TOP 5 Ways SEO & SEM Drive Customers to YOUR Website

Phillip Reinhardt

It’s no secret that the more prospects you bring to your website, the more likely that you are to convert those prospects into customers . . . and eventually into brand advocates. Millions of marketers know the importance of SEO and SEM at a high level, but how can you leverage these tools to make a real business impact? It’s …

3-Digital-Marketing-Obstacles-That-Plague-Small-Businesses

3 Digital Marketing Obstacles That Plague Small Businesses

David Bosley

Now more than ever small businesses need to have a strong internet presence. Before buying products and services, most consumers conduct their research online, and the web is the perfect place for small businesses to compete with big brands. However, according to Entrepreneur Magazine, one size does not fit all in the digital world, and many small businesses crash and …

Mobile-E-Commerce-Sales-Can-Your-Site-Handle-It

Mobile Leaves Larger Footprint on E-commerce Sales, Can Your Site Handle It?

David Bosley

PBJ Marketing is no stranger to e-commerce website design, and as more and more consumers take their shopping online, mobile devices are accounting for a larger share of sales. According to a recent comScore report, the 2016 holiday season was massive for mobile e-commerce sales, which accounted for $22.7 billion of the $109.3 billion spent online. E-commerce spending last year …

The-6-Don’ts-of-Digital-Strategy

The 6 Do Not’s of Digital Strategy

David Bosley

The digital gurus at PBJ Marketing can build your brand’s digital strategy from the ground up. We memorized the ins and outs of the industry and we know exactly what to do, but arguably more important, we also know what not to do.     1. Just going for it We get it, you’re excited to start digital marketing, but you …

Digital Advertising

Times Are A-Changin’ – Digital Ad Spending Skyrockets

Phillip Reinhardt

When you think of advertising, you probably think of flashy print ads and multimillion-dollar commercials during the Super Bowl. However, according to a new report from the Interactive Advertising Bureau, digital advertising is making a big push into the industry. Advertising online is a great way to spread brand awareness, and more advertising and marketing professionals make it a part …

Holiday Season

Online Shopping Spike Expected, Is Your Website Ready?

Phillip Reinhardt

It’s not even Halloween yet, and we already see Christmas decorations on display at stores across the country. Although many of us would prefer to wait until after Thanksgiving to think about the holidays, it’s never too late to ensure your digital platform is prepped to handle the busy shopping season.   According to a recent report from the National …

Twitter Moments

Discussion: Twitter Introduces “Moments”

Phillip Reinhardt

You may have noticed a recent change on Twitter, and it’s expected to have a significant impact on digital marketing strategies everywhere.   The social network recently launched Moments, which helps users find the best of Twitter by simply tapping an icon, regardless of the accounts the follow.   “Every day, people share hundreds of millions of Tweets,” the company …

Blogging to Email Marketing

Blogging: Your Gateway to Email Marketing

Phillip Reinhardt

  Email marketing is a great way for digital marketers to reach both consumers and businesses. In fact, email marketing continues to be among a leading channel for delivering ROI, according to a recent report from Econsultancy.   Fortunately, email marketing is difficult, because if it weren’t we’d be out of a job. Starting a campaign is even more difficult to …

brain games

Brain Games: Small changes make a big difference for a brand

Phillip Reinhardt

PBJ Guest Blogger: Marcus Reamer Psychology isn’t just useful for doctors, researchers, and parents; it’s a science that can be used to enhance the effectiveness of a brand’s recognition or next marketing campaign. It may not be wise to go as far as trying to hypnotize your clientele, but you might use some of these subtle changes to yield huge …

Shopper with Cart in Supermarket

Does Your Digital Strategy Drive In-Store Sales?

Phillip Reinhardt

  At first thought, you might think consumers do the majority of their shopping online these days, but according to the International Council of Shopping Centers, that’s not yet the case.   Things might change in the not-so-distant future, but according to a recent report from ICSC, an estimated 78% of purchases still take place in brick-and-mortar stores. Specifically, average …