To create the best Instagram marketing plan, use the platform’s latest innovations to craft innovations of your own.

Our Top Tips for Strategic Instagram Marketing in 2020

David Bosley

Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerful, multichannel strategies are built upon. But what’s Instagram’s potential in 2020? Will it accumulate more steam, becoming the Internet’s uncontested top-dog social media platform? Or will it lose clout as new, emergent social media sites gain recognition of their own? Crafting a marketing …

Whether you're focused on new followers or network for new opportunities, having a solid approach to Facebook page promotion is a necessity.

The Top 10 Ways to Boost Your Facebook Page Visits

Phillip Reinhardt

Who doesn’t like social media traffic? If you’re building your brand, you need followers—plain and simple. Having a core consumer group—one which you can rely on—isn’t all fun and games, however. You might have a fancy Facebook page, complete with targeted ads, but you’ll have a tough time staying relevant: Over 90 million small businesses have the same plan. So, …

Top-contending digital marketing strategies pursue revenue growth as a prime benchmark, and best-in-class marketers adopt only the best technologies.

Five Ways Data Science Can Boost Your Digital Marketing ROI

David Bosley

The art of gathering, interpreting and implementing data has come a long way. Today’s best digital marketing campaigns utilize trend-derived data points not only to strategize content—but to refine it for long-term campaigns. To measure marketing outcomes effectively, each data set needs to have the utmost accuracy. This said, collected data can’t fall too far into objectivity—as subjective extrapolations about …

Creating an optimized online selling experience takes time, but a solid platform builder can hop some hurdles for you.

2020’s Top Tools: E-commerce Website Building

Phillip Reinhardt

If you’re going to sell online, you’ll need the right tools. Maybe you’re just starting off: The sole proprietor of a small business starting off on the right foot via an e-commerce launch campaign. Or, maybe you’re already established—and you’re moving into the online world of selling. In either case, a simple website goes a long way where proactive approaches …

Successful market segmentation blends several core components of efficient digital advertising.

The 10 Costliest Market Segmentation Pitfalls

David Bosley

Both new and established business operators know the importance of a well-established target market. If you want to build a solid consumer foundation, it’s crucial to identify who you’re selling to. ‘Who,’ however, is only one component of the equation. You also need to know what your target market wants, and you’ll need to understand when it’s the right time …

The world of Facebook is booming, and consumers are engaging brands via its platform more than ever.

The Entrepreneur’s Guide to Facebook Ads

Phillip Reinhardt

Despite plenty of digital marketing shifts in recent years, Facebook is still going strong. There are currently over six million advertisers making headway on the platform—which, itself, is a notable increase from Facebook’s four million user audience of advertisers in 2016. Supply and demand reign supreme for any modern marketer looking to get ahead—and 2020 is expected to impact both. …

Modern digital marketing has evolved beyond desktops and smartphones, giving decision makers new obstacles and opportunities alike.

How to Connect Your Online and Offline Marketing in 2020

David Bosley

Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the social media world. By 2021, experts believe this number will jump to three billion. Branded websites visited due to organic search decreased by two percent in 2019’s first quarter: a surprising turn from 2018’s two-percent, end-year growth spurt. Between online users …

PBJ Marketing Named in Clutch’s Top 1,000 B2B Service Providers Worldwide

Phillip Reinhardt

PBJ Marketing is excited to announce our recent recognition as one of the world’s leading agencies in pay per click. Focusing all of our company services on pay per click and SEO allows us to have a diverse clientele, including a range of sizes and industries of the businesses we work with. Being featured in the top 1% of the …

To get ahead in 2020, your SEO strategy will need to rely on content strategies grounded in insightful semantics and organic search.

2020 ‘s Top SEO Shifts

Phillip Reinhardt

Like most, you’ve probably been keeping up with SEO. Since 2017, Google has existed under the moniker of an “AI-first” company—designing and assisting organic search with innovative solutions beyond the conventional link-listing design. Between AdWords, Gmail and Google Assistant, quite a lot has changed. Where AI is considered, plenty of upcoming trends will presumably spawn from Google’s RankBrain which was …