social media ads

Reddit, Facebook, Quora, LinkedIn, Google, and More – Where Should You Prioritize Your Ads?

Phillip Reinhardt

For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …

Identifying new target audiences can take time, and connecting with them requires a comprehensive approach to different social media platforms. To make the most of your cross-channel strategy, you’ll need to enhance your brand’s mobile and desktop experiences.

Paid Ads and Millennials: What’s Trending, What Works and What Doesn’t

David Bosley

Every consumer segment’s active channel tends to change. With different social media outlets adopting new social media marketing options, it can be tough to redirect one’s e-commerce pathway. Fortunately, it’s possible to shift gear—changing passive consumption into active brand engagement. Whether it’s LinkedIn, Facebook, Instagram or Snapchat, there’s always a venue to connect with others. Millennial Marketing in 2020 Let’s …

In 2020, digital marketing climate is packed with information. To get the information that matters the most, you’ll need to connect with customers in ways that matter.

2020’s Top Mobile Apps to Market With

David Bosley

Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …

The Top Digital Marketing Costs of Every Starting Business

The Top Digital Marketing Costs of Every Starting Business

David Bosley

Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …

Search-based marketing is more complex than ever before, and many digital marketers struggle to maintain a firm hold on keyword relevancy.

Avoiding the Zero-Click Pitfalls of 2020

Phillip Reinhardt

PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search horizons being bright, they’re not without turbulence. 2019 might’ve birthed a variety of new avenues for powerful campaigns, but the very same campaigns have tripped up more than a few campaign creators. As Possibilities Rise, Clicks Fall Last June, a majority of …

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

Developing a Successful YouTube Content Marketing Strategy

David Bosley

Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …

A Guide for Executing a Successful Paid Advertising Campaign in Any Industry

Phillip Reinhardt

PPC campaigns are booming—but modern advertisement has changed. When you think about advertising, itself, what comes to mind? Many of the business world’s rising marketers have come of age, so to speak, within our modern tech environment. Still, they may be a little behind the curve in terms of paid advertising strategies. If your first thoughts about advertisement are about …

10 Reasons to Adopt a Strong Mobile Strategy

David Bosley

Of all the marketing strategies out there, in 2019, mobile marketing is consistently a top-tier contender. Mobile app marketing, SMS marketing, and mobile social media marketing are some of the best approach methods today’s business owners can take. Today, about 70 percent of Internet usage stems from mobile traffic. Every year, more organizations are strategizing their content to optimize mobile advertising …