SEO Services

SEO Services: Professional SEO Company

We are an SEO agency that provides customized local, national, and enterprise SEO services to help companies improve their online visibility, generate opportunities, increase revenue, and grow their online brand.

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At PBJ, we have many special digital marketing skills, but SEO has always been at the core. It’s a process that takes time, effort and a whole lot of knowledge.

Benefits of Search Engine Optimization

Search engine optimization (SEO) requires multiple digital strategies and analytical processes to increase website and landing page traffic to rank higher in search engines. Keyword research, content creation, and technical analyses are essential to SEO.

Success with SEO means working with a dynamic digital agency with a proven history of excellence for businesses and organizations throughout the country. Attaining a higher position on search engine results pages (SERPs) requires an enterprising team of digital marketers who take charge and own your company’s online footprint.

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Keyword Research

For us, it all comes down to proper keyword research when optimizing your landing pages and content for your SEO campaigns. Ensuring that you use appropriate keywords and strategically place them is key. The performance of your landing page on search engine results pages (SERPs) and the authoritative linking and sharing of your content greatly depend on effective keyword research. The more your landing page and content are linked to, the stronger your on page SEO will be.

Website Audit

Far too many digital agencies fail to perform website audits. They simply jump right in and start generating as much traffic as possible. Unfortunately, this SEO traffic doesn’t always reach your target audience. Driving high volumes of traffic for traffic’s sake does not work.

As a proactive SEO agency, our approach is entirely different. We perform a thorough and complete website audit as soon as you come on board to itemize what needs to change, how it should be changed, and share a proactive timeline for achieving results. We also take a local SEO services perspective with our audits. We then sit down with you to ensure you understand what needs to be improved and why.

Local SEO & Directory Optimization

Making sure your website and landing pages are found also requires directory optimization. We ensure your business information is visible, accurate, and optimized on the big five directories: Google Business Profile, Apple Maps, Bing Places, Facebook, and Yelp. We then use Moz Local to disseminate directory information to smaller listings.

These business directories define who you are, what you provide, where you’re located, and how best to reach you. Today’s audience constantly checks these directories to read customer reviews and understand how your business functions and how other customers use your business.

Customized SEO Services with PBJ Marketing

Our approach involves understanding your business, market, customers, goals, and aspirations to develop a data-driven strategy to grow your business. We then continuously carry out SEO monitoring that succeeds and ensures we’re on track to attain your long-term goals.

Some SEO agencies only provide part of the solution. Others treat each interaction as a separate transaction. We are different; our customers see us as a valued and trusted partner in their growth.

If you want to work with a trusted SEO agency that can make a real difference, contact us now.

What Goes Into an SEO Strategy?

On Page SEO

Ready for a big run-on definition? On page SEO is the practice of optimizing “elements” within both the visual interface and code of a website with the goal of ranking that website -or specific pages within- higher in search engine results. The higher you rank, the more traffic you can expect to attract to your website! The ultimate goal of on page SEO is to make it as easy as possible for search engines to 1) understand what a website is about 2) identify a page as relevant to particular keywords and 3) determine that page to be useful and worthy of ranking high on search engine results page (SERP).

Off Page SEO

An equally important part to SEO strategy, off page SEO refers to actions taken outside of your website that impact your rankings within search results pages (SERPS). The primary objective here is “link building”, which consists of getting other reputable online places (pages, sites, people, etc.) to link to or promote your website, effectively “vouching” for the quality of your content. This is no easy task! Oftentimes, it involves manual outreach, offering other sites rich, relevant content that they’d be willing to share with their audience. It’s a win, win for both parties.

Local SEO

Looking for the perfect blend of digital and physical presence? Local SEO is the specialized practice of optimizing your online footprint to attract nearby customers searching for your products or services in specific geographic areas. Unlike traditional SEO, local search optimization focuses on appearing in location-based queries, map packs, and "near me" searches. The cornerstone of effective local SEO? Directory management! This involves strategically listing your business across various online directories—from Google Business Profile to Bing and Apple Maps—ensuring your NAP (Name, Address, Phone) information remains consistent everywhere online.

Our industries

Finding reliable marketing advice isn’t always easy—but we’ve got you covered

Universities & Higher Education

Established institutions are enhancing their marketing efforts, while new online educators are intensifying competition for students and enrollees. Well-crafted marketing strategies, executed with precision, are essential for maintaining strong enrollment.

E-commerce

From emerging startups to established enterprises, e-commerce marketing provides adaptable strategies that benefit both businesses and customers. Transform your traditional brick-and-mortar store into a dynamic, always-open online business with PBJ Marketing’s expert e-commerce solutions.

Nonprofits & Associations

Nonprofits and Associations are navigating the challenge of maintaining strong revenue streams while facing declining memberships, making diversification essential. Digital marketing plays a pivotal role in this shift, offering strategic solutions that drive engagement, attract new members, and create sustainable revenue opportunities.

Healthcare

In competitive industries like healthcare, dental, and addiction treatment, effective marketing is key to reaching new patients. PBJ Marketing leverages SEO, PPC, and email campaigns to connect you with those actively searching for care. Our tailored strategies help you rank higher, attract the right audience, and engage your community with valuable content.

Agriculture

In the Agricultural Industry, connecting with the right customers is key. Our digital marketing services help you rank higher, attract quality leads, and stand out from the competition. We handle the marketing so you can focus on what you do best.

Business-to-Business

Want to stand out from the competition? PBJ Marketing elevates your B2B digital marketing footprint with scalable, automated solutions designed for sustainable growth. Reduce acquisition costs and streamline your sales cycle with data-driven strategies that deliver results.

Get Started with PBJ Marketing

Ready to build a brand that stands the test of time and drives business growth? Contact us today to discuss how we can transform your brand identity with expert precision and creative insight.