You’ve spent months detailing out the slightest bit of information about your customers. Analyzing their sales habits. Stalking them on Google. Creating intrusive (to them!) surveys to define their motivations. Identifying exactly when they’re most likely to be on Facebook. Peering into their buying habits. All to create the most comprehensive and detailed customer personas of all times. Yet, did …
With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …
Content curation is a marketing strategy that is excellent for maximizing engagement with customers as well as boosting SEO ranking results. This technique consists of compiling existing digital content together to create pieces that will attract your target audience to gain the attention your business needs to raise your SEO rankings and increase sales. Content curation is all about gathering and selecting …
You may not be hiring right now, but chances are that you’ll need a new digital marketing team member in the next 8-12 months. With the technological landscape changing at such an overwhelming rate, how can you be sure that whoever you hire is going to be able to keep up the pace over time? Now, we’re not telling you …
Authenticity is quickly becoming one of the biggest drivers in consumer decision-making. An astounding 90% of all Millennials say that brand authenticity is a key factor when it comes to selecting brands to support. Older generations aren’t far behind, either. 85% of Generation X claims that it’s important and 80% of Baby Boomers do, too. If you want to have sustained success with …
True or false: all marketing today is actually digital marketing. The answer? It depends. While there are still plenty of opportunities for a well-placed print ad or an experiential campaign, it’s seldom that you would find a marketing campaign that doesn’t contain at least one digital element. The rise of text-based marketing, geolocation fencing, hyper-personalization and more have marketers digging in to …
Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …
It’s a brave new world in eCommerce marketing, and 2019 is shaping up to be a year for the record books. From the expansion of AI strategies to the omnipresence of audio devices in our homes, offices, and vehicles, there are a number of new ways to reach new prospects and customers with the story of what we have available …
Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram, and YouTube can be extremely effective and also tend to tie up a large portion of the digital marketing budget. With so many companies focused on the same platforms, however, social media advertising has become more difficult. It’s harder to stand out …
The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season about making sure your business was ready to take advantage of the holiday selling season. In order to take advantage of this opportunity, however, it’s important to consider the impact that the holiday season has on consumer behavior. During the …