Transitions Counseling (Paid Media)
You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.
Results Worth Bragging About
15-20%
13%
52%
Background
Transitions Counseling and Consulting is an Arizona-based mental health practice serving children, teenagers, and adults across Phoenix, Tucson, and surrounding areas. They provide comprehensive therapeutic services including individual therapy, intensive outpatient programs, partial hospitalization, psychiatry, and medication management through a network of locations with in-network insurance coverage.
The Transitions team engaged both our SEO and Paid Media services to address 3 strategic objectives:
- Increase patient enrollment for their Intensive Outpatient Program (IOP) and Partial
- Hospitalization Program (PHP) across all locations Accelerate patient acquisition timelines for newly opened facilities to achieve optimal capacity
- Enhance data attribution capabilities to support comprehensive marketing performance analysis and optimization.
Our Strategy
SEO Tactics
They weren't ranking locally for any IOP or PHP keywords and thus not getting enough leads for these services. To help increase their local rankings and presence, we built out IOP and PHP-specific location pages for all of their office locations. In addition to creating the location pages, we also paired that with supporting blog content, existing content optimizations and a robust internal linking strategy. With these strategies in place, they are now the #1 provider for IOP and PHP services throughout Arizona.
Paid Media Tactics
While they did have campaigns running for IOP and Therapy searches, we found that their existing strategy was primarily driving traffic low quality traffic Additionally they did not have adequate tracking inplace meaning they could not accurately assess their paid campaign performance. To combat this, we helped to significantly improve tracking and reduce low quality traffic from paid campaigns
Results Worth Bragging About
- They now rank in the top 4 across all markets for IOP and PHP keywords we are targeting
- Organic traffic has steadily increased between 15-20% YoY on average each month
- Schedule appointment forms have a conversion rate of about 13% in 2025
- Top 3 ranking keywords have increased from 30 in 2024 to 70 in 2025
- SERP features have increased from 76 in July 2024 to 277 as of May 2025
- Increased monthly IOP leads from paid campaigns from 1 to 45
- Increased impression share for IOP related keywords by 52%
- Based on a 25% lead-to-patient conversion rate, we estimate the ROAS for this IOP campaign in 2025 at 1440%
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