "Yelp Local Audiences"
Yelp Local Audiences Even though it’s the largest crowed-sourced review site of its kind, Yelp is often an underutilized...
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21 September 2017
4 Ways to Beat Amazon at Its Own Game This Holiday Season
Boost Your Brand The end of summer is near, and that means that the holiday shopping season is right around the corner. ...
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19 September 2017
Alert! Forbes 2018 Digital Marketing Predictions
Digital Marketing’s Future Unless you have a crystal ball, it’s tough to know exactly what’s on the horizon for di...
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14 September 2017
Find Your Niche: Creating Content for the RIGHT Audience
Finding Your Niche It’s a common misconception that you need to produce content that everyone finds interesting. Althoug...
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12 September 2017
Are You Prepared! The 2017 Holiday Shopping Season Is Starting Earlier Than Ever
It’s Time To Prepare Your Brand We previously stressed the importance of preparing your brand for the holiday seas...
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7 September 2017
How To Spot a Bot: 4 Ways to Identify Malicious A.I.
Malicious Bots Bots are everywhere, and unfortunately, many of them are malicious. Even the President of the United Stat...
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5 September 2017
Alert! Facebook’s Update Will Impact “Fake News”
Fake News At the rate we’re going, “fake news” is going to be the phrase of the year, but not if Facebook has something ...
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29 August 2017
Bot's Betray China! A.I. Embraces U.S. & Shun Communism
Artifical Intelligence We’ve discussed the upside to introducing chatbots to your digital marketing efforts in the past,...
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24 August 2017
Digital Commerce Winning Its War Against In-Store Sales
Digital Sales When’s the last time you ordered something online? Probably pretty recently. Well, you’re not alone, as a ...
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22 August 2017
Search Engine Satisfaction Dips, Is It Time to Diversify Your Digital Strategy?
Your Digital Strategy When it comes to refining your digital marketing campaign – with added emphasis on user experience...
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17 August 2017
Alert! Facebook Update To Penalize Slow Websites
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ra...
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16 August 2017
Google Sets New Standard for Mobile Ad Viewability
Guest Author: Pranali Gotpagar, PBJ Marketing Intern 2017 We have been able to obtain Ad Impression data (the num...
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15 August 2017
Twitter Introduces A Subscription-Based Ad Program
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10 August 2017
5 Surefire Ways to Improve Mobile User Experience
Hooked To The Tiny Screen What did you do while riding the train to work today? Probably browsed your phone, right? It’s...
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8 August 2017
The Eye of the Robot – Introducing A.I. to Your Customer Service Experience
Technology changes the way consumers interact with brands. Digital marketing devices that were successful in the past &#...
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3 August 2017
With Ad Blockers Swarming, Be A Trustworthy Brand For Users
Millions of Ad Blockers, And Some More… It’s a hard pill to swallow, but a growing share of consumers are sick and...
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1 August 2017
Snapcrap? Snapchat’s IPO Dips Below $17 IPO Price
We previously speculated that Snapchat might be in for a rough 2017, and it’s starting to look more and more like the wr...
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27 July 2017
Rookie Mistakes In Email Marketing
Email marketing is a valuable tool to have in your arsenal, but let’s be frank, it’s easy to suck at email marketing. Ac...
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25 July 2017
Desktop Conversion Rates Continue to Beat Mobile, but Will It Last?
It’s no secret that the future is mobile, but when it comes to conversion rates, desktop computers continue to cast a sh...
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19 July 2017
PBJ Marketing Named Among "Top SEO and PPC Agency"
For the second year in a row, Clutch.Co names PBJ among the top agencies in NYC. Whether you’re a startup looking to de...
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18 July 2017
New VR Tech Will Further Inform Consumer Habits
VR is now a part of society. Digital marketing professionals are taking it to the next level and are utilizing it as a r...
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14 July 2017
Your Customers Are Your Strongest Content Strategy Assets
Ever-growing Giant: E-Commerce It’s time to face facts, most Americans prefer to shop online and to compensate, you bett...
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11 July 2017
4 Cardinal Sins of Blog Design
We love new and unique blog designs, but when we come across one that commits any of the cardinal sins of blog design, o...
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6 July 2017
Create Relevant Ads To Cut Down Ad-Blocker Use
STOP! No More Ads Creating effective online ads that yield real results and significant ROI can be a taxing process. The...
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5 July 2017
It’s Never Too Early to Prepare Your Brand for the Holiday Season
We might sound crazy, but the holiday shopping season is right around the corner. Although the ornaments are still packe...
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29 June 2017
Top Apps For Marketers To Enhance Digital Strategy
5 Companies That Rule The App World Users are spending more time than ever on their smartphones, but a new report from M...
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27 June 2017
Another Nail in Snapchat’s Coffin? Instagram Introduces “Face Filters”
The battle for photo sharing app supremacy rages on, and Instagram may have recently dealt a lethal blow to Snapchat wit...
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27 June 2017
Another Nail in Snapchat’s Coffin? Instagram Introduces Face Filters
The battle for photo sharing app supremacy rages on, and Instagram may have recently dealt a lethal blow to Snapchat wit...
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22 June 2017
Long-Form Videos Crowned the New King of Content
The Rise of Long-Form Videos We’ve discussed the importance of video content in the past, and a recent major milestone j...
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20 June 2017
37% of Consumers Judge Online Ads Paired with Questionable Content
Creating online ads is a powerful way to get your brand’s message in front of prospective customers, but what many brand...
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15 June 2017
Build A Responsive Email Marketing List With These 4 Easy Steps
Responsive Email Marketing Every morning, millions of American across the country open their email inboxes and immediate...
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13 June 2017
Facebook Newsfeed Update to Reward High-Quality Content
When is the last time you logged onto Facebook and thought to yourself, “I don’t care about any of this content?” Thankf...
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18 May 2017
4 Retailers Putting Big Data to Good Use
Big data is big business in digital marketing, and various companies are putting it to work to identify prospective cust...
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16 May 2017
Despite Revenue Spike, Snapchat Fails to Dazzle
Here at PBJ Marketing, we’ve been keeping a close eye on Snapchat’s IPO and its development as a powerful marketing tool...
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11 May 2017
5 Common E-Commerce Pitfalls and How to Avoid Them
Establishing an online presence is a tough task that requires a whole lot of guidance, and if you’re adding e-commerce t...
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9 May 2017
5 Quick Fixes for Small Digital Marketing Victories
Digital marketing is a marathon that takes considerable time and patience to see real results. However, according to the...
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4 May 2017
PBJ’s Tricks of the Trade: Overcoming (Blog) Writer’s Block
Creating new and unique content for your company’s blog day in and day out can be a difficult task, and here at PBJ Mark...
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2 May 2017
Facebook Pixel Users Are About to Get a Big Boost
An active presence on social media is an absolute must for any digital marketing strategy these days, and with the help ...
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27 April 2017
Evaluate Your Content Strategy in 4 Easy Steps
Your website needs great content for several reasons. It gives off a strong first impression, it helps with your site’s ...
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25 April 2017
Personalize Your Digital Marketing Efforts with the Help of PBJ
Consumers love personalization. Whether it’s a perfectly tailored suit, a one-of-a-kind car color, or a bartender callin...
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21 April 2017
In the Wake of Its IPO, Is Snapchat in for a Rough 2017?
There was a ton of buzz leading up to Snapchat’s IPO at the beginning of March. So far, its stock (NYSE: SNAP) has perfo...
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18 April 2017
Elevate Your Digital Marketing Game with These 3 Online Tools
There’s a common misconception that it takes a village to raise a successful digital marketing strategy. But with ...
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13 April 2017
4 Advanced Tactics for App Store Optimization
It’s no secret, the App Store is a crowded place. According to Lifewire, at the end of 2016, there were more than 2 mill...
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11 April 2017
PBJ’s Tribute to the Web’s Best April Fools’ Day Jokes
April Fools’ Day is a big day for the internet, but now that the dust has settled and we can finally start to trust our ...
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6 April 2017
The 3 Pillars of Social Media Content Production
Social media sites Facebook, LinkedIn, and Instagram are fantastic outlets to share your brand’s content, but there shou...
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4 April 2017
Never Miss a Post with the Help of a Social Media Dashboard
Social media in the backbone of any digital marketing strategy. Often, it’s the most direct way to learn about prospecti...
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31 March 2017
Outsmart the ISP Legislation with a VPN
Between the NSA and the Obama Administration “allegedly” wiretapping Trump Tower during the most recent Presidential Ele...
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30 March 2017
6 Simple Ways to Write an Effective Ebook
Content should be a cornerstone of any digital marketing strategy, but it’s important to diversify the types of content ...
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28 March 2017
Bots: The Good, the Bad, and the Ugly
Dealing with bots is an unavoidable part of digital marketing. While many bots work to improve your site, a new report f...
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23 March 2017
Are Siri's Days Numbered? Google Assistant Is Making All the Right Moves
The war of voice assistants has been raging for a few years now, and Apple’s Siri appears to be the superpower to defeat...
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21 March 2017
Facebook Insights: Harnessing the Power of Two-Way Communication
Facebook is a crowded marketplace, but with the right strategy, it can help your business flourish. It doesn’t matter if...
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16 March 2017
Stop, Drop, and Roll: These 4 PR Blunders Really Burn!
It’s probably safe to say you’ve already seen the Best Picture blunder at this year’s Academy Awards. But for the uninit...
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14 March 2017
The Evolution of Mobile ROI - Identifying New Revenue Events
Mobile should be a big part of your digital marketing strategy, and with more users discovering your brand on the go tha...
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9 March 2017
Is Snapchat’s Longevity Viable? This Survey Says Otherwise
In the past, we’ve discussed the importance of adding Snapchat to your brand’s social media toolbox, but some people are...
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7 March 2017
3 Digital Marketing Obstacles That Plague Small Businesses
Now more than ever small businesses need to have a strong internet presence. Before buying products and services, most c...
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2 March 2017
Stock Photos Are Dead
The vast majority of stock images are terrible. In fact, a lot of them are downright unusable. What’s your first thought...
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28 February 2017
Mobile Leaves Larger Footprint on E-commerce Sales, Can Your Site Handle It?
PBJ Marketing is no stranger to e-commerce website design, and as more and more consumers take their shopping online, mo...
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23 February 2017
Buy Local: 3 Ways to Improve Your Local SEO
From farmers markets to farm-to-table restaurants, buying local is all the rage, and you can harness this trend to impro...
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22 February 2017
Facebook "Reactions" Paves the Way for Emotional Targeting
The introduction of Facebook Reactions had some implications for digital advertisers, and now that they’ve been around f...
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16 February 2017
5 Clear Signs You're Losing the Digital Race to the Competition
In our blog posts, we regularly talk about what you can do to improve your brand’s digital presence, but this time aroun...
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14 February 2017
As Alexa Skills Marketplace Crowds, Amazon Pushes for Easier Development
We’ve discussed the many perks and potential security concerns of “smart speakers” in the past, but following a sp...
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9 February 2017
How the Onion Took Branded Content Mainstream and the Benefit to Your Company
The political battle of “real” vs. “fake” is in full swing, and we have to admit we’re riveted. Some of our favorite out...
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7 February 2017
Prepare for Snapchat's IPO by Growing Your Brand's Social Presence
Snapchat is gearing up to join the likes of Facebook and Twitter as a publicly traded company. Currently valued between ...
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2 February 2017
Expert Opinion: 4 Digital Marketing Trends for 2017
January is over, and experts continue to predict trends they expect to see during the course at 2017. When it comes to d...
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31 January 2017
On-Site Search: Is Your Site as Optimized as It Could be?
When you hear the term “search engine optimization” you probably think about search giants like Google and Bing and how ...
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26 January 2017
4 Steps to Dealing with 2017’s Email Marketing Trends
We’re big believers in email marketing, but if a steady flow of highly-customized emails promoting your brand and its mi...
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24 January 2017
From Super Bowl Advertisers, It’s Been Nothing but Crickets
Say what you want about the Super Bowl, but with 114.4 million viewers last year, there’s no denying that it’s one of th...
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19 January 2017
6 Ways to Jump-Start Your Social Media Ads in the New Year
Social media ads are a crucial part of any digital marketing initiative, but your strategy needs to adapt over time to e...
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17 January 2017
More Bang for Your Buck: Getting the Most out of Mobile Ad Spend
Mobile ads are an important part of any digital marketing strategy. After all, the majority of users are spending more t...
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13 January 2017
7 Best Browser Extensions to Use in the New Year
Whether you use Google Chrome, Firefox, Safari, or (gasp!) Internet Explorer/Edge, you probably have strong opinions abo...
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5 January 2017
3 Things We Learned About SEO in 2016
Search Engine Optimization is a cornerstone of every digital marketing strategy, and the team at PBJ Marketing is always...
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3 January 2017
Convenience Brings Security Concerns: A Look at Amazon Echo and Google Home
“Smart speakers” like Amazon Echo and Google Home are expected to be top sellers during this year’s holiday season, but ...
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29 December 2016
5 Apps Control 85% of User Time, It’s Time to Make Yours Stand Out
A new report indicates that mobile apps account for more than half of all digital media time, making it more important t...
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27 December 2016
Your Brand’s Social Media and a Celebrity Passing
With the passing of David Bowie, Carrie Fisher, Gene Wilder, and so many others, 2016 has been a tough year for celebrit...
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22 December 2016
6 Simple A/B Tests to Improve Your Email Marketing Efforts
Imagine your favorite meal. Pretty good right? Now imagine eating that same meal every day for an entire year. It might ...
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15 December 2016
10 SEO Marketing Tools to Add to Your Toolbox
Search engine optimization is the foundation of any digital marketing strategy, but you wouldn’t try to build a house wi...
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13 December 2016
Amazon Go Store Shakes up O2O Shopping
For years, the team at PBJ Marketing has tried to predict the future of physical retail and online commerce. Well folks,...
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8 December 2016
5 DIY Fixes to Improve Your Mobile Site Optimization
It goes without saying that Google stands alone at the top of the search engine mountain, and today most people are sear...
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6 December 2016
Facebook Marketplace Takes on Giants eBay, Craigslist
Whether it’s instant messaging, gaming, photo sharing, advertising, or catching up on the latest news, it seems like Fac...
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1 December 2016
What to Know: WordPress vs. Drupal vs. Ruby
If your company has a website, it certainly has a content management system, but how in touch are you with the bells and...
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29 November 2016
Mobile Dominates on Black Friday, Cyber Monday Sales
Black Friday and Cyber Monday mark the start of the holiday shopping season, and as expected, activity this year was big...
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22 November 2016
With a Grain of Salt: Facebook to Start Tagging Fake News
The dust is slowly trying to settle from 2016’s exceptionally tumultuous Presidential Election, and everyone from pundit...
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17 November 2016
Online Reviews and What They Mean For You
It’s crucial for digital marketing professionals to get inside the minds of our clients’ prospects. Recognizing their ne...
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15 November 2016
The Future is Now: 4 Bold Digital Marketing Predictions for 2017
The New Year still seems like a long way off, but it’s never too early to start planning your digital strategy for 2017....
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10 November 2016
4 Things to Know: Gmail Launches Update to Support Responsive Design
At a glance, email marketing may seem old school, but it’s still one of the best tools to grow your business. According ...
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8 November 2016
3 Reasons a Local Creative Digital Agency Is the Answer to Your Problems
New York City and Washington, D.C., are epicenters for culture and commerce, and if you’re a brand trying to stand out i...
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3 November 2016
Keep Calm and Carry On: 3 Tips to Deal With a Google Algorithm Update
The only sure thing in the realm of SEO is that it’s always going to change. According to Google, the search engine gian...
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1 November 2016
Mobile Merchants Enjoy Spike in Activity, but Conversions Remain Soft
It’s no secret that more consumers do their shopping on their smartphones, and Adobe recently released its 2016 Digital ...
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27 October 2016
4 Questions to Ask About Your Content "Shareability"
Creating content to promote your brand on social media is no easy task, but if you do it right, users and peers alike wi...
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25 October 2016
PBJ Marketing: Setting the Bar for Top Digital Agencies
Interested in finding one of the best agencies in New York City? You’ve come to the right place. PBJ Marketing was just ...
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25 October 2016
Are Fake Online Reviews Really Shaking Consumer Confidence?
It should be cut and dry. If you run a good company, you should receive positive online reviews that boost your business...
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20 October 2016
Ad Spend Waste Giving You a Scare? We’re Here to Help!
The team at PBJ Marketing is always in the mood for a good scare; that’s why we’ve already set aside our favorite horror...
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17 October 2016
Pinterest Monthly Users See a 50% Spike
There’s a ton of competition among social media networks, and the field is dominated by the likes of Facebook, Instagram...
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13 October 2016
Digging Deep Into Your Site’s RFM Analysis and Putting It to Work
Driving traffic to your website is one of the primary goals of any digital marketing campaign, but have you ever stopped...
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11 October 2016
Oops! AdWords, AdSense Mix Up Costs Teen $120k
Historically, it’s been the dream of millions of people to make it to the silver screen, but with the rise of the intern...
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6 October 2016
Digital Marketing: Fueled by Data, but Not Without Its Drawbacks
Big data is big business, and if you tap into it, you can seriously elevate your brand’s digital marketing performance. ...
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4 October 2016
Is Your Content Link-Worthy?
There are many different types of content, but they all have a massive impact on Search Engine Optimization. Content ran...
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29 September 2016
Time to Act: Mobile Users Dwarf Desktop
Next time you’re on a crowded train or in a bustling coffee shop, take a look around. Chances are the vast majority of p...
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28 September 2016
Nurture Brand Loyalty With Your Very Own Custom App
Getting consumers to stay loyal to your brand isn’t a walk in the park, and according to new data, getting them to downl...
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22 September 2016
The Best of the Worst: PBJ's Favorite Digital Blunders
It’s critical that the public perceives your company in a positive light, and digital marketing is commonly your ...
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20 September 2016
Twitter Ready to Roll out Changes to 140-Character Count
Back in May, Twitter announced it was going to make some small changes to its platform that were expected to have some b...
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15 September 2016
Clinton vs. Trump: Two Candidates, Two Very Different Digital Strategies
Digital marketing helps mold the opinions of your audience, and who wants to mold opinions of an audience more than U.S....
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13 September 2016
Going Viral: The 4 Dos of Successful Video Advertising
Video is the future of online content, but before you dive headfirst into a video advertising campaign, there are numero...
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8 September 2016
7 Trends in E-Commerce SEO Happening Right Now
Search Engine Optimization strategies evolve almost as quickly as the search engines that inspire them. According to Sea...
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6 September 2016
Zooming in on Instagram
Instagram has been through many changes so far in 2016, and the photo- and video-sharing is back at it again. Users rece...
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1 September 2016
iOS vs. Android Users: How Do They Treat Push Notifications
The vast majority of web browsing takes place on mobile devices, and it’s paramount that your brand has its mobile prese...
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31 August 2016
4 Small Digital Marketing Steps to Seriously Grow Your Business
After a while, digital marketing may feel like a treadmill, but there are a few small steps you can take to get the pro...
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23 August 2016
How ‘Sausage Party’s’ Digital Marketing Blitz Paid Off
“Sausage Party,” the most recent production from comedy masterminds Seth Rogan, James Franco, and Jonah Hill...
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16 August 2016
Organic Facebook Posts Stall, Opening Door for Smaller Companies
Without questions, Facebook is the dominant social media network, which means your brand needs to have a strong presence...
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12 August 2016
5 Digital Marketing Trends For Small Businesses
If you own a small business, you know the importance of spreading the word about your company. But as the world gets inc...
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9 August 2016
The 6 Do Not's of Digital Strategy
The digital gurus at PBJ Marketing can build your brand’s digital strategy from the ground up. We memorized the ins and ...
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4 August 2016
Instagram “Stories” Shake Up Digital Marketing
Social media outlets are always on the lookout for new ways to outdo the competition, and a recent Instagram update coul...
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2 August 2016
Let’s Talk Shop: Shifting Consumer Habits
Consumer habits change so often nowadays that it’s difficult for brands to keep up. However, according to Marketing Land...
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29 July 2016
Time to Rethink Your Social Media Ad Spending Strategy
There’s no fighting it… a strong social media presence is essential to your brand’s success. We’ve been tel...
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28 July 2016
Bolster Your Credentials With a Verified Twitter Account
If you know your way around Twitter, you’re familiar with the little blue checkmark located on brands’ official ac...
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27 July 2016
Which Content Creator Is Best for Your Brand?
To establish a strong internet presence, your brand’s website and social media outlets need quality content. But when it...
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22 July 2016
5 Ways to Get the Most out of Your Email Marketing Efforts
It might seem archaic, but email marketing is still the cornerstone of many brands’ digital strategies. In fact, accordi...
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20 July 2016
Red vs. Blue: How Politics are Experienced on Facebook
Social media is so customizable that every user experience is unique. In modern American society, there are few t...
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19 July 2016
Do-It-Yourself PPC? Avoid These Common Mistakes
Implementing your own pay-per-click campaign without the help of a professional is a challenging endeavor. At PBJ Market...
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18 July 2016
Pokémon GO and the Future of Digital Marketing
We told ourselves we wouldn’t get caught up in the fad, but now that Pokémon GO is the biggest mobile game in history, w...
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15 July 2016
Will Wearable Technology Transform the Workplace?
The team at PBJ Marketing is always on the lookout for the latest and greatest technology so we can better serve our cli...
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14 July 2016
Will Older Users Take Over Snapchat?
Younger generations are usually the first users to try out new social media platforms like Snapchat. But it’s only a mat...
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13 July 2016
What We Can Learn From Fortune 500 Instagram Accounts
Major brands are great at reaching the public, and in this day and age, social media sites, such as Instagram, ar...
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12 July 2016
7 Types of Keywords and Putting Them to Good Use
Search engine optimization – every brand needs SEO to stand out from the competition online. Behind every SEO effort is ...
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11 July 2016
Hit the Refresh Button on Your Email Marketing Efforts
Hit the Refresh Button on Your Email Marketing Efforts With so many different outlets for digital marketing these days,...
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8 July 2016
The Rise of Voice Search and Its Impact on Your Brand
Ten years ago, the concept of having a “conversation” with your computer or mobile device seemed like someth...
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7 July 2016
Facebook Just Made It Easier for Consumers to Find Your Brand (Literally)
Your brand needs a social media presence, but many marketing professionals make the mistake of trying to compete on a na...
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5 July 2016
Will IBM’s Watson Be a Pioneer of Online Advertising?
It seems like it was ages ago that IBM’s Watson humbled Ken Jennings and Brad Rutter on Jeopardy, but what has our charm...
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30 June 2016
The Best Offense Is a Good Defense: Tips to Avoid Digital Marketing Scams
To the team at PBJ Marketing, working with our clients is so much more than just a business arrangement… it’...
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29 June 2016
Dying Press Releases Give Blogs New Life
How many times have you been watching a TV show or film when a character demands a press release to deal with a corporat...
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2 June 2016
PBJ Marketing Named Top Washington D.C. Digital Agency
PBJ Marketing was recently named a leading digital agency in Washington D.C. by ratings and reviews firm, Clutch. The di...
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1 June 2016
6 Sources for the Very Latest in Digital Marketing
To be successful in digital marketing, you must first understand the industry – its history,current trends, and where it...
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30 May 2016
5 Ways to Ruin Your Mobile Engagement
The team at PBJ Marketing is great at giving advice, and we know what to do when it comes to digital marketing campaigns...
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25 May 2016
Instagram Redesigns More Than Its Interface
You may have noticed when you woke up the other morning that Instagram’s layout and design look much different than when...
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23 May 2016
Which GoT Character Matches Your Marketing Style?
We’re half way through the current season of Game of Thrones, and if you’re anything like us, ...
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18 May 2016
5 Reasons to Never Ignore Mobile SEO
We write about Search Engine Optimization an awful lot, but that’s only because it is SO important – especially on mobil...
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16 May 2016
5 Digital Marketing Rules to Live By
Rules are necessary. In fact, many people say it’s what separates us from animals (besides the opposable thumbs of cours...
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11 May 2016
360-Degree Videos – the Future of Video Content?
It was a little less than a year ago that 360-degree videos started to become more ubiquitous with everyday life. Now th...
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9 May 2016
A/B Testing Your Brand’s Facebook Ads
Advertising on Facebook is a great way to strengthen your brand and reach a larger audience. From increased ad spend on ...
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4 May 2016
4 Things to Remember About eCommerce Advertising
eCommerce is an important part of numerous social networks’ business models, but as we’ve observed in recent months, Fac...
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2 May 2016
3 Questions Every Small Business Needs to Ask About Social Media
The first week of May marks the beginning of National Small Business Week, and here at PBJ Marketing, we’re famili...
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27 April 2016
Improve Your AdWords Campaign with Ad Extensions
We know everything there is to know about Google AdWords. So much so, that many of our clients take full advantage of th...
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25 April 2016
6 Ways Link Building Changed Over the Last Decade
Link building is a crucial part of Search Engine Optimization (SEO), and when properly implemented will significantly im...
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20 April 2016
Nearly 80% of Social Media Minutes Spent on Mobile
Social media is one of the most compelling (and accessible) tools available to brands, and according to a recent survey ...
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18 April 2016
Part 4: Tweaking and Streamlining Users’ Mobile Experience
Welcome back to PBJ’s continuous coverage of mobile site and app design. This is the final installment of our four-part ...
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13 April 2016
Website Feeling a Bit Sluggish? PBJ Can Help!
We’ve said it before and we’ll say it again, when it comes to page speed, the hare always beats the tortoise. According ...
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11 April 2016
Part 3: Finalize Mobile Transactions With a Tailored Checkout Experience
Welcome back to PBJ’s continuous coverage of mobile site and app design. This is part three of our four-part series, but...
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6 April 2016
5 Effective Banner Ad Designs to Get More Clicks
Go to any website and more likely than not, you’ll see some sort of banner ad. Banner ads are so ubiquitous with surfing...
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4 April 2016
Part 2: Mobile Site & App Layouts and the Impact on User Experience
Welcome back to PBJ’s four-part series on mobile site and app design. In case you missed it, check out Part 1: Building ...
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30 March 2016
By the Numbers: The Upsides of Facebook Advertising
With a staggering 1.4 billion monthly users, it’s clear that Facebook is the goliath in the ongoing battle for social me...
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28 March 2016
Part 1: Building Your Brand’s Mobile Presence
Now more than ever, mobile devices have become a cornerstone of everyday life across the globe. Mobile-optimized ...
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23 March 2016
Yes, Snapchat Also Makes a Great Marketing Tool
Snapchat is just four years old, but it has already made a tremendous name for itself. With more than 100 million daily ...
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21 March 2016
It’s the End of Instagram as We Know It, and Users Don’t Feel Fine
With more than 400 million users, Instagram is one of the fastest-growing social networks around, but the photo-sharing ...
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16 March 2016
Keep Users Coming Back with These 7 Carousel Ad Tips
It’s official, Facebook Carousel Ads are extremely popular, and appear to be the go-to social media marketing too...
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16 March 2016
5 Mobile Marketing Pitfalls That Will Cripple Your App
It was only recently that mobile user activity exceeded desktop, and numerous projections expect the trend to continue i...
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14 March 2016
4 Things Every Nonprofit Should Know About the Ad Grant Program
Google is a powerful tool, and harnessing this power comes with great responsibility. Luckily, if you’re a nonprof...
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7 March 2016
5 Digital Marketing “Must Haves” Your Brand Can’t Live Without
When it comes to building your digital strategy, it’s important to consider some “must haves” to ensure maximum results....
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2 March 2016
Advertisers React to Facebook’s New “Reactions” Feature
If you’re on Facebook as often as we are, you’ve probably noticed a pretty big change in the last week… and this change ...
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29 February 2016
6 Black Hat SEO Tricks You May Be Doing & Google WILL Penalize You!
We often talk about The DO’s and The Tricks to improve your SEO ranking, but we don’t talk enough about The ...
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24 February 2016
Cha-Ching! Retailers With Apps Saw More Sales in 2015
The numbers are in and the holiday season provided a big boost to final quarter consumer spending in 2016, according to ...
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22 February 2016
It’s No Surprise, Americans Love the iPhone
The iPhone has had a significant impact on the way we conduct our everyday lives. From communicating with friends and fa...
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17 February 2016
4 Winning Ways to Revamp Your Email Marketing Campaign
Although there are numerous ways to digitally tell your brand’s story in this day and age, email marketing is still one ...
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15 February 2016
Resuscitate Your SEO Tactics With These 6 Ideas
You may have a gorgeous website layout designed for the best user experience possible but if potential customers and cli...
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8 February 2016
The Vast Majority of Americans Own Smartphones, Can Your Brand Handle It?
Next time you’re in a public place, such as a crowded restaurant or subway car, take a look around you. Everyone appears...
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3 February 2016
It Pays to Have a PPC Campaign
Most respectable brands with an online presence have a paid search account. However, just because an account exists does...
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1 February 2016
The Shift to Display Ads, Is Your Brand Ready?
Digital advertising is a beast that’s difficult to tame, and usually, right when you think you’ve figured out the best g...
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27 January 2016
Digital Marketing Blunders and How to Avoid Them
Digital marketing can be tedious, but with the help of the seasoned team at PBJ Marketing, you can navigate the process ...
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25 January 2016
Top Brands Gearing up for Super Bowl Kickoff
Although the Super Bowl isn’t until the first Sunday in February, there is already significant hype building around the ...
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20 January 2016
NFL Social Media Puts on MVP Performance
The NFL Playoffs are in full swing, and although the National Football League does a fantastic job captivating millions ...
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18 January 2016
Is Cash Still King? More Consumers Take Advantage of Mobile Payments
It goes without saying that cash is no longer king as more consumers flock toward debit and credit cards to complete pay...
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14 January 2016
Easily Disable MailChimp Double Opt-in in API 3.0
MailChimp’s API version 3.0 has changed a bit from previous versions, but nonetheless, we can still disable the do...
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14 January 2016
How to Disable MailChimp Double Opt-in for API version 2.0
If you are using MailChimp’s API version 2.0 to capture and sends leads to MailChimp, but wish to disable the doub...
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13 January 2016
3 Fundamentals for Startup Marketing Success
It wasn’t too long ago that PBJ Marketing was nothing more than a twinkle in our founders’ eyes, but now in our fifth ye...
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