Employment Opportunities
SEO Specialist
ABOUT WORKING WITH PBJ
PBJ Marketing is a fast-growing digital agency specializing in PPC and SEO. We're young, lean, mean (not really), and fun! We believe in an actual work-life balance, round-table leadership, and bringing integrity and innovation back to digital marketing.
We're in search of an agency and SEO experienced, results-driven, and energetic search engine strategist to serve as an SEO Specialist and organic traffic generation expert to help service our large and small B2B and B2C clients across a very diverse client portfolio.
WHAT YOU'LL DO DAY-TO-DAY
- Assist in new business development through SEO audits and analysis and scope of work created for potential new clients
- Communicate SEO strategy, report on organic website performance, and be the day-to-day contact for any client-related SEO questions
- Evaluate existing websites and document adjustments to bring up usability and SEO best practices
- Research keyword phrases to identify the most beneficial opportunities for targeting
- Use your SEO Analyst expertise to create a strategy to target keyword phrases – both on-page and off-page
- Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure
- Cultivate relationships and partnerships with journalists, publishers, and digital influencers.
- Pitch creative outreach campaign ideas and content initiatives focused on earned media placements
- Test and identify best practices for campaign performance, including A/B testing subject lines and improving open and response rates on follow-up emails
- Promote high-quality, data-driven campaigns from a proven, successful team process
- Stay up to date on the latest algorithm updates, industry trends, and news
WHAT'S IN IT FOR YOU
- A chance to be part of a growing team that is passionate about helping our customers
- Great training from super-senior SEO strategists as we believe strongly in the importance of continued learning
- Full benefits include employer-contributed healthcare, employer-matched 401k plan, unlimited time-off (with Summer Fridays!), and a true work-life balance and culture far from the typical "agency life"
- An awesome DC location right in Navy Yard
WHAT WE'RE LOOKING FOR
- 2+ years working in search engine marketing or digital marketing, ideally in an SEO-focused role
- Deep knowledge and understanding of the latest shifts and requirements in SEO
- Proficient in Google Analytics, Google Tag Manager, and Webmaster tools
- Experience using SEMRush, Ahrefs, Moz, or Majestic. Mailchimp and Buzzstream a plus
- Adept at client-facing communication, including communication of SEO strategy and SEO campaign performance
- Experience working with content management systems (CMS) such as WordPress, Magento, or Hubspot is a strong plus
- Experience targeting specific goals, focused metrics, and KPIs when setting SEO strategy. Be prepared to discuss specific accounts, strategies, and achievements
- Experience assembling reports in Google Data Studios or PowerPoint format; ability to use data to tell a story when reporting to clients on SEO campaign performance
- Knowledge of Hubspot, Ahrefs, SEMrush, ScreamingFrog, and the manufacturing industry is a strong plus
- Knowledge of PPC campaign management is a strong plus but not required
- Some knowledge of HTML coding is a strong plus, but not required
- Creative thinker, assertive problem solver, and analytical mastermind
- Some experience working directly with customers
- Ability to manage multiple tasks in a fast-paced environment
- Proficient at leading meetings and effectively communicating complex information to customers of all knowledge levels
- Able to work in the U.S. without sponsorship
WHY CHOOSE PBJ?
- Competitive salary and generous 401(k) benefits
- Unlimited Paid-Time-Off
- Health and dental insurance WITH employer contribution
- Opportunity for “New Business” commissions
- Employee advancement and growth potential
- Casual, fun work environment with a real (and enforced!) work-life balance
- Tons of team happy hours
- Company-sponsored professional development opportunities
- A focused development path that includes regular check-ins with your manager
- Flexible work-from-home/telecommuting policy