Your audience is made up of multiple buyer personas. These personas have different motivations and reasons for buying your product or service. At PBJ Marketing, we define these personas in terms of their affiliations, intentions, motivations, career, what they like and don’t like, what they do online, where they gather online, and what keywords and phrases they use in search engines to find what they’re looking for.
Once we have completely mapped out these personas, we establish clear goals and review them with you to ensure we’re all on the same page. Afterward, our knowledgeable and experienced team of campaign managers will devise a tailor-made, personalized paid media plan to reach each buyer persona at the right time with the right offer.