cell phone with google ads logo

Breakdown of Google Ads Automated Strategies

Nicki Betterbid

As the preeminent search engine, Google has long dominated the world of online advertising. Running Google Ads is often the best way to generate leads and opportunities. This all-important advertising platform allows you to drive targeted traffic of ready-to-buy customers to keyword-optimized landing pages. Unfortunately, monitoring your ad campaigns and budget can be time-consuming and extremely labor-intensive. That’s where Google …

Google Ads vs. Bing Ads

Nicki Betterbid

Everyone is well aware that Google Ads has long dominated the world of pay-per-click (PPC) ads. Over the years, there have been many challengers to the throne, but Google reigns supreme when it comes to advertising online. As early as 2020, Google’s advertising network generated a staggering $147 Billion in revenue with a market capitalization of $1.5 trillion and a …

How to Adapt to Google Phasing Out Third-Party Cookies

Nicki Betterbid

In August 2020, Google launched its new initiative called Privacy Sandbox. This Google announcement outlined a new set of privacy standards for internet users while stating that third-party cookies would be eliminated on its Chrome browser over the next two years. For most digital marketing teams, this announcement may not be cause for concern. However, for others, it is definitely …

Woman analyzing data on her computer

Search Cannibalization: Organic Content and Paid Search

Nicki Betterbid

You’ve devoted considerable time to SEO and take great pride in constantly providing your audience with engaging content. Your website’s landing pages are optimized and you have a high PageRank in search results. Unfortunately, you’ve hit a wall and can’t generate any more traffic through organic search. You’re entertaining the idea of running a Pay-Per-Click (PPC) campaign to increase traffic …

social media ads

Reddit, Facebook, Quora, LinkedIn, Google, and More – Where Should You Prioritize Your Ads?

Phillip Reinhardt

For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …

Google AdWords is accessible, but it’s also difficult to master. To reach your audience effectively, maximize the best quality of successful SEO and PPC campaigns: a High Quality Score.

Getting the Most out of Google Ads: Your Quality Score

Phillip Reinhardt

When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …

2020 ‘s Top SEO Shifts

Phillip Reinhardt

Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …

Paid Search Psychology: How Emotions Impact Brand Visibility

David Bosley

Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprecedented depth. When businesses reach out to customers, they invoke reasons to purchase products and services by connecting with every buyer’s predispositions. When emotions enter the mix—revenue can increase substantially. Here are some brief examples: In 2015, the most-shared advertisements were those contingents …

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …