Social Strategy

PBJ will create and execute a narratively consistent communication strategy and editorial calendar, focused on sharing relevant and engaging content. By maximizing the social reach of posts, creating original content, and generating digital awareness, we will increase your online following. We will weave your brand into online conversations related to your industry, while also leveraging traditional media coverage to provide a forum of discussion for your audience. Our social media strategy will provide the following: Polished Social Platforms to ensure all accounts look sharp and updated. Original Content Development, sharing news as social posts. Content Management via an editorial calendar to schedule and make posts live accordingly. Social Engagement, monitoring feeds for fan interaction. opportunities ensuring a two-way conversation. Holistic Marketing Strategy that provide strategic guidance across all marketing initiatives. Ad Spend Management, strategizing and placing paid ads across platforms upon request.