Some metrics are more valuable than others, but which?

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

Your YouTube content marketing strategy is a critical piece of the digital marketing puzzle.

Developing a Successful YouTube Content Marketing Strategy

David Bosley

Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …

Successful paid advertising strategies employ the best SEO, social media and cross-market strategies alike--providing unbeatable consumer experiences built to last.

A Guide for Executing a Successful Paid Advertising Campaign in Any Industry

Phillip Reinhardt

PPC campaigns are booming—but modern advertisement has changed. When you think about advertising, itself, what comes to mind? Many of the business world’s rising marketers have come of age, so to speak, within our modern tech environment. Still, they may be a little behind the curve in terms of paid advertising strategies. If your first thoughts about advertisement are about …

Mobile marketing is the modern business world's most effective consumer engagement cornerstone.

10 Reasons to Adopt a Strong Mobile Strategy

David Bosley

Of all the marketing strategies out there, in 2019, mobile marketing is consistently a top-tier contender. Mobile app marketing, SMS marketing, and mobile social media marketing are some of the best approach methods today’s business owners can take. Today, about 70 percent of Internet usage stems from mobile traffic. Every year, more organizations are strategizing their content to optimize mobile advertising …

Instagram is one of the world’s most popular social platforms and stories allow you to engage with its audience directly.

More Than Just a Post: Using Instagram Stories to Grow Your Business

David Bosley

With over a billion users and half of them using Instagram daily, it’s one of the largest and fastest-growing social platforms. Now, Instagram has upped the power of its platform considerably by introducing stories. Like Snapchat, Instagram stories are accessible to anybody who follows you for a limited period of time (24 hours). This gives businesses an incredible opportunity to deliver …

Tools for Local eCommerce Marketing

Think Local, Not Global, to Find eCommerce Success

Phillip Reinhardt

The whole point of eCommerce is to sell to people far beyond the reach of your physical stores, right? Not necessarily — you also want to provide local shoppers with the convenience of shopping online PLUS the knowledge that they’re supporting a local brand. Local eCommerce marketing is something that’s often overlooked but has been quietly growing over the past …

Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Defeating Digital Ad Scrubbers

Are Your Digital Ads Making it Through Chrome’s Aggressive Scrubbers?

Phillip Reinhardt

In a moan heard around the world, Google — and soon thereafter Safari — launched aggressive ad blocking techniques into their popular browsers, prompted by the Coalition for Better Ads. The premise is simple: users should know when advertisers are gathering their personally identifiable information, and make an informed decision about whether or not they allow the advertisers to track them online. To this …

Programmatic advertising is all about delivering the right message to the right audience.

Programmatic Marketing: Do You Understand It Fully?

Phillip Reinhardt

In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertising budget on programmatic marketing. Programmatic marketing includes any digital marketing that involves real-time bidding. Google Adwords is a perfect example of programmatic marketing in action. In general, however, programmatic advertising works like this: A user navigates to a page that has ad …