To get the most out of your Instagram Shop, you'll need to utilize tags effectively, connect with other sellers, prioritize your Facebook Shop and recreate your brand's mobile image.

Instagram Shopping: Boosting Your Brand’s Impact

Phillip Reinhardt

Social media selling portals aren’t new—but Instagram keeps them feeling fresh. It’s consistently been a hotspot of brand innovation, serving over 70 percent of brand-specific buying enthusiasts looking for new releases, great deals and then some. Instagram’s potential as a future provider grows constantly, powered by one-tap tags, SEO-rich descriptions and visual media stages rivaled by none. We’re talking about …

Consumers are flocking to social media, these days, and withstanding the e-commerce tidal wave can be difficult. Check out these strategies for Facebook digital marketing success.

Facebook Marketing: What’s New?

Phillip Reinhardt

Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …

To create the best Instagram marketing plan, use the platform’s latest innovations to craft innovations of your own.

Our Top Tips for Strategic Instagram Marketing in 2020

David Bosley

Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerful, multichannel strategies are built upon. But what’s Instagram’s potential in 2020? Will it accumulate more steam, becoming the Internet’s uncontested top-dog social media platform? Or will it lose clout as new, emergent social media sites gain recognition of their own? Crafting a marketing …

Finding the Optimal Social Media Post Time

David Bosley

While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you’re not cut out for a steep learning curve, it’s all too easy to tumble out of control before you’ve fully developed your online brand. Content matters. It drives buyer immersion, brand recognition and—most importantly—a sense of connection. Between Facebook’s innovations geared towards News …

Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Marketing Automation in 2018: A Beginner’s Guide

Phillip Reinhardt

The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …

Leveraging Social Media Contests to Grow and Engage Your Audience

David Bosley

One of the best ways to grow your audience and get them to actively engage with you is by running contests. You see them all the time – a local business is running a sweepstake or some sort of competition with a small prize to the winner. They always seem to pop up into your feed and for good reason. …

Target Your Social Ads by Device or You May Be Wasting Money

Phillip Reinhardt

You may not realize it, but you consume different types of content on different devices. When you stop to think about it, it makes sense. When you want to read for an hour or so, you likely grab a Kindle or even a book and settle in. If you’re in the doctor’s office or in line somewhere you may idly …

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …