Healthcare Practice Digital Marketing

Are You Taking Advantage of the Latest Trends in Healthcare Marketing?

Phillip Reinhardt

With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …

The Future of Business is AI

How AI and Machine Learning Will Continue to Change the Game in 2019

David Bosley

What if you could run infinite permutations of a product design until you found the one that was fully optimized in terms of materials, price and production methods? With the power of AI (artificial intelligence) and machine learning, this is not only possible — it’s happening now. Experts project that 2019 is the year that these advanced technologies truly enter the …

It’s never too early to start thinking about your digital marketing strategies for 2019.

Getting Your Digital Marketing Ready for 2019

David Bosley

It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparing for 2019. Improve your processes and get ready for brand-new trends today and you’ll be able to hit the ground running come January. We can’t be 100% sure where the future is going to take us, but we …

Is your marketing message keeping up with a mobile marketplace?

Targeting Your Marketing Message for a Mobile Audience

Phillip Reinhardt

The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …

Fill your website with outstanding content to drive results.

5 Ways to Make Your Content Shine

David Bosley

While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …

Redefine your WordPress strategy to create unforgettable campaigns. 

The 10 Best WordPress Digital Marketing Tips

Phillip Reinhardt

WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …

Grow your mobile app user-base.

Mobile Apps 101: Boosting Your Download Numbers

Phillip Reinhardt

The mobile app world is booming, and today’s marketers are taking advantage of its cross-market potential. By 2020, mobile apps are expected to have generated a revenue of roughly 189 billion U.S. dollars. The smartphone and tablet audience is fertile for digital marketing growth efforts, but the industry’s entry barriers may be too high for some. Available through Google Play, Apple’s App Store, …

Attention span is a tricky thing but there are some key things you can do to ensure your digital content demands attention.

Studies Show Consumers Have More Selective Memory – What Does This Mean for Marketers?

David Bosley

We’ve all heard by now that studies show how much shorter the average person’s attention really is. Some studies even claimed that our memory is now worse than an average goldfish (although this study has been heavily disputed). What most people agree with by now, though, is the fact that attention spans aren’t what they used to be. The most recent State of …

Outdated SEO actively hurts your page ranks so it’s critical to know what’s outdated and what’s still effective.

Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today

Phillip Reinhardt

SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …

Your online reputation shapes opinions about your business.

Reputation Management: 4 Reasons You Can’t Afford to Not Manage Your Business Reputation in Today’s Digital World

Phillip Reinhardt

It’s hard to make your business stand out on the World Wide Web. As of January 2018, Tek Eye reported there were more than 1.8 billion websites on the Internet. That’s a lot of competition for a limited Internet audience. With so much competition for the limited attention of Internet surfers, it’s crucial that you manage the reputation of your business …