Digital Strategy

Brand Development

Whether you want to build a brand from scratch or put an old one in front of new customers, make sure you handle with care. More than a logo, a brand is both a personality and a manifesto. At PBJ, every branding strategy is built upon insight. How do your targeted consumers make product decisions? What do they like? What do they value? Gaining a thorough understanding of the company, the brand and all of your target audiences provides the insight we need to execute accurately.

  • Brand Positioning Strategy
  • Brand Identity Development
  • Brand Messaging & Architecture

Market Research

Whether it’s understanding your customer, analyzing your competition, or testing new trends, market research means understanding what’s working – and what isn’t – in order to identify new tactics and approaches for creating deeper, more personal connections with your customers. Beyond collecting a bunch of data and statistics, we test, we tweak, and we apply what we learn to develop smart, integrated digital solutions that engage your target audience and achieve your business objectives.

  • Competitive Analysis
  • Customer Insights
  • Performance Measurement
  • Tracking & Optimization

Hosting & Maintenance

PBJ is unique in that we have both creative design and technology resources, a truly full-service shop. Not only will we build you a beautiful, custom, mobile website but we can host it, maintain, and manage it for you. You'll never be left in the dark.

  • Secure Cloud Hosting
  • 24/7 Troubleshooting
  • Ongoing Maintenance & Support