Today's leading social media platforms are booming, but which should you use as an ad campaign foundation?

Where to Prioritize Your Ads, the Right Way: Facebook, LinkedIn, Quora, Reddit or Google?

Phillip Reinhardt

It’s 2019. Instagram is booming, Facebook is a marketing haven for SMBs, Quora is a primary source of in-depth information and Google’s ranking algorithms have changed yet again. It’s no surprise start-up companies, entrepreneurs and marketing leaders are doubling down on cross-platform digital marketing plans. In a world where most consumers use not one, but multiple social media outlets—it’s advantageous to capitalize …

Instagram is one of the world’s most popular social platforms and stories allow you to engage with its audience directly.

More Than Just a Post: Using Instagram Stories to Grow Your Business

David Bosley

With over a billion users and half of them using Instagram daily, it’s one of the largest and fastest-growing social platforms. Now, Instagram has upped the power of its platform considerably by introducing stories. Like Snapchat, Instagram stories are accessible to anybody who follows you for a limited period of time (24 hours). This gives businesses an incredible opportunity to deliver …

Tools for Local eCommerce Marketing

Think Local, Not Global, to Find eCommerce Success

Phillip Reinhardt

The whole point of eCommerce is to sell to people far beyond the reach of your physical stores, right? Not necessarily — you also want to provide local shoppers with the convenience of shopping online PLUS the knowledge that they’re supporting a local brand. Local eCommerce marketing is something that’s often overlooked but has been quietly growing over the past …

Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Go beyond your usual social media advertising with three important and overlooked platforms.

Diving Deep into Social Media: Platforms You Might Not Think to Advertise on

David Bosley

Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram, and YouTube can be extremely effective and also tend to tie up a large portion of the digital marketing budget. With so many companies focused on the same platforms, however, social media advertising has become more difficult. It’s harder to stand out …

optimal-time-to-post

Finding the Optimal Social Media Post Time

David Bosley

While social media marketing is easily accessible at first glance, its barriers to entry are surprisingly high. If you’re not cut out for a steep learning curve, it’s all too easy to tumble out of control before you’ve fully developed your online brand. Content matters. It drives buyer immersion, brand recognition and—most importantly—a sense of connection. Between Facebook’s innovations geared towards News …

Why Social, Search and Video Ads Now Make Up 51% of Advertising in America

David Bosley

Digital ad revenue has been on the rise for many years, but you may be surprised to learn that it now makes up 51% of all advertising dollars to the projected tune of more than $106 billion. This all-time high in 2018 is expected to eclipse traditional advertising channels by the end of the year, according to a recent study by …

Artificial intelligence and other exciting advances will define the future of digital marketing.

The Future is Coming: What Will Digital Marketing Look Like in the Year 2023?

Phillip Reinhardt

The key to keeping your digital marketing effective and relevant is evolving with the times. Facebook algorithms update several times each year, leaving your SEO strategies outdated. Every couple of years a brand-new platform emerges, like Snapchat, Instagram, or Facebook Messenger. If you want to stretch your mind and think back to twenty years ago, digital marketing was barely a scratch on …

Transforming Your Digital Marketing From Good to Great

David Bosley

Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes and even generate a great professional looking website within an hour using the right template and service provider. Email marketing platforms have made organizing your lists and creating a great looking message simpler than ever. But the real problem isn’t just …