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There are many different types of content, but they all have a massive impact on Search Engine Optimization.Content ranges from blog posts and news articles to white papers and photographs, and it doesn’t stop there. In addition to the content on your site, the links you build around them are just as important.Earlier this year in an interview with Search Engine Land, Google Search Quality Strategist Andrey Lipattsev stated that Google’s top ranking factors are content and links. Content and links have a close relationship, as strong content attracts links while links improve the visibility and popularity of content.How does PBJ define linkable content?The first aspect to consider when deciding what content is linkable is its purpose. Content comes in many forms and can be used to spread awareness, educate readers, or convert new customers, among other purposes. Additional aspects such as your site's reputation is also a significant factor.When other sites start linking back to your content, Google uses this as a sign of trust in their algorithm, and you will gain a reputation as an “authoritative site,” and these types of sites have much larger audiences and visibility.However, if your site is relatively unknown, you will need to devise a link-building strategy to tap into new audiences to complement your efforts. We acknowledge that this can be a daunting task, and many companies don’t know where to being. Luckily, the team at PBJ Marketing has years of experience developing link building strategies.