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Mobile should be a big part of your digital marketing strategy, and with more users discovering your brand on the go than ever before, it’s time to start measuring your ROI on mobile activities.According to Marketing Land, mobile KPI has shifted significantly over the years. At the dawn of smartphones and apps, mobile KPI was just measured by the number of downloads and new users delivered. However, now that there are four million apps currently saturating the marketplace, mobile marketers need to rethink their game plan.These days, a download doesn’t always translate to a sale. Instead, it’s just part of a much larger marketing funnel. Instead, try tracking these two easy-to-measure revenue events to get a better idea of mobile ROI.