If you’re going to sell online, you’ll need the right tools. Maybe you’re just starting off: The sole proprietor of a small business starting off on the right foot via an e-commerce launch campaign. Or, maybe you’re already established—and you’re moving into the online world of selling. In either case, a simple website goes a long way where proactive approaches …
Both new and established business operators know the importance of a well-established target market. If you want to build a solid consumer foundation, it’s crucial to identify who you’re selling to. ‘Who,’ however, is only one component of the equation. You also need to know what your target market wants, and you’ll need to understand when it’s the right time …
Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six million advertisers making headway on the platform—which, itself, is a notable increase from Facebook’s four million user audience of advertisers in 2016. Supply and demand reign supreme for any modern marketer looking to get ahead—and 2020 is expected to impact both. …
Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the social media world. By 2021, experts believe this number will jump to three billion. Branded websites visited due to organic search decreased by two percent in 2019’s first quarter: a surprising turn from 2018’s two-percent, end-year growth spurt. Between online users …
PBJ Marketing is excited to announce our recent recognition as one of the world’s leading agencies in pay per click. Focusing all of our company services on pay per click and SEO allows us to have a diverse clientele, including a range of sizes and industries of the businesses we work with. Being featured in the top 1% of the …
Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …
Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprecedented depth. When businesses reach out to customers, they invoke reasons to purchase products and services by connecting with every buyer’s predispositions. When emotions enter the mix—revenue can increase substantially. Here are some brief examples: In 2015, the most-shared advertisements were those contingents …
Developing an SEO strategy feels overwhelming, but it doesn’t have to be. There’s certainly a lot of work when it comes to optimizing your website and content for search engines, but with the right framework, it’s actually quite simple. You just need to be willing to put in the time and effort. Even the simplest efforts, if implemented properly, will …
For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …