Developing an SEO strategy is simpler than you might imagine.

Building a Framework For Effective SEO

Phillip Reinhardt

Developing an SEO strategy feels overwhelming, but it doesn’t have to be. There’s certainly a lot of work when it comes to optimizing your website and content for search engines, but with the right framework, it’s actually quite simple. You just need to be willing to put in the time and effort. Even the simplest efforts, if implemented properly, will …

Some metrics are more valuable than others, but which?

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

For many years, digital marketing has compared mobile and desktop conversion rates. While smartphones are effective lead generators, the desktop’s historical reliability may result in more conversions.

The Mobile Popularity Paradox: Is Desktop Landing More Conversions?

Phillip Reinhardt

Mobile marketing is in—but other digital marketing platforms aren’t necessarily out. Especially desktop. Business owners are well aware of mobile marketing’s visitor-attracting potency across the e-commerce world. They’ve entirely redefined the online buying experience—kicking off the modern consumer’s pathway-to-purchase over the smartphone. Smartphone marketing statistics justify the mobile-first approach, too: An whopping 24 percent of United States’ e-commerce spending stems …

Your YouTube content marketing strategy is a critical piece of the digital marketing puzzle.

Developing a Successful YouTube Content Marketing Strategy

David Bosley

Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …

Your third-party data provider has you covered. Still, there are hidden resources your in-house SEO team can find by integrating both sides.

Improve Your SEO Decisions Based Upon Paid Data, and Vice Versa

Phillip Reinhardt

There’s no definitive way to operate your SEO team. Whether these professionals work within a business, an agency or a large corporation—there are plenty of variables to account for. Effective SEO relies on high-quality data. In turn, high-quality data relies on a specialized, consolidated analytics group. Third-party data providers prioritize the research of today’s constantly changing consumer markets, offering the …

Using a marketing agency for SEO allows your company to stay agile while driving critical results.

The Key to Impactful SEO? Ask Your Marketing Agency

David Bosley

Search engine optimization, or SEO, is one of the most important digital marketing strategies a company can focus on. First and foremost, it increases your company’s visibility and digital footprint. It is also valuable for a number of other important reasons. First of all, organic traffic is the single biggest driver of overall website traffic. A recent study found that …

PBJ Marketing Named a Leading PPC Provider for E-Commerce Companies

PBJ Marketing Named a Leading PPC Provider for E-Commerce Companies

Phillip Reinhardt

Your company doesn’t need just another partner, and we don’t want to be an ordinary vendor. Instead, we strive to serve as wise counsel for our clients. By working collaboratively to develop a digital marketing strategy that works for your company, we will dedicate ourselves to your long-term growth. Our expertise in paid search, retargeting marketing, and social advertising are …

The Biggest Metrics Pitfalls of 2019, and How to Avoid Them

David Bosley

The use of gig data, often, is a digital marketer’s ideal solution. Like most resources, however, data has downfalls. Internet information certainly isn’t difficult to come by—especially in 2019. As the big data analytics market is likely to reach $103 billion by 2023, 2019 is expected to see another 20 percent of growth before the end of December. Enormous data …

Successful paid advertising strategies employ the best SEO, social media and cross-market strategies alike--providing unbeatable consumer experiences built to last.

A Guide for Executing a Successful Paid Advertising Campaign in Any Industry

Phillip Reinhardt

PPC campaigns are booming—but modern advertisement has changed. When you think about advertising, itself, what comes to mind? Many of the business world’s rising marketers have come of age, so to speak, within our modern tech environment. Still, they may be a little behind the curve in terms of paid advertising strategies. If your first thoughts about advertisement are about …