Search Engine Optimization
One of the most compelling features of SEO is the ability to see what your audience are searching for online.
A good SEO strategy will analyze and make changes as new patterns develop in online behavior.
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Ready for a big run-on definition? On-site SEO, also referred to as on-page or technical SEO, is the practice of optimizing “elements” within both the visual interface and code of a website with the goal of ranking that website -or specific pages within- higher in search engine results. The higher your search engine rank, the more traffic you can expect to attract to your website!
The ultimate goal of on-site SEO is to make it as easy as possible for search engines to 1.) understand what a website is about 2.) identify a page as relevant to particular keywords and 3.) determine that page to be useful and worthy of ranking high on search engine results page (SERP).
An equally important part to SEO strategy, off-site SEO refers to actions taken outside of your website that impact your rankings within search results pages (SERPS). The primary objective here is “link building”, which consists of getting other reputable online places (pages, sites, people, etc.) to link to or promote your website, effectively “vouching” for the quality of your content.
This is no easy task! Often times it involves manual outreach, offering other sites rich, relevant content that they’d be willing to share with their audience. It’s a win, win for both parties.
If you’re at all familiar with Online Reputation Management and Search Engine Optimization, you probably have an idea that they are related. And that’s true: Online Reputation Management uses Search Engine Optimization principles to improve the online reputation of a business or individual (or both). But they’re not the same, and in fact, online reputation management is typically more difficult than search engine optimization.
The biggest difference? Instead of focusing efforts on ranking a single page like SEO, online reputation management pushes up multiple pages to make a good first impression on search engine results.