Bing Ads is essentially a pay per click advertising system developed by Microsoft, providing advertising on both the Bing and Yahoo search engines. Many advertisers reject Bing Ads in favor of the ever-popular Google Adwords. However, it is a wise idea to split your budget between the two, as Bing and Microsoft do attract a good amount of search engine traffic. There are actually a number of advantages to Bing Ads over Google Adwords. First and foremost, Bing is continually gaining on Google, accumulating more of the search engine market share. Furthermore, Bing Ads is much less saturated than Google Adwords so there is less competition for the same keywords. All in all, it is a wise investment to make. If you’re planning on developing a Bing Ads campaign be sure to check out tips.1. Create Compelling Ads. The whole point of Bing Ads is to get consumers to click on your ad and visit your site. To boost conversion rates, make sure that your ads are compelling. Good copy writing and excellent visuals can dramatically increase the number of people who click on your ad.2. Choose Your Keywords Wisely, Very Wisely. Remember, it’s all about the keywords. First and foremost, choose keywords with your brand. You will also want to choose keywords pertaining to your location, your products and your services, etc.3. Always Review Your Keyword Bids. Remember, keyword bids are not static. You will need t monitor and adjust your keyword bids as needed. You need to constantly be monitoring your Bing Ads campaigns for optimal results.4. Try Different Combinations. As with any form of advertising the only way to know if something works is to try it. Try different combinations of keywords and images to see what gets the highest conversion rate.