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18 January 2019
Getting Started with Customer Personas
You've spent months detailing out the slightest bit of information about your customers. Analyzing their sales habits. S...
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16 January 2019
Are You Taking Advantage of the Latest Trends in Healthcare Marketing?
With the commoditization of healthcare, it's no longer enough to have the best staff, the quickest wait times and the co...
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14 January 2019
What Is Content Curation and How Can It Maximize Your SEO Efforts?
Content curation is a marketing strategy that is excellent for maximizing engagement with customers as well as boosting ...
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11 January 2019
Are Your Marketers Truly Digital? Top Tips for Finding Pros for Your Team
You may not be hiring right now, but chances are that you'll need a new digital marketing team member in the next 8-12 m...
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4 January 2019
Transparency Matters: How to Be Truly Authentic in Your Digital Marketing
Authenticity is quickly becoming one of the biggest drivers in consumer decision-making. An astounding 90% of all Millen...
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21 December 2018
3 Marketing Strategies That Are Crucial to Your Success in the Digital Age
True or false: all marketing today is actually digital marketing. The answer? It depends. While there are still plenty o...
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19 December 2018
A New Frontier : Taking Advantage of Voice Search Marketing
Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a...
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17 December 2018
Is Your Business Ready to Leverage These 4 eCommerce Marketing Trends for 2019?
It's a brave new world in eCommerce marketing, and 2019 is shaping up to be a year for the record books. From the expans...
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12 December 2018
Diving Deep into Social Media: Platforms You Might Not Think to Advertise on
Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram,...
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10 December 2018
Getting the Most out of the Holidays with Digital Marketing
The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season ...
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3 December 2018
How AI and Machine Learning Will Continue to Change the Game in 2019
What if you could run infinite permutations of a product design until you found the one that was fully optimized in term...
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30 November 2018
Are You Suffering From Data Exhaustion? Here’s What Really Matters
One of the biggest benefits the digital age has bestowed upon marketers is data. Heaps and heaps of data. Used correctly...
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28 November 2018
Finding the Optimal Social Media Post Time
While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you'r...
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27 November 2018
PBJ Marketing - Recognized as a Global Leader & Ranked #5 on the "Clutch 1000" List
Research company Clutch published its annual Global Leaders list, recognizing agencies from around the world that demons...
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26 November 2018
Getting Your Digital Marketing Ready for 2019
It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparin...
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14 November 2018
Digital Marketing For Retention: Best Strategies for Growing Your Existing Customers
User acquisition often feels much more exciting than retention does. It’s much easier to track. Plus, you’re expanding t...
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7 November 2018
Train Your Marketing Strategy Like You Train Your Employees
A great marketing campaign doesn't just happen. It takes time and effort to get it just right. If you're searching for t...
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5 November 2018
Local SEO: Tips to Drive Sales to Your Business
Every business must engage in some sort of marketing efforts to keep up with the competition and be successful. In our w...
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2 November 2018
Live Video: The Next Generation of Audience Engagement
Roughly 64 percent of consumers make a purchase after viewing a social video, says Forbes. As conversion rates go, that'...
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31 October 2018
Five Surprising Ways to Market With YouTube
It’s no secret that YouTube is one of today’s leading buyer attractions. A slew of researchers, innovative marketers, an...
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29 October 2018
Why Your Business Blog Needs a Content Calendar
In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Bu...
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26 October 2018
Targeting Your Marketing Message for a Mobile Audience
The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and mo...
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24 October 2018
5 Ways to Make Your Content Shine
While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes f...
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19 October 2018
The 10 Best WordPress Digital Marketing Tips
WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at...
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17 October 2018
The Five Biggest Content Marketing Pitfalls
Content marketing, today, is one of the best strategies for garnering digital marketing leads, gaining new followers and...
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15 October 2018
Mobile Apps 101: Boosting Your Download Numbers
The mobile app world is booming, and today’s marketers are taking advantage of its cross-market potential. By 2020, mobi...
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12 October 2018
Why Social, Search and Video Ads Now Make Up 51% of Advertising in America
Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of al...
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10 October 2018
The Future is Coming: What Will Digital Marketing Look Like in the Year 2023?
The key to keeping your digital marketing effective and relevant is evolving with the times. Facebook algorithms update ...
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8 October 2018
Transforming Your Digital Marketing From Good to Great
Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes an...
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5 October 2018
Tailoring Your Digital Marketing For an Older Audience
Digital marketing has become increasingly focused on Millennials for good reasons. They’re extremely savvy and have beco...
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3 October 2018
Studies Show Consumers Have More Selective Memory - What Does This Mean for Marketers?
We’ve all heard by now that studies show how much shorter the average person’s attention really is. Some studies even cl...
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1 October 2018
Building a Better Brand – When is the Right Time to Rebrand Your Business?
Despite all the articles on the Internet claiming it’s easy to build a brand for your business, the truth is, it require...
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28 September 2018
Is Your Business Poised to Take Advantage of the Holiday Selling Season?
A massive bump in holiday sales can make or break many businesses, but how can you be sure that you're getting your fair...
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26 September 2018
Quitting Time: Understanding When to Give up on a Digital Marketing Strategy
We know that one of the most important concepts of digital marketing is constantly testing to find out what works and wh...
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24 September 2018
Finding the Best Marketing Partner For Your Business
Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spe...
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14 September 2018
Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today
SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their ...
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12 September 2018
Why Ages-Old Audio May Be the Next Hot Marketing Trend
People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some rec...
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10 September 2018
Getting Started With Interactive Content Marketing
When we think of content marketing, we tend to think of the same kinds of content. Things like blog posts, white papers,...
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7 September 2018
Is Your Content Reaching the Right Audience?
You’ve probably heard, more than once, by now that content is the undisputed king of the World Wide Web. If you have a w...
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4 September 2018
Reputation Management: 4 Reasons You Can’t Afford to Not Manage Your Business Reputation in Today’s Digital World
It’s hard to make your business stand out on the World Wide Web. As of January 2018, Tek Eye reported there were more th...
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31 August 2018
Is Your Business Website Optimized for a Mobile Audience?
If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the ...
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28 August 2018
Google’s Algorithm Changes Again: Keeping Your Website Prepared
At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic we...
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27 August 2018
Showing Some Personality: Using Memes in Your Digital Marketing
Memes. Unless you’ve been living under a rock since the Internet came around, you know what they are. You’ve seen them a...
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24 August 2018
Bringing SEO Back from the Dead
There was a time not so long ago that SEO was at the very heart of every company’s digital marketing strategy. Things ha...
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22 August 2018
2018 Facebook Updates That Will Boost Your Marketing Savvy
Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreakin...
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20 August 2018
Why Are Push Notifications Valuable and How Can I Get Started?
Digital marketing is all about getting the right message in front of the right people at the right time. The reason push...
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17 August 2018
What Do You Need to Know About Facebook’s Content Review Policy?
By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious b...
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14 August 2018
PBJ Marketing Named #1 E-commerce PPC Agency in 2018 by Clutch.co!
Simple, optimal, and straightforward. At PBJ Marketing, we’ve always tried to capture the very best of the benefits of P...
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13 August 2018
Why Advertising on Amazon Is the Next Big Move for Retailers
If you're a retailer, Amazon.com is likely something you refer to as the "evil empire", the "800-pound gorilla" or a raf...
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10 August 2018
LinkedIn’s New and Improved Campaign Manager: How Can You Take Advantage?
Last month, LinkedIn redesigned its Campaign Manager to allow marketers to more easily manage multiple campaigns at once...
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7 August 2018
Crazy! 5% of Your Pages Are Driving 95% of Your SEO Traffic
Crawling. Indexing. Ranking. Are you ready to rewrite your entire website (including blog posts!) every time Google deci...
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6 August 2018
4 Geo-Targeting Tactics to Heighten Your (Local) Business Appeal
Online discoverability and getting new customers in the door are two of the biggest challenges faced by local businesses...
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3 August 2018
The Next Frontier of Personalized Marketing: Google Tests Responsive Search Ads
Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive...
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31 July 2018
Reaching a Digitally Savvy Audience: How to Market to Millennials
Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimat...
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30 July 2018
Two Operational Emails You Simply Must Optimize
There are two emails that your business sends out every day -- day in and day out -- that could significantly increase y...
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27 July 2018
Beyond Science Fiction: How Artificial Intelligence is Changing Marketing Forever
AI is a trendy tech term that’s been thrown around a ton recently. It stands for Artificial Intelligence and actually co...
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26 July 2018
How to Track Google Analytics Conversions for Elegant Themes Bloom Email Plugin
Do you want to track Google Analytics conversions using Elegant Themes Bloom Email Opt-In Plugin without redirecting use...
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24 July 2018
Not Using Video in Your Marketing? You're Missing Key Customers . . . Literally
Do you remember the days when making a video for your brand involved actors, sets, scripts . . . and a massive budget? F...
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23 July 2018
Why a Rockstar Website Is a Pivotal Part of Your Digital Marketing Mix
What is your website? It's a centralized location for all of your digital marketing activities. It's where your customer...
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20 July 2018
Marketing Automation in 2018: A Beginner’s Guide
The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of...
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17 July 2018
Common Digital Marketing Challenges and How to Overcome Them
Digital marketing is fast and constantly evolving. Being a successful digital marketer requires intricate knowledge of y...
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16 July 2018
Facebook Changes Cryptocurrency Policy: What Does it Mean for Marketing?
Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertiseme...
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13 July 2018
Do You Need to Conduct a Digital Marketing Audit? Here’s Everything You Need to Know
A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketin...
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10 July 2018
Why PayPal’s New Personalized Checkout Option Changes the eCommerce Game Forever
Checking out on eCommerce websites that utilize PayPal Merchant Services just got a whole lot easier. With the adoption ...
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9 July 2018
Leveraging Social Media Contests to Grow and Engage Your Audience
One of the best ways to grow your audience and get them to actively engage with you is by running contests. You see them...
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6 July 2018
Podcasts: A New Wave in Radio Marketing
Radio is still quite popular, but it doesn’t have the same all-encompassing reach that it used to. Younger audiences sim...
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3 July 2018
Is Event Marketing Right for Your Business?
Live event marketing is typically seen as a stand-alone funnel, something that’s separate from other marketing strategie...
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2 July 2018
Target Your Social Ads by Device or You May Be Wasting Money
You may not realize it, but you consume different types of content on different devices. When you stop to think about it...
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23 May 2018
Dynamic Search Ads Will Rock Your (Marketing) World
Most digital marketing professionals have a love/hate relationship with A/B testing. Some love it. Most hate it. The res...
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21 May 2018
Is Your Website Content Killing Your SEO?
The days of building website content for search engine bots is truly over. Today, your content should be optimized for r...
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18 May 2018
Which Wins? Technical SEO or Great Content?
A digital marketer's job is never boring. Whether you're looking for the next great way to hack your PPC results or find...
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16 May 2018
Beyond PPC: Creating Landing Pages That Convert
There is no proven scientific method for creating a perfect digital marketing campaign. There are definitely some things...
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11 May 2018
Bing or Google? Which SEM Platform Serves You Better
You know we love some PPC marketing here at PBJ Marketing, and we've talked a fair bit about Google AdWords in the past....
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9 May 2018
Taking Advantage of Amazon's New and Improved Sponsored Products
Toward the end of 2017, Amazon began phasing out the way that their Amazon Sponsored Product advertisements were deliver...
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4 May 2018
Do You Need a Brand Evolution? Take Notes From These 3 Companies
Brands have evolved from simply companies that produce goods and service you can rely on to something much more than tha...
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30 April 2018
The Big Marketing Mistake 97% of SMBs Are Making
Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successfu...
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24 April 2018
PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!
A message from our CEO... Our team at PBJ Marketing works with companies of all sizes and across dozens of sect...
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20 April 2018
Do You Have a Content Calendar? Here's Why You Need One
Do You Have a Content Calendar? Here's Why You Need One We have talked plenty about the execution and benefits of conte...
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16 April 2018
The Internet of Things: What Does It Mean for Marketing?!!
One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means - our devic...
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6 April 2018
Designing Banner Ads That Get Results: 7 Handy Tips and Tricks
Digital advertising is a necessary, yet often frustrating challenge. You need to advertise and get your banners in front...
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6 April 2018
Using Twitter Ads: Everything You Need to Know
Twitter is undoubtedly one of the most important platforms for businesses to engage with their audience. Just take a loo...
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30 March 2018
4 Attribution Tools in Google AdWords You Should Know
If you’re using Google AdWords, you probably use last click attribution to determine the attribution credit for a conver...
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26 March 2018
What's the Future of Virtual and Augmented Reality in Shopping?
If you have a smartphone, odds are that you're already using augmented and virtual reality and don't even realize it. An...
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23 March 2018
Facebook Advertising: Exactly What Makes a Video Engaging?
Facebook is perhaps the most powerful platform available today for digital marketers. As of last spring, there were over...
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21 March 2018
Open Rates Lagging? Here Are 3 Ways You Can Boost Them
Email marketing is still one of the most effective tools to engage with existing customers, drive conversions, and recon...
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15 March 2018
Hey Alexa: Is Your Brand Ready for the Voice Search Revolution?
"Alexa: Order some toilet paper." No, this isn't a husband texting his wife 'Alexa' and asking for some Charmin. Inst...
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10 March 2018
Give Your PPC Account a Health Check-Up
An un-optimized PPC campaign can burn through your budget in no time flat, leaving you with empty pockets and trying to ...
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7 March 2018
Responsive Website or Mobile App? Making the Right Decision for Your Business
Is your marketing team constantly warring with your IT department over limited resources and time? This isn't an unusual...
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5 March 2018
Win BIG With Instagram's Awesome New Shoppable Collection Ads
Instagram entered the advertising space with a bang around 2014, and when Instagram ads were added to the Facebook Ads M...
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2 March 2018
Your Personality is What Customers Connect With
We spend vast quantities of time defining our brand: the look of the logo, the design of our products, packaging, ad cre...
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26 February 2018
3 Mobile Advertising Trends You Need to Know for 2018
It shouldn’t come as a surprise that mobile marketing is critical to the success of just about any marketing campaign. M...
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21 February 2018
Could Facebook Live be the next YouTube?? YES
Facebook Live is a global phenomenon, with engagement statistics proving without a doubt that this new way of reaching i...
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19 February 2018
Instagram: Why There's Never Been a Better Time to Dive In
Instagram is one of the largest and most popular social media platforms today. Not only that, but it’s still growing eno...
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12 February 2018
Hey! Are you Paying Attention to Multi-Touch Attribution?
If 100 percent of your customers go through your online shopping cart, does that mean that the only advertising and mark...
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8 February 2018
Don't Let a Few Customers Kill Your Online Reputation
Today's consumers are laser-focused on finding the best possible deal. One of the first things people do when they start...
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7 February 2018
Off-Site SEO and It's Importance In Ranking Your Site
Search engine optimization is constantly evolving and never completely intuitive. It makes sense that only your own webs...
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6 February 2018
3 Trends To Know When Updating Your Website In 2018
In 2018, web design is more important than it’s ever been. The competition is out there, and if your website isn’t respo...
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5 February 2018
4 KEY Tips When Using Social Media Influencers
Ten years ago, who would have believed that we would be buying something based on the recommendation of a 20-something w...
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2 February 2018
How to Beat the New Facebook Algorithm
Well, Mark Zuckerberg and his team of uber-programmers have done it again. Just when you thought you'd figured out the F...
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1 February 2018
Are YOU following the CBA's 'Better Ad Standards' rules?
We know that Google and Facebook business leaders feel as though they're all-powerful and all-knowing when it comes to c...
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31 January 2018
5 Tips for Achieving Great Social Advertising Results in 2018
Social media advertising is a relatively low-cost way to reach a targeted audience of potential buyers -- but there are ...
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30 January 2018
Valuable Content > Lots of General Content. Here are 4 tips to Follow:
Content isn’t what it used to be. It wasn’t long ago when you could simply churn out blog post after blog post, focusing...
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29 January 2018
How To Utilize Your Competitors to Boost your PPC Strategies
If your competitor has been slaying their PPC game and grabbing all your prospects, it's time to roll up your sleeves an...
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26 January 2018
How Does That Ad Know Who I Am??-The Rise of INTERACTIVE Ads
As marketers, we all know that there's a pretty thin line between creepy and unbelievably cool when it comes to personal...
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25 January 2018
The New Facebook Update and What it Means for Digital Marketing
What Do the Facebook Changes Mean For Digital Marketing? Facebook CEO Mark Zuckerberg shook the marketing world up in a...
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24 January 2018
How Do You Create Eye-Catching Imagery?
Content marketing is more than simply slapping a few hundred words on your blog once a week or so. It requires thoughtfu...
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23 January 2018
Our Go-To Guide For Emotional Marketing
Is Your Marketing Soft Enough? Here’s a Brief Guide to Emotional Marketing As marketers, we may tend to focus on inform...
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19 January 2018
Top 4 Ways In-Home Smart Devices Will Change Marketing
Do you have a smart phone? Probably. Do your parents? More than likely. What about your grandparents? It's a pretty safe...
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18 January 2018
Apologize Like Apple: What To Do When You Screw Up
Making mistakes isn't fun. It's not even close to fun. It's embarrassing. A big mistake can get you fired -- faster in s...
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17 January 2018
When Marketers Attack! PPC Guidelines to Kick Your Campaigns Into High Gear
We all want the holy grail of digital marketing: a website that organically shows up on the first page of Google or Bing...
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16 January 2018
How to Unlock Your Inner RETARGETING Ninja
A customer comes to your website, looks at one or more products. They poke around a bit, perhaps even add a specific pro...
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9 January 2018
Non-Profit Alert!! Google Ad Grants NEW Updates and Requirements
Savvy non-profits have been taking advantage of Google AdWords grants for quite some time (if you're not aware of this p...
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4 January 2018
4 Predictions That Will Rock Your 2018 (Marketing) World!
Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with...
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19 December 2017
Facebook Text Overlay Tool
Have you received the message "Your ad images contain too much text which is preventing delivery of your ads to your aud...
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18 December 2017
4 Important Email Marketing Trends You Need To Know For 2018
Email marketing can be an extremely effective marketing tool, but it’s important to continually review and update your s...
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13 December 2017
Set the Hook and Reel Them In: Customer Referral Programs That Work
Starting something new can be tough, especially so when you're facing a sea of competitors who are determined to undercu...
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12 December 2017
The 5 Secrets of the Most Successful Content Marketers
Are You Using Content Marketing Effectively? Are you uncertain about how much content marketing is contributing to your ...
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11 December 2017
How To Define SEO Metrics That Won't Put Your Boss To Sleep!
Hitting the target with your SEO assumes several things: 1) That you actually know what the target looks like, and where...
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5 December 2017
Crazy-Good Automation Tools That Will Strengthen Your Marketing Results
If you're a marketer, there are simply never enough hours in the day to accomplish everything on your list. Automation i...
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4 December 2017
Dangerous Data: Are Your Privacy Policies Putting Your Business at Risk?
Marketers are constantly hungry for more information: customer purchasing, demographic information, interests and more. ...
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1 December 2017
Steps to Choosing the Right Digital Marketing Channel
Whether you are a small business owner or you're part of a big firm, you know that you need to utilize forms of marketin...
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29 November 2017
Could Content Marketing Take Over Customer Support?
If you are like most companies, then you likely know how your customers act when they feel like it is difficult for them...
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28 November 2017
TOP 5 Signs Your Brand Should Be Using Personalization
Hello, <first_name>, how are you today? If receiving an email with this intro gives you the hives, it's likely tha...
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27 November 2017
5 KEYS to Building a Successful Landing Page
Landing pages are one of the most critical elements of any marketing campaign. A strong landing page will take intereste...
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21 November 2017
New Tech Marketing Tactics You NEED To Learn About
It's a pretty darn cool time to be a marketer, no doubt. Between creating a Snapchat geofilter for your brand, defining ...
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20 November 2017
5 New Social Media Updates: Learn How They Can Help Your Business!
We know that most companies are using social media as part of their digital marketing efforts, but still, we were surpri...
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17 November 2017
Find Out Which Is Right For You: Should Digital Marketing Be Outsourced or In-House?
When it comes to business decisions, you can pretty much guarantee that they will continue coming in. One decision, whe...
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16 November 2017
Hoping To Get Lucky Today? Use Lucky Orange To Help You Increase Conversions
Make Your Own Luck Marketers have a love/hate relationship with data: they love it when someone provides them with acti...
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15 November 2017
Why You MUST Nail Mobile Commerce to Grow Sales in 2018
Mobile Commerce If you're in the business of selling goods and services, you understand first-hand what a disruptor mob...
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14 November 2017
The Role of Customer Experience in Digital Marketing Strategy
Forty years ago, customer experience was a simple matter. You walked into a store, where the owner likely knew your name...
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13 November 2017
The 5 SEO Factors That Are Actually Helping Your Rankings in 2017
Curious about what's worth the investment this year? Worried about what worthless strategies are burning through your bu...
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10 November 2017
Alert! Holiday eCommerce Strategies That Drive More Sales
If your business sells products or services online, chances are that the holidays are your favorite time of year for mor...
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9 November 2017
6 Free Content Marketing Tools You Should Be Using NOW!
Ever heard of TANSTAAFL? There's No Such Thing As A Free Lunch -- and in most cases this is a true statement. However, t...
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8 November 2017
Digital Marketing Trends You Need To Be Watching
Over the past few years, it has been amazing to watch as different trends have entered the world of digital marketing. W...
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7 November 2017
Here Are Our "TOP 5" Steps to Increase eCommerce Revenue
Want To Increase eComm Revenue? Ask any marketer about their top priority, and you'll nearly always receive "Growing sa...
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6 November 2017
Why You Should Start Using Facebook's Lead Generation Ads TODAY
It's really not overstating to say that Facebook fundamentally changed the game with their introduction of lead generati...
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2 November 2017
Why You Should Be Starting Your Business Blog NOW!
Starting Your Business Blog Blogs are old news, just for home businesses -- right? Actually, nothing could be further f...
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1 November 2017
PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!
For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! W...
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31 October 2017
Start Winning Now! Creating and Optimizing Sales Funnels
Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your custo...
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30 October 2017
The SCARIEST Content Marketing Mistakes You Might be Making
Are you among the 85 percent of marketers using content marketing in 2017? According to the Content Marketing Institute...
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27 October 2017
TOP 5 Ways SEO & SEM Drive Customers to YOUR Website
It's no secret that the more prospects you bring to your website, the more likely that you are to convert those prospect...
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26 October 2017
Why You Need Active Daily Management to Improve Your Google AdWords Campaigns
At first blush, managing Google AdWords seems like a relatively simple concept: choose your keywords, make a few decisio...
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25 October 2017
Retargeting for the Win!! Bring Customers Back to Finish Their Transaction
Get Potential Customers Back Wouldn't it be nice to have a life size billboard that followed your customers around ever...
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24 October 2017
Here's How Content Marketing Drives Customer Engagement and Sales
Content Marketing People today are bombarded with marketing messages from all directions: Sale! Buy Now! Don't Wait! Th...
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23 October 2017
4 Social Media Marketing Campaigns to Inspire Your Holiday Strategies
If you want to finish the end of the year strong, you should already be thinking about a social media marketing strategy...
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10 October 2017
Your GUIDE to Driving Brand Discovery This Holiday Season
The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’...
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5 October 2017
3 Keys to Make Sure Your Display Ads Pack a Powerful Punch
It takes years of experience before you can call yourself a master of display advertising, and even then, sometimes it f...
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3 October 2017
Instagram Rewrites the Social Ad Playbook with “Canvas” Ads
In early 2016, Facebook announced that it will extend its “canvas” ad format to Instagram, and now, more than a year lat...
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28 September 2017
PBJ’s 12 Hilarious Domain Name Mistakes
Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to h...
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26 September 2017
Reach Your Desired Audience with the New "Yelp Local Audiences"
Yelp Local Audiences Even though it’s the largest crowed-sourced review site of its kind, Yelp is often an underutilize...
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21 September 2017
4 Ways to Beat Amazon at Its Own Game This Holiday Season
Boost Your Brand The end of summer is near, and that means that the holiday shopping season is right around the corner....
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19 September 2017
Alert! Forbes 2018 Digital Marketing Predictions
Digital Marketing's Future Unless you have a crystal ball, it’s tough to know exactly what’s on the horizon for digital...
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14 September 2017
Find Your Niche: Creating Content for the RIGHT Audience
Finding Your Niche It’s a common misconception that you need to produce content that everyone finds interesting. Althou...
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12 September 2017
Are You Prepared! The 2017 Holiday Shopping Season Is Starting Earlier Than Ever
It's Time To Prepare Your Brand We previously stressed the importance of preparing your brand for the holiday season, b...
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7 September 2017
How To Spot a Bot: 4 Ways to Identify Malicious A.I.
Malicious Bots Bots are everywhere, and unfortunately, many of them are malicious. Even the President of the United Sta...
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5 September 2017
Alert! Facebook’s Update Will Impact “Fake News”
Fake News At the rate we’re going, “fake news” is going to be the phrase of the year, but not if Facebook has something...
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29 August 2017
Bot's Betray China! A.I. Embraces U.S. & Shun Communism
Artifical Intelligence We’ve discussed the upside to introducing chatbots to your digital marketing efforts in the past...
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24 August 2017
Digital Commerce Winning Its War Against In-Store Sales
Digital Sales When’s the last time you ordered something online? Probably pretty recently. Well, you’re not alone, as a...
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22 August 2017
Search Engine Satisfaction Dips, Is It Time to Diversify Your Digital Strategy?
Your Digital Strategy When it comes to refining your digital marketing campaign – with added emphasis on user experienc...
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17 August 2017
Alert! Facebook Update To Penalize Slow Websites
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ra...
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16 August 2017
Google Sets New Standard for Mobile Ad Viewability
Guest Author: Pranali Gotpagar, PBJ Marketing Intern 2017 We have been able to obtain Ad Impression data (t...
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15 August 2017
Twitter Introduces A Subscription-Based Ad Program
Twitter's Ad Revenue During the second quarter of 2017, Twitter’s ad revenue hit a rough patch, but the social network ...
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10 August 2017
5 Surefire Ways to Improve Mobile User Experience
Hooked To The Tiny Screen What did you do while riding the train to work today? Probably browsed your phone, right? It’...
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8 August 2017
The Eye of the Robot – Introducing A.I. to Your Customer Service Experience
Technology changes the way consumers interact with brands. Digital marketing devices that were successful in the past - ...
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3 August 2017
With Ad Blockers Swarming, Be A Trustworthy Brand For Users
Millions of Ad Blockers, And Some More... It’s a hard pill to swallow, but a growing share of consumers are sick and ti...
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1 August 2017
Snapcrap? Snapchat’s IPO Dips Below $17 IPO Price
We previously speculated that Snapchat might be in for a rough 2017, and it’s starting to look more and more like the wr...
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27 July 2017
Rookie Mistakes In Email Marketing
Email marketing is a valuable tool to have in your arsenal, but let’s be frank, it’s easy to suck at email marketing. ...
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25 July 2017
Desktop Conversion Rates Continue to Beat Mobile, but Will It Last?
It’s no secret that the future is mobile, but when it comes to conversion rates, desktop computers continue to cast a sh...
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19 July 2017
PBJ Marketing Named Among "Top SEO and PPC Agency"
For the second year in a row, Clutch.Co names PBJ among the top agencies in NYC. Whether you’re a startup looking to ...
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18 July 2017
New VR Tech Will Further Inform Consumer Habits
VR is now a part of society. Digital marketing professionals are taking it to the next level and are utilizing it as a r...
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14 July 2017
Your Customers Are Your Strongest Content Strategy Assets
Ever-growing Giant: E-Commerce It’s time to face facts, most Americans prefer to shop online and to compensate, you bet...
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11 July 2017
4 Cardinal Sins of Blog Design
We love new and unique blog designs, but when we come across one that commits any of the cardinal sins of blog design, o...
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6 July 2017
Create Relevant Ads To Cut Down Ad-Blocker Use
STOP! No More Ads Creating effective online ads that yield real results and significant ROI can be a taxing process. Th...
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5 July 2017
It’s Never Too Early to Prepare Your Brand for the Holiday Season
We might sound crazy, but the holiday shopping season is right around the corner. Although the ornaments are still packe...
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29 June 2017
Top Apps For Marketers To Enhance Digital Strategy
5 Companies That Rule The App World Users are spending more time than ever on their smartphones, but a new report from ...
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27 June 2017
Another Nail in Snapchat’s Coffin? Instagram Introduces “Face Filters”
The battle for photo sharing app supremacy rages on, and Instagram may have recently dealt a lethal blow to Snapchat wit...
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22 June 2017
Long-Form Videos Crowned the New King of Content
The Rise of Long-Form Videos We’ve discussed the importance of video content in the past, and a recent major milestone ...
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20 June 2017
37% of Consumers Judge Online Ads Paired with Questionable Content
Creating online ads is a powerful way to get your brand’s message in front of prospective customers, but what many brand...
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15 June 2017
Build A Responsive Email Marketing List With These 4 Easy Steps
Responsive Email Marketing Every morning, millions of American across the country open their email inboxes and immediate...
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13 June 2017
Facebook Newsfeed Update to Reward High-Quality Content
When is the last time you logged onto Facebook and thought to yourself, “I don’t care about any of this content?” Thankf...
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18 May 2017
4 Retailers Putting Big Data to Good Use
Big data is big business in digital marketing, and various companies are putting it to work to identify prospective cust...
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16 May 2017
Despite Revenue Spike, Snapchat Fails to Dazzle
Here at PBJ Marketing, we’ve been keeping a close eye on Snapchat’s IPO and its development as a powerful marketing tool...
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11 May 2017
5 Common E-Commerce Pitfalls and How to Avoid Them
Establishing an online presence is a tough task that requires a whole lot of guidance, and if you’re adding e-commerce t...
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9 May 2017
5 Quick Fixes for Small Digital Marketing Victories
Digital marketing is a marathon that takes considerable time and patience to see real results. However, according to the...
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4 May 2017
PBJ’s Tricks of the Trade: Overcoming (Blog) Writer’s Block
Creating new and unique content for your company’s blog day in and day out can be a difficult task, and here at PBJ Mark...
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2 May 2017
Facebook Pixel Users Are About to Get a Big Boost
An active presence on social media is an absolute must for any digital marketing strategy these days, and with the help ...
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27 April 2017
Evaluate Your Content Strategy in 4 Easy Steps
Your website needs great content for several reasons. It gives off a strong first impression, it helps with your site’s ...
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25 April 2017
Personalize Your Digital Marketing Efforts with the Help of PBJ
Consumers love personalization. Whether it’s a perfectly tailored suit, a one-of-a-kind car color, or a bartender callin...
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21 April 2017
In the Wake of Its IPO, Is Snapchat in for a Rough 2017?
There was a ton of buzz leading up to Snapchat’s IPO at the beginning of March. So far, its stock (NYSE: SNAP) has perfo...
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18 April 2017
Elevate Your Digital Marketing Game with These 3 Online Tools
There's a common misconception that it takes a village to raise a successful digital marketing strategy. But with so man...
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13 April 2017
4 Advanced Tactics for App Store Optimization
It’s no secret, the App Store is a crowded place. According to Lifewire, at the end of 2016, there were more than 2 mill...
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11 April 2017
PBJ’s Tribute to the Web’s Best April Fools’ Day Jokes
April Fools’ Day is a big day for the internet, but now that the dust has settled and we can finally start to trust our ...
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6 April 2017
The 3 Pillars of Social Media Content Production
Social media sites Facebook, LinkedIn, and Instagram are fantastic outlets to share your brand’s content, but there shou...
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4 April 2017
Never Miss a Post with the Help of a Social Media Dashboard
Social media in the backbone of any digital marketing strategy. Often, it’s the most direct way to learn about prospecti...
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31 March 2017
Outsmart the ISP Legislation with a VPN
Between the NSA and the Obama Administration “allegedly” wiretapping Trump Tower during the most recent Presidential Ele...
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30 March 2017
6 Simple Ways to Write an Effective Ebook
Content should be a cornerstone of any digital marketing strategy, but it’s important to diversify the types of content ...
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28 March 2017
Bots: The Good, the Bad, and the Ugly
Dealing with bots is an unavoidable part of digital marketing. While many bots work to improve your site, a new report f...
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23 March 2017
Are Siri's Days Numbered? Google Assistant Is Making All the Right Moves
The war of voice assistants has been raging for a few years now, and Apple’s Siri appears to be the superpower to defeat...
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21 March 2017
Facebook Insights: Harnessing the Power of Two-Way Communication
Facebook is a crowded marketplace, but with the right strategy, it can help your business flourish. It doesn’t matter if...
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16 March 2017
Stop, Drop, and Roll: These 4 PR Blunders Really Burn!
It’s probably safe to say you’ve already seen the Best Picture blunder at this year’s Academy Awards. But for the uninit...
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14 March 2017
The Evolution of Mobile ROI - Identifying New Revenue Events
Mobile should be a big part of your digital marketing strategy, and with more users discovering your brand on the go tha...
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9 March 2017
Is Snapchat’s Longevity Viable? This Survey Says Otherwise
In the past, we’ve discussed the importance of adding Snapchat to your brand’s social media toolbox, but some people are...
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7 March 2017
3 Digital Marketing Obstacles That Plague Small Businesses
Now more than ever small businesses need to have a strong internet presence. Before buying products and services, most c...
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2 March 2017
Stock Photos Are Dead
The vast majority of stock images are terrible. In fact, a lot of them are downright unusable. What’s your first thou...
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28 February 2017
Mobile Leaves Larger Footprint on E-commerce Sales, Can Your Site Handle It?
PBJ Marketing is no stranger to e-commerce website design, and as more and more consumers take their shopping online, mo...
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23 February 2017
Buy Local: 3 Ways to Improve Your Local SEO
From farmers markets to farm-to-table restaurants, buying local is all the rage, and you can harness this trend to impro...
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22 February 2017
Facebook "Reactions" Paves the Way for Emotional Targeting
The introduction of Facebook Reactions had some implications for digital advertisers, and now that they’ve been around f...
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16 February 2017
5 Clear Signs You're Losing the Digital Race to the Competition
In our blog posts, we regularly talk about what you can do to improve your brand’s digital presence, but this time aroun...
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14 February 2017
As Alexa Skills Marketplace Crowds, Amazon Pushes for Easier Development
We’ve discussed the many perks and potential security concerns of “smart speakers" in the past, but following a spike in...
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9 February 2017
How the Onion Took Branded Content Mainstream and the Benefit to Your Company
The political battle of “real” vs. “fake” is in full swing, and we have to admit we’re riveted. Some of our favorite out...
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7 February 2017
Prepare for Snapchat's IPO by Growing Your Brand's Social Presence
Snapchat is gearing up to join the likes of Facebook and Twitter as a publicly traded company. Currently valued between ...
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2 February 2017
Expert Opinion: 4 Digital Marketing Trends for 2017
January is over, and experts continue to predict trends they expect to see during the course at 2017. When it comes to d...
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31 January 2017
On-Site Search: Is Your Site as Optimized as It Could be?
When you hear the term “search engine optimization” you probably think about search giants like Google and Bing and how ...
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26 January 2017
4 Steps to Dealing with 2017’s Email Marketing Trends
We’re big believers in email marketing, but if a steady flow of highly-customized emails promoting your brand and its mi...
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24 January 2017
From Super Bowl Advertisers, It’s Been Nothing but Crickets
Say what you want about the Super Bowl, but with 114.4 million viewers last year, there’s no denying that it’s one of th...
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19 January 2017
6 Ways to Jump-Start Your Social Media Ads in the New Year
Social media ads are a crucial part of any digital marketing initiative, but your strategy needs to adapt over time to e...
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17 January 2017
More Bang for Your Buck: Getting the Most out of Mobile Ad Spend
Mobile ads are an important part of any digital marketing strategy. After all, the majority of users are spending more t...
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13 January 2017
7 Best Browser Extensions to Use in the New Year
Whether you use Google Chrome, Firefox, Safari, or (gasp!) Internet Explorer/Edge, you probably have strong opinions abo...
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5 January 2017
3 Things We Learned About SEO in 2016
Search Engine Optimization is a cornerstone of every digital marketing strategy, and the team at PBJ Marketing is always...
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3 January 2017
Convenience Brings Security Concerns: A Look at Amazon Echo and Google Home
“Smart speakers” like Amazon Echo and Google Home are expected to be top sellers during this year’s holiday season, but ...
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29 December 2016
5 Apps Control 85% of User Time, It’s Time to Make Yours Stand Out
A new report indicates that mobile apps account for more than half of all digital media time, making it more important t...
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27 December 2016
Your Brand’s Social Media and a Celebrity Passing
With the passing of David Bowie, Carrie Fisher, Gene Wilder, and so many others, 2016 has been a tough year for celebrit...
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22 December 2016
6 Simple A/B Tests to Improve Your Email Marketing Efforts
Imagine your favorite meal. Pretty good right? Now imagine eating that same meal every day for an entire year. It might ...
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15 December 2016
10 SEO Marketing Tools to Add to Your Toolbox
Search engine optimization is the foundation of any digital marketing strategy, but you wouldn’t try to build a house wi...
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13 December 2016
Amazon Go Store Shakes up O2O Shopping
For years, the team at PBJ Marketing has tried to predict the future of physical retail and online commerce. Well folks,...
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8 December 2016
5 DIY Fixes to Improve Your Mobile Site Optimization
It goes without saying that Google stands alone at the top of the search engine mountain, and today most people are sear...
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6 December 2016
Facebook Marketplace Takes on Giants eBay, Craigslist
Whether it’s instant messaging, gaming, photo sharing, advertising, or catching up on the latest news, it seems like Fac...
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1 December 2016
What to Know: WordPress vs. Drupal vs. Ruby
If your company has a website, it certainly has a content management system, but how in touch are you with the bells and...
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29 November 2016
Mobile Dominates on Black Friday, Cyber Monday Sales
Black Friday and Cyber Monday mark the start of the holiday shopping season, and as expected, activity this year was big...
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22 November 2016
With a Grain of Salt: Facebook to Start Tagging Fake News
The dust is slowly trying to settle from 2016’s exceptionally tumultuous Presidential Election, and everyone from pundit...
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17 November 2016
Online Reviews and What They Mean For You
It’s crucial for digital marketing professionals to get inside the minds of our clients’ prospects. Recognizing their ne...
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15 November 2016
The Future is Now: 4 Bold Digital Marketing Predictions for 2017
The New Year still seems like a long way off, but it’s never too early to start planning your digital strategy for 2017....
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10 November 2016
4 Things to Know: Gmail Launches Update to Support Responsive Design
At a glance, email marketing may seem old school, but it’s still one of the best tools to grow your business. According ...
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8 November 2016
3 Reasons a Local Creative Digital Agency Is the Answer to Your Problems
New York City and Washington, D.C., are epicenters for culture and commerce, and if you’re a brand trying to stand out i...
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3 November 2016
Keep Calm and Carry On: 3 Tips to Deal With a Google Algorithm Update
The only sure thing in the realm of SEO is that it’s always going to change. According to Google, the search engine gian...
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1 November 2016
Mobile Merchants Enjoy Spike in Activity, but Conversions Remain Soft
It’s no secret that more consumers do their shopping on their smartphones, and Adobe recently released its 2016 Digital ...
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27 October 2016
4 Questions to Ask About Your Content "Shareability"
Creating content to promote your brand on social media is no easy task, but if you do it right, users and peers alike wi...
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25 October 2016
PBJ Marketing: Setting the Bar for Top Digital Agencies
Interested in finding one of the best agencies in New York City? You’ve come to the right place. PBJ Marketing was just ...
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25 October 2016
Are Fake Online Reviews Really Shaking Consumer Confidence?
It should be cut and dry. If you run a good company, you should receive positive online reviews that boost your business...
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20 October 2016
Ad Spend Waste Giving You a Scare? We’re Here to Help!
The team at PBJ Marketing is always in the mood for a good scare; that’s why we’ve already set aside our favorite horror...
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17 October 2016
Pinterest Monthly Users See a 50% Spike
There’s a ton of competition among social media networks, and the field is dominated by the likes of Facebook, Instagram...
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13 October 2016
Digging Deep Into Your Site’s RFM Analysis and Putting It to Work
Driving traffic to your website is one of the primary goals of any digital marketing campaign, but have you ever stopped...
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11 October 2016
Oops! AdWords, AdSense Mix Up Costs Teen $120k
Historically, it’s been the dream of millions of people to make it to the silver screen, but with the rise of the intern...
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6 October 2016
Digital Marketing: Fueled by Data, but Not Without Its Drawbacks
Big data is big business, and if you tap into it, you can seriously elevate your brand’s digital marketing performance. ...
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4 October 2016
Is Your Content Link-Worthy?
There are many different types of content, but they all have a massive impact on Search Engine Optimization. Content ...
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29 September 2016
Time to Act: Mobile Users Dwarf Desktop
Next time you’re on a crowded train or in a bustling coffee shop, take a look around. Chances are the vast majority of p...
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28 September 2016
Nurture Brand Loyalty With Your Very Own Custom App
Getting consumers to stay loyal to your brand isn’t a walk in the park, and according to new data, getting them to downl...
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22 September 2016
The Best of the Worst: PBJ's Favorite Digital Blunders
It's critical that the public perceives your company in a positive light, and digital marketing is commonly your fir...
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20 September 2016
Twitter Ready to Roll out Changes to 140-Character Count
Back in May, Twitter announced it was going to make some small changes to its platform that were expected to have some b...
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15 September 2016
Clinton vs. Trump: Two Candidates, Two Very Different Digital Strategies
Digital marketing helps mold the opinions of your audience, and who wants to mold opinions of an audience more than U.S....
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13 September 2016
Going Viral: The 4 Dos of Successful Video Advertising
Video is the future of online content, but before you dive headfirst into a video advertising campaign, there are numero...
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8 September 2016
7 Trends in E-Commerce SEO Happening Right Now
Search Engine Optimization strategies evolve almost as quickly as the search engines that inspire them. According to Sea...
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6 September 2016
Zooming in on Instagram
Instagram has been through many changes so far in 2016, and the photo- and video-sharing is back at it again. Users rece...
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1 September 2016
iOS vs. Android Users: How Do They Treat Push Notifications
The vast majority of web browsing takes place on mobile devices, and it’s paramount that your brand has its mobile prese...
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31 August 2016
4 Small Digital Marketing Steps to Seriously Grow Your Business
After a while, digital marketing may feel like a treadmill, but there are a few small steps you can take to get the ...
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23 August 2016
How ‘Sausage Party’s’ Digital Marketing Blitz Paid Off
"Sausage Party," the most recent production from comedy masterminds Seth Rogan, James Franco, and Jonah Hill is making a...
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16 August 2016
Organic Facebook Posts Stall, Opening Door for Smaller Companies
Without questions, Facebook is the dominant social media network, which means your brand needs to have a strong presence...
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12 August 2016
5 Digital Marketing Trends For Small Businesses
If you own a small business, you know the importance of spreading the word about your company. But as the world gets inc...
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9 August 2016
The 6 Do Not's of Digital Strategy
The digital gurus at PBJ Marketing can build your brand’s digital strategy from the ground up. We memorized the ins and ...
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4 August 2016
Instagram “Stories” Shake Up Digital Marketing
Social media outlets are always on the lookout for new ways to outdo the competition, and a recent Instagram update coul...
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2 August 2016
Let’s Talk Shop: Shifting Consumer Habits
Consumer habits change so often nowadays that it’s difficult for brands to keep up. However, according to Marketing Land...
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29 July 2016
Time to Rethink Your Social Media Ad Spending Strategy
There’s no fighting it... a strong social media presence is essential to your brand's success. We’ve been telling out c...
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28 July 2016
Bolster Your Credentials With a Verified Twitter Account
If you know your way around Twitter, you’re familiar with the little blue checkmark located on brands' official accounts...
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27 July 2016
Which Content Creator Is Best for Your Brand?
To establish a strong internet presence, your brand’s website and social media outlets need quality content. But when it...
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22 July 2016
5 Ways to Get the Most out of Your Email Marketing Efforts
It might seem archaic, but email marketing is still the cornerstone of many brands’ digital strategies. In fact, accordi...
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20 July 2016
Red vs. Blue: How Politics are Experienced on Facebook
Social media is so customizable that every user experience is unique. In modern American society, there are...
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19 July 2016
Do-It-Yourself PPC? Avoid These Common Mistakes
Implementing your own pay-per-click campaign without the help of a professional is a challenging endeavor. At PBJ Market...
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18 July 2016
Pokémon GO and the Future of Digital Marketing
We told ourselves we wouldn’t get caught up in the fad, but now that Pokémon GO is the biggest mobile game in history, w...
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15 July 2016
Will Wearable Technology Transform the Workplace?
The team at PBJ Marketing is always on the lookout for the latest and greatest technology so we can better serve our cli...
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14 July 2016
Will Older Users Take Over Snapchat?
Younger generations are usually the first users to try out new social media platforms like Snapchat. But it’s only a mat...
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13 July 2016
What We Can Learn From Fortune 500 Instagram Accounts
Major brands are great at reaching the public, and in this day and age, social media sites, such as Instagram,...
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12 July 2016
7 Types of Keywords and Putting Them to Good Use
Search engine optimization – every brand needs SEO to stand out from the competition online. Behind every SEO effort is ...
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11 July 2016
Hit the Refresh Button on Your Email Marketing Efforts
Hit the Refresh Button on Your Email Marketing Efforts With so many different outlets for digital marketing these...
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8 July 2016
The Rise of Voice Search and Its Impact on Your Brand
Ten years ago, the concept of having a "conversation" with your computer or mobile device seemed like something straight...
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7 July 2016
Facebook Just Made It Easier for Consumers to Find Your Brand (Literally)
Your brand needs a social media presence, but many marketing professionals make the mistake of trying to compete on a na...
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6 July 2016
7 Trends in E-Commerce SEO Happening Right Now
Search Engine Optimization strategies evolve almost as quickly as the search engines that inspire them. Accord...
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5 July 2016
Will IBM’s Watson Be a Pioneer of Online Advertising?
It seems like it was ages ago that IBM’s Watson humbled Ken Jennings and Brad Rutter on Jeopardy, but what has our charm...
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30 June 2016
The Best Offense Is a Good Defense: Tips to Avoid Digital Marketing Scams
To the team at PBJ Marketing, working with our clients is so much more than just a business arrangement... it's a partne...
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29 June 2016
Dying Press Releases Give Blogs New Life
How many times have you been watching a TV show or film when a character demands a press release to deal with a corporat...
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2 June 2016
PBJ Marketing Named Top Washington D.C. Digital Agency
PBJ Marketing was recently named a leading digital agency in Washington D.C. by ratings and reviews firm, Clutch. The di...
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1 June 2016
6 Sources for the Very Latest in Digital Marketing
To be successful in digital marketing, you must first understand the industry – its history,current trends, and where it...
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30 May 2016
5 Ways to Ruin Your Mobile Engagement
The team at PBJ Marketing is great at giving advice, and we know what to do when it comes to digital marketing campaigns...
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25 May 2016
Instagram Redesigns More Than Its Interface
You may have noticed when you woke up the other morning that Instagram’s layout and design look much different than when...
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23 May 2016
Which GoT Character Matches Your Marketing Style?
We’re half way through the current season of Game of Thrones, and if you’re anything like u...
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18 May 2016
5 Reasons to Never Ignore Mobile SEO
We write about Search Engine Optimization an awful lot, but that’s only because it is SO important – especially on mobil...
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16 May 2016
5 Digital Marketing Rules to Live By
Rules are necessary. In fact, many people say it’s what separates us from animals (besides the opposable thumbs of cours...
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11 May 2016
360-Degree Videos – the Future of Video Content?
It was a little less than a year ago that 360-degree videos started to become more ubiquitous with everyday life. Now th...
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9 May 2016
A/B Testing Your Brand’s Facebook Ads
Advertising on Facebook is a great way to strengthen your brand and reach a larger audience. From increased ad spend on ...
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4 May 2016
4 Things to Remember About eCommerce Advertising
eCommerce is an important part of numerous social networks’ business models, but as we’ve observed in recent months, Fac...
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2 May 2016
3 Questions Every Small Business Needs to Ask About Social Media
The first week of May marks the beginning of National Small Business Week, and here at PBJ Marketing, we're familiar wit...
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27 April 2016
Improve Your AdWords Campaign with Ad Extensions
We know everything there is to know about Google AdWords. So much so, that many of our clients take full advantage of th...
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25 April 2016
6 Ways Link Building Changed Over the Last Decade
Link building is a crucial part of Search Engine Optimization (SEO), and when properly implemented will significantly im...
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20 April 2016
Nearly 80% of Social Media Minutes Spent on Mobile
Social media is one of the most compelling (and accessible) tools available to brands, and according to a recent survey ...
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18 April 2016
Part 4: Tweaking and Streamlining Users’ Mobile Experience
Welcome back to PBJ’s continuous coverage of mobile site and app design. This is the final installment of our four-part ...
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13 April 2016
Website Feeling a Bit Sluggish? PBJ Can Help!
We’ve said it before and we’ll say it again, when it comes to page speed, the hare always beats the tortoise. Accordi...
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11 April 2016
Part 3: Finalize Mobile Transactions With a Tailored Checkout Experience
Welcome back to PBJ’s continuous coverage of mobile site and app design. This is part three of our four-part series, but...
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6 April 2016
5 Effective Banner Ad Designs to Get More Clicks
Go to any website and more likely than not, you’ll see some sort of banner ad. Banner ads are so ubiquitous with surfing...
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4 April 2016
Part 2: Mobile Site & App Layouts and the Impact on User Experience
Welcome back to PBJ’s four-part series on mobile site and app design. In case you missed it, check out Part 1: Building ...
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30 March 2016
By the Numbers: The Upsides of Facebook Advertising
With a staggering 1.4 billion monthly users, it’s clear that Facebook is the goliath in the ongoing battle for social me...
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28 March 2016
Part 1: Building Your Brand’s Mobile Presence
Now more than ever, mobile devices have become a cornerstone of everyday life across the globe. Mobile-optimiz...
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23 March 2016
Yes, Snapchat Also Makes a Great Marketing Tool
Snapchat is just four years old, but it has already made a tremendous name for itself. With more than 100 million daily ...
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21 March 2016
It’s the End of Instagram as We Know It, and Users Don’t Feel Fine
With more than 400 million users, Instagram is one of the fastest-growing social networks around, but the photo-sharing ...
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16 March 2016
Keep Users Coming Back with These 7 Carousel Ad Tips
It's official, Facebook Carousel Ads are extremely popular, and appear to be the go-to social media marketing tools ...
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16 March 2016
5 Mobile Marketing Pitfalls That Will Cripple Your App
It was only recently that mobile user activity exceeded desktop, and numerous projections expect the trend to continue i...
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14 March 2016
4 Things Every Nonprofit Should Know About the Ad Grant Program
Google is a powerful tool, and harnessing this power comes with great responsibility. Luckily, if you're a nonprofit, a ...
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7 March 2016
5 Digital Marketing “Must Haves” Your Brand Can’t Live Without
When it comes to building your digital strategy, it’s important to consider some “must haves” to ensure maximum results....
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2 March 2016
Advertisers React to Facebook’s New “Reactions” Feature
If you’re on Facebook as often as we are, you’ve probably noticed a pretty big change in the last week… and this change ...
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29 February 2016
6 Black Hat SEO Tricks You May Be Doing & Google WILL Penalize You!
We often talk about The DO's and The Tricks to improve your SEO ranking, but we don't talk enough about The Don'ts... an...
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24 February 2016
Cha-Ching! Retailers With Apps Saw More Sales in 2015
The numbers are in and the holiday season provided a big boost to final quarter consumer spending in 2016, according to ...
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22 February 2016
It’s No Surprise, Americans Love the iPhone
The iPhone has had a significant impact on the way we conduct our everyday lives. From communicating with friends and fa...
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17 February 2016
4 Winning Ways to Revamp Your Email Marketing Campaign
Although there are numerous ways to digitally tell your brand’s story in this day and age, email marketing is still one ...
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15 February 2016
Resuscitate Your SEO Tactics With These 6 Ideas
You may have a gorgeous website layout designed for the best user experience possible but if potential customers and cli...
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8 February 2016
The Vast Majority of Americans Own Smartphones, Can Your Brand Handle It?
Next time you’re in a public place, such as a crowded restaurant or subway car, take a look around you. Everyone appears...
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3 February 2016
It Pays to Have a PPC Campaign
Most respectable brands with an online presence have a paid search account. However, just because an account exists does...
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1 February 2016
The Shift to Display Ads, Is Your Brand Ready?
Digital advertising is a beast that’s difficult to tame, and usually, right when you think you’ve figured out the best g...
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27 January 2016
Digital Marketing Blunders and How to Avoid Them
Digital marketing can be tedious, but with the help of the seasoned team at PBJ Marketing, you can navigate the process ...
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25 January 2016
Top Brands Gearing up for Super Bowl Kickoff
Although the Super Bowl isn’t until the first Sunday in February, there is already significant hype building around the ...
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20 January 2016
NFL Social Media Puts on MVP Performance
The NFL Playoffs are in full swing, and although the National Football League does a fantastic job captivating millions ...
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18 January 2016
Is Cash Still King? More Consumers Take Advantage of Mobile Payments
It goes without saying that cash is no longer king as more consumers flock toward debit and credit cards to complete pay...
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14 January 2016
Easily Disable MailChimp Double Opt-in in API 3.0
MailChimp's API version 3.0 has changed a bit from previous versions, but nonetheless, we can still disable the double o...
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14 January 2016
How to Disable MailChimp Double Opt-in for API version 2.0
If you are using MailChimp's API version 2.0 to capture and sends leads to MailChimp, but wish to disable the double opt...
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13 January 2016
3 Fundamentals for Startup Marketing Success
It wasn’t too long ago that PBJ Marketing was nothing more than a twinkle in our founders’ eyes, but now in our fifth ye...
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11 January 2016
5 Digital Marketing Resolutions for the New Year
Resolutions are a great way to start of the New Year on the right foot. Many people choose to exercise more, eat better,...
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6 January 2016
5 SEM Predications for the New Year
Search engine marketing is constantly evolving, but with a little foresight, you can stay ahead of the curve in 2016. Se...
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4 January 2016
6 Tips to More Effectively Publish FB Videos
These days, scrolling through a Facebook newsfeed is second nature. Most users gloss over photos of the friends and fami...
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30 December 2015
WordPress 4.4 Introduces More Inclusive Changes
To start the New Year off with a bang, WordPress recently announced the launch of version 4.4, and it’s coming with some...
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28 December 2015
2015: Another App-Happy Year
Mobile devices have become ubiquitous with everyday life. We use our iPhones, Androids, and tablets to share pictures, c...
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23 December 2015
Times Are A-Changin’ – Digital Ad Spending Skyrockets
When you think of advertising, you probably think of flashy print ads and multimillion-dollar commercials during the Sup...
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21 December 2015
Bold Content Marketing Predictions for the New Year
Content marketing is a constantly changing industry, and it can be difficult to gauge where it will be a few months from...
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16 December 2015
The Future Is Now: Facial Recognition May Impact Email Marketing Campaigns
Starting in 2016, there are expected to be some new technologies to make digital marketing much more efficient. One of o...
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14 December 2015
Use Your Online Presence to Drive In-Store Sales
Well-designed company websites make it easy for consumers to conduct online shopping. However, there are still a few iss...
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11 December 2015
The Advertiser's Guide to Ad Blocking
Ad blocking is a topic that’s been popping up quite a bit lately. The use of ad blocking applications recently made its ...
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9 December 2015
Are People Sharing Your Tweets? It Just Got Harder to Tell!
Social networks are always making additions to their sites, changing the format, and even taking away familiar features....
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7 December 2015
Content Marketing Predictions for the New Year
The New Year is right around the corner, and many experts are already weighing in on content marketing trends they expec...
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2 December 2015
Facebook and Instagram Offering Targeted Holiday Ads
Every year businesses make a bigger push on social media to attract holiday shoppers, and 2015 isn’t expected to be any ...
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30 November 2015
Two Powerful Google Tools to Strengthen Your Brand
We don’t quite get the appeal of camping out in front of a store for all the sweet Black Friday deals, but to us, Cyber ...
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25 November 2015
4 Benefits of a Website Redesign
There are many benefits of a website redesign, and PBJ Marketing is here to walk you through the process. Although flow ...
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23 November 2015
6 Social Media Trends to Track in 2016
The New Year is quickly approaching, and there some changes expected to take place when it comes to digital marketing wi...
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18 November 2015
4 Tips for Perfect CTAs
A call to action (CTA) is one of the most efficient ways to convert users to actual sales. However, the nuances of CTAs ...
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16 November 2015
Businesses Come Up Short on Social Media Inquiries
These days, it’s easier than ever for customers to get in touch with businesses. However, with so many outlets, ranging ...
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11 November 2015
PBJ’s Favorite Social Media Giants
Social media serves the backbone for any successful digital marketing strategy these days. PBJ Marketing goes above and ...
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9 November 2015
Grow Your Brand With The Help of Social Media
Social media and brand recognition go hand in hand. According to research from Social Media Examiner, 92% of marketing p...
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4 November 2015
Best Of: The Onion and Marketing
Art Buchwald said, “The world itself is a satire. All you’re doing is recording it,” and we couldn’t agree more. Here at...
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2 November 2015
Treat Yourself With The Gift of Mobile Optimization
It’s beginning to look a lot like Christmas, and this holiday shopping season is expected to busier than ever....
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30 October 2015
4 Ways to Ensure Your Content Meets Millennials’ Needs
Millennials are a demographic the world just can’t seem to stop talking about, and rightfully so. According to NPR t...
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28 October 2015
Create Your Next CTAs With the Help of PBJ
It’s simple, if you want your website to convert sales, you need to have a call to action. Actually, scratch t...
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26 October 2015
Google Plans to AMP Mobile Sites
It goes without saying that Google is the world’s most popular search engine, and the company recently announced for the...
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21 October 2015
5 Ways to Pivot Your Social Media Strategies to Appeal to Senior Users
Millennials are one of the most coveted – but difficult to attract – generations for digital marketing professionals. Th...
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19 October 2015
Online Shopping Spike Expected, Is Your Website Ready?
It’s not even Halloween yet, and we already see Christmas decorations on display at stores across the country. Although ...
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14 October 2015
Discussion: Twitter Introduces “Moments”
You may have noticed a recent change on Twitter, and it’s expected to have a significant impact on digital marketing s...
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12 October 2015
Blogging: Your Gateway to Email Marketing
Email marketing is a great way for digital marketers to reach both consumers and businesses. In fact, email mark...
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9 October 2015
Brain Games: Small changes make a big difference for a brand
PBJ Guest Blogger: Marcus Reamer Psychology isn’t just useful for doctors, researchers, and parents; it’s a science that...
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7 October 2015
Does Your Digital Strategy Drive In-Store Sales?
At first thought, you might think consumers do the majority of their shopping online these days, but according t...
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5 October 2015
Big Data and the Digital Marketing Revolution
A lot of people try to stay off the grid, but the moment you submit a search on Google, like a page of Facebook,...
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30 September 2015
By the Numbers: Social Media Apps See Major Growth
Androids and iPhones play a huge role in our everyday lives. They allow us to listen to our favorite artists, surf the w...
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28 September 2015
Successful Marketing Campaigns for the Email Obsessed
Email is part of everyday life, and if you’re an ordinary person, you check it at least once per hour. Now ...
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23 September 2015
Small Facebook Redesign May Lead to Big Changes
Whether it’s your personal profile or your brand’s business page, we all want to see “likes” on our Facebook content. Ho...
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21 September 2015
It’s Time to Revitalize Your Social Media Campaign
Promoting your brand through social media may seem straightforward, but without a solid social media strategy in place, ...
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14 September 2015
B2B vs. B2C Content – Which is Right For Your Brand?
In digital marketing, it’s paramount to recognize your target audience to publish relevant content on your website. Whet...
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14 September 2015
The 5 Cs of Digital Marketing: Do You Know Them?
Let’s Hear It From a Pro: The 5 Cs of Digital Marketing "Whether B2B or B2C, I believe passionately that good marketing ...
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10 September 2015
NEW Report: The State of Mobile Advertising | PBJ Marketing
Mobile advertising is a huge part of growing your brand and telling your story in this day and age, and according to a r...
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8 September 2015
Facebook Still Dominates Social Media… But is it Losing Momentum? Data Says So.
At PBJ Marketing, we specialize in Social Media Infrastructure. A strong social media presence is paramount to grow your...
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2 September 2015
Twitter Making It Easier to Grow Your Brand
Whether you want to build a brand from scratch or put an old one in front of new customers, make sure you handle with ca...
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26 August 2015
87% of Brands Improved by Digital Marketing Technology
It’s self-explanatory, but as a digital marketing agency, PBJ specializes in digital marketing technology. OK, now that ...
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25 August 2015
How to Better Track Ad Campaigns with Facebook Conversions Pixels
There are many important aspects of digital marketing, but one of the biggest goals – and way to measure success – is th...
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20 August 2015
4 Website Follies Committed by Startups
4 Website Follies Committed by Startups Startups need to make a big splash in order to stand out in today’s business env...
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19 August 2015
Big Changes on the Google+ Horizon
Facebook is the biggest dog in the social media fight, but that hasn’t stopped many other companies from attempting to p...
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18 August 2015
Can Google Influence the 2016 Presidential Election? Oh, You Bet.
It’s a long way from November 8, 2016, but the race to the White House is in full swing. Whether you turn to your favori...
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5 August 2015
Marketing Your Brand Through Social Media News
Content marketing is one of the most effective ways to convey ideas to your clients and share industry news with your pe...
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3 August 2015
The Impact of Google’s Panda Update (or lack thereof)
Every so often, Google unveils its latest algorithm that analyzes website content and rewards or punishes it based on qu...
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27 July 2015
6 Months of Google Indexing Tweets, What’s Changed?
… the short answer, a lot! At the beginning of 2015, Google announced plans with Twitter to start including tweets in s...
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20 July 2015
3 Steps to Create the Perfect Content Calendar
With the help of the professionals here at PBJ Marketing, creating quality content is easy. But when it comes to creatin...
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8 July 2015
5 Steps to Blog Like A ROCKSTAR
Mega-music festival season is in full swing, with successful events including Coachella and Bonnaroo going off without a...
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6 July 2015
Google Changing the Face of Search Results
Google has announced additions to its search results, which could change the game for SEO considerably. It seems like ...
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29 June 2015
5 Steps to Selling Through Social Media
Social media has quickly become ubiquitous with many facets of everyday life, the most obvious ones being social and sha...
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24 June 2015
3 New Twitter Updates Marketers Should Know
Twitter attracts hundreds of millions of unique users every month, positioning itself as the premier site for creating c...
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15 June 2015
The Truth Behind Success of Mobile Apps: It Won't Sell Itself
With over a 1MM apps in the app store, what does it take to succeed in the marketplace? There are apps for just about a...
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9 June 2015
No Website? It’s Probably Costing You
Web and mobile sites are an increasingly ubiquitous part of our everyday lives, and it has never been more important for...
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3 June 2015
Humorless Content Is A Waste... And That's Soo Not Funny
It’s a common misconception that in the business world, you have to put your most serious foot forward. However, it’s qu...
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27 May 2015
What Makes Someone Leave your Website?
See below for an awesome infographic on why people leave websites. First impressions matter (yeah, duh), and your websi...
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20 May 2015
NEW STUDY: The Power of Website & Content Graphics
It’s an age-old saying that a picture is worth a thousand words, and when it comes to online content, the saying holds t...
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18 May 2015
Make a Cost-Saving Switch. Outsource Your Content Marketing
There are many cost-saving reasons to utilize PBJ Marketing's many digital services, and a new study from Kapost highlig...
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13 March 2015
5 Bad Reasons to Redesign Your Website
At PBJ, we hear all sorts of reasons why clients may want to redesign their websites. Most times, they’re on to somethin...
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12 February 2015
SEO Myths to Dump in 2015 (Part 3)
1St Edition Written by: Rebecca Churt, Former SEO Manager, HubSpot. Over the last decade of SEO, we’ve seen...
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5 January 2015
SEO Myths to Dump in 2015 (Part 2)
1St Edition Written by: Rebecca Churt, Former SEO Manager, HubSpot. Over the last decade of SEO, we’ve seen...
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15 December 2014
SEO Myths to Dump in 2015 (Part 1)
1St Edition Written by: Rebecca Churt, Former SEO Manager, HubSpot. Over the last decade of SEO, we've seen...
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8 September 2014
NYC Mayoral Election | Can Google Predict Democratic Winner?
Can Google Trends predict the outcome of the NYC Democratic Primary? Based on keyword searches for Christine Quinn, B...
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11 February 2014
How to Embed a Twitter Feed with Hashtags
Looking for ways to embed a custom Twitter feed on your website? Follow the steps below. 1. Go to https://twitter.com/s...
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11 January 2014
4 Tips for Optimizing Bing Ads Campaigns
Bing Ads Tips Bing Ads is essentially a pay per click advertising system developed by Microsoft, providing advertising ...
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14 December 2013
4 Essential Tips on Using Google Adwords
Google Adwords Tips Google Adwords is a pay per a click advertising service provided by Google. Essentially, when peopl...
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12 December 2013
Local SEO Best Practices
Local SEO Best Practices Local SEO is becoming increasingly important for local business that want to stay competitive....
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11 October 2013
SEO vs. SEM
SEO vs. SEM Many business owners or newbies mistakenly believe that SEO and SEM are one in the same, but they’re not! B...
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9 October 2013
SEO Tips for Small Businesses
SEO Tips for Small Businesses Improving your SEO strategy isn’t always as complicated as you may think. In fact, when y...
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6 September 2013
5 Tips for Choosing an Adwords Management Company
5 Tips for Choosing an Adwords Management Company It’s important to have an Adwords campaign manager who understands b...
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6 September 2013
Why You Need a Mobile Friendly Website
Why You Need a Mobile Friendly Website As smartphones and other handheld devices gain market share, the importance of a...
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6 August 2013
How to fix iMessage on Mac OS X not working
Did your iMessage on your mac suddenly stop working with an error message of "The registering device does not have appro...
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5 August 2013
How to Show your Google+ Image in Search Results | Google+
Below is a simple guide to Google+ Authorship Markup to allow your picture to show up next to blog posts in Google searc...
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29 April 2013
Easy Way to Disable MailChimp Double Opt-in for Wordpress Plugin
As marketers, many of us can agree that MailChimp and their email service is superb, especially for small companies just...
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22 March 2013
Pinterest iOS Update Makes It Easier To Pin
Articled Sourced: Author: Emily Price Pinterest updated its iOS app Thursday, adding the ability to edit your profile ...
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1 March 2013
CSS Things That Don’t Occupy Space
In most cases, when you place an element on the page in your markup, if you don’t specify any special styles, it will oc...
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1 March 2013
How to Gain Subscribers Without Buying Email Lists
Buying email lists is evil. Don't be evil. Few things are as antithetical to good inbound marketing as purchasing a l...
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11 January 2013
Markup: Image Alignment
Welcome to image alignment! The best way to demonstrate the ebb and flow of the various image positioning options is to ...
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Blogs was last modified: August 23rd, 2018 by David Bosley

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