How To Create A Landing Page That Converts

Beyond PPC: Creating Landing Pages That Convert

Phillip Reinhardt

There is no proven scientific method for creating a perfect digital marketing campaign. There are definitely some things that you can do to improve your chances of converting prospects to customers, but even when you’re following the formula you will likely need some tweaks based on your audience, your brand and your market position. Once you have fully optimized your …

Web Design Trends 2018

3 Trends To Know When Updating Your Website In 2018

David Bosley

In 2018, web design is more important than it’s ever been. The competition is out there, and if your website isn’t responsive and intuitive, people will navigate away and find somebody else with a smoother customer experience. With an incredible variety of devices, screens, and operating systems out there, this is quickly becoming problematic. It’s also important to ensure that your brand stays …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

Marketing Automation Tools

Crazy-Good Automation Tools That Will Strengthen Your Marketing Results

David Bosley

If you’re a marketer, there are simply never enough hours in the day to accomplish everything on your list. Automation is more than something cool used on assembly lines, it’s a critical requirement for digital marketers today. However, automation can potentially go horribly wrong — posting crazy content to your company’s social media accounts at all hours of the day …

Personalization Using Personas

TOP 5 Signs Your Brand Should Be Using Personalization

David Bosley

Hello, <first_name>, how are you today? If receiving an email with this intro gives you the hives, it’s likely that you’ve been taking a foray into personalization. Arguably the hottest trend in marketing beyond augmented reality, personalization goes far beyond providing a customized intro tagged with a first name or title. Marketers are building personas and leveraging Big Data in ways …

Here’s what you need to know about building a simple effective landing page

5 KEYS to Building a Successful Landing Page

Phillip Reinhardt

5 Keys to Building a Successful Landing Page Landing pages are one of the most critical elements of any marketing campaign. A strong landing page will take interested prospects and convert them at a mind-bogglingly high rate. A bad conversion page will take those same interested prospects and turn them off completely, never to return again. Unfortunately, many digital marketers don’t put …

New Tech Marketing Tactics You NEED To Learn About

David Bosley

It’s a pretty darn cool time to be a marketer, no doubt. Between creating a Snapchat geofilter for your brand, defining an augmented reality experience for in-store promotions and popping coupons onto your customer’s mobile phones via your app as they drive past your store — let’s just say there’s a lot to play with out there. And marketers love nothing more than …

Lucky Orange Website Conversion Optimization

Hoping To Get Lucky Today? Use Lucky Orange To Help You Increase Conversions

David Bosley

Make Your Own Luck Marketers have a love/hate relationship with data: they love it when someone provides them with actionable insights, but often hate it when they’re presented with piles of “meaningless” information. There has to be a nugget in there somewhere that will supercharge sales for the next quarter, right? It’s too easy to become mired in data points and enter …

Customer Experience Drawn on White Brickwall. 3D.

The Role of Customer Experience in Digital Marketing Strategy

David Bosley

Forty years ago, customer experience was a simple matter. You walked into a store, where the owner likely knew your name, your parents and your entire family history. You may have placed an order, but the most likely option was simply to find an item close to what you were looking for, make your purchase, chat and leave. Today’s customer …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …