Paid search advertising, also known as search engine marketing or simply pay-per-click (PPC), is one of the most powerful digital marketing strategies you have available to you. On Google alone, there are 40,000 searches every single second. That means there are more than 3.5 billion searches every single day. Tapping into the power of that massive audience gives you the chance …
Whether you’re an established seller, a kick-starter guru or simply starting your own e-commerce business, conversion rates matter. Managing paid search and inbound marketing campaigns takes work—and the payoff is determined by click-through. In 2019, the world of digital marketing has developed a new profile based upon cross-channel metrics derived from social media interactions. Between Facebook’s Ad benchmarks and Instagram’s …
Podcasts are nothing new to marketers. We know that younger audiences listen to less radio and more streaming options, like podcasts. Even podcast enthusiasts are growing. From 2017 to 2018, the amount of content consumed by those who listen to podcasts grew by 40%. It’s clear that there are plenty of opportunities for us to leverage podcasts as an important form of …
The world of online messaging, digital marketing and social media has changed yet again. Facebook may be revamping its Messenger chat features—placing the client back within its social media hub app. While the feature is currently being tested, its reported trajectory serves to help mobile users utilize a single app to access Facebook’s numerous features. App researcher Jane Manchun Wong suggests that …
Without a strategy in place for your content marketing, you leave all of your success and failure to chance. However, according to the latest research from the Content Marketing Institute and MarketingProfs, 63% of businesses still don’t have a documented content marketing strategy. If you want to ensure that your content marketing efforts are effective, you’ve got to develop a content …
If content marketing isn’t a critical part of your digital marketing strategy, you’re making a huge mistake. Content marketing drives more leads than outbound marketing at less than half of the cost. One often overlooked piece of content marketing is the white paper. A white paper is a long-form informational document that can come in several forms. A white paper may include case studies, …
Every consumer has dozens — if not hundreds — of moments during the day where they make decisions based on an external stimulus. This could be everything from researching a new product or service, feeling a need to make a purchase or discovering a brand-new type of product. The experts at Google have come up with a name for these turning points …
With over a billion users and half of them using Instagram daily, it’s one of the largest and fastest-growing social platforms. Now, Instagram has upped the power of its platform considerably by introducing stories. Like Snapchat, Instagram stories are accessible to anybody who follows you for a limited period of time (24 hours). This gives businesses an incredible opportunity to deliver …
At PBJ Marketing, we understand that technology has changed the marketing landscape for the foreseeable future. Today’s consumers are going mobile, staying connected, and on their phones – all, if not most of the time. This constant state of connectivity demonstrates the importance of a strong SEO and online marketing strategy. At PBJ, we strive to be the best fit …