Social media in the backbone of any digital marketing strategy. Often, it’s the most direct way to learn about prospective clients and customers and start a conversation. However, with so many social media outlets to harness, staying organized can be a tough task. Luckily, numerous social media dashboards allow you to consolidate your company accounts for Facebook, Twitter, Instagram, LinkedIn, and YouTube all in one place.
What is a social media dashboard?
In its simplest form, a social media dashboard syncs all your social media account in one easy-to-use interface. The biggest benefit is the analytics capability, which eliminates the need to gather account data manually.
What are PBJ’s Favorite social media dashboards?
- Hootsuite is an incredibly popular social media dashboard, and at the end of 2016, the rapidly growing company registered its 15 millionth user. The best feature of Hootsuite is the streams function. Steams organize your social media posts in columns based on account, allowing you to view your activity in an easy-to-digest timeline.
- Cyfe is known for its many widgets that go beyond social media and connect all of your online activities, including advertising, blogging, email, monitoring, sales, SEO and web analytics.
- Sendible provides a platform for long-term social media success. Users are hungry for new, compelling content, and you always need to have a full pipeline. Sensible schedules future social media posts so there’s never a lull in your activity.
At PBJ Marketing, we’re always on the lookout for the latest and greatest social media dashboards. To craft the very best digital marketing strategies, we need access to the latest and greatest tools of the trade. Have you had success with a social media dashboard in the past? We’d love to hear about it.