Online Reputation Management

Reputation Management

David Bosley

SEO

Reputation Management

Creating engaging social profiles, a positive review presence, and multiple points of positive, high quality
content will ensure that you can maintain a positive online reputation that lasts.

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Online Reputation Management.

Online Reputation Management (OAM) done well is designed to establish a long-term positive online presence for a business or individual. While the majority of SEO techniques are responsible (or what we call, Reverse SEO), we also utilize other online reputation management tactics including public relations, social media building, and review maintenance.

In addition to SEO, online reputation management ramps up content creation and marketing, public relations, social media cultivation and interaction, and review site maintenance. Online reputation management also regularly monitors online presence to ensure that results remain positive.

Many of these actions influence search engine results and how positive they appear. For example, maintaining a positive presence on Yelp means that the Yelp search engine result will include a good star rating, which reflects well on the business even if someone is simply skimming the first page of Google results.

Online reputation management also analyzes and monitors top search engine results and decides how to categorize them. It looks at results to determine whether they are positive, negative, or neutral, and that’s just not something you do with SEO.

How We Practice ORM.

Online reputation management done well is designed to establish a long-term positive online presence for a business or individual. While the majority of SEO techniques are responsible (or what we call, Reverse SEO), we also utilize other online reputation management tactics including public relations, social media building, and review maintenance.

There are many ways to practice good ORM and we’re going to tell you how in 10 minutes or less:

  • Bad Reputation – it can happen to anyone!

    A bold statement but true. You won’t always know when a negative reputation hits. It can be an irate customer leaving you negative feedback or simply a human error. There are ways to fix it but one must understand how to use such tactics effectively. Most importantly, we know how to take advantage of negative reviews

  • Making the Most out of a Negative Review.

    The most basic way to manage online reputation is PREVENTION. We prevent negative reviews by listening to audience feedback and, in the long run, your brand will be appreciated by your audience as well as ranking higher in Google because of positive reviews. Everybody wins.

  • Understanding Reverse SEO.

    Reverse SEO is problem solving anything negative about your website. It can be hiding a negative review or simply overriding them with higher ranking content.We create worthwhile content that helps your website rank higher while pushing the negative content down until it no longer appears in search results, which makes it harder for people to find.

Key Takeaway: Anyone can get a negative reputation online. It can be a little hard to get rid of but it can be done. We hold confidentiality to the highest regard. Talk with a Senior PBJ Executive on how you can benefit from Reverse SEO and Online Reputation Management. 

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