When it comes to Google, quality is king. The average digital marketer can double their annual return with a solid Google Ads approach—and even the most ambitious PPC campaign can be incredibly cost-efficient when a keen eye for high website performance is applied. Is it possible to estimate keyword, ad and landing page quality? Much of a PPC campaign can …
Search engine optimization, or SEO, is one of the most important digital marketing strategies a company can focus on. First and foremost, it increases your company’s visibility and digital footprint. It is also valuable for a number of other important reasons. First of all, organic traffic is the single biggest driver of overall website traffic. A recent study found that …
Content curation is a marketing strategy that is excellent for maximizing engagement with customers as well as boosting SEO ranking results. This technique consists of compiling existing digital content together to create pieces that will attract your target audience to gain the attention your business needs to raise your SEO rankings and increase sales. Content curation is all about gathering and selecting …
In April of 2018, we discussed the importance of a blog calendar for your business. Consider this a sort of “Why Your Business Needs a Content Calendar v 2.0.” In our original post, we discussed several important reasons for businesses to invest time, effort, energy, and planning into creating and maintaining content calendars. They include essentials, like: Keeping your content organized. …
SEO constantly changes, which is both a gift and a curse. It’s a gift to marketers who take the time to make sure their content and web presence is always optimized for the latest updates. It especially helps the companies who simply try their best to provide their audience with relevant, timely content, since that’s what search behemoths such as …
You’ve probably heard, more than once, by now that content is the undisputed king of the World Wide Web. If you have a website, the content on your site is what sets you apart from the nearly two billion (yes with a B) other websites clamoring for audiences across the Internet. While conventional wisdom tells us that more content is …
If you haven’t yet made it a priority to make your website a mobile-friendly location on the World Wide Web, now is the time to take the leap. In fact, waiting could prove disastrous for your business. Here’s why. According to Business Insider, the number of m-commerce purchases (those made using mobile devices) accounted for 11.6 percent of total U.S. …
At the beginning of August, many companies and marketing professionals started to notice a change in Google’s organic website traffic. The changes were formally announced but the details were not given, so we are left to examine the changes ourselves and try to follow the trail of breadcrumbs. However, there are some observations we can safely make about exactly what …
There was a time not so long ago that SEO was at the very heart of every company’s digital marketing strategy. Things have changed dramatically. A recent survey found that SEO is the least popular digital marketing strategy among medium-sized businesses. In fact, only 44% of businesses surveyed claimed to dedicate any time or resources to SEO. It’s not clear why so …