Page dwell times, bounce rates and social media likes are vital metrics, but their role as SERP necessities often leaves digital marketers guessing.

Google Myth Busting: SEO Facts and Fiction

David Bosley

Google has always been tough to predict, even when bypassing the age-old ‘invisible algorithm’ problem. Even though digital marketers are willing to leave mysteries unsolved, however, several Google-based marketing topics persist as head-scratchers. The SEO world has evolved a lot in recent years, undoubtedly: In the past few years, the marketing world has undergone some serious resurfacing due to Google’s …

Should your small business stick with a Facebook Business page or create a full-blown website? 

Does Your Company Need a Website & a Facebook Business Page?

Phillip Reinhardt

Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run multiple social media accounts, a website, or other channels that facilitate communication with potential customers, there are many factors to consider when determining the best marketing approach for your business. However, perhaps you are just starting out with one or two …

Google’s new Page Experience metric will soon go live

Everything You Need to Know About Google’s New Page Experience Metric

David Bosley

Google’s search engine algorithms are quickly changing as time progresses.  The search engine giant is constantly refining its search engine algorithms to ensure the best webpages are ranked highly while substandard pages are buried deep down the rankings or not ranked at all.  Google’s latest effort to improve its search engine ranking system comes in the form of an alteration …

Email remains one of the most effective platforms for cross-channel lead generation—and today's digital marketers have refined it once more.

A Beginner’s Guide to Email Leads

Phillip Reinhardt

The days of email-centric marketing campaigns, for some, are long gone. Today’s digital divide is traversed by social media influencers, e-commerce gurus, podcasters, and YouTubers. At a glance, email messages might even feel a little like physical messages: Many go unchecked, even if they hold tangible value for consumers. The days of mailing list offers, newsletters and product promotion series …

SEO is increasingly becoming a data-driven tool for growing your online presence – but what type of data reigns supreme?

Quantitative vs. Qualitative Data – Why Not Both for SEO?

David Bosley

For many people, phrases like quantitative data, qualitative data, and search engine optimization sound like someone is speaking Greek. They are words that may not ordinarily come up in ordinary conversations. At least not outside of high-level math and science circles for the first two and internet marketing circles for the last. SEO and content still remain king, but to …

Local search SEO requires a solid approach to cross-channel marketing, and Google's newest ad opportunities give small businesses a leg up.

Leveraging SEO with Google My Business: Our Top Tips

Phillip Reinhardt

If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural components of social media platforms give decision-makers a leg up, where marketing analysis comes into play. While Facebook’s Newsfeed ads help new businesses become recognized via long-form content, Google’s wide-reaching influence leaves no SEO opportunity unchecked. While these two factors certainly pair nicely—they also …

The Top Digital Marketing Costs of Every Starting Business

The Top Digital Marketing Costs of Every Starting Business

David Bosley

Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …

Search-based marketing is more complex than ever before, and many digital marketers struggle to maintain a firm hold on keyword relevancy.

Avoiding the Zero-Click Pitfalls of 2020

Phillip Reinhardt

PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search horizons being bright, they’re not without turbulence. 2019 might’ve birthed a variety of new avenues for powerful campaigns, but the very same campaigns have tripped up more than a few campaign creators. As Possibilities Rise, Clicks Fall Last June, a majority of …

2019 was packed with unique approaches to Facebook advertisement, each of which displayed atypical promotional approaches.

Top Tips of the Past: 2019’s Top Facebook Ad Campaigns

David Bosley

Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …