When you think of advertising, you probably think of flashy print ads and multimillion-dollar commercials during the Super Bowl. However, according to a new report from the Interactive Advertising Bureau, digital advertising is making a big push into the industry.Advertising online is a great way to spread brand awareness, and more advertising and marketing professionals make it a part of their digital strategies. The report indicated that during the third quarter of 2015, digital advertising spending hit $15 billion, marketing a 23% increase from a year earlier when spending reached $12.2 billion.“Brands and agencies are focusing even more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement at IAB.Branding & IdentityWhether you want to build a brand from scratch or put an old one in front of new customers, make sure you handle with care. More than a logo, a brand is both a personality and a manifesto. At PBJ, every branding strategy is built upon insight. How do your targeted consumers make product decisions? What do they like? What do they value? Gaining a thorough understanding of the company, the brand and all of your target audiences provides the insight we need to execute accurately.