The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …
While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …
WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …
The mobile app world is booming, and today’s marketers are taking advantage of its cross-market potential. By 2020, mobile apps are expected to have generated a revenue of roughly 189 billion U.S. dollars. The smartphone and tablet audience is fertile for digital marketing growth efforts, but the industry’s entry barriers may be too high for some. Available through Google Play, Apple’s App Store, …
We’ve all heard by now that studies show how much shorter the average person’s attention really is. Some studies even claimed that our memory is now worse than an average goldfish (although this study has been heavily disputed). What most people agree with by now, though, is the fact that attention spans aren’t what they used to be. The most recent State of …
SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …
It’s hard to make your business stand out on the World Wide Web. As of January 2018, Tek Eye reported there were more than 1.8 billion websites on the Internet. That’s a lot of competition for a limited Internet audience. With so much competition for the limited attention of Internet surfers, it’s crucial that you manage the reputation of your business …
If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the time to take the leap. In fact, waiting could prove disastrous for your business. Here’s why. According to Business Insider, the number of m-commerce purchases (those made using mobile devices) accounted for 11.6 percent of total U.S. …
At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic website traffic. The changes were formally announced but the details were not given, so we are left to examine the changes ourselves and try to follow the trail of breadcrumbs. However, there are some observations we can safely make about exactly what …
There was a time not so long ago that SEO was at the very heart of every company’s digital marketing strategy. Things have changed dramatically. A recent survey found that SEO is the least popular digital marketing strategy among medium-sized businesses. In fact, only 44% of businesses surveyed claimed to dedicate any time or resources to SEO. It’s not clear why so …