Email remains one of the most effective platforms for cross-channel lead generation—and today's digital marketers have refined it once more.

A Beginner’s Guide to Email Leads

Phillip Reinhardt

The days of email-centric marketing campaigns, for some, are long gone. Today’s digital divide is traversed by social media influencers, e-commerce gurus, podcasters, and YouTubers. At a glance, email messages might even feel a little like physical messages: Many go unchecked, even if they hold tangible value for consumers. The days of mailing list offers, newsletters and product promotion series …

SEO is increasingly becoming a data-driven tool for growing your online presence – but what type of data reigns supreme?

Quantitative vs. Qualitative Data – Why Not Both for SEO?

David Bosley

For many people, phrases like quantitative data, qualitative data, and search engine optimization sound like someone is speaking Greek. They are words that may not ordinarily come up in ordinary conversations. At least not outside of high-level math and science circles for the first two and internet marketing circles for the last. SEO and content still remain king, but to …

Local search SEO requires a solid approach to cross-channel marketing, and Google's newest ad opportunities give small businesses a leg up.

Leveraging SEO with Google My Business: Our Top Tips

Phillip Reinhardt

If you’re like most digital marketers, you’ve been proactive about cross-channel marketing. These days, the natural components of social media platforms give decision-makers a leg up, where marketing analysis comes into play. While Facebook’s Newsfeed ads help new businesses become recognized via long-form content, Google’s wide-reaching influence leaves no SEO opportunity unchecked. While these two factors certainly pair nicely—they also …

The Top Digital Marketing Costs of Every Starting Business

The Top Digital Marketing Costs of Every Starting Business

David Bosley

Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …

Search-based marketing is more complex than ever before, and many digital marketers struggle to maintain a firm hold on keyword relevancy.

Avoiding the Zero-Click Pitfalls of 2020

Phillip Reinhardt

PPC innovations have come a long way—and the digital marketers who’ve made them, even further. Despite 2020’s search horizons being bright, they’re not without turbulence. 2019 might’ve birthed a variety of new avenues for powerful campaigns, but the very same campaigns have tripped up more than a few campaign creators. As Possibilities Rise, Clicks Fall Last June, a majority of …

2019 was packed with unique approaches to Facebook advertisement, each of which displayed atypical promotional approaches.

Top Tips of the Past: 2019’s Top Facebook Ad Campaigns

David Bosley

Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …

To make the most of your Google Ads campaign, you'll need to reimagine a few age-old approaches to brand visibility problems

Identifying and Avoiding The Biggest Google Ads Pitfalls

Phillip Reinhardt

These days, successful PPC campaigns are incredibly complex. As growing businesses face difficulties leveraging newly acquired funds and constantly shifting target audiences, established professionals are finding new challenges with widespread content needs and brand visibility strategies. Customers, Clicks, and Leads: Google Marketing in 2020 While Google Ads is both the most accessible digital marketing tool available—as well as one of …

As omnichannel marketing becomes increasingly prominent, multifaceted cross-channel targeting approaches are becoming harder to initiate.

The Key Targeting Methods of 2020

David Bosley

Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …

SEO tools ranking blog PBJ

Ahrefs Vs SEMrush Vs Moz What’s the Best Tool for You?

PBJ Marketing

Search engine optimization (SEO) tools help you simplify and get the juice out of your SEO. Although not all tools are equal, this inequality gap expands when you compare their features side-by-side. In one study, users ranked these tools by order of simplicity. SEMrush, Ahrefs, and Moz ranked second, third, and fourth easiest SEO tools to use, in that order. …