Onsite / Technical SEO
At PBJ we have many special digital marketing skills, but SEO has always been at the core.
It’s a process that takes time, effort and a whole lot of knowledge.
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What is onsite SEO and why is it important?
Onsite SEO is the process of making your website search engine friendly. In simple words this means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website.
Working and fixing potential problems related to on-page SEO is the 1st step you should take when optimizing your website for search engines and in particular Google. Simple changes such as your page titles and descriptions, internal links, accessibility and content can greatly improve your SEO rankings, and implementing them into your onsite SEO isn’t difficult considering the benefits it can bring.
To fully benefit from onsite SEO, it should be applied throughout your website and not solely focused on the homepage. Each and every page you have should have effective and well-thought out keywords, titles and URLs.
The content should be readable, grammatically correct, and internally link to other pages on your site. Content management can help improve your rankings, better your brand, and make your company more reputable and trustworthy. If you do not provide anything of substance on your website, then Google will not only recognise your site as “spammy,” but your customers will too.