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Creating New Content vs. Optimizing Old Webpages: Which is Better for SEO?

Nicki Betterbid

In the world of search engine optimization (SEO), content is king. However, surprisingly, too much content can sometimes backfire. Creating content just for the sake of creating content can lead to content shock. Audiences will ignore your marketing message if they’ve seen it and heard it all too often. So, does this mean you scale back on creating content and …

What You Need to Know About Google’s May Core Update

Nicki Betterbid

Every digital marketing professional, advertiser, and publisher has, at one time or another, experienced the drastic impact a Google algorithm change can have on their website traffic, search results, and PageRank. We’ve all heard the stories of a website’s traffic plummeting overnight due to one of these Google algorithm changes. We often take solace in the fact that most algorithm …

Mobile phone with Google pulled up on screen

Google Page Experience Update: What You Need to Know

Nicki Betterbid

As the preeminent search engine, Google has always focused on improving the user experience. They defined specific criteria for upgrading the user experience on mobile devices, and are now launching an equivalent page experience upgrade for desktops. This recent upgrade will be fully functional by the end of March 2022.

Google AdWords is accessible, but it’s also difficult to master. To reach your audience effectively, maximize the best quality of successful SEO and PPC campaigns: a High Quality Score.

Getting the Most out of Google Ads: Your Quality Score

Phillip Reinhardt

When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …

The Key to Impactful SEO? Ask Your Marketing Agency

David Bosley

Search engine optimization, or SEO, is one of the most important digital marketing strategies a company can focus on. First and foremost, it increases your company’s visibility and digital footprint. It is also valuable for a number of other important reasons. First of all, organic traffic is the single biggest driver of overall website traffic. A recent study found that …

What Is Content Curation and How Can It Maximize Your SEO Efforts?

David Bosley

Content curation is a marketing strategy that is excellent for maximizing engagement with customers as well as boosting SEO ranking results. This technique consists of compiling existing digital content together to create pieces that will attract your target audience to gain the attention your business needs to raise your SEO rankings and increase sales. Content curation is all about gathering and selecting …

Why Your Business Blog Needs a Content Calendar

David Bosley

In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Business Needs a Content Calendar v 2.0.” In our original post, we discussed several important reasons for businesses to invest time, effort, energy, and planning into creating and maintaining content calendars. They include essentials, like: Keeping your content organized. …

Are Your SEO Strategies Outdated? 5 Practices You Need to Drop Today

Phillip Reinhardt

SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …

Is Your Content Reaching the Right Audience?

David Bosley

You’ve probably heard, more than once, by now that content is the undisputed king of the World Wide Web. If you have a website, the content on your site is what sets you apart from the nearly two billion (yes with a B) other websites clamoring for audiences across the Internet. While conventional wisdom tells us that more content is …