Outdated SEO actively hurts your page ranks so it’s critical to know what’s outdated and what’s still effective.

Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today

Phillip Reinhardt

SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …

Your online reputation shapes opinions about your business.

Reputation Management: 4 Reasons You Can’t Afford to Not Manage Your Business Reputation in Today’s Digital World

Phillip Reinhardt

It’s hard to make your business stand out on the World Wide Web. As of January 2018, Tek Eye reported there were more than 1.8 billion websites on the Internet. That’s a lot of competition for a limited Internet audience. With so much competition for the limited attention of Internet surfers, it’s crucial that you manage the reputation of your business …

In the digital age, shopping has gone mobile. Has your business website

Is Your Business Website Optimized for a Mobile Audience?

David Bosley

If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the time to take the leap. In fact, waiting could prove disastrous for your business. Here’s why. According to Business Insider, the number of m-commerce purchases (those made using mobile devices) accounted for 11.6 percent of total U.S. …

Google’s Algorithm Changes Again: Keeping Your Website Prepared

Phillip Reinhardt

At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic website traffic. The changes were formally announced but the details were not given, so we are left to examine the changes ourselves and try to follow the trail of breadcrumbs. However, there are some observations we can safely make about exactly what …

SEO 2018

Bringing SEO Back from the Dead

Phillip Reinhardt

There was a time not so long ago that SEO was at the very heart of every company’s digital marketing strategy. Things have changed dramatically. A recent survey found that SEO is the least popular digital marketing strategy among medium-sized businesses. In fact, only 44% of businesses surveyed claimed to dedicate any time or resources to SEO. It’s not clear why so …

Improving Website Search Engine Results

Crazy! 5% of Your Pages Are Driving 95% of Your SEO Traffic

David Bosley

Crawling. Indexing. Ranking. Are you ready to rewrite your entire website (including blog posts!) every time Google decides to change their search algorithm? This probably doesn’t “rank” high on your to-do list, and for good reason! You know in your heart of hearts how important it is for your website to rank high on specific keywords. You probably have your …

Website Ready for a Refresh

Why a Rockstar Website Is a Pivotal Part of Your Digital Marketing Mix

David Bosley

What is your website? It’s a centralized location for all of your digital marketing activities. It’s where your customers go to get a contact number, where prospects decide if you’re a good fit and where customers look when they’re ready for an upgrade. It’s the landing page for all of your advertising and the place where social media prospects go …

How To Create A Landing Page That Converts

Beyond PPC: Creating Landing Pages That Convert

Phillip Reinhardt

There is no proven scientific method for creating a perfect digital marketing campaign. There are definitely some things that you can do to improve your chances of converting prospects to customers, but even when you’re following the formula you will likely need some tweaks based on your audience, your brand and your market position. Once you have fully optimized your …

Web Design Trends 2018

3 Trends To Know When Updating Your Website In 2018

David Bosley

In 2018, web design is more important than it’s ever been. The competition is out there, and if your website isn’t responsive and intuitive, people will navigate away and find somebody else with a smoother customer experience. With an incredible variety of devices, screens, and operating systems out there, this is quickly becoming problematic. It’s also important to ensure that your brand stays …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …