To create the best Instagram marketing plan, use the platform’s latest innovations to craft innovations of your own.

Our Top Tips for Strategic Instagram Marketing in 2020

David Bosley

Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerful, multichannel strategies are built upon. But what’s Instagram’s potential in 2020? Will it accumulate more steam, becoming the Internet’s uncontested top-dog social media platform? Or will it lose clout as new, emergent social media sites gain recognition of their own? Crafting a marketing …

Whether you're focused on new followers or network for new opportunities, having a solid approach to Facebook page promotion is a necessity.

The Top 10 Ways to Boost Your Facebook Page Visits

Phillip Reinhardt

Who doesn’t like social media traffic? If you’re building your brand, you need followers—plain and simple. Having a core consumer group—one which you can rely on—isn’t all fun and games, however. You might have a fancy Facebook page, complete with targeted ads, but you’ll have a tough time staying relevant: Over 90 million small businesses have the same plan. So, …

The world of Facebook is booming, and consumers are engaging brands via its platform more than ever.

The Entrepreneur’s Guide to Facebook Ads

Phillip Reinhardt

Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six million advertisers making headway on the platform—which, itself, is a notable increase from Facebook’s four million user audience of advertisers in 2016. Supply and demand reign supreme for any modern marketer looking to get ahead—and 2020 is expected to impact both. …

Some metrics are more valuable than others, but which?

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

Today's leading social media platforms are booming, but which should you use as an ad campaign foundation?

Where to Prioritize Your Ads, the Right Way: Facebook, LinkedIn, Quora, Reddit or Google?

Phillip Reinhardt

It’s 2019. Instagram is booming, Facebook is a marketing haven for SMBs, Quora is a primary source of in-depth information and Google’s ranking algorithms have changed yet again. It’s no surprise start-up companies, entrepreneurs and marketing leaders are doubling down on cross-platform digital marketing plans. In a world where most consumers use not one, but multiple social media outlets—it’s advantageous to capitalize …

Instagram is one of the world’s most popular social platforms and stories allow you to engage with its audience directly.

More Than Just a Post: Using Instagram Stories to Grow Your Business

David Bosley

With over a billion users and half of them using Instagram daily, it’s one of the largest and fastest-growing social platforms. Now, Instagram has upped the power of its platform considerably by introducing stories. Like Snapchat, Instagram stories are accessible to anybody who follows you for a limited period of time (24 hours). This gives businesses an incredible opportunity to deliver …

Tools for Local eCommerce Marketing

Think Local, Not Global, to Find eCommerce Success

Phillip Reinhardt

The whole point of eCommerce is to sell to people far beyond the reach of your physical stores, right? Not necessarily — you also want to provide local shoppers with the convenience of shopping online PLUS the knowledge that they’re supporting a local brand. Local eCommerce marketing is something that’s often overlooked but has been quietly growing over the past …

Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Go beyond your usual social media advertising with three important and overlooked platforms.

Diving Deep into Social Media: Platforms You Might Not Think to Advertise on

David Bosley

Social media advertising is a key component of digital marketing. Ads on platforms such as Facebook, Twitter, Instagram, and YouTube can be extremely effective and also tend to tie up a large portion of the digital marketing budget. With so many companies focused on the same platforms, however, social media advertising has become more difficult. It’s harder to stand out …