Both new and established business operators know the importance of a well-established target market. If you want to build a solid consumer foundation, it’s crucial to identify who you’re selling to. ‘Who,’ however, is only one component of the equation. You also need to know what your target market wants, and you’ll need to understand when it’s the right time …
Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six million advertisers making headway on the platform—which, itself, is a notable increase from Facebook’s four million user audience of advertisers in 2016. Supply and demand reign supreme for any modern marketer looking to get ahead—and 2020 is expected to impact both. …
Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the social media world. By 2021, experts believe this number will jump to three billion. Branded websites visited due to organic search decreased by two percent in 2019’s first quarter: a surprising turn from 2018’s two-percent, end-year growth spurt. Between online users …
PBJ Marketing is excited to announce our recent recognition as one of the world’s leading agencies in pay per click. Focusing all of our company services on pay per click and SEO allows us to have a diverse clientele, including a range of sizes and industries of the businesses we work with. Being featured in the top 1% of the …
Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …
Psychology’s role in advertising isn’t a new discovery—but today’s marketers are beginning to understand it at an unprecedented depth. When businesses reach out to customers, they invoke reasons to purchase products and services by connecting with every buyer’s predispositions. When emotions enter the mix—revenue can increase substantially. Here are some brief examples: In 2015, the most-shared advertisements were those contingents …
For many marketers, 2020 will indeed be a year of hindsight clarity. While some metrics are as strong as ever, others are seemingly falling by the wayside. There are even a few background metrics expected to pull ahead after the New Year. Considering there were over 120 marketing channels analyzed by marketers in 2017 alone, each year witnesses a new …
Mobile marketing is in—but other digital marketing platforms aren’t necessarily out. Especially desktop. Business owners are well aware of mobile marketing’s visitor-attracting potency across the e-commerce world. They’ve entirely redefined the online buying experience—kicking off the modern consumer’s pathway-to-purchase over the smartphone. Smartphone marketing statistics justify the mobile-first approach, too: An whopping 24 percent of United States’ e-commerce spending stems …
Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …