Hooked To The Tiny Screen
What did you do while riding the train to work today? Probably browsed your phone, right? It’s no secret that consumers use their mobile devices more than ever to perform everyday tasks from reading the news to paying the bills. As such, according to a Marketing Land column by Aaron Strout, there are numerous ways you can improve users’ mobile experience with existing technology and functionality.
- Use video to solve problems
Users like simple solutions to their complex issues and mobile devices provide a convenient means of delivery. Creating short, mobile-optimized videos to that users troubleshoot common problems faced by your users will provide considerable ease.
- Leverage the camera
Smartphone cameras can be used for a lot more than just taking pictures and can streamline the user experience. For example, manually inserting credit card information on a mobile device is a very modern issue, but a camera can capture all that information with the click of a button.
- Utilize single sign-on
It’s not uncommon to have so many unique logins across various sights that they become hard to keep track of. Single sign-on allows users to authenticate their personal information via networks like Google, Facebook, as well as LinkedIn and significantly streamlines the process.
- Auto-populate using ZIP codes
Inserting city, state, and ZIP code into a form might only take 30 seconds, but you can reduce that time and make it even easier for users with auto-population. Creating an online database that matches a ZIP code up with a city and state takes ease of setup one step further.
- Minimize mobile forms
There’s a fine line between a user abandoning your online form and filling it out completely. Often, the determining factor is the number of required fields. It’s great to have extensive data on your users, but if you go overboard, you’ll lose prospective customers before you have them.
Great user experience is the foundation of an excellent website, so why not harness the power of mobile devices to take you to the next level? The best way to refine a user’s mobile experience is to start a conversation. They truly are your greatest asset and can provide valuable insight to help improve your mobile site.
Have you found considerable success with your mobile site? We’d love to hear about it!