Employment Opportunities

SEO Specialist


PBJ Marketing is a fast-growing digital agency specializing in PPC and SEO. We're young, lean, mean (not really), and fun! We believe in an actual work-life balance, round-table leadership, and bringing integrity and innovation back to digital marketing.

We're in search of an agency and SEO experienced, results-driven, and energetic search engine strategist to serve as an SEO Specialist and organic traffic generation expert to help service our large and small B2B and B2C clients across a very diverse client portfolio.

  • Assist in new business development through SEO audits and analysis and scope of work created for potential new clients
  • Communicate SEO strategy, report on organic website performance, and be the day-to-day contact for any client-related SEO questions
  • Evaluate existing websites and document adjustments to bring up usability and SEO best practices
  • Research keyword phrases to identify the most beneficial opportunities for targeting
  • Use your SEO Analyst expertise to create a strategy to target keyword phrases – both on-page and off-page
  • Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure
  • Cultivate relationships and partnerships with journalists, publishers, and digital influencers.
  • Pitch creative outreach campaign ideas and content initiatives focused on earned media placements
  • Test and identify best practices for campaign performance, including A/B testing subject lines and improving open and response rates on follow-up emails
  • Promote high-quality, data-driven campaigns from a proven, successful team process
  • Stay up to date on the latest algorithm updates, industry trends, and news
  • A chance to be part of a growing team that is passionate about helping our customers
  • Great training from super-senior SEO strategists as we believe strongly in the importance of continued learning
  • Full benefits include employer-contributed healthcare, employer-matched 401k plan, unlimited time-off (with Summer Fridays!), and a true work-life balance and culture far from the typical "agency life"
  • An awesome DC location right in Navy Yard
  • 2+ years working in search engine marketing or digital marketing, ideally in an SEO-focused role
  • Deep knowledge and understanding of the latest shifts and requirements in SEO
  • Proficient in Google Analytics, Google Tag Manager, and Webmaster tools
  • Experience using SEMRush, Ahrefs, Moz, or Majestic. Mailchimp and Buzzstream a plus
  • Adept at client-facing communication, including communication of SEO strategy and SEO campaign performance
  • Experience working with content management systems (CMS) such as WordPress, Magento, or Hubspot is a strong plus
  • Experience targeting specific goals, focused metrics, and KPIs when setting SEO strategy. Be prepared to discuss specific accounts, strategies, and achievements
  • Experience assembling reports in Google Data Studios or PowerPoint format; ability to use data to tell a story when reporting to clients on SEO campaign performance
  • Knowledge of Hubspot, Ahrefs, SEMrush, ScreamingFrog, and the manufacturing industry is a strong plus
  • Knowledge of PPC campaign management is a strong plus but not required
  • Some knowledge of HTML coding is a strong plus, but not required
  • Creative thinker, assertive problem solver, and analytical mastermind
  • Some experience working directly with customers
  • Ability to manage multiple tasks in a fast-paced environment
  • Proficient at leading meetings and effectively communicating complex information to customers of all knowledge levels
  • Able to work in the U.S. without sponsorship
  • Competitive salary and generous 401(k) benefits
  • Unlimited Paid-Time-Off
  • Health and dental insurance WITH employer contribution
  • Opportunity for “New Business” commissions
  • Employee advancement and growth potential
  • Casual, fun work environment with a real (and enforced!) work-life balance
  • Tons of team happy hours
  • Company-sponsored professional development opportunities
  • A focused development path that includes regular check-ins with your manager
  • Flexible work-from-home/telecommuting policy
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