LinkedIn Stories are here, offering new ways for businesses to amass consumer followers while maintaining client audiences.

Strategize Your LinkedIn Stories with SEO

David Bosley

When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboard the platform to augment an existing strategy, intend on bridging Facebook-related gaps or simply want to establish a social media presence, LinkedIn’s quality shouldn’t be passed up. A Network of Professionals LinkedIn’s digital marketing spark stems from its wide array of B2B …

Consumers are flocking to social media, these days, and withstanding the e-commerce tidal wave can be difficult. Check out these strategies for Facebook digital marketing success.

Facebook Marketing: What’s New?

Phillip Reinhardt

Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …

In 2020, digital marketing climate is packed with information. To get the information that matters the most, you’ll need to connect with customers in ways that matter.

2020’s Top Mobile Apps to Market With

David Bosley

Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …

Should your small business stick with a Facebook Business page or create a full-blown website? 

Does Your Company Need a Website & a Facebook Business Page?

Phillip Reinhardt

Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run multiple social media accounts, a website, or other channels that facilitate communication with potential customers, there are many factors to consider when determining the best marketing approach for your business. However, perhaps you are just starting out with one or two …

The Top Digital Marketing Costs of Every Starting Business

The Top Digital Marketing Costs of Every Starting Business

David Bosley

Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …

2019 was packed with unique approaches to Facebook advertisement, each of which displayed atypical promotional approaches.

Top Tips of the Past: 2019’s Top Facebook Ad Campaigns

David Bosley

Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …

As omnichannel marketing becomes increasingly prominent, multifaceted cross-channel targeting approaches are becoming harder to initiate.

The Key Targeting Methods of 2020

David Bosley

Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …

To create the best Instagram marketing plan, use the platform’s latest innovations to craft innovations of your own.

Our Top Tips for Strategic Instagram Marketing in 2020

David Bosley

Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerful, multichannel strategies are built upon. But what’s Instagram’s potential in 2020? Will it accumulate more steam, becoming the Internet’s uncontested top-dog social media platform? Or will it lose clout as new, emergent social media sites gain recognition of their own? Crafting a marketing …

Whether you're focused on new followers or network for new opportunities, having a solid approach to Facebook page promotion is a necessity.

The Top 10 Ways to Boost Your Facebook Page Visits

Phillip Reinhardt

Who doesn’t like social media traffic? If you’re building your brand, you need followers—plain and simple. Having a core consumer group—one which you can rely on—isn’t all fun and games, however. You might have a fancy Facebook page, complete with targeted ads, but you’ll have a tough time staying relevant: Over 90 million small businesses have the same plan. So, …