Consumers are flocking to social media, these days, and withstanding the e-commerce tidal wave can be difficult. Check out these strategies for Facebook digital marketing success.

Facebook Marketing: What’s New?

Phillip Reinhardt

Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …

In 2020, digital marketing climate is packed with information. To get the information that matters the most, you’ll need to connect with customers in ways that matter.

2020’s Top Mobile Apps to Market With

David Bosley

Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …

2019 was packed with unique approaches to Facebook advertisement, each of which displayed atypical promotional approaches.

Top Tips of the Past: 2019’s Top Facebook Ad Campaigns

David Bosley

Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …

Whether you're focused on new followers or network for new opportunities, having a solid approach to Facebook page promotion is a necessity.

The Top 10 Ways to Boost Your Facebook Page Visits

Phillip Reinhardt

Who doesn’t like social media traffic? If you’re building your brand, you need followers—plain and simple. Having a core consumer group—one which you can rely on—isn’t all fun and games, however. You might have a fancy Facebook page, complete with targeted ads, but you’ll have a tough time staying relevant: Over 90 million small businesses have the same plan. So, …

The world of Facebook is booming, and consumers are engaging brands via its platform more than ever.

The Entrepreneur’s Guide to Facebook Ads

Phillip Reinhardt

Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six million advertisers making headway on the platform—which, itself, is a notable increase from Facebook’s four million user audience of advertisers in 2016. Supply and demand reign supreme for any modern marketer looking to get ahead—and 2020 is expected to impact both. …

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Finding the Optimal Social Media Post Time

David Bosley

While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you’re not cut out for a steep learning curve, it’s all too easy to tumble out of control before you’ve fully developed your online brand. Content matters. It drives buyer immersion, brand recognition and—most importantly—a sense of connection. Between Facebook’s innovations geared towards News …

Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Older generations can be reached effectively by digital marketing as long as you know what you’re doing.

Tailoring Your Digital Marketing For an Older Audience

Phillip Reinhardt

Digital marketing has become increasingly focused on Millennials for good reasons. They’re extremely savvy and have become the single generation with the most purchasing power. However, that doesn’t mean that you need to focus all of your marketing efforts around them. When you combine older generations, specifically Baby Boomers and Generation X, they have much more impressive purchasing. Additionally, these older generations …

2018 Facebook Updates You Need to Know

2018 Facebook Updates That Will Boost Your Marketing Savvy

David Bosley

Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreaking havoc with the amount of information that can be shared, while these latest 2018 updates may be more supportive of marketers overall — that remains to be seen. The social networking giant created a section in their …