PPC Marketing

What Are the Most Common Mistakes People Make During a PPC Campaign?

David Bosley

If you are trying to get the most out of your digital marketing campaign, you need to take advantage of search engine optimization (SEO) and pay-per-click marketing (PPC). For example, you may be interested in running a PPC campaign on Google Ads. At the same time, running a successful campaign on this platform is more complicated than it might appear. …

social media ads

Reddit, Facebook, Quora, LinkedIn, Google, and More – Where Should You Prioritize Your Ads?

Phillip Reinhardt

For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …

Identifying new target audiences can take time, and connecting with them requires a comprehensive approach to different social media platforms. To make the most of your cross-channel strategy, you’ll need to enhance your brand’s mobile and desktop experiences.

Paid Ads and Millennials: What’s Trending, What Works and What Doesn’t

David Bosley

Every consumer segment’s active channel tends to change. With different social media outlets adopting new social media marketing options, it can be tough to redirect one’s e-commerce pathway. Fortunately, it’s possible to shift gear—changing passive consumption into active brand engagement. Whether it’s LinkedIn, Facebook, Instagram or Snapchat, there’s always a venue to connect with others. Millennial Marketing in 2020 Let’s …

To get the most out of your Instagram Shop, you'll need to utilize tags effectively, connect with other sellers, prioritize your Facebook Shop and recreate your brand's mobile image.

Instagram Shopping: Boosting Your Brand’s Impact

Phillip Reinhardt

Social media selling portals aren’t new—but Instagram keeps them feeling fresh. It’s consistently been a hotspot of brand innovation, serving over 70 percent of brand-specific buying enthusiasts looking for new releases, great deals and then some. Instagram’s potential as a future provider grows constantly, powered by one-tap tags, SEO-rich descriptions and visual media stages rivaled by none. We’re talking about …

Your next SERP strategy has several new avenues of opportunity. At the same time, some of today's most popular digital marketing strategies deserve a revisit.

Google Myth-Busting: False Flag Search Factors

David Bosley

Digital marketing can be fairly obscure, sometimes. Digital marketers, themselves, frequently double-down on strategies backed by any discernable evidence as a result—mistaking their own successful initiatives as further proof of technically unverified ‘cornerstone approaches’ throughout the industry. Because the world of consumers is always changing—and at seemingly faster paces, year to year—it’s important to double-check the tools we’ve relied on …

Instagram's Story AR filters and Facebook Spark spell out unique oportunities, in upcoming years. Specifically, look towards seamless brand interactions, both newly powered by AR.

AR Filters for Digital Marketing: Why They Work

Phillip Reinhardt

At times, it feels like we’re right on the cusp of full-fledged AR campaigns—utilizing today’s leading real-time services, intuitive data tools, and immersive shopping experiences too, basically, redefine the world of consumerism. If you’re one of the ones waiting for a safely blazed trail ahead of time, however, now might be a good time to carve out your own niche: …

LinkedIn Stories are here, offering new ways for businesses to amass consumer followers while maintaining client audiences.

Strategize Your LinkedIn Stories with SEO

David Bosley

When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboard the platform to augment an existing strategy, intend on bridging Facebook-related gaps or simply want to establish a social media presence, LinkedIn’s quality shouldn’t be passed up. A Network of Professionals LinkedIn’s digital marketing spark stems from its wide array of B2B …

Consumers are flocking to social media, these days, and withstanding the e-commerce tidal wave can be difficult. Check out these strategies for Facebook digital marketing success.

Facebook Marketing: What’s New?

Phillip Reinhardt

Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …

In 2020, digital marketing climate is packed with information. To get the information that matters the most, you’ll need to connect with customers in ways that matter.

2020’s Top Mobile Apps to Market With

David Bosley

Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …