One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels with their digital channels. For companies that have been around a long time, the traditional marketing channels, such as radio or print advertising, could be old-hand with long-developed relationships. Newer companies may have their hand on the pulse of the digital world …
Today’s digital marketing climate is one of constant change—and content marketing is at the forefront. As of 2016, 42 percent of B2C marketers stated an intention to boost their content marketing strategies—followed by 33 percent of nonprofit marketers in their wake. While modern content is comprised primarily of blogs, tweets and Facebook posts, a sizable chunk still exists in the form …
The first step to launching a successful digital marketing strategy is carefully sitting down, planning it out, and putting it into place. However, the digital world practically moves at the speed of light. Tactics that worked three months ago may no longer be best-practice. Tactics that worked three years ago may actually be harming your efforts. In order to stay …
For the last 8 years, PBJ Marketing has thrived in providing exceptional SEO for small businesses, strategic search engine marketing, Baidu/Yahoo/YouTube/Bing/Google AdWords PPC, and Facebook/Instagram/Snapchat advertising. Some of our clients have included Chegg, Volkswagen, and Zappos – to name a few. Our success in creating a seamless, inspired, and memorable online experience for our clients has not been overlooked. Recently, …
Digital marketing is critical to the success of all businesses, no matter how established their brand is, and no matter how big or small their operations are. If you have a strong brand or a sizable budget, you have all the options in the world. If you’re struggling to establish your company with a tight budget, however, the task may …
Whether you’re looking to take your career to the next level or simply need some help improving your company’s marketing strategies, there are more resources available than ever before. Going to business school is no longer a requirement for learning the insides and outs of marketing. Thanks to the Internet, there are hundreds and even thousands of completely free marketing …
Whether you’re jumpstarting a small business or you’re a nonprofit pro, garnering visibility as a digital marketer is important. Between fundraising appeals, peer-to-peer fundraising, donor databases, and brand representation, there’s a lot to consider in the nonprofit world. While you can attend free nonprofit marketing webinars online, in-person learning is always better: You can network, meet industry gurus and get …
Paid search advertising, also known as search engine marketing or simply pay-per-click (PPC), is one of the most powerful digital marketing strategies you have available to you. On Google alone, there are 40,000 searches every single second. That means there are more than 3.5 billion searches every single day. Tapping into the power of that massive audience gives you the chance …
Whether you’re an established seller, a kick-starter guru or simply starting your own e-commerce business, conversion rates matter. Managing paid search and inbound marketing campaigns takes work—and the payoff is determined by click-through. In 2019, the world of digital marketing has developed a new profile based upon cross-channel metrics derived from social media interactions. Between Facebook’s Ad benchmarks and Instagram’s …