It’s a common misconception that in the business world, you have to put your most serious foot forward. However, it’s quickly becoming apparent that one of the most popular and effective content marketing strategies is in the last place many businesses look… humor. After all, comedy is simply a funny way of being serious.
This is my cue for a joke, isn’t it? Ok…
What did the fish say when he ran into a concrete wall?
I know, I know… but my parents were mushrooms. Makes me a fun-guy! Ok, I’m done. Now, according to a recent study conducted by Fractl and Buzzstream, of 1,200 males and females between the ages of 18 and 64, humor might be your blog’s ticket to success. While there are many exceptions, such as life insurance companies and healthcare providers, approximately 50% of the study’s participants feel that casual messaging is a more effective means of communication.
Be Funny, But Don’t Be Insulting
During business correspondence, you might think the best practice is to be as formal as possible, but this tactic could backfire because nearly half of the study’s participants prefer more lighthearted conversations. This finding is especially true with a female audience, with roughly 65% of females claiming lightheartedness is fine, while 15% feel it’s perfectly acceptable. In contrast, 17% of males prefer formal language, as it makes the writer appear more authentic.
Craft Your Brand of Humor with PBJ
The biggest part of attracting new customers to your company’s website or getting them to interact with an email marketing campaign is through quality, SEO-savvy, content that appeals to your target audience. One of the most compelling features of SEO is the ability to see what your customers are looking for, and according to the Fractl and Buzzstream study, that might just be humor.
Thanks to innovations in online analytics tools, we can track and see which blog, emails, and social media posts have the biggest impact with your desired audience. First, we develop a keyword strategy aligned with the way your audience searched for your services. Then, we make recommendations to ensure your website’s structure, design, content, and functionality are all optimized and aligned to your customer’s buy-process. With the two in place, we go to work monitoring your web properties and making modifications to ensure quality conversions.