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A new conversation. A new opportunity.

ChatGPT Ads
Management
Services.

Get in front of buyers while they’re still asking the question.

PBJ Marketing builds, runs, and measures ChatGPT ads campaigns for brands that would rather learn this channel early than inherit it expensive.

Get a ChatGPT Ads Plan Explore our approach
Senior paid media team Your account. Your data.
From conversation to consideration
ChatGPT
How can we reach buyers
who are researching with AI?

Start with the moments that matter.

A focused test can connect your offer with people exploring their next move.

PBJ MarketingSponsored

Turn conversations into customers.

ChatGPT ads strategy, creative & measurement. Built around your business.

pbjmarketing.com

Your brand.
At the moment of intent.

Illustrative placement · Example copy, not a live ad

The opportunity

ChatGPT Ads,
at a glance.

People are asking, comparing, and deciding inside AI conversations. A relevant ad gives your brand a place in that moment.

Inside the conversation

Sponsored placements appear below ChatGPT’s response, clearly separate from the answer.

A new way to reach buyers

Ads can reach adults on eligible Free and Go experiences. Plus, Pro, and Business remain ad-free.

Built around your goal

Views, clicks, or conversions. We match the campaign objective to what your business needs to learn.

How you buy Through OpenAI Ads Manager or supported agency and technology partners.

About the platform

A different kind of paid media

There are
no keywords.
That changes
everything.

ChatGPT ads management covers strategy, setup, creative, bidding, measurement, and ongoing optimization. The catch? Your search playbook needs a rethink.

Your landing page isn’t just
where conversions happen.
It’s a targeting input.

Four core inputs we work with

01

Geography

Reach the markets you serve, using the locations supported by your account and campaign type.

02

Custom audiences

Put eligible first-party data to work. We check list size, matching requirements, and market restrictions before building around it.

03

Context hints

Describe the conversations where your offer belongs. These guide relevance; they aren’t exact-match keywords.

04

Your ad. Your landing page.

Both inform matching. We align the message, the offer, and the destination so the whole experience makes sense.

Relevance matters. A stronger match can compete more efficiently than a bigger bid alone.

From first test to what’s next

What our
ChatGPT ads
management
includes.

A senior team. A documented test plan. And a clear view of what this channel contributes to your business.

Let’s build your plan

Your account.
Your billing.
Your data. Always.

01

Channel fit assessment

Before a dollar moves, we check category eligibility, market availability, and whether your unit economics support a meaningful test. If the channel isn’t ready for you, we say so.

02

Account setup that stays yours

We open or audit the account under your business entity, then structure team access correctly. You own the account, the billing, and the data from day one.

03

Campaign architecture & a real test plan

Campaign, ad group, and ad structure built around a documented hypothesis, budget, runtime, and decision rule. Written before launch, so everyone knows what “working” means.

04

Context hints & creative

Headlines, descriptions, and images built for the placement. Every word earns its place. We test and refine context hints alongside your creative and landing-page message.

05

Conversion tracking, verified

OpenAI pixel and Conversions API setup, events mapped to real revenue actions, and standardized UTMs so GA4 and your CRM tell the same story. Nothing scales until tracking is confirmed.

06

Product feed campaigns

For eligible retail advertisers, we prepare and manage feed-based product campaigns. From feed readiness to campaign setup, we handle the details that can slow a launch down.

07

Brand safety & policy review

Creative and landing-page review against OpenAI’s ad policies, plus Negative Phrases where your account qualifies. We address potential approval issues before launch.

08

Reporting that ties spend to pipeline

Monthly reporting separates platform-attributed events from confirmed customer outcomes and benchmarks performance against Google and Meta. We account for reporting delays instead of treating every dashboard number as final.

Paid + organic AI search

Ads buy the card.
Answers have
to be earned.

A Sponsored placement puts you below the response. Getting named inside the response is a different job: answer engine optimization.

PBJ brings the paid and organic sides together, so your campaigns and your content work toward the same business goals.

Explore answer engine optimization

Our ChatGPT Ads launch strategy

A plan before spend.
Learning before scale.

Four steps. Clear decisions at every stage. No guessing about what happens next.

01

Assess.

Eligibility, policy, economics, and a forecast built around realistic costs.

First: establish channel fit
02

Build.

Account, tracking, structure, creative, and context hints. Verify tracking before anything spends.

Then: get the foundations right
03

Launch & verify.

Controlled spend, confirmed delivery, conversions recording, and a landing page that matches the promise.

Next: run a controlled test
04

Learn & scale.

Weekly reads, hint iteration, and bid and budget decisions. Incrementality testing when volume allows.

Always: follow the evidence

What we learn here feeds your paid media and SEO programs, too.

Who we build campaigns for

If your buyers research
before they buy,
let’s talk.

Long decisions. High-value leads. Considered purchases. We assess the opportunity around your audience and your economics.

B2B & professional services Healthcare Nonprofits & associations Higher education Ecommerce & retail

Examples, not limits. Eligibility and policies vary by category.

The investment

What do
ChatGPT Ads
cost?

Your media spend goes directly to OpenAI, on your card, under your entity. Our management fee is quoted separately, with any tracking or landing-page work scoped up front.

Get a plan for your budget
USD platform minimum
$25/ day

A starting point for the platform.
Your test budget should be built around useful data.

Media spend and management priced separately

Tracking and landing-page scope agreed up front

Test budget and decision rules set before launch

Minimums vary by billing currency. Daily budgets are an average over a seven-day period; individual-day spend can vary. Eligibility, approvals, and auction conditions affect delivery. Platform budget details ↗

Why PBJ Marketing

Paid media is
the core of
this shop.

Meet PBJ

A new channel deserves an experienced team.

We’ve run search, shopping, social, and video programs for years. That discipline is exactly what a channel with a different targeting model demands.

01

Senior people.
On your account.

02

Paid and organic.
Working together.

03

Clear reporting.
Real business outcomes.

Washington, D.C.New York CityServing brands nationwide

Let’s make it happen

Be there while they’re
still asking the question.

Clear scope. Your account, your data, your billing.
A test plan you approve before anything spends.

Get a ChatGPT Ads Plan Or call us at 202 937 3404