For the last 8 years, PBJ Marketing has thrived in providing exceptional SEO for small businesses, strategic search engine marketing, Baidu/Yahoo/YouTube/Bing/Google AdWords PPC, and Facebook/Instagram/Snapchat advertising. Some of our clients have included Chegg, Volkswagen, and Zappos – to name a few. Our success in creating a seamless, inspired, and memorable online experience for our clients has not been overlooked. Recently, …
Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …
In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertising budget on programmatic marketing. Programmatic marketing includes any digital marketing that involves real-time bidding. Google Adwords is a perfect example of programmatic marketing in action. In general, however, programmatic advertising works like this: A user navigates to a page that has ad …
Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …
Digital marketing isn’t difficult to get up and running in today’s digital age. You can start blogging within minutes and even generate a great professional looking website within an hour using the right template and service provider. Email marketing platforms have made organizing your lists and creating a great looking message simpler than ever. But the real problem isn’t just …
Working with a digital marketing partner is a great idea for businesses of all sizes. The right partner can help you spend your marketing dollars more efficiently, thus saving you money. They can help you perform your tasks with greater precision and automate processes, saving you time. They’ll offer you insights and expertise that might not and cannot exist within your organization. …
Last month, Google announced some of their latest advertising features and tools. One stuck out particularly: Responsive Search Ads. While this feature is still in beta, it has the chance to truly revolution digital marketing. According to Google, click rates are already between 5 and 15% higher than they are on their normal search ads. Responsive Ads are made possible by machine …
Last month was a major win for cryptocurrency companies who wanted to advertise on Facebook. Previously, any advertisements around cryptocurrency had been banned due to Facebook deeming them a “misleading or deceptive promotional practice”. Late in June, however, they reversed their decision and decided to allow certain pre-approved companies to promote cryptocurrency with advertisements on their platform. Cryptocurrency ads on …
A digital marketing audit is a critical component for long-term marketing success. Without a successful digital marketing strategy, your overall marketing will falter. And unless you’re regularly performing an audit of your digital marketing strategies, you’ll miss opportunities for improvement and allow your strengths to whittle away. At its core, a digital marketing audit is quite simple. You’re going to …