Although the Super Bowl isn’t until the first Sunday in February, there is already significant hype building around the most watched sporting event in the United States. And by hype, of course we’re talking about the Super Bowl ads!
The Super Bowl is the ultimate advertising arena. In the days and weeks after an NFL champion is crowned, news outlets and countless websites do their best to crown an advertising champ. With 30-second ads going for upwards of $5 million, you can expect to see some serious showmanship from the following brands and their advertising agencies:
Acura
Brand Category: Automotive
Agency: Mullen Lowe
Budweiser
Brand Category: Beverage
Agency: Anomaly
Buick
Brand Category: Automotive
Agency: Leo Burnett Detroit
Coca-Cola
Brand Category: Beverage
Doritos
Brand Category: Food
Honda
Brand Category: Automotive
Agency: RPA
Mountain Dew
Brand Category: Beverage
Agency: BBDO New York
SunTrust Bank
Brand Category: Finance
Agency: StrawberryFrog
TurboTax
Brand Category: Finance
Agency: Wieden+Kennedy
This is just a drop in the barrel when examining the entire list of brands that will be represented during the Super Bowl. You can check out the full list at Marketing Land. In total, there will be seven automotive companies, seven beverage companies, six food companies, four financial institutions, and four tech companies.
Once the dust settles in the wake of the Super Bowl, make sure to check back with us for a list of PBJ’s favorite (and least favorite) spots.
