Services

Paid Media Services

We do it all from Search, Shopping, Display, Remarketing to Social Media, YouTube, Native Ads, Amazon…even TikTok now!

Navigating the constantly-changing world requires a paid media agency with a team that has their finger on the pulse of changing trends.

We are that team.

Lorem Ipsum

Paid Media Services Best Practices

1) Define Clear Goals and Specific Target Audiences:

Your audience is made up of multiple buyer personas. These personas have different motivations and reasons for buying your product or service. At PBJ Marketing, we define these personas in terms of their affiliations, intentions, motivations, career, what they like and don’t like, what they do online, where they gather online, and what keywords and phrases they use in search engines to find what they’re looking for.

Once we have completely mapped out these personas, we establish clear goals and review them with you to ensure we’re all on the same page. Afterward, our knowledgeable and experienced team of campaign managers will devise a tailor-made, personalized paid media plan to reach each buyer persona at the right time with the right offer.

2) Use Relevant Keywords and Messaging

Driving targeted website traffic and creating opportunities comes from using thoroughly-researched keywords. These keywords are descriptors your audience uses in search engines. These keywords define what they’re looking for, interested in, need, or want.

Our Paid Media Specialists then use these keywords through multiple paid media strategies that reach your audience across multiple digital marketing channels. However, this is not a static, one-time event; keywords and keyword phrases constantly evolve and must be monitored continuously.

3) Create High-Quality and Engaging Ads

Reaching today’s audience requires a multi-faceted advertising strategy managed by a proactive paid media agency. We create high-quality, engaging, interactive, and dynamic ad displays with a higher click-through rate, lower acquisition costs, and stronger messaging. We then combine these visually-appealing ads with multiple other approaches to ensure your audience is always motivated and engaged.

4) Test and Optimize Campaigns Regularly

Our success isn’t simply measured by the amount of website traffic we generate. Our actual value is best defined by how we increase your marketing ROI by constantly testing and optimizing paid media campaigns. Our team tests various campaigns to identify the best possible combination of keywords and messages that generates the highest number of qualified leads for every dollar you spend. This is a never-ending pursuit, and we proudly show our results.

Award-Winning Google Ads Agency

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Pay-Per-Click & SEM

PPC is a good way to open doors, even if just a crack, that would otherwise remain closed. Whether your business is a new venture fresh on the scene or already well established, the opportunity to spread your brand as widely as possible should be a top goal.

Button Text

Social Media Advertising

Social media marketing is one of the most important marketing tools at your brand’s disposal. It’s no longer optional and we can help improve your social presence now!

Button Text

eCommerce Marketing

Online retailers need to fully embrace digital commerce in order to thrive; stores without an online presence are destined to disappear. Our eCommerce services are here to digitize your business.

Button Text

Nonprofit Digital Marketing

Boost your nonprofit's impact with expert digital marketing services. Reach more supporters & achieve your goals.

Button Text
Portfolio

Our Work

View All
View Case Study

Urban Libraries Council

Association of North American public libraries, focused on innovation in the library and professional development support for library leaders.
View Case Study

MATClinics

Leader in medication-assisted treatment for substance use disorders with several locations across Maryland.

Transforming Websites with Stunning Designs

Our expert team creates visually appealing websites that drive results and engage users.