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Nicki Betterbid
Nicki leads the SEO department as the Director of SEO at PBJ with over 10 years of SEO experience. She has helped hundreds of clients in different industries grow their organic presence and dominate the SERPs.
Before joining PBJ, Nicki worked at two different digital marketing agencies where she honed her SEO and people management skills. During that time, she also spearheaded various training programs for new and senior employees, created and co-ran an employee development program, and was a team lead and go-to resource in her department. She utilizes all of these skills to provide data-backed results and retain clients for many years.
Roles & Responsibilities: Holistic SEO strategy, campaign management, client communication, employee development, data analysis and reporting, SEO department management, and SEO rockstar.
Fun Fact: Nicki met Joan Rivers at a taping of Fashion Police, and Joan complimented her nail polish color. Nicki’s life was never the same.
Nicki once saw the movie “Red Eye” with Chrishell Stause before she got super famous for appearing on “Selling Sunset.”


