While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you’re not cut out for a steep learning curve, it’s all too easy to tumble out of control before you’ve fully developed your online brand. Content matters. It drives buyer immersion, brand recognition and—most importantly—a sense of connection. Between Facebook’s innovations geared towards News …
Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …
Digital marketing has become increasingly focused on Millennials for good reasons. They’re extremely savvy and have become the single generation with the most purchasing power. However, that doesn’t mean that you need to focus all of your marketing efforts around them. When you combine older generations, specifically Baby Boomers and Generation X, they have much more impressive purchasing. Additionally, these older generations …
Facebook has long been a friend to marketers, but are those days coming to an end? The new data privacy laws are wreaking havoc with the amount of information that can be shared, while these latest 2018 updates may be more supportive of marketers overall — that remains to be seen. The social networking giant created a section in their …
By now, everybody has heard about the foreign Facebook accounts that spread false information and engaged in malicious behavior. This affects marketers directly because, as a result of this scandal, Facebook is putting a vigorous emphasis on their content review policy, nearly doubling the amount of content moderators they employed last year. And as of last month, this includes their app review policy, too. …
The phrase marketing automation is everywhere but it has a scary connotation. Many marketing professionals are afraid of automation, either because they think it’s a lot of work, or they don’t fully understand it. In 2018, however, marketing automation is more important than ever before. To make it easier for you, we’ve put together a handy beginner’s guide that explains …
Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertisements around cryptocurrency had been banned due to Facebook deeming them a “misleading or deceptive promotional practice”. Late in June, however, they reversed their decision and decided to allow certain pre-approved companies to promote cryptocurrency with advertisements on their platform. Cryptocurrency ads on …
One of the best ways to grow your audience and get them to actively engage with you is by running contests. You see them all the time – a local business is running a sweepstake or some sort of competition with a small prize to the winner. They always seem to pop up into your feed and for good reason. …
You may not realize it, but you consume different types of content on different devices. When you stop to think about it, it makes sense. When you want to read for an hour or so, you likely grab a Kindle or even a book and settle in. If you’re in the doctor’s office or in line somewhere you may idly …