Digital marketing can be fairly obscure, sometimes. Digital marketers, themselves, frequently double-down on strategies backed by any discernable evidence as a result—mistaking their own successful initiatives as further proof of technically unverified ‘cornerstone approaches’ throughout the industry. Because the world of consumers is always changing—and at seemingly faster paces, year to year—it’s important to double-check the tools we’ve relied on …
At times, it feels like we’re right on the cusp of full-fledged AR campaigns—utilizing today’s leading real-time services, intuitive data tools, and immersive shopping experiences too, basically, redefine the world of consumerism. If you’re one of the ones waiting for a safely blazed trail ahead of time, however, now might be a good time to carve out your own niche: …
When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboard the platform to augment an existing strategy, intend on bridging Facebook-related gaps or simply want to establish a social media presence, LinkedIn’s quality shouldn’t be passed up. A Network of Professionals LinkedIn’s digital marketing spark stems from its wide array of B2B …
Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …
Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …
Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run multiple social media accounts, a website, or other channels that facilitate communication with potential customers, there are many factors to consider when determining the best marketing approach for your business. However, perhaps you are just starting out with one or two …
Google’s search engine algorithms are quickly changing as time progresses. The search engine giant is constantly refining its search engine algorithms to ensure the best webpages are ranked highly while substandard pages are buried deep down the rankings or not ranked at all. Google’s latest effort to improve its search engine ranking system comes in the form of an alteration …
If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural components of social media platforms give decision-makers a leg up, where marketing analysis comes into play. While Facebook’s Newsfeed ads help new businesses become recognized via long-form content, Google’s wide-reaching influence leaves no SEO opportunity unchecked. While these two factors certainly pair nicely—they also …
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …