Is your marketing message keeping up with a mobile marketplace?

Targeting Your Marketing Message for a Mobile Audience

Phillip Reinhardt

The way the world accesses the World Wide Web is evolving at the speed of technology. Screens are getting smaller and more people are taking their Internet on the go. That means you need a marketing message for your organization that travels well. These tips will help you transform your marketing message from one designed for larger, static screens, to …

Redefine your WordPress strategy to create unforgettable campaigns. 

The 10 Best WordPress Digital Marketing Tips

Phillip Reinhardt

WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing. The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved …

Artificial intelligence and other exciting advances will define the future of digital marketing.

The Future is Coming: What Will Digital Marketing Look Like in the Year 2023?

Phillip Reinhardt

The key to keeping your digital marketing effective and relevant is evolving with the times. Facebook algorithms update several times each year, leaving your SEO strategies outdated. Every couple of years a brand-new platform emerges, like Snapchat, Instagram, or Facebook Messenger. If you want to stretch your mind and think back to twenty years ago, digital marketing was barely a scratch on …

Importance of Audio in Your Marketing Mix

Why Ages-Old Audio May Be the Next Hot Marketing Trend

David Bosley

People say that all trends come back around in time: tight-rolled pants, backpacks, and mirrored sunglasses are some recent fashion throw-backs that are rearing their heads again. The latest trend in marketing is going waaay back . . . all the way back to the 1920s when the first commercial radio station hit the airwaves. These wireless waves of sound were the basis for many of our modern-day …

Push messaging is a great way to communicate directly with your audience right on their mobile device or computer browser.

Why Are Push Notifications Valuable and How Can I Get Started?

Phillip Reinhardt

Digital marketing is all about getting the right message in front of the right people at the right time. The reason push messaging has become such an important tool for marketers is because it’s effective at doing just that. Instead of sending an email or a text message that needs to be opened, you’re sending a message straight to somebody’s mobile …

LinkedIn is a powerful advertising platform with more features for marketers than ever before.

LinkedIn’s New and Improved Campaign Manager: How Can You Take Advantage?

Phillip Reinhardt

Last month, LinkedIn redesigned its Campaign Manager to allow marketers to more easily manage multiple campaigns at once and quickly see how successful they are. This update includes streamlined reporting that allows you to compare multiple campaigns against each other to analyze their relative performance, an Insights tab that is built around key performance indicators, and customization options that allow you to …

Marketing to Millennials is more important than ever before as their purchasing power continues to grow.

Reaching a Digitally Savvy Audience: How to Market to Millennials

Phillip Reinhardt

Very few businesses today can survive without a strong base of Millennial customers. In 2017, Millennials had an estimated $1.3 trillion in purchasing power. By the end of the year, that was determined to be more than any other generation. Unfortunately, Millennials are quite tricky to market to. They’re less trusting of traditional advertising and marketing channels than their parents and grandparents …

AI marketing makes it easier to perform mundane tasks and give your audience what they want, exactly when they want it.

Beyond Science Fiction: How Artificial Intelligence is Changing Marketing Forever

Phillip Reinhardt

AI is a trendy tech term that’s been thrown around a ton recently. It stands for Artificial Intelligence and actually covers a rather broad set of technologies. At its core, AI includes any technology that uses past data to make future decisions more accurately or efficiently. In other words, it’s when a computer process learns and improves. This can include …

Website Ready for a Refresh

Why a Rockstar Website Is a Pivotal Part of Your Digital Marketing Mix

David Bosley

What is your website? It’s a centralized location for all of your digital marketing activities. It’s where your customers go to get a contact number, where prospects decide if you’re a good fit and where customers look when they’re ready for an upgrade. It’s the landing page for all of your advertising and the place where social media prospects go …

Marketing Automation in 2018: A Beginner’s Guide

Phillip Reinhardt

The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …