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customers are strongest content strategy assets

Your Customers Are Your Strongest Content Strategy Assets

Phillip Reinhardt

Ever-growing Giant: E-Commerce

It’s time to face facts, most Americans prefer to shop online and to compensate, you better make sure your content strategy is ready to handle this rapidly changing consumer habit.

Data shows that 51% of Americans prefer to shop online while 96% have made an online purchase at some point in their lifetime. With roughly 70% of Millennials reporting that they prefer to buy online, this trend shows no sign of slowing down.

Even though it’s simple to create a website, scaling it to incorporate an online store and transform into an e-commerce site can be a tall order. PBJ Marketing can help develop a winning strategy that will make your brand stand out in a crowded e-commerce marketplace. A significant way to make your site shine is to develop a robust SEO strategy based on consumer reviews, and here are a few ways to get started.

  1. Utilize your best asset
    There’s a reason companies like Yelp and TripAdvisor do so well: consumer trust the words of other users. Start collecting customer feedback and reviews on various products and services and make them easy to find. Although publishing customer reviews is uncharted territory for many companies, it’s worth the time and effort. To start, reach out to a few loyal customers and think about offering an incentive get them to participate in writing a review.
  2. Stay current
    Timing is critical when it comes to posting content that promotes your e-commerce site. Studies show that nearly 75% of consumers think content more than three months old is irrelevant while 22% of consumers only consider product and service reviews written within the last two weeks. Providing a constant, fresh stream of content is critical to the long-term success of your site.
  3. Be an expert
    No one knows your products and services better than your employees, so put these experts to work. Take the opportunity to become the resident expert by providing helpful advice and answering specific inquiries submitted by consumers.
  4. Post early reviews
    Releasing a new product or service? Give some of your loyal customers a sneak peak in exchange for an initial review to create some hype. One of the quickest ways to collect customer reviews quickly and authentically is by offering freebies. This strategy helps lay the foundation for a continuous stream of reviews which, in turn, can convert browsers into buyers.

Creating a sound content strategy calls for the consideration of many pieces, and harnessing consumer feedback is a perfect place to start. Need a hand getting the process started? Contact PBJ Marketing today!

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