These days, it’s not shocking to grab an app and be able to interact with the physical world — either by snapping a pic to search or by placing a 2D representation of a product in your home using augmented reality. It may seem commonplace to us now, but only a few years ago visual search, or searching with images …
As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely pose a challenge when you’re looking for a specific product or service. While you may think that this is only important when you’ve got a massive inventory with a lot of different options, even a single additional click can …
Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …
With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …
What if you could run infinite permutations of a product design until you found the one that was fully optimized in terms of materials, price and production methods? With the power of AI (artificial intelligence) and machine learning, this is not only possible — it’s happening now. Experts project that 2019 is the year that these advanced technologies truly enter the …
It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparing for 2019. Improve your processes and get ready for brand-new trends today and you’ll be able to hit the ground running come January. We can’t be 100% sure where the future is going to take us, but we …
The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …
While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …
WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …
The mobile app world is booming, and today’s marketers are taking advantage of its cross-market potential. By 2020, mobile apps are expected to have generated a revenue of roughly 189 billion U.S. dollars. The smartphone and tablet audience is fertile for digital marketing growth efforts, but the industry’s entry barriers may be too high for some. Available through Google Play, Apple’s App Store, …