Optimizing Website Content For Search

Is Your Website Content Killing Your SEO?

Phillip Reinhardt

The days of building website content for search engine bots is truly over. Today, your content should be optimized for readability by humans, not by some type of keyword-munching creature that boosts your rankings for truly terrible content. If the content on your website was created several years ago and is following some of these older standards, it could easily …

Technical SEO Vs. Content Marketing

Which Wins? Technical SEO or Great Content?

David Bosley

A digital marketer’s job is never boring. Whether you’re looking for the next great way to hack your PPC results or finding a writer whose content is driving insane traffic on social, something is always shifting and you have to adjust. There’s been a lot of discussion about the need for finding fresh new content, but only a few years …

Brand evolution is necessary for any companies who want to enjoy sustained long-term growth

Do You Need a Brand Evolution? Take Notes From These 3 Companies

Phillip Reinhardt

Brands have evolved from simply companies that produce goods and service you can rely on to something much more than that. Driven largely by social media, a brand today needs to be exciting and something that people are proud to associate with. Consumers want to share their favorite brands with the family and friends, engage with them on social media, …

Saving time is one of the most important things you can do as a business

The Big Marketing Mistake 97% of SMBs Are Making

Phillip Reinhardt

Marketing is one of the most important tasks a business faces, no matter how big or how small it is. Without a successful marketing strategy, you’ll never be able to find enough new customers to sustain growth. For small businesses, this is especially important. Whether you’re new and trying to dig out a niche in your industry, or well-established and …

PBJ Marketing Named Leading NY Marketing Agency in 2018 by Clutch!

Phillip Reinhardt

A message from our [proud] CEO… Our team at PBJ Marketing works with companies of all sizes and across dozens of sectors to create and develop a market strategy that will help you grow your company. Our marketing tactics are data-driven and focused on long-term growth. We make recommendations with your audience, business objectives, and interests in mind. With the …

The Internet Of Things And What It Means For Marketers

The Internet of Things: What Does It Mean for Marketing?!!

David Bosley

One of today’s most trendy tech phrases is The Internet of Things. We all have a vague idea of what it means – our devices today are all connected to the Internet and to each other, whether they’re smartphones, cars, or refrigerators. As consumers and manufacturers, we’re just starting to scratch the surface of what this means and what we …

With so many possible touchpoints, Google Attribution uses machine learning to determine how much weight should be given to each one

4 Attribution Tools in Google AdWords You Should Know

David Bosley

If you’re using Google AdWords, you probably use last click attribution to determine the attribution credit for a conversion. In this model, whatever sources the final click before an eventual conversion receives 100% of the credit for that conversion. This is a simple, reasonable way to understand which of your campaigns is most valuable at driving conversions. The problem is …

Marketing For 2018 And Beyond

4 Predictions That Will Rock Your 2018 (Marketing) World!

Phillip Reinhardt

Every year, we get out our crystal ball and attempt to divine some major themes for the year. While last year ended with a lot of buzz around AI and marketing automation, we believe that this year is going to take these tech basics and start to weave them into next-gen communication methods that will knock your customer’s socks off! …

SEO Optimization

How To Define SEO Metrics That Won’t Put Your Boss To Sleep!

Phillip Reinhardt

Hitting the target with your SEO assumes several things: 1) That you actually know what the target looks like, and where you should be hitting it and 2) That you’re able to measure how successful you are at hitting the mark. If you have worked with digital agencies in the past, you might have heard things like “Your SEO is …

Digital Marketing And Search Engine Optimization

The 5 SEO Factors That Are Actually Helping Your Rankings in 2017

Phillip Reinhardt

Curious about what’s worth the investment this year? Worried about what worthless strategies are burning through your budget? Here’s a breakdown of which SEO strategies are impacting search rankings and which are proving to be less important as Google’s search algorithms evolve, put together based on information from expert panelists at the SMX East conference and the latest Searchmetrics Ranking Factor study. Content …