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Next time you’re on a crowded train or in a bustling coffee shop, take a look around. Chances are the vast majority of patrons will be browsing their mobile devices to pass the time. It’s no secret that the world is becoming increasingly mobile, and according to a recent survey conducted by comScore, smartphone and tablet use continues to dwarf desktop.According to July data, smartphone apps now account for 50% of all digital media time (a big spike from 44% a year ago), while tablets account for 9% of all browsing time. In contrast, desktop users shrunk to 32% of the total digital attention.What does this mean for your brand?There are many implications and take away from these trends, but one thing’s for sure: we’re living in a cross-platform world, but mobile optimization is, without a doubt, something brands needs to consider. During the digital marketing process, every platform needs to be considered, but failure to deliver a good mobile experience will significantly compromise your brand.