Whether it’s your personal profile or your brand’s business page, we all want to see “likes” on our Facebook content. However, many users feel that the absence of a “dislike” button leads to lopsided conversations and have called for change. Well… that change might be on the horizon based on a recent comment from Mark Zuckerberg himself.
“I think people have asked about the dislike button for many years. Probably hundreds of people have asked about this,” Zuckerberg said during a Townhall Q&A in the company’s Menlo Park headquarters. “Today is a special today because today is the day where I get to say we are working on it and are very close to shipping a test of it.”
However, the Facebook CEO made it clear that he didn’t want to create a situation where people are downvoting other people’s posts and comments. He clarified that the new feature wouldn’t be a “dislike” button, but rather a way for people to express empathy.
“Not every moment is a good moment and if you are sharing something that is sad, like the refugee crisis that touches you, or a family member passed away, it may not feel comfortable to like that post,” Zuckerberg added.
Could the introduction of an “empathy” button change the way brands approach content? Let us know what you think!