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Paid Media That Drives Real Business Results in the Greater Philadelphia Area

At PBJ Marketing, we specialize in architecting full-funnel campaigns that connect your brand to the right audience at the right time. Whether you want to drive enrollment for a West Philly college, boost ecommerce sales in Fishtown, or generate qualified B2B leads across the Main Line, we build paid media programs that deliver measurable ROI.

Philadelphia is one of the most competitive markets in the Northeast. It is home to major universities, world-class healthcare systems, legacy manufacturers, professional services firms, and a growing tech startup scene. To stand out, your paid media campaigns need to be built for precision and scale, not just visibility.

Paid Media Strategy Tailored for Philadelphia Businesses

Local Targeting Backed by Data, Not Guesswork

Philadelphia is a city of neighborhoods, commuter towns, and suburban hubs. Each has unique buyer behavior and demographics. We build targeting strategies that go beyond broad DMA campaigns to reflect the real-life patterns of your customers.

How we localize targeting in Philadelphia:

  • Zip code and neighborhood-level audience segmentation (e.g., Old City, Manayunk, South Jersey, Montgomery County)
  • Channel mix and creative tailored to local media consumption habits
  • Event-driven and seasonal campaign scheduling tied to Philly's cultural and business calendar
  • Audience refinement based on user intent, search signals, and purchase behavior

By pairing granular geo-targeting with demographic and psychographic data, we deliver higher-quality leads and improved conversion efficiency.

Campaign Design Aligned With Business Goals

We start by understanding how your business generates revenue, then build your paid media plan accordingly. This ensures we are optimizing for the right outcomes, not surface-level metrics.

Successful client campaign frameworks include:

  • Clear objectives mapped to your revenue engine: leads, purchases, signups, or booked appointments
  • Multi-channel execution across paid search, paid social, display, video, and native
  • Messaging and creative built for each funnel stage: awareness, consideration, and conversion
  • Budgets paced to match your operational capacity and seasonality

If you are focused on lowering your cost per lead (CPL), improving customer acquisition cost (CAC), or maximizing return on ad spend (ROAS), we design campaigns that deliver those results.

Optimization That Drives Efficient Growth Over Time

Team planning strategy for a social media account

Campaign Management Built Around Business Outcomes

We approach paid media management as an ongoing, data-driven process. Our Philadelphia team reviews campaign data daily, using statistically significant trends to make informed adjustments. This ensures that every ad dollar is allocated to the tactics producing the highest return.

Our optimization process includes:

  • Bid strategy adjustments by geography, device, time of day, and audience segment based on performance metrics
  • Audience segmentation by funnel stage, persona, and value tier to deliver the right message at the right time
  • Continuous creative testing across ad copy, visuals, landing pages, and CTAs to improve conversion rates
  • Exclusion and suppression lists to reduce wasted spend on low-intent audiences or existing customers
  • Budget reallocation across channels and campaigns based on ROAS, CPA, and CAC thresholds

We refine campaigns to move key metrics like cost per acquisition (CPA) and LTV-to-CAC ratio in the right direction, ensuring your ad spend contributes to sustainable business growth.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review
Team conducting a digital audit with graphs and data

Full-Funnel Performance Tracking and Attribution

Many agencies focus on surface-level metrics like clicks and impressions. We dig deeper, tracking every touchpoint in the customer journey to understand how each channel contributes to revenue and retention.

Our attribution and funnel measurement framework includes:

  • Multi-touch attribution to assess the contribution of each channel and campaign
  • Funnel progression tracking to identify where prospects drop off and where optimizations are needed
  • Payback window analysis to measure the time it takes for your media spend to generate positive ROI
  • Micro-conversion tracking such as form completions, video views, and email sign-ups for a clearer view of intent

This level of insight allows us to identify the highest-value campaigns and scale them confidently.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Metrics That Matter for Revenue, Not Vanity

Our focus is on KPIs that drive real business outcomes. We track and optimize around performance metrics that impact both short-term revenue and long-term customer value.

Key performance indicators we monitor include:

  • Cost per Lead (CPL) and Cost per Acquisition (CPA)
  • Return on Ad Spend (ROAS) across channels and campaigns
  • Customer Lifetime Value (LTV) by acquisition source
  • LTV:CAC ratio to evaluate profitability and scale potential
  • Lead-to-close rates and average order values by channel

We also segment data by product line, geography, and customer cohort, allowing us to uncover opportunities and avoid one-size-fits-all assumptions.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Reporting That Keeps Your Team Aligned and Informed

We deliver reporting that is clean, relevant, and actionable. Our dashboards and recaps are built for stakeholders at all levels, from the CEO to the in-house marketing manager.

What you can expect from our reporting:

  • Real-time dashboards tailored to your unique KPIs and funnel
  • Weekly or monthly executive summaries that highlight trends and recommendations
  • Cohort analysis to measure lead quality and retention over time
  • Insights into attribution paths so you know which channels are driving true incremental growth

You will always know where your ad spend is going and how it is contributing to revenue growth.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Paid Media Strategies Tailored to Philadelphia’s Core Industries

Philadelphia’s economy is diverse, spanning world-class healthcare systems, elite universities, fast-growing ecommerce brands, influential nonprofits, and professional services firms. Each sector has unique buyer behavior and KPIs, which is why we design campaigns that reflect the nuances of your industry, your audience, and your growth goals.

Healthcare and Regional Medical Groups

From hospitals to private specialists and multi-location practices, healtPhiladelphia is a hub for healthcare, with major hospital systems, specialty practices, and multi-location providers competing for patient acquisition. We build HIPAA-compliant digital marketing campaigns that attract high-intent leads while protecting brand reputation and efficiency.

Healthcare campaigns include:

  • Geo-targeted PPC and display campaigns focused on high-LTV service lines
  • Retargeting flows for patients comparing treatment options or facilities
  • Gated conversion tracking for patient lead forms and call bookings
  • Ad scheduling aligned with patient search behavior and appointment availability

We measure success by cost per booked appointment, LTV by treatment category, and CAC payback period.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Higher Education and Trade Programs

From Ivy League institutions in University City to trade schools and regional campuses, Philadelphia’s higher ed market is highly competitive. We help admissions teams drive qualified inquiries, applications, and enrolled students with higher-ed digital marketing:

Education paid media strategies include:

  • Search ads built around program-specific keywords and career outcomes
  • Paid social campaigns aligned with application cycles and deadlines
  • Geo-targeting for commuter students in surrounding counties
  • Conversion tracking tied to cost per application and enrollment rate

We optimize campaigns for the full funnel — from awareness to deposit — and report on cost per enrolled student.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Nonprofits and Advocacy Organizations

Philadelphia has one of the most active nonprofit ecosystems in the country. We build nonprofit digital campaigns that amplify your mission, increase donations, and drive volunteer and community engagement.

Nonprofit campaigns focus on:

  • Google Ads Grant management and performance tuning
  • Localized paid social ads for fundraising campaigns and events
  • Creative designed to connect emotionally with local supporters
  • Cost per action (donations, event registrations, volunteer signups) as the core KPI

We help maximize every dollar and expand your mission impact.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Ecommerce and Direct-to-Consumer Brands

Whether you are a Center City boutique with a thriving online store or a national ecommerce brand based in Philadelphia, we design ecommerce campaigns that scale profitably.

Ecommerce strategies include:

  • Paid search, shopping, and paid social campaigns segmented by product category and buyer intent
  • Retargeting users based on browsing, cart abandonment, and purchase behavior
  • Audience suppression lists to avoid wasted spend on repeat purchasers
  • Optimization for ROAS, AOV, and LTV across acquisition channels

We track performance by product line, allowing us to reallocate budget quickly to the highest-margin opportunities.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Ready to Build a Paid Media Strategy That Wins in Philadelphia?

PBJ Marketing brings a performance-first mindset to every campaign. Whether your goal is to acquire patients, enroll more students, drive ecommerce sales, or expand your nonprofit’s donor base, we design paid media programs that align with your revenue goals and scale profitably.

Let’s start with a conversation about your growth targets.

Get a Proposal

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

See What Our Clients Have to Say

Had an amazing experience working with PBJ. They matched to every single aspect I was looking for, making my business more accessible online. Their knowledge and experience made it so easy that soon enough I started seeing results.

Leo V

PBJ Marketing delivers innovative and designed focus solutions that increase digital media presence and boost customer/website interaction. Having worked closely with David and Phil, I highly recommend PBJ Marketing as your solution for success!

Jess B

Phil and David are a great team to work with. They are responsive and intuitive, and really see the overall picture. Never had a bad experience with PBJ, and I give big kudos for actually knowing how to mesh form and functionality to revitalize a site.

Rocco L

175 Varick St, New York, NY 10014

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Ready to build a brand that stands the test of time and drives business growth? Contact us today to discuss how we can transform your brand identity with expert precision and creative insight.