Facebook has long dominated the social media landscape. However, faced with mounting pressure to meet ever-changing privacy regulations, Facebook decided to eliminate thousands of advertising targeting options this past January. While advertisers are obviously concerned, it may not be as bad a situation as some might believe. Just last Tuesday, March 15th, Facebook’s parent company Meta was hit with a …
You’ve devoted considerable time to SEO and take great pride in constantly providing your audience with engaging content. Your website’s landing pages are optimized and you have a high PageRank in search results. Unfortunately, you’ve hit a wall and can’t generate any more traffic through organic search. You’re entertaining the idea of running a Pay-Per-Click (PPC) campaign to increase traffic …
If you are trying to get the most out of your digital marketing campaign, you need to take advantage of search engine optimization (SEO) and pay-per-click marketing (PPC). For example, you may be interested in running a PPC campaign on Google Ads. At the same time, running a successful campaign on this platform is more complicated than it might appear. …
For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …
Every consumer segment’s active channel tends to change. With different social media outlets adopting new social media marketing options, it can be tough to redirect one’s e-commerce pathway. Fortunately, it’s possible to shift gear—changing passive consumption into active brand engagement. Whether it’s LinkedIn, Facebook, Instagram or Snapchat, there’s always a venue to connect with others. Millennial Marketing in 2020 Let’s …
Social media selling portals aren’t new—but Instagram keeps them feeling fresh. It’s consistently been a hotspot of brand innovation, serving over 70 percent of brand-specific buying enthusiasts looking for new releases, great deals and then some. Instagram’s potential as a future provider grows constantly, powered by one-tap tags, SEO-rich descriptions and visual media stages rivaled by none. We’re talking about …
Digital marketing can be fairly obscure, sometimes. Digital marketers, themselves, frequently double-down on strategies backed by any discernable evidence as a result—mistaking their own successful initiatives as further proof of technically unverified ‘cornerstone approaches’ throughout the industry. Because the world of consumers is always changing—and at seemingly faster paces, year to year—it’s important to double-check the tools we’ve relied on …
At times, it feels like we’re right on the cusp of full-fledged AR campaigns—utilizing today’s leading real-time services, intuitive data tools, and immersive shopping experiences too, basically, redefine the world of consumerism. If you’re one of the ones waiting for a safely blazed trail ahead of time, however, now might be a good time to carve out your own niche: …
When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboard the platform to augment an existing strategy, intend on bridging Facebook-related gaps or simply want to establish a social media presence, LinkedIn’s quality shouldn’t be passed up. A Network of Professionals LinkedIn’s digital marketing spark stems from its wide array of B2B …