seo | Off-Site SEO
SEO Strategy Development
We review the history of your website, your online competition and will develop a strategy
outlining the customized, specific approach we will take to optimize your website.
Have a project for us?
Custom SEO Strategies.
We believe you are entitled to a completely unique and transparent SEO strategy. Nothing “off the shelf” here. In addition to a completely customized SEO strategy, we also explain the why behind each strategy and tactic. As a PBJ Marketing SEO client, expect to be involved in every step of the SEO strategy creation process.
Developing an SEO Strategy for a Newer Site.
If your site is between 1 and 5 years old and you haven’t done any previous on-site SEO, either on your own or with another SEO firm, PBJ Marketing will get your SEO strategy foundation squared away by starting at square one: reviewing your content.
PBJ Marketing will review your site’s content and determine what, if any, changes need to be made. We then use Google Keyword Planner Tool to conduct keyword research based on your content and present you with what we have identified as the “best fit” keywords with the most SEO potential for each page. Based on your feedback, 2-5 unique keywords per page will be chosen and incorporated into your website’s content during the onsite optimization process.
We understand that new site owners may be a little overwhelmed by the amount of work that goes into developing an SEO strategy for a new site, which is why we will guide you through the process and explain each step as we move through the strategy.
Developing an SEO Strategy for an Established Site.
If you are a site owner that has already begun the SEO process, either on your own or in conjunction with another SEO firm, PBJ Marketing will focus your SEO strategy on continuous improvement. If a good SEO foundation has already been established, we don’t want to force your site to backtrack and undo all the previous efforts.
PBJ Marketing will focus on creating an SEO strategy that works to improve your SEO, continue your upward visitor growth, build more quality links and capitalize on established online relationships with other industry experts, bloggers and associations. We will take your SEO to the next level, not bring it back down to the basics.
PBJ Marketing is here to be your SEO partner, and we believe that a partner should be someone you feel comfortable with and trust to answer your questions in a clear, concise manner. At PBJ Marketing, we are also a strictly white hat SEO firm and we have no qualms about explaining every move we make!