PBJ Marketing
Employment Opportunities
We're always looking for talented people to join the team. If you consider yourself a digital guru
(and you like free beer) then get in touch!
SEO Specialist
ABOUT WORKING WITH PBJ
PBJ Marketing is a fast-growing digital agency specializing in PPC and SEO. We're young, lean, mean (not really), and fun! We believe in an actual work-life balance, round-table leadership, and bringing integrity and innovation back to digital marketing.
We're in search of an agency and SEO experienced, results-driven, and energetic search engine strategist to serve as an SEO Specialist and organic traffic generation expert to help service our large and small B2B and B2C clients across a very diverse client portfolio.
WHAT YOU'LL DO DAY-TO-DAY
- Assist in new business development through SEO audits and analysis and scope of work creation for potential new clients
- Communicate SEO strategy, report on organic website performance, and be the day-to-day contact for any client-related SEO questions
- Evaluate existing websites and document adjustments to bring up to usability and SEO best practices
- Research keyword phrases to identify the most beneficial opportunities for targeting
- Use your SEO Analyst expertise to create a strategy to target keyword phrases – both on-page and off-page
- Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure
- Cultivate relationships and partnerships with journalists, publishers, and digital influencers.
- Pitch creative outreach campaign ideas and content initiatives focused on earned media placements
- Test and identify best practices for campaign performance, including A/B testing subject lines and improving open and response rates on follow-up emails
- Promote high-quality, data-driven campaigns from a proven, successful team process
- Stay up to date on latest algorithm updates, industry trends, and news
WHAT'S IN IT FOR YOU
- A chance to be part of a growing team that is passionate about helping our customers
- Great training from super-senior SEO strategists as we believe strongly in the importance of continued learning
- Full benefits include employer-contributed healthcare, employer-matched 401k plan, unlimited time-off (with Summer Fridays!), and a true work-life balance and culture far from the typical "agency life"
- An awesome DC location right next to the White House!
WHAT WE'RE LOOKING FOR
- 2+ years working in search engine marketing or digital marketing, ideally in an SEO focused role
- Deep knowledge and understanding of the latest shifts and requirements in SEO
- Proficient in Google Analytics, Google Tag Manager, and Webmaster tools
- Experience using SEMRush, Ahrefs, Moz, or Majestic. Mailchimp and Buzzstream a plus
- Adept at client-facing communication, including communication of SEO strategy and SEO campaign performance
- Experience working with content management systems (CMS) such as WordPress, Magento, or Hubspot is a strong plus
- Experience targeting specific goals, focused metrics, and KPIs when setting SEO strategy. Be prepared to discuss specific accounts, strategies, and achievements
- Experience assembling reports in Google Data Studios or PowerPoint format; ability to use data to tell a story when reporting to clients on SEO campaign performance
- Knowledge of Hubspot, Ahrefs, SEMrush, ScreamingFrog, and the manufacturing industry a strong plus
- Knowledge of PPC campaign management is a strong plus, but not required
- Some knowledge of HTML coding is a strong plus, but not required
- Creative thinker, assertive problem solver, and analytical mastermind
- Some experience working directly with customers
- Ability to manage multiple tasks in a fast-paced environment
- Proficient at leading meetings and effectively communicating complex information to customers of all knowledge levels
- Able to work in the U.S. without sponsorship
WHY CHOOSE PBJ?
- Competitive salary and generous 401(k) benefits
- Unlimited Paid-Time-Off
- Health and dental insurance WITH employer contribution
- Opportunity for “New Business” commissions
- Employee advancement and growth potential
- Casual, fun work environment with a real (and enforced!) work-life balance
- Tons of team happy hours
- Company-sponsored professional development opportunities
- A focused development path that includes regular check-ins with your manager
- Flexible work from home/telecommuting policy
Send us your resume at hr@pbjmarketing.com with the job position you're interested in as the subject line.
Our Paid Media Specialist will serve as a client liaison, developing and managing a portfolio of PPC accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts. You’ll serve as both the client’s representative to our internal team and as the face of PBJ Marketing in all client interactions.
WHAT YOU'LL DO
- Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution
- Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, etc.
- Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
- Actively test and analyze paid search ad copy to achieve maximum ROI
- Execute and analyze monthly paid media business metrics, budgets, and reports
- Research and evaluate paid marketing efforts and identify new campaign opportunities
- Track paid media best practices, bid management systems, keyword developments, and industry trends
WHAT WE'RE LOOKING FOR
- 1-2 years of experience working on Google Search, Display, Microsoft Ads, Paid Social advertising (Facebook Ads, LinkedIn Ads).
- Minimum Bachelor's degree in Marketing or any relevant major.
- Agency experience is preferred.
- Advanced web skills, proficiency with Excel, search engine interfaces, and ad platforms.
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail.
- Excellent written and verbal communication skills.
- Eagerness to deliver under tight deadlines.
- The personal discipline to manage and develop campaigns for clients.
- A genuine curiosity that will guide the research to inform your technical work.
- Outstanding time management and organization skills.
- The ability to work solo and with a team as needed.
- The ability to accept constructive criticism in a professional manner and to learn from edits.
- Comfort with constant personal and professional growth.
WHY CHOOSE PBJ?
- Competitive salary and generous 401(k) benefits
- Unlimited Paid-Time-Off
- Health and dental insurance WITH employer contribution
- Opportunity for “New Business” commissions
- Employee advancement and growth potential
- Casual, fun work environment with a real (and enforced!) work-life balance
- Tons of team happy hours
- Company-sponsored professional development opportunities
- A focused development path that includes regular check-ins with your manager
- Flexible work from home/telecommuting policy
Send us your resume at hr@pbjmarketing.com with the job position you're interested in as the subject line.
Our Sr. Paid Media Manager will serve as a client liaison, developing and managing a portfolio of accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts. You’ll serve as both the client’s representative to our internal team and as the face of PBJ Marketing in all client interactions.
WHAT YOU'LL DO
- Manage large advertising budgets of clients across multiple channels, monitor KPIs, and develop and execute strategies for corrective measures.
- Develop and implement multi-channel, fully integrated Digital Marketing campaigns and strategies, including Search, Display, Social, Video, Shopping, Native, etc.
- Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution.
- Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
- Actively test and analyze paid search ad copy, landing page A/B tests to achieve maximum ROI.
- Execute and analyze monthly paid media business metrics, budgets, and reports, and present your findings and insights to clients in monthly reporting calls.
- Research and evaluate paid marketing efforts and identify new campaign opportunities.
- Train and manage Paid Media specialists of the team.
- Track paid media best practices, bid management systems, keyword developments, and industry trends
WHAT WE'RE LOOKING FOR
- 3-5 years of experience working on Google Search, Display, Microsoft Ads, Paid Social advertising (Facebook Ads, LinkedIn Ads).
- Minimum Bachelor's degree in Marketing or any relevant major.
- Agency experience is preferred.
- Advanced web skills, proficiency with Excel, search engine interfaces, and ad platforms.
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail.
- Excellent written and verbal communication skills.
- Eagerness to deliver under tight deadlines.
- The personal discipline to manage and develop campaigns for clients.
- A genuine curiosity that will guide the research to inform your technical work.
- Outstanding time management and organization skills.
- The ability to work solo and with a team as needed.
- The ability to accept constructive criticism in a professional manner and to learn from edits.
- Comfort with constant personal and professional growth.
WHY CHOOSE PBJ?
- Competitive salary and generous 401(k) benefits
- Unlimited Paid-Time-Off
- Health and dental insurance WITH employer contribution
- Opportunity for “New Business” commissions
- Employee advancement and growth potential
- Casual, fun work environment with a real (and enforced!) work-life balance
- Tons of team happy hours
- Company-sponsored professional development opportunities
- A focused development path that includes regular check-ins with your manager
- Flexible work from home/telecommuting policy
Send us your resume at hr@pbjmarketing.com with the job position you're interested in as the subject line.
Employment was last modified: August 30th, 2022 by David Bosley