Checking out on eCommerce websites that utilize PayPal Merchant Services just got a whole lot easier. With the adoption of a new suite of personalized options, PayPal is raising the bar for organizations who provide merchant payment services. With an estimated $523 billion in online sales by the year 2020 and more than one-third of those sales coming via a …
One of the best ways to grow your audience and get them to actively engage with you is by running contests. You see them all the time – a local business is running a sweepstake or some sort of competition with a small prize to the winner. They always seem to pop up into your feed and for good reason. …
Live event marketing is typically seen as a stand-alone funnel, something that’s separate from other marketing strategies and possibly even a little outdated. The truth is, however, that live event marketing is actually an excellent compliment to your existing digital and traditional marketing campaigns. It gives you an interesting reason to talk to your existing audience and a great carrot …
It’s no secret that the more prospects you bring to your website, the more likely that you are to convert those prospects into customers . . . and eventually into brand advocates. Millions of marketers know the importance of SEO and SEM at a high level, but how can you leverage these tools to make a real business impact? It’s …
Now more than ever small businesses need to have a strong internet presence. Before buying products and services, most consumers conduct their research online, and the web is the perfect place for small businesses to compete with big brands. However, according to Entrepreneur Magazine, one size does not fit all in the digital world, and many small businesses crash and …
PBJ Marketing is no stranger to e-commerce website design, and as more and more consumers take their shopping online, mobile devices are accounting for a larger share of sales. According to a recent comScore report, the 2016 holiday season was massive for mobile e-commerce sales, which accounted for $22.7 billion of the $109.3 billion spent online. E-commerce spending last year …
The digital gurus at PBJ Marketing can build your brand’s digital strategy from the ground up. We memorized the ins and outs of the industry and we know exactly what to do, but arguably more important, we also know what not to do. 1. Just going for it We get it, you’re excited to start digital marketing, but you …
When you think of advertising, you probably think of flashy print ads and multimillion-dollar commercials during the Super Bowl. However, according to a new report from the Interactive Advertising Bureau, digital advertising is making a big push into the industry. Advertising online is a great way to spread brand awareness, and more advertising and marketing professionals make it a part …
It’s not even Halloween yet, and we already see Christmas decorations on display at stores across the country. Although many of us would prefer to wait until after Thanksgiving to think about the holidays, it’s never too late to ensure your digital platform is prepped to handle the busy shopping season. According to a recent report from the National …
You may have noticed a recent change on Twitter, and it’s expected to have a significant impact on digital marketing strategies everywhere. The social network recently launched Moments, which helps users find the best of Twitter by simply tapping an icon, regardless of the accounts the follow. “Every day, people share hundreds of millions of Tweets,” the company …