When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboard the platform to augment an existing strategy, intend on bridging Facebook-related gaps or simply want to establish a social media presence, LinkedIn’s quality shouldn’t be passed up. A Network of Professionals LinkedIn’s digital marketing spark stems from its wide array of B2B …
Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …
On May 28th, Google announced a major addition to its search engine’s ranking algorithm: The Page Experience Update. It’s stated to roll out in 2021—and it’s expected to bring plenty of organic search opportunities to the table. If your strategy is grounded in SEO, and if you’re dependent on Google-derived traffic like most, news of big-time changes are probably big-time …
Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …
As 2020 continues, online competition continues to rise. New websites are taking charge with new prospects, and Google’s Featured Snippets updates promise new ways for Internet users to access bitesize chunks of big information. Sophisticated strategies for boosting one’s organic traffic certainly exist in today’s competitive SEO landscape, yet they’re often hidden behind familiar approaches to keyword gap analysis, search …
Google has always been tough to predict, even when bypassing the age-old ‘invisible algorithm’ problem. Even though digital marketers are willing to leave mysteries unsolved, however, several Google-based marketing topics persist as head-scratchers. The SEO world has evolved a lot in recent years, undoubtedly: In the past few years, the marketing world has undergone some serious resurfacing due to Google’s …
Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run multiple social media accounts, a website, or other channels that facilitate communication with potential customers, there are many factors to consider when determining the best marketing approach for your business. However, perhaps you are just starting out with one or two …
Google’s search engine algorithms are quickly changing as time progresses. The search engine giant is constantly refining its search engine algorithms to ensure the best webpages are ranked highly while substandard pages are buried deep down the rankings or not ranked at all. Google’s latest effort to improve its search engine ranking system comes in the form of an alteration …
The days of email-centric marketing campaigns, for some, are long gone. Today’s digital divide is traversed by social media influencers, e-commerce gurus, podcasters, and YouTubers. At a glance, email messages might even feel a little like physical messages: Many go unchecked, even if they hold tangible value for consumers. The days of mailing list offers, newsletters and product promotion series …