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Search engine optimization is the foundation of any digital marketing strategy, but you wouldn’t try to build a house with your bare hands, right? So why would you set up your SEO without the proper tools?Thankfully, there is no shortage of tools to add to your SEO toolbox. However, it’s crucial to recognize which tools are worth your time and attention and which ones you should hang up for good. The team at PBJ Marketing identified the following tools as the best in the trade to bulk up your future SEO efforts.For Content...According to the Content Marketing Institute, content marketing generates more than three times the leads of outbound marketing efforts, and these tools can really help out:
For Keywords...Keyword quality is much more important than keyword quantity, and you need tools to identify targeted keywords and phrases to reach the right audience:
For Links...Some experts say that external linking is the single most important part of any SEO strategy, and there are a few tools that can help you capture the best ones:
For Ranking...SEO is all about knowing your strengths and weaknesses, and to improve your organic rankings, knowing them is paramount:
For Audits...Auditing your strategy is probably the least fun part of search engine optimization, but it arguably the most important. An audit analyzes your site’s many components, from content to functionality and helps pinpoint any glaring issues:
SEO is a great way to make a personal connection with your customers. After all, SEO provides direct insight into what they’re searching for and the content they want to see. PBJ Marketing has tons of experience building SEO strategies from the ground up. Think it’s time to take a good hard look at yours?