Should your small business stick with a Facebook Business page or create a full-blown website? 

Does Your Company Need a Website & a Facebook Business Page?

Phillip Reinhardt

Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run multiple social media accounts, a website, or other channels that facilitate communication with potential customers, there are many factors to consider when determining the best marketing approach for your business. However, perhaps you are just starting out with one or two …

The Top Digital Marketing Costs of Every Starting Business

The Top Digital Marketing Costs of Every Starting Business

David Bosley

Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …

2019 was packed with unique approaches to Facebook advertisement, each of which displayed atypical promotional approaches.

Top Tips of the Past: 2019’s Top Facebook Ad Campaigns

David Bosley

Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …

As omnichannel marketing becomes increasingly prominent, multifaceted cross-channel targeting approaches are becoming harder to initiate.

The Key Targeting Methods of 2020

David Bosley

Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …

To create the best Instagram marketing plan, use the platform’s latest innovations to craft innovations of your own.

Our Top Tips for Strategic Instagram Marketing in 2020

David Bosley

Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerful, multichannel strategies are built upon. But what’s Instagram’s potential in 2020? Will it accumulate more steam, becoming the Internet’s uncontested top-dog social media platform? Or will it lose clout as new, emergent social media sites gain recognition of their own? Crafting a marketing …

Whether you're focused on new followers or network for new opportunities, having a solid approach to Facebook page promotion is a necessity.

The Top 10 Ways to Boost Your Facebook Page Visits

Phillip Reinhardt

Who doesn’t like social media traffic? If you’re building your brand, you need followers—plain and simple. Having a core consumer group—one which you can rely on—isn’t all fun and games, however. You might have a fancy Facebook page, complete with targeted ads, but you’ll have a tough time staying relevant: Over 90 million small businesses have the same plan. So, …

The world of Facebook is booming, and consumers are engaging brands via its platform more than ever.

The Entrepreneur’s Guide to Facebook Ads

Phillip Reinhardt

Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six million advertisers making headway on the platform—which, itself, is a notable increase from Facebook’s four million user audience of advertisers in 2016. Supply and demand reign supreme for any modern marketer looking to get ahead—and 2020 is expected to impact both. …

Some metrics are more valuable than others, but which?

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

Today's leading social media platforms are booming, but which should you use as an ad campaign foundation?

Where to Prioritize Your Ads, the Right Way: Facebook, LinkedIn, Quora, Reddit or Google?

Phillip Reinhardt

It’s 2019. Instagram is booming, Facebook is a marketing haven for SMBs, Quora is a primary source of in-depth information and Google’s ranking algorithms have changed yet again. It’s no surprise start-up companies, entrepreneurs and marketing leaders are doubling down on cross-platform digital marketing plans. In a world where most consumers use not one, but multiple social media outlets—it’s advantageous to capitalize …