With over a billion users and half of them using Instagram daily, it’s one of the largest and fastest-growing social platforms. Now, Instagram has upped the power of its platform considerably by introducing stories. Like Snapchat, Instagram stories are accessible to anybody who follows you for a limited period of time (24 hours). This gives businesses an incredible opportunity to deliver …
These days, it’s not shocking to grab an app and be able to interact with the physical world — either by snapping a pic to search or by placing a 2D representation of a product in your home using augmented reality. It may seem commonplace to us now, but only a few years ago visual search, or searching with images …
The whole point of eCommerce is to sell to people far beyond the reach of your physical stores, right? Not necessarily — you also want to provide local shoppers with the convenience of shopping online PLUS the knowledge that they’re supporting a local brand. Local eCommerce marketing is something that’s often overlooked but has been quietly growing over the past …
As a consumer, you know there are some websites that you love to shop on (ahem, Amazon!), while others can definitely pose a challenge when you’re looking for a specific product or service. While you may think that this is only important when you’ve got a massive inventory with a lot of different options, even a single additional click can …
Is your business taking full advantage of the digital marketing toolkits that the largest brands in the world have at their fingertips? Having next-level digital marketing doesn’t necessarily require massive investments in technology. Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. However, is your marketing team equipped …
In a moan heard around the world, Google — and soon thereafter Safari — launched aggressive ad blocking techniques into their popular browsers, prompted by the Coalition for Better Ads. The premise is simple: users should know when advertisers are gathering their personally identifiable information, and make an informed decision about whether or not they allow the advertisers to track them online. To this …
In 2019, if you’re anything like other digital marketers, you’re going to spend about 65% of your total digital advertising budget on programmatic marketing. Programmatic marketing includes any digital marketing that involves real-time bidding. Google Adwords is a perfect example of programmatic marketing in action. In general, however, programmatic advertising works like this: A user navigates to a page that has ad …
You’ve spent months detailing out the slightest bit of information about your customers. Analyzing their sales habits. Stalking them on Google. Creating intrusive (to them!) surveys to define their motivations. Identifying exactly when they’re most likely to be on Facebook. Peering into their buying habits. All to create the most comprehensive and detailed customer personas of all times. Yet, did …
With the commoditization of healthcare, it’s no longer enough to have the best staff, the quickest wait times and the comfiest offices and wait for word to get around to get new patients. Today’s successful healthcare practices are leveraging the hottest new trends in marketing to ensure that they are the top search result, that their online reviews are exceptional …