Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …
Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …
Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are equal, this inequality gap expands when you compare their features side-by-side. In one study, users ranked these tools by order of simplicity. SEMrush, Ahrefs, and Moz ranked second, third, and fourth easiest SEO tools to use, in that order. …
Our team here at PBJ Marketing have some exciting news to announce! Clutch.co has named us one of the top SEO Companies in the world! They’re highlighting us for our work in link building which is incredibly important when it comes to improving your SEO ranking and bringing more traffic to your business! Clutch.co is located in Washington, DC, just …
Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …
Developing an SEO strategy feels overwhelming, but it doesn’t have to be. There’s certainly a lot of work when it comes to optimizing your website and content for search engines, but with the right framework, it’s actually quite simple. You just need to be willing to put in the time and effort. Even the simplest efforts, if implemented properly, will …
One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels with their digital channels. For companies that have been around a long time, the traditional marketing channels, such as radio or print advertising, could be old-hand with long-developed relationships. Newer companies may have their hand on the pulse of the digital world …
These days, it’s not shocking to grab an app and be able to interact with the physical world — either by snapping a pic to search or by placing a 2D representation of a product in your home using augmented reality. It may seem commonplace to us now, but only a few years ago visual search, or searching with images …
As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely pose a challenge when you’re looking for a specific product or service. While you may think that this is only important when you’ve got a massive inventory with a lot of different options, even a single additional click can …