Size of the channel
$68B+Amazon's ad revenue passed $68 billion in 2025
Buyer intent. Meet better strategy.
Amazon Ads
Management
Services.
More sales. Smarter ACoS. Brand terms you actually own.
Shoppers on Amazon aren't browsing. They're holding their wallets. PBJ Marketing manages Amazon ads for brands that want profitable growth, not just more clicks. We put your products in front of buyers first, keep competitors off your brand searches, and prove every dollar earned its spot.
THE PATH TO PROFIT
Sponsored
YOUR PRODUCT. FRONT & CENTER.Turn the right search
into your next sale.
into your next sale.
Protect your
brand terms.
brand terms.
Optimize for
profitable growth.
profitable growth.
01Get found→02Get chosen→03Grow
01 / A marketplace worth your attention
Amazon Ads at a Glance
Share of retail media
75%+More than 75% of US retail media ad spend (EMARKETER)
Typical click cost
$1.13Median US Sponsored Products CPC of about $1.13 (September 2026)
Typical ACoS
34.2%Median of 34.2% across 66 managed accounts (September 2026)
- How you pay
- Sponsored ads are cost per click (CPC). DSP and streaming TV are cost per thousand impressions (CPM)
- Average seller ad spend
- About $285 per day, or roughly $8,500 per month (Ad Badger, 2026)
- Main ad types
- Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon DSP, Sponsored Prompts
- New in 2026
- Sponsored Prompts went live in the US in March. In September, Amazon rebranded its Ads Console as Amazon Ads Agent and folded DSP into it
The work behind the results
What are Amazon ads management services?
Amazon ads management services cover the strategy, setup, targeting, bidding, creative, and ongoing optimization of your advertising on Amazon. An Amazon ads agency runs your Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns, then reports on what those ads did for sales, profit, and organic rank.
02 / From the first click to the next sale
Our Amazon PPC management services
Your products.
Your margins.
Our focus.
Let’s build your planYour margins.
Our focus.
01Account audit
Before we touch a bid, we dig into wasted spend, search terms, campaign structure, and margin by product. You get a clear list of what's leaking money and what deserves more budget.
02Sponsored Products
Automatic and manual campaigns, keyword and product targeting, search term harvesting, negative keywords, and placement bids. This is where most of your budget lives.
03Sponsored Brands and Brand Stores
Headline and video ads with your logo, paired with a Brand Store built to convert, not just look pretty.
04Sponsored Display
Retargeting shoppers who viewed your product (or a competitor's) on and off Amazon, plus defense on your own product pages.
05Amazon DSP and streaming TV
Display, video, Sponsored TV, and Prime Video ads using Amazon's shopping data. Powerful when you're ready, and we'll tell you honestly when you're not.
06Sponsored Prompts
Amazon's AI shopping assistant now shows sponsored suggestions. We shape the listing content and long-tail keywords that feed those placements.
07Brand defense and conquesting
We protect your brand terms first, then go after competitor keywords where your offer wins.
08Listings that close the sale
Ads send traffic. Listings convert it. We tune titles, images, and A+ Content alongside the ads, backed by our conversion rate optimization team.
03 / More than a lower cost per click
How we manage Amazon ads for profit
THE BREAK-EVEN EXAMPLE
30%=30%
Pre-ad profit marginBreak-even ACoS
Illustrative example · Targets vary by product.
Targets come from your margins.
Break-even ACoS equals your profit margin before ad spend. If a product nets 30% before ads, a 30% ACoS breaks even. We set targets product by product based on whether it's launching, scaling, or defending.
We watch TACoS, not just ACoS.
ACoS tells you if an ad is efficient. TACoS (ad spend divided by total sales) tells you if ads are growing the whole business. Falling TACoS while sales climb? That's the goal.
Readable structure.
Branded, non-branded, and competitor campaigns stay separate.
Ads move with inventory.
No point scaling a product that's about to stock out. We plan around inventory, pricing, Prime Day, and Q4.
Automation with guardrails.
We use Amazon's AI tools where they help and check them against your margins, because Amazon's automation optimizes for Amazon's goals by default.
04 / Two channels. One connected strategy.
Comparing Amazon Ads vs. Google Ads
They do different jobs, and the smartest brands run both.
| What matters | Amazon Ads Marketplace growth | Google Ads Direct-to-consumer growth |
|---|---|---|
| Shopper mindset | Ready to buy on Amazon | Researching, comparing, or buying on your site |
| Where the sale happens | Amazon | Your website |
| Customer data | Amazon keeps it | You keep it |
| Best for | Marketplace sales, rank, and brand defense | DTC sales, margins, and first-party data |
Here's where PBJ gets interesting. Most Amazon agencies only see Amazon. We also run PPC management, paid social, and answer engine optimization for the same brands, and Amazon Attribution shows how your Google and Meta campaigns drive Amazon sales. Your budget follows results, not guesses.
05 / Built for the people behind the brand
Who we work with
E-commerce brands that sell on Amazon (or are about to):
See more of our e-commerce marketing work.- 01Founders who need Amazon growth without living in the Ads Console.
- 02E-commerce managers who own the sales target and need reporting their CFO trusts.
- 03Marketing leaders deciding whether Amazon deserves more budget.
- 04Brand managers protecting branded search from competitors.
06 / Clear costs. No mystery math.
How much does Amazon ads management cost?
There are two costs: what you pay Amazon for ads, and what you pay us to manage them.
01 / Your media investment
Ad spend (paid to Amazon)
You set the budget.
You set the budget. The average Amazon seller spends about $285 per day, or roughly $8,500 per month, according to 2026 data from Ad Badger. Your number depends on your catalog, category, and goals.
Your catalog. Your category. Your goals.
02 / Your dedicated team
PBJ's management fee
Starting at$2,500/ month
Our account management fee starts at $2,500 per month and scales with your total ad spend, usually 10% of monthly ad spend, capped at $5,000 per month. No mystery math.
Monthly fee cap $5,000Get a Proposal
One honest note: no agency can guarantee a specific ACoS or a number one ranking. Anyone who promises one is guessing.
07 / Big-picture thinking. Personal attention.
Why PBJ Marketing
A dedicated strategist who works on your account and meets with you. No ticket queue.
Paid media is our core. Google Premier Partner with years of search and shopping experience.
Profit-first reporting. Margin and TACoS, not vanity metrics.
Offices in Washington, DC and New York City, serving national brands.
08 / Let’s clear a few things up
Frequently Asked Questions
Investment, expectations, and how we work together.
Talk to our teamWhat is a good ACoS on Amazon?
A good ACoS is one below your break-even point, which equals your profit margin before ad spend. The median Sponsored Products ACoS was 34.2% across 66 managed accounts in September 2026, but launch campaigns often run higher on purpose and branded campaigns run much lower.
How long does it take for Amazon PPC to work?
Expect useful data within two to four weeks and meaningful gains within 60 to 90 days, once enough search term data builds up. New launches and crowded categories can take a bit longer.
What is Amazon DSP and do I need it?
Amazon DSP is Amazon's programmatic platform for display, video, and audio ads on and off Amazon, including Prime Video. Most brands should get sponsored ads profitable first, then add DSP to reach shoppers before they search.
What are Sponsored Prompts on Amazon?
Sponsored Prompts are ad placements inside Amazon's AI shopping assistant and search suggestions. They became generally available in the US in March 2026 and are billed per click. Advertisers can't pick specific prompts yet, so listing content and long-tail keywords shape where they appear.
Do I need an Amazon Brand Registry to advertise?
Not for Sponsored Products. Sellers need Brand Registry for Sponsored Brands, Sponsored Display, Sponsored TV, and a Brand Store. It also unlocks A+ Content and brand protection, so we recommend it.
Will I own my Amazon ads account and data?
Yes. We work inside your Seller Central or Vendor Central account through user permissions. Your campaigns, history, and data stay with you.
Do you require a long-term contract?
Our engagements usually start with a six-month commitment. That's enough time to gather data, fix structure, and show compounding results.
Let’s make it happen.
Ready to make Amazon your most profitable channel?
Get a free Amazon ads audit and a clear plan for what to fix, what to scale, and what to stop paying for.
Get in Touch