PBJ Marketing

NYC Digital Marketing Internship

Summary and Scope

We’re looking for a part-time or full-time Digital Marketing Intern. This is a paid internship. This position is a great opportunity for an individual with an interest in Digital Marketing to take their skills and career to the next level.

The Digital Marketing Intern provides assistance with day-to-day paid media-oriented projects, tasks, and management responsibilities. This internship role offers a holistic view into internal operations, including exposure to integrated digital strategy, agency workflow, and budget management as well as first-hand experience with digital marketing planning and campaign management across multiple PPC channels (Search Ads, Social Media, Video Ads, Shopping Ads and more).


Responsibilities:

  • Research and build targeted keyword and paid social audience segments
  • Create text ad copy and work with designers to create social and display creative
  • Analyze performance analytics; monitor budget pacing and performance trend changes
  • Monitor campaign performance relative to client goals and identify optimization priorities
  • Implement targeting, creative and bidding optimizations to achieve client goals
  • Create and summarize advertising account performance reports
  • Assist in process innovation, documentation and training resource development


Qualifications:

  • Must be currently enrolled or have recently completed a bachelors or masters degree. Majors in marketing, business, statistics, advertising, communications, public relations, analytics or economics preferred
  • Interest in digital marketing or digital media
  • Foundational knowledge of Google Analytics, Google Ads or Facebook/Instagram Ads
  • Excellent communications (written/verbal), analytical and problem-solving skills
  • Ability to research and understand technical documents
  • Focus on achieving defined results, by being detail-oriented and exceeding goals and objectives
  • Ability to multitask, switch priorities, collaborate with colleagues and be flexible

Other Attributes That Will Help You In This Role:

  • Experience working with Google Analytics, Google AdWords, HTML and paid social platforms
  • Familiarity working with content management systems (CMS)
  • Knowledge of Copy Editing, Social Media Outreach, Blogging, HTML and CSS
  • Desire to work in a fast-paced environment while working with a diverse team
  • Ability to thrive in an environment of change while constantly adapting and evolving with our organization

Why Choose PBJ?

We are an award-winning agency with a fun bunch of highly-motivated, eager-to-learn, entrepreneurial individuals who love digital marketing. If you want to learn from the best and become the best, join us!