Google AdWords is accessible, but it’s also difficult to master. To reach your audience effectively, maximize the best quality of successful SEO and PPC campaigns: a High Quality Score.

Getting the Most out of Google Ads: Your Quality Score

Phillip Reinhardt

When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …

To get ahead in 2020, your SEO strategy will need to rely on content strategies grounded in insightful semantics and organic search.

2020 ‘s Top SEO Shifts

Phillip Reinhardt

Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …

Your advertisements might be effective, but their continued effectiveness relies upon deep consumer connections.

Paid Search Psychology: How Emotions Impact Brand Visibility

David Bosley

Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprecedented depth. When businesses reach out to customers, they invoke reasons to purchase products and services by connecting with every buyer’s predispositions. When emotions enter the mix—revenue can increase substantially. Here are some brief examples: In 2015, the most-shared advertisements were those contingents …

Some metrics are more valuable than others, but which?

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

For many years, digital marketing has compared mobile and desktop conversion rates. While smartphones are effective lead generators, the desktop’s historical reliability may result in more conversions.

The Mobile Popularity Paradox: Is Desktop Landing More Conversions?

Phillip Reinhardt

Mobile marketing is in—but other digital marketing platforms aren’t necessarily out. Especially desktop. Business owners are well aware of mobile marketing’s visitor-attracting potency across the e-commerce world. They’ve entirely redefined the online buying experience—kicking off the modern consumer’s pathway-to-purchase over the smartphone. Smartphone marketing statistics justify the mobile-first approach, too: An whopping 24 percent of United States’ e-commerce spending stems …

Does Your Team Have These Marketing Skills?

5 Digital Marketing Skills You Need to Grow Your Business

David Bosley

Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …

Defeating Digital Ad Scrubbers

Are Your Digital Ads Making it Through Chrome’s Aggressive Scrubbers?

Phillip Reinhardt

In a moan heard around the world, Google — and soon thereafter Safari — launched aggressive ad blocking techniques into their popular browsers, prompted by the Coalition for Better Ads. The premise is simple: users should know when advertisers are gathering their personally identifiable information, and make an informed decision about whether or not they allow the advertisers to track them online. To this …

Voice search is growing quickly and your business must start preparing for it.

A New Frontier : Taking Advantage of Voice Search Marketing

David Bosley

Voice search, powered by technologies such as Amazon’s Alexa, may still feel like a gimmick, but it’s quickly becoming a force to be reckoned with. In 2017, about 20% of all mobile searches were voice search instead of text. In 2018, we know that roughly 40% of all adults use voice search at least once every single day. Voice search isn’t a novelty. It’s …

If you want to succeed during the holidays, you need to put yourself in your audience’s shoes.

Getting the Most out of the Holidays with Digital Marketing

Phillip Reinhardt

The holiday season is an extremely opportune time for many businesses. In fact, we ran an article earlier in the season about making sure your business was ready to take advantage of the holiday selling season. In order to take advantage of this opportunity, however, it’s important to consider the impact that the holiday season has on consumer behavior. During the …