As the preeminent search engine, Google has long dominated the world of online advertising. Running Google Ads is often the best way to generate leads and opportunities. This all-important advertising platform allows you to drive targeted traffic of ready-to-buy customers to keyword-optimized landing pages. Unfortunately, monitoring your ad campaigns and budget can be time-consuming and extremely labor-intensive. That’s where Google …
Creating Lookalike Campaigns on FB
Creating social media ad targeting has never been simple or quick. Having to research, navigate and enact multiple targeting options manually has always been a somewhat frustrating affair. Doing it once is time-consuming enough, so is there a way to duplicate your efforts without having to go through all those hassles? Can you target similar audiences without going through that …
How to Adapt to Google Phasing Out Third-Party Cookies
In August 2020, Google launched its new initiative called Privacy Sandbox. This Google announcement outlined a new set of privacy standards for internet users while stating that third-party cookies would be eliminated on its Chrome browser over the next two years. For most digital marketing teams, this announcement may not be cause for concern. However, for others, it is definitely …
Reddit, Facebook, Quora, LinkedIn, Google, and More – Where Should You Prioritize Your Ads?
For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …
Paid Ads and Millennials: What’s Trending, What Works and What Doesn’t
Every consumer segment’s active channel tends to change. With different social media outlets adopting new social media marketing options, it can be tough to redirect one’s e-commerce pathway. Fortunately, it’s possible to shift gear—changing passive consumption into active brand engagement. Whether it’s LinkedIn, Facebook, Instagram or Snapchat, there’s always a venue to connect with others. Millennial Marketing in 2020 Let’s …
2020’s Top Mobile Apps to Market With
Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …
The Top Digital Marketing Costs of Every Starting Business
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …
Avoiding the Zero-Click Pitfalls of 2020
PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search horizons being bright, they’re not without turbulence. 2019 might’ve birthed a variety of new avenues for powerful campaigns, but the very same campaigns have tripped up more than a few campaign creators. As Possibilities Rise, Clicks Fall Last June, a majority of …
You Should Be Focusing On These Top Marketing Metrics in 2020
For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …