When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …
Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …
Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprecedented depth. When businesses reach out to customers, they invoke reasons to purchase products and services by connecting with every buyer’s predispositions. When emotions enter the mix—revenue can increase substantially. Here are some brief examples: In 2015, the most-shared advertisements were those contingents …
For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …
Mobile marketing is in—but other digital marketing platforms aren’t necessarily out. Especially desktop. Business owners are well aware of mobile marketing’s visitor-attracting potency across the e-commerce world. They’ve entirely redefined the online buying experience—kicking off the modern consumer’s pathway-to-purchase over the smartphone. Smartphone marketing statistics justify the mobile-first approach, too: An whopping 24 percent of United States’ e-commerce spending stems …
Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …
In a moan heard around the world, Google — and soon thereafter Safari — launched aggressive ad blocking techniques into their popular browsers, prompted by the Coalition for Better Ads. The premise is simple: users should know when advertisers are gathering their personally identifiable information, and make an informed decision about whether or not they allow the advertisers to track them online. To this …
Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …
The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season about making sure your business was ready to take advantage of the holiday selling season. In order to take advantage of this opportunity, however, it’s important to consider the impact that the holiday season has on consumer behavior. During the …