If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural components of social media platforms give decision-makers a leg up, where marketing analysis comes into play. While Facebook’s Newsfeed ads help new businesses become recognized via long-form content, Google’s wide-reaching influence leaves no SEO opportunity unchecked. While these two factors certainly pair nicely—they also …
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …
PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search horizons being bright, they’re not without turbulence. 2019 might’ve birthed a variety of new avenues for powerful campaigns, but the very same campaigns have tripped up more than a few campaign creators. As Possibilities Rise, Clicks Fall Last June, a majority of …
Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …
These days, successful PPC campaigns are incredibly complex. As growing businesses face difficulties leveraging newly acquired funds and constantly shifting target audiences, established professionals are finding new challenges with widespread content needs and brand visibility strategies. Customers, Clicks, and Leads: Google Marketing in 2020 While Google Ads is both the most accessible digital marketing tool available—as well as one of …
Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …
Professional selling is all about opportunity—and opportunity isn’t bound by the brackets of chance. Even if your industry’s success barrier entries are infrequent and fleeting, as if appearing on a lottery basis, you can still invest in many tickets. Product Launches: BigTime Bucks or Bank-Breaking Busts? Many fledgling businesses make a killing on launch day—even if it’s their first product …
When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …
Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerful, multichannel strategies are built upon. But what’s Instagram’s potential in 2020? Will it accumulate more steam, becoming the Internet’s uncontested top-dog social media platform? Or will it lose clout as new, emergent social media sites gain recognition of their own? Crafting a marketing …