Google Shopping Ads

Google Shopping Ads

David Bosley

Digital Media | Google AdWords

Google Shopping Ads

Our team has been working to help retailers with Google Shopping ads long before they
were ever even called Google Shopping ads (back in the days of Froogle).

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The Benefits of Google Shopping Ads.

There are many ways to generate sales for your ecommerce store. One method that is often overlooked by many is the use of Google Shopping Ads (also known as Product Ads). In fact, it is so overlooked, that Google Shopping Ads only amount to 20% of retail paid search clicks.

What is Google Shopping Ads?

You’ve probably seen Google Shopping Ads in the past. They often appear within a search query for a product in Google. These ads are particularly effective, because they showcase a high quality image image on the product listing, as well as the price of the product in question. Because these product listing ads tend to appear at the top of the search engine listings, your product ads are going to appear where searchers are going to be looking the most.

Management for Google Shopping Ads.

Clicks on Google Shopping ads are increasing 170% year over year, so most retailers can agree this is the most profitable form of e-commerce advertising. Our ROI-focused approach to Google Shopping advertising works for retailers of all sizes, from major e-commerce moguls to local boutiques. But we never employ a cookie-cutter process.

Each shopping campaign is tailored to pair products with users using:

  • Product Segmentation

    A granular approach to campaign management, segmenting each into multiple ad or product groups to maximize relevancy.

  • Product Data Optimization

    Data quality optimization to reflect the latest updates to your inventory, including images and product descriptions.

  • Bid Strategy & Optimization

    Strategic bidding and performance monitoring, to not only put your products in the spotlight but ensure they’re hitting the mark.

  • Your Industry Expertise

    Expertise of your business, including which products generate the highest margins or are most important for you to promote.

How Shopping ads work.

Google Shopping ads are managed through Google AdWords via Shopping campaigns. We use your existing Merchant Center product data to decide how and where to show your ads. The product data you in the Merchant Center contains all your product details. We use these details to match a user’s search to your ads, so we’re always showing the most relevant of products.

To get started, you’ll send us your product data and we’ll create your campaigns in AdWords. We then work with you to create ads on Google and around the internet where potential customers can see what you’re selling. Shopping ads are more than a text ad in that they show users a photo of your product, catchy headline, price, your store or brand name, and more. This gives consumers a strong sense of your product before they click the ad (and before you pay for that click!), which gives you more qualified leads.

Are you ready to get serious about your Google Shopping campaigns? Because we are. Speak to a PBJ marketing specialist today for a free Google AdWords account audit. 

 

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