Google Search Ads

Google Search Ads

David Bosley

Digital Media | Google AdWords

Google Search Ads

When it comes to Google AdWords, we know what we’re doing. Learn how our ROI-driven
approach aligns businesses with millions of potential customers.

Have a project for us?

    The Benefits of Google Search Ads.

    Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include ads paid for by businesses. Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

    What are Google Search Ads?

    Google offers advertisements which appear in search results on with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. There are two sections of paid Google ads, one above the “natural” or organic links and one at the bottom of the results page. The sponsored results, or ads are denoted with a green “Ad” label. The results that appear below the ads (in the green box) are referred to as organic results.

    Customers Who Are Actively Looking for YOU.

    Using sponsored search text ads, you’ll reach qualified leads actively searching for and ready to buy your product or service. Text-based ads appear right beside organic search results on Google. But it gets better: You only pay when users click. We’ll work with you to find and set up granular campaign structures that lower your cost-per-click and increase conversions, using:

    • Targeted Keywords.

      In-depth keyword research, built upon years of advanced keyword stratagems.

    • Text Ads & Landing Pages.

      Stellar ad and landing page copy, incorporating best practices in engagement optimization.

    • Budget Management

      Bid monitoring and budget optimization, ensuring each campaign performs at maximum efficiency.

    • Data, Data, Data!

      Tracking and reporting, using the most comprehensive performance analysis in the industry.

    Are you ready to get serious about your Google AdWords marketing? We are. Speak to a PBJ marketing specialist today for a free Google AdWords account audit. 


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