Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

SEO Optimization

How To Define SEO Metrics That Won’t Put Your Boss To Sleep!

Phillip Reinhardt

Hitting the target with your SEO assumes several things: 1) That you actually know what the target looks like, and where you should be hitting it and 2) That you’re able to measure how successful you are at hitting the mark. If you have worked with digital agencies in the past, you might have heard things like “Your SEO is …

Digital Marketing And Search Engine Optimization

The 5 SEO Factors That Are Actually Helping Your Rankings in 2017

Phillip Reinhardt

Curious about what’s worth the investment this year? Worried about what worthless strategies are burning through your budget? Here’s a breakdown of which SEO strategies are impacting search rankings and which are proving to be less important as Google’s search algorithms evolve, put together based on information from expert panelists at the SMX East conference and the latest Searchmetrics Ranking Factor study. Content …

Top Agencies & Developers D.C.

PBJ Named Top Digital Marketing and SEO Agency In D.C and Baltimore!

Phillip Reinhardt

For 3rd Year in a Row, PBJ Marketing Named Top Digital Marketing & SEO Agency in Washington, D.C & Baltimore! Washington, D.C. is becoming a technology hotbed, and PBJ Marketing has established itself as one of the leading digital agencies.  D.C. is at the center of the nation’s social and political climate, but as challenges persist, the demand for creative …

Optimizing your sales funnel and making the process smooth

Start Winning Now! Creating and Optimizing Sales Funnels

Phillip Reinhardt

Smart marketers know that the best way to sell online is to ensure that your landing pages are converting and your customer journey to sale is seamless. However, this seemingly-simple step can be littered with complexity and places where your customers get distracted, confused or simply give up. If your marketing isn’t delivering in terms of sales, it’s time to lift …

TOP 5 Ways SEO & SEM Drive Customers to YOUR Website

Phillip Reinhardt

It’s no secret that the more prospects you bring to your website, the more likely that you are to convert those prospects into customers . . . and eventually into brand advocates. Millions of marketers know the importance of SEO and SEM at a high level, but how can you leverage these tools to make a real business impact? It’s …

Your GUIDE to Driving Brand Discovery This Holiday Season

Phillip Reinhardt

The 2017 holiday shopping season is expected to be unlike any other. For digital marketing professionals to prepare, it’s important to look at key trends from last year that are supposed to carry over into the coming months. According to a recent study conducted by Salsify, aggregated retail data paints a compelling image of the keywords consumers search during holiday shopping. …

PBJ’s 12 Hilarious Domain Name Mistakes

Phillip Reinhardt

Domain Names Choosing a domain name for your website should be a simple task, but unfortunately, the smallest oversight can lead to hilarious results. A lot of the times, businesses simply mash up their company name to get a domain name but fail to consider that you can’t capitalize letters or use spaces. Before you create a hilariously terrible domain …

Yelp Local Audiences

Reach Your Desired Audience with the New “Yelp Local Audiences”

Phillip Reinhardt

Yelp Local Audiences Even though it’s the largest crowed-sourced review site of its kind, Yelp is often an underutilized tool in the digital marketing arsenal. Luckily, Yelp just made it easier for brands to reach audiences with a new data-driven ad product called Yelp Local Audiences. In short, brands can now buy anonymous user information based on actions they took on …

PPC Agencies NYC

PBJ Marketing Named Among “Top SEO and PPC Agency”

Phillip Reinhardt

For the second year in a row, Clutch.Co names PBJ among the top agencies in NYC. Whether you’re a startup looking to design the user experience for a new app or a large company that needs to reinvent itself with a cutting edge digital transformation strategy, at PBJ Marketing we have the expertise and skills to accomplish a wide range of …