PPC Marketing

What Are the Most Common Mistakes People Make During a PPC Campaign?

David Bosley

If you are trying to get the most out of your digital marketing campaign, you need to take advantage of search engine optimization (SEO) and pay-per-click marketing (PPC). For example, you may be interested in running a PPC campaign on Google Ads. At the same time, running a successful campaign on this platform is more complicated than it might appear. …

social media ads

Reddit, Facebook, Quora, LinkedIn, Google, and More – Where Should You Prioritize Your Ads?

Phillip Reinhardt

For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …

Identifying new target audiences can take time, and connecting with them requires a comprehensive approach to different social media platforms. To make the most of your cross-channel strategy, you’ll need to enhance your brand’s mobile and desktop experiences.

Paid Ads and Millennials: What’s Trending, What Works and What Doesn’t

David Bosley

Every consumer segment’s active channel tends to change. With different social media outlets adopting new social media marketing options, it can be tough to redirect one’s e-commerce pathway. Fortunately, it’s possible to shift gear—changing passive consumption into active brand engagement. Whether it’s LinkedIn, Facebook, Instagram or Snapchat, there’s always a venue to connect with others. Millennial Marketing in 2020 Let’s …

Search-based marketing is more complex than ever before, and many digital marketers struggle to maintain a firm hold on keyword relevancy.

Avoiding the Zero-Click Pitfalls of 2020

Phillip Reinhardt

PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search horizons being bright, they’re not without turbulence. 2019 might’ve birthed a variety of new avenues for powerful campaigns, but the very same campaigns have tripped up more than a few campaign creators. As Possibilities Rise, Clicks Fall Last June, a majority of …

Google AdWords is accessible, but it’s also difficult to master. To reach your audience effectively, maximize the best quality of successful SEO and PPC campaigns: a High Quality Score.

Getting the Most out of Google Ads: Your Quality Score

Phillip Reinhardt

When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …

PBJ Marketing Named in Clutch’s Top 1,000 B2B Service Providers Worldwide

Phillip Reinhardt

PBJ Marketing is excited to announce our recent recognition as one of the world’s leading agencies in pay per click. Focusing all of our company services on pay per click and SEO allows us to have a diverse clientele, including a range of sizes and industries of the businesses we work with. Being featured in the top 1% of the …

Paid Search Psychology: How Emotions Impact Brand Visibility

David Bosley

Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprecedented depth. When businesses reach out to customers, they invoke reasons to purchase products and services by connecting with every buyer’s predispositions. When emotions enter the mix—revenue can increase substantially. Here are some brief examples: In 2015, the most-shared advertisements were those contingents …

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

PBJ Marketing Named a Leading PPC Provider for E-Commerce Companies

Phillip Reinhardt

Your company doesn’t need just another partner, and we don’t want to be an ordinary vendor. Instead, we strive to serve as wise counsel for our clients. By working collaboratively to develop a digital marketing strategy that works for your company, we will dedicate ourselves to your long-term growth. Our expertise in paid search, retargeting marketing, and social advertising are …