Every digital marketing professional, advertiser, and publisher has, at one time or another, experienced the drastic impact a Google algorithm change can have on their website traffic, search results, and PageRank. We’ve all heard the stories of a website’s traffic plummeting overnight due to one of these Google algorithm changes. We often take solace in the fact that most algorithm …
In August 2020, Google launched its new initiative called Privacy Sandbox. This Google announcement outlined a new set of privacy standards for internet users while stating that third-party cookies would be eliminated on its Chrome browser over the next two years. For most digital marketing teams, this announcement may not be cause for concern. However, for others, it is definitely …
Think of how much time and money you’ve invested in your online brand. You’ve leveraged a robust social media presence with strong organic and paid search results, all the while providing a consistent supply of thought-provoking, stimulating, and engaging content. Now think about how your well-recognized brand can almost disappear overnight because of an ill-conceived and poorly-structured website migration. Regardless …
Search engine optimization or SEO is a way for a website to increase brand exposure through search engine results. SEO works by increasing organic search results and by improving the amount and value of website traffic. There are a variety of aspects that go into SEO rankings. First off, it is essential to understand how people search online, what they …
There are many reasons businesses win when they choose to hire a marketing agency for their search engine optimization (SEO) needs. In fact, many businesses discover that hiring professionals to handle their marketing and SEO needs not only provides better yields for their businesses but is also far more cost-effective. In other words, you’re like to get far more bang …
On May 28th, Google announced a major addition to its search engine’s ranking algorithm: The Page Experience Update. It’s stated to roll out in 2021—and it’s expected to bring plenty of organic search opportunities to the table. If your strategy is grounded in SEO, and if you’re dependent on Google-derived traffic like most, news of big-time changes are probably big-time …
As 2020 continues, online competition continues to rise. New websites are taking charge with new prospects, and Google’s Featured Snippets updates promise new ways for Internet users to access bitesize chunks of big information. Sophisticated strategies for boosting one’s organic traffic certainly exist in today’s competitive SEO landscape, yet they’re often hidden behind familiar approaches to keyword gap analysis, search …
Google has always been tough to predict, even when bypassing the age-old ‘invisible algorithm’ problem. Even though digital marketers are willing to leave mysteries unsolved, however, several Google-based marketing topics persist as head-scratchers. The SEO world has evolved a lot in recent years, undoubtedly: In the past few years, the marketing world has undergone some serious resurfacing due to Google’s …
Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run multiple social media accounts, a website, or other channels that facilitate communication with potential customers, there are many factors to consider when determining the best marketing approach for your business. However, perhaps you are just starting out with one or two …