Digital Media | Paid Media (PPC)
Video is no longer an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way
to share your brand story, explain your value proposition, and build relationships with your target audience.
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The Benefits of Video Advertising.
The most recent statistics show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI?
Why is Video Advertising Important?
Viral video marketing is becoming a more important and effective online marketing tactic. In fact, research has shown that video ads are more powerful than any other form of promotion. And now, with the pervasion of online video sites like Youtube, small businesses have the option to take advantage of one of the best and most profitable marketing tools that only large brands used to be able to utilize.
Today, users are watching videos across a number of devices, primarily fragmented across computers, smart phones and tablets. This could propose a problem for brands trying to reach the right audience. However, with a qualified digital marketing team, Multi-Screen Digital Video Advertising is the solution. We build strong brand engagement by connecting with audiences anytime and anywhere, by displaying video advertisements across the three main screens used by people in their everyday lives. As the World changes, so do we.
6 Advantages of Video Marketing
Entrepreneurs who are staying ahead of the evolving online marketing space now use video for many of their promotional campaigns alongside traditional online marketing strategies. They have learned to take the cue from large companies who are now embracing video marketing as a critical tool for increased traffic and accelerated revenue growth.
If you’re not yet using videos for your online business, here’s why you should start including it in your marketing mix:
Video Boosts Conversions and Sales.
Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
Video Shows Great ROI.
To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time.
Video Builds Trust.
Some consumers are still skeptical about buying products and services on the internet. Videos can present your products in a conversational form that creates a sense of individual approach. Which is why 57% of consumers say that videos gave them more confidence to purchase online.
Google Loves Video!
Check this whopping statistic: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Video Appeals to Mobile Users.
From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Video Engages Social Shares.
In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.