People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some recent fashion throw-backs that are rearing their heads again. The latest trend in marketing is going waaay back . . . all the way back to the 1920s when the first commercial radio station hit the airwaves. These wireless waves of sound were the basis for many of our modern-day …
Digital marketing is all about getting the right message in front of the right people at the right time. The reason push messaging has become such an important tool for marketers is because it’s effective at doing just that. Instead of sending an email or a text message that needs to be opened, you’re sending a message straight to somebody’s mobile …
Last month, LinkedIn redesigned its Campaign Manager to allow marketers to more easily manage multiple campaigns at once and quickly see how successful they are. This update includes streamlined reporting that allows you to compare multiple campaigns against each other to analyze their relative performance, an Insights tab that is built around key performance indicators, and customization options that allow you to …
Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimated $1.3 trillion in purchasing power. By the end of the year, that was determined to be more than any other generation. Unfortunately, Millennials are quite tricky to market to. They’re less trusting of traditional advertising and marketing channels than their parents and grandparents …
AI is a trendy tech term that’s been thrown around a ton recently. It stands for Artificial Intelligence and actually covers a rather broad set of technologies. At its core, AI includes any technology that uses past data to make future decisions more accurately or efficiently. In other words, it’s when a computer process learns and improves. This can include …
What is your website? It’s a centralized location for all of your digital marketing activities. It’s where your customers go to get a contact number, where prospects decide if you’re a good fit and where customers look when they’re ready for an upgrade. It’s the landing page for all of your advertising and the place where social media prospects go …
The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …
Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertisements around cryptocurrency had been banned due to Facebook deeming them a “misleading or deceptive promotional practice”. Late in June, however, they reversed their decision and decided to allow certain pre-approved companies to promote cryptocurrency with advertisements on their platform. Cryptocurrency ads on …
Checking out on eCommerce websites that utilize PayPal Merchant Services just got a whole lot easier. With the adoption of a new suite of personalized options, PayPal is raising the bar for organizations who provide merchant payment services. With an estimated $523 billion in online sales by the year 2020 and more than one-third of those sales coming via a …
Radio is still quite popular, but it doesn’t have the same all-encompassing reach that it used to. Younger audiences simply aren’t listening to the radio as much as older generations are, even though they have easy access to them. They’re simply choosing to spend their time with other types of audio media. One of the most interesting of these new …