Ideas for Digital Marketing Strategy

3 Marketing Strategies That Are Crucial to Your Success in the Digital Age

Phillip Reinhardt

True or false: all marketing today is actually digital marketing. The answer? It depends. While there are still plenty of opportunities for a well-placed print ad or an experiential campaign, it’s seldom that you would find a marketing campaign that doesn’t contain at least one digital element. The rise of text-based marketing, geolocation fencing, hyper-personalization and more have marketers digging in to …

Voice search is growing quickly and your business must start preparing for it.

A New Frontier : Taking Advantage of Voice Search Marketing

David Bosley

Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …

If you want to succeed during the holidays, you need to put yourself in your audience’s shoes.

Getting the Most out of the Holidays with Digital Marketing

Phillip Reinhardt

The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season about making sure your business was ready to take advantage of the holiday selling season. In order to take advantage of this opportunity, however, it’s important to consider the impact that the holiday season has on consumer behavior. During the …

The Future of Business is AI

How AI and Machine Learning Will Continue to Change the Game in 2019

David Bosley

What if you could run infinite permutations of a product design until you found the one that was fully optimized in terms of materials, price and production methods? With the power of AI (artificial intelligence) and machine learning, this is not only possible — it’s happening now. Experts project that 2019 is the year that these advanced technologies truly enter the …

It’s never too early to start thinking about your digital marketing strategies for 2019.

Getting Your Digital Marketing Ready for 2019

David Bosley

It’s never too early to start setting yourself up for future success. In fact, now is the perfect time to start preparing for 2019. Improve your processes and get ready for brand-new trends today and you’ll be able to hit the ground running come January. We can’t be 100% sure where the future is going to take us, but we …

Is your marketing message keeping up with a mobile marketplace?

Targeting Your Marketing Message for a Mobile Audience

Phillip Reinhardt

The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …

Redefine your WordPress strategy to create unforgettable campaigns. 

The 10 Best WordPress Digital Marketing Tips

Phillip Reinhardt

WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …

Artificial intelligence and other exciting advances will define the future of digital marketing.

The Future is Coming: What Will Digital Marketing Look Like in the Year 2023?

Phillip Reinhardt

The key to keeping your digital marketing effective and relevant is evolving with the times. Facebook algorithms update several times each year, leaving your SEO strategies outdated. Every couple of years a brand-new platform emerges, like Snapchat, Instagram, or Facebook Messenger. If you want to stretch your mind and think back to twenty years ago, digital marketing was barely a scratch on …

Importance of Audio in Your Marketing Mix

Why Ages-Old Audio May Be the Next Hot Marketing Trend

David Bosley

People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some recent fashion throw-backs that are rearing their heads again. The latest trend in marketing is going waaay back . . . all the way back to the 1920s when the first commercial radio station hit the airwaves. These wireless waves of sound were the basis for many of our modern-day …

Push messaging is a great way to communicate directly with your audience right on their mobile device or computer browser.

Why Are Push Notifications Valuable and How Can I Get Started?

Phillip Reinhardt

Digital marketing is all about getting the right message in front of the right people at the right time. The reason push messaging has become such an important tool for marketers is because it’s effective at doing just that. Instead of sending an email or a text message that needs to be opened, you’re sending a message straight to somebody’s mobile …