Some metrics are more valuable than others, but which?

You Should Be Focusing On These Top Marketing Metrics in 2020

David Bosley

For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …

For many years, digital marketing has compared mobile and desktop conversion rates. While smartphones are effective lead generators, the desktop’s historical reliability may result in more conversions.

The Mobile Popularity Paradox: Is Desktop Landing More Conversions?

Phillip Reinhardt

Mobile marketing is in—but other digital marketing platforms aren’t necessarily out. Especially desktop. Business owners are well aware of mobile marketing’s visitor-attracting potency across the e-commerce world. They’ve entirely redefined the online buying experience—kicking off the modern consumer’s pathway-to-purchase over the smartphone. Smartphone marketing statistics justify the mobile-first approach, too: An whopping 24 percent of United States’ e-commerce spending stems …

Your YouTube content marketing strategy is a critical piece of the digital marketing puzzle.

Developing a Successful YouTube Content Marketing Strategy

David Bosley

Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …

PBJ Marketing Named a Leading PPC Provider for E-Commerce Companies

PBJ Marketing Named a Leading PPC Provider for E-Commerce Companies

Phillip Reinhardt

Your company doesn’t need just another partner, and we don’t want to be an ordinary vendor. Instead, we strive to serve as wise counsel for our clients. By working collaboratively to develop a digital marketing strategy that works for your company, we will dedicate ourselves to your long-term growth. Our expertise in paid search, retargeting marketing, and social advertising are …

Successful paid advertising strategies employ the best SEO, social media and cross-market strategies alike--providing unbeatable consumer experiences built to last.

A Guide for Executing a Successful Paid Advertising Campaign in Any Industry

Phillip Reinhardt

PPC campaigns are booming—but modern advertisement has changed. When you think about advertising, itself, what comes to mind? Many of the business world’s rising marketers have come of age, so to speak, within our modern tech environment. Still, they may be a little behind the curve in terms of paid advertising strategies. If your first thoughts about advertisement are about …

Today's leading social media platforms are booming, but which should you use as an ad campaign foundation?

Where to Prioritize Your Ads, the Right Way: Facebook, LinkedIn, Quora, Reddit or Google?

Phillip Reinhardt

It’s 2019. Instagram is booming, Facebook is a marketing haven for SMBs, Quora is a primary source of in-depth information and Google’s ranking algorithms have changed yet again. It’s no surprise start-up companies, entrepreneurs and marketing leaders are doubling down on cross-platform digital marketing plans. In a world where most consumers use not one, but multiple social media outlets—it’s advantageous to capitalize …

A company's approach to customer integrity begins at the ground floor: with corporate digital strategies.

Why CMOs Need Solid Digital Policies

Phillip Reinhardt

Modern Chief Marketing Officers have plenty of responsibilities in 2019. Today’s C-level corporate executives aren’t only responsible for marketing initiatives, alone. Rather, they’ve taken up the mantle as creative developers, development orchestrators, customer support leaders, and business partnership leaders. Each year, research teams like Gartner’s CMO Spend Survey examine the modern CMO’s role in growing businesses. From spending habits to job scope, …

Mobile marketing is the modern business world's most effective consumer engagement cornerstone.

10 Reasons to Adopt a Strong Mobile Strategy

David Bosley

Of all the marketing strategies out there, in 2019, mobile marketing is consistently a top-tier contender. Mobile app marketing, SMS marketing, and mobile social media marketing are some of the best approach methods today’s business owners can take. Today, about 70 percent of Internet usage stems from mobile traffic. Every year, more organizations are strategizing their content to optimize mobile advertising …

Making the Best Use of Business Data

5 Ways You Should Be Using Data (But Probably Aren’t)

David Bosley

Today’s businesses are data-rich, but it’s seldom that the organizations are fully utilizing the available tidbits of information to improve business results and create a better experience for your customers. Data is both awesomely powerful and potentially dangerous, and it’s up to marketers and advertisers to make the best use of the information that they have at their disposal. Maintaining …