Developing an SEO strategy feels overwhelming, but it doesn’t have to be. There’s certainly a lot of work when it comes to optimizing your website and content for search engines, but with the right framework, it’s actually quite simple. You just need to be willing to put in the time and effort. Even the simplest efforts, if implemented properly, will …
For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …
For a long time, the concept of artificial intelligence only existed in the periphery of the tech world. Most people looked at it as a construct of science fiction and paid it no attention. As technology continued to evolve, things like automation, big data, and increasingly powerful analytics are influencing the way we look at marketing. These same concepts are …
Of all the marketing strategies out there, in 2019, mobile marketing is consistently a top-tier contender. Mobile app marketing, SMS marketing, and mobile social media marketing are some of the best approach methods today’s business owners can take. Today, about 70 percent of Internet usage stems from mobile traffic. Every year, more organizations are strategizing their content to optimize mobile advertising …
These days, it’s not shocking to grab an app and be able to interact with the physical world — either by snapping a pic to search or by placing a 2D representation of a product in your home using augmented reality. It may seem commonplace to us now, but only a few years ago visual search, or searching with images …
As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely pose a challenge when you’re looking for a specific product or service. While you may think that this is only important when you’ve got a massive inventory with a lot of different options, even a single additional click can …
Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …
In a moan heard around the world, Google — and soon thereafter Safari — launched aggressive ad blocking techniques into their popular browsers, prompted by the Coalition for Better Ads. The premise is simple: users should know when advertisers are gathering their personally identifiable information, and make an informed decision about whether or not they allow the advertisers to track them online. To this …
In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertising budget on programmatic marketing. Programmatic marketing includes any digital marketing that involves real-time bidding. Google Adwords is a perfect example of programmatic marketing in action. In general, however, programmatic advertising works like this: A user navigates to a page that has ad …