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Breakdown of Google Ads Automated Strategies

Nicki Betterbid

As the preeminent search engine, Google has long dominated the world of online advertising. Running Google Ads is often the best way to generate leads and opportunities. This all-important advertising platform allows you to drive targeted traffic of ready-to-buy customers to keyword-optimized landing pages. Unfortunately, monitoring your ad campaigns and budget can be time-consuming and extremely labor-intensive. That’s where Google …

Google Ads vs. Bing Ads

Nicki Betterbid

Everyone is well aware that Google Ads has long dominated the world of pay-per-click (PPC) ads. Over the years, there have been many challengers to the throne, but Google reigns supreme when it comes to advertising online. As early as 2020, Google’s advertising network generated a staggering $147 Billion in revenue with a market capitalization of $1.5 trillion and a …

Creating Lookalike Campaigns on FB

Nicki Betterbid

Creating social media ad targeting has never been simple or quick. Having to research, navigate and enact multiple targeting options manually has always been a somewhat frustrating affair. Doing it once is time-consuming enough, so is there a way to duplicate your efforts without having to go through all those hassles? Can you target similar audiences without going through that …

How to Adapt to Google Phasing Out Third-Party Cookies

Nicki Betterbid

In August 2020, Google launched its new initiative called Privacy Sandbox. This Google announcement outlined a new set of privacy standards for internet users while stating that third-party cookies would be eliminated on its Chrome browser over the next two years. For most digital marketing teams, this announcement may not be cause for concern. However, for others, it is definitely …

facebook ads

Facebook’s Removal of Detailed Targeting in January

Nicki Betterbid

Facebook has long dominated the social media landscape. However, faced with mounting pressure to meet ever-changing privacy regulations, Facebook decided to eliminate thousands of advertising targeting options this past January. While advertisers are obviously concerned, it may not be as bad a situation as some might believe. Just last Tuesday, March 15th, Facebook’s parent company Meta was hit with a …

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Search Cannibalization: Organic Content and Paid Search

Nicki Betterbid

You’ve devoted considerable time to SEO and take great pride in constantly providing your audience with engaging content. Your website’s landing pages are optimized and you have a high PageRank in search results. Unfortunately, you’ve hit a wall and can’t generate any more traffic through organic search. You’re entertaining the idea of running a Pay-Per-Click (PPC) campaign to increase traffic …

PPC Marketing

What Are the Most Common Mistakes People Make During a PPC Campaign?

David Bosley

If you are trying to get the most out of your digital marketing campaign, you need to take advantage of search engine optimization (SEO) and pay-per-click marketing (PPC). For example, you may be interested in running a PPC campaign on Google Ads. At the same time, running a successful campaign on this platform is more complicated than it might appear. …

Top Design Firms

PBJ Marketing Teams Up With New B2B Website Top Design Firms

David Bosley

At PBJ Marketing, we take an analytics-based approach to digital execution and we’re known for producing relevant brand experiences and delivering the evidence to back up our success. We work hand-in-hand with our clients to develop digital solutions driven by the knowledge of their business and our interactive expertise. From the creators of Clutch, Top Design Firms is a new …

social media ads

Reddit, Facebook, Quora, LinkedIn, Google, and More – Where Should You Prioritize Your Ads?

Phillip Reinhardt

For many growing companies, spending money on online ads can feel a bit like a shot in the dark. Choosing where ads should be targeted, ad bidding limits, and similar decisions don’t always come easily – especially when a significant portion of the marketing budget is at stake. Today, we wanted to take an in-depth look at one of the …