Your Customers Are Searching With Images – Is Your Website Ready?

David Bosley

These days, it’s not shocking to grab an app and be able to interact with the physical world — either by snapping a pic to search or by placing a 2D representation of a product in your home using augmented reality. It may seem commonplace to us now, but only a few years ago visual search, or searching with images …

eCommerce Marketing

Accelerate Purchase Times with Targeted Product Filters

David Bosley

As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely pose a challenge when you’re looking for a specific product or service. While you may think that this is only important when you’ve got a massive inventory with a lot of different options, even a single additional click can …

Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Healthcare Practice Digital Marketing

Are You Taking Advantage of the Latest Trends in Healthcare Marketing?

Phillip Reinhardt

With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …

The Future of Business is AI

How AI and Machine Learning Will Continue to Change the Game in 2019

David Bosley

What if you could run infinite permutations of a product design until you found the one that was fully optimized in terms of materials, price and production methods? With the power of AI (artificial intelligence) and machine learning, this is not only possible — it’s happening now. Experts project that 2019 is the year that these advanced technologies truly enter the …

It’s never too early to start thinking about your digital marketing strategies for 2019.

Getting Your Digital Marketing Ready for 2019

David Bosley

It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparing for 2019. Improve your processes and get ready for brand-new trends today and you’ll be able to hit the ground running come January. We can’t be 100% sure where the future is going to take us, but we …

Is your marketing message keeping up with a mobile marketplace?

Targeting Your Marketing Message for a Mobile Audience

Phillip Reinhardt

The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …

Fill your website with outstanding content to drive results.

5 Ways to Make Your Content Shine

David Bosley

While most people view great content as a key element in any competent SEO strategy, the need for stellar content goes far deeper than SEO. SEO is what drives visitors to your website and piques the interest of the major search engines. Content is what drives real-world people to your pages. People who may eventually become customers, business partners, investors, …

Redefine your WordPress strategy to create unforgettable campaigns. 

The 10 Best WordPress Digital Marketing Tips

Phillip Reinhardt

WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …

Grow your mobile app user-base.

Mobile Apps 101: Boosting Your Download Numbers

Phillip Reinhardt

The mobile app world is booming, and today’s marketers are taking advantage of its cross-market potential. By 2020, mobile apps are expected to have generated a revenue of roughly 189 billion U.S. dollars. The smartphone and tablet audience is fertile for digital marketing growth efforts, but the industry’s entry barriers may be too high for some. Available through Google Play, Apple’s App Store, …